Changing Dynamics in the Film Industry : Shortening of release windows: Box Office hit in a

typical Telugu movie in Tollywood(Telugu Movie Industry) is about a movie running successfully with more than 1500-2000 prints than a movie running for 100 days with a few prints.

No of Prints 15002000

1st week

2nd week

3rd 15th week

Advent of digital cinema, growth of multiplexes, smart pre-release marketing realization have been the key drivers for the industry.

and increased per-ticket

Source : From my forthcoming e-book : Chapter - Impact of disruptive innovation in Media and Entertainment Industry in India. Adapted from Everett Rogerss classic bell curve for the Telugu Film Industry