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  • Product Life Cycle of Coca Cola

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    The document describes the product life cycle of Coca-Cola, including its introduction, growth, maturity, and decline stages. It provides background on Coca-Cola as a company and lists some of its popular drink products. The stages of introducing a new flavor are outlined as market introduction through advertising, growth as customers purchase routinely, maturity as competitors enter and profits decrease, and eventual sales decline as customers shift to new flavors.

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    The document describes the product life cycle of Coca-Cola, including its introduction, growth, maturity, and decline stages. It provides background on Coca-Cola as a company and lists some of its popular drink products. The stages of introducing a new flavor are outlined as market introduction through advertising, growth as customers purchase routinely, maturity as competitors enter and profits decrease, and eventual sales decline as customers shift to new flavors.

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    22K просмотров10 страниц

    Product Life Cycle of Coca Cola

    Загружено:

    vishalsurwase2_35590
    The document describes the product life cycle of Coca-Cola, including its introduction, growth, maturity, and decline stages. It provides background on Coca-Cola as a company and lists some of its popular drink products. The stages of introducing a new flavor are outlined as market introduction through advertising, growth as customers purchase routinely, maturity as competitors enter and profits decrease, and eventual sales decline as customers shift to new flavors.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 10

    Product life cycle of coca cola

    Presented by Ankush Bhandarkar

    Product Life Cycle


    Sales and Profits ($) Sales

    Profits Time

    Product Development
    Losses/ Investments ($)

    Introduction

    Growth

    Maturity

    Decline

    Introduction of The Coca-Cola Company


    The Coca-Cola Company is an American multinational company which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola. The Coca-Cola Company also produces a number of other soft drinks including FantaandSprite.

    Product List & Descriptions


    Coca-Cola Diet Coke Thums Up Sprite Fanta Limca Maaza

    Coca-Cola Product Introduction


    Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country. It is produced by The Coca-Cola Company. Competitors Pepsi.

    New Flavor of Coca-cola


    Stage 1: Market Introduction
    Coca-cola bottles the new flavored product and places it on the market for consumers. Coca-cola also spends a lot of money advertising the new flavor creating awareness.

    Stage 2: Market Growth


    Customers like the flavor and begin to make routine purchases. Coke introduces their competing flavor.

    Stage 3: Market Maturity


    More competitors enter the market taking some of Coca-colas profits.

    Stage 4: Sales Decline


    Customers have moved on to the next new flavor. Some loyal fans stay behind.

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