START FROM

THE SCRATCH
SOFT
COMPETENCIES
29111311HaidirAfesina
29111328HendraWinata
29111329MitaListyatri

29111338AndekPrabowo
29111344AprianEkaRahadi
29111384ChairunnisaMirhelina
29111387FranciscusXaveriusKresnaPaska 29111393AgungIndriPramantyo

CompanyProle

JFKashomebase
StartedonFebruary11th,2000
Alowcostairline

DavidNeeleman
Founder of jetBlue
Youneedtogo
towherepeople
wanttoy

thatdeliverscustomer`sinightexperience
withanewstandardizedeetofA320,
leatherseats,directv
bytargeAnghighvolumeoflonghaulroutes

BusinessStrategy
Arenas

Lowfarecommercial
UnderservedbutoverpricedUSciEes

Vehicles

Startfromthescratch
i.e.purchasehisownairline(A320standardized)

DierenEator

ServiceandameniEescomparetootherlowcostcarrier
i.e.leatherseats,directtv

Staging

2planesto10every5weeks
9departures50perdayin1year

Economic
Logic

Costadvantages
e.g.JFKhomebase,paperlessEcket

Values

Safety

Caring

Fun

Concern
fororder

Costumer
service
orientaRon

SelfControl

Interpersonal
Understanding

Passion

Achievement
OrientaRon

Integrity

OrganizaRonal
Commitment

Teamwork

Spencer&SpencerCompetency

Job Value Distribution

JOBVALUE
HARD
COMPETENCE

EDUCATION
EXPERIENCE
CERTIFICATION

57 %

SOFT
COMPETENCE

COREVALUE
GENERICVALUE

42 %

PLE
M
A
EX
T
PILO

WORKING
CONDITION

COMFORTLEVEL
ACCIDENTRISK
ENVIRONMETAL
HAZARD

1%

Job Value Distribution

HARDCOMPETENCE
EDUCATION

EXPERIENCE

CERTIFICATION

HIGHSCHOOLGRAD
DIPLOMA
S1
S2

FRESHMAN
15YEARS
610YEARS
>10YEARS

LANGUAGESKILL
COMPUTERSKILL
JOBSKILL

36 %

39 %

PLE
M
A
EX
T
PILO

25 %

Job Value Distribution

SOFTCOMPETENCE
COREVALUE

ACHA8%
CO16%
IU/INGA16%
CSOA16%
TWA14%
SCT16%
OC14%

GENERICVALUE

IMPA34%
ATA33%
EXPA33%

PLE
M
A
EX
T
PILO

Job Value
Distribution

PLE
M
A
EX
T
PILO

WORKINGCONDITION

0.01

SOFTCOMPETENCIES

0.42

HARDCOMPETENCIES

0.57
0

0.1

0.2

0.3

0.4

0.5

0.6

Hard Competence
Distribution

PLE
M
A
EX
T
PILO

CerEcaEon

0.25

Experience

0.39

EducaEon

0.36
0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

Soft Competence
Distribution

PLE
M
A
EX
T
PILO

GenericCompetencies

0.43

CoreCompetencies

0.57

0.1

0.2

0.3

0.4

0.5

0.6

Working Condition
Distribution

PLE
M
A
EX
T
PILO

EnvironmentalHazard

0.4

AccidentRisk

0.4

ComfortLevel

0.2
0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

Soft Competence
Core Value
LE:
P
M
Distribution EXA T
PILO

0.14

OC(OrganizaEonalCommitment)

0.16

SCT(SelfControl)
0.14

TWA(TeamWork)
CSOA(CutomerServiceOrientaEon)

0.16

IU/INGA(InterpersonalUnderstanding/Integrity)

0.16

CO(ConcernforOrder)

0.16

ACHA(Intensity&Fijngs)

0.08
0

0.02

0.04

0.06

0.08

0.1

0.12

0.14

0.16

0.18

Job Value Distribution

60%
50%
40%
30%

57%

20%

42%

10%
0%

1%

HARDCOMPETENCIES
SOFTCOMPETENCIES

WORKINGCONDITION

Hard Competencies
:

PLE
M
A
EX
T
PILO

Working Condition
:

PLE
M
A
EX
T
PILO

Soft Competencies
60%
50%
40%
30%

57%
43%

20%
10%
0%

CoreCompetencies
GenericCompetencies

Soft Competencies Core (1)

:

PLE
M
A
EX
T
PILO

Soft Competencies Generic (1)

:

PLE
M
A
EX
T
PILO

REASON

PLE
M
A
EX
T
PILO

REASON

:
E
L
P
EXAM T
PILO

Summary Compensation

Salaryper
PointRaRo
Salaryper

Point
Base
Median
Calculat
Recomen
N
Grade Grade
Avera
Market RaRoBase
edbase
CompeRRv
PosiRon
JobFamily Score
o
Name Level
ge
dedbase
Salary
salary
Median
eness
salary
Salary
(Hargajob
value)
1 ChiefofExecuEve Leadership
Boardof
Ocer
Team 951.835 Director 1
26.215
26.215 35.764
0,028 0,028 0,038
2 GroundOperaEon OperaEon
Senior
Sr.Manager
794.730 Manager 2
17.000
17.000 17.484
0,021 0,021 0,022
3
Pilot
OperaEon
Manager
694.132
3
13.833
13.833 15.319
0,020 0,020 0,022
4
SeniorFlight
OperaEon
Ocer
Anendant
672.961
4
4.714
4.714 5.510
0,007 0,007 0,008
5 AircrapMaintenance OperaEon
Junior
Ocer
585.675 Ocer
5
5.281
5.281 8.583
0,009 0,009 0,015
6
TickeEngSta
OperaEon
Sta
321.688
6
1.954
1.954 2.059
0,006 0,006 0,006

Sourceby:09/07/2012hnp://www.glassdoor.com/Salary/JetBlueSalariesE11385.htm

Supporting Data
Compensation Cont.

CEO

Sr.MgrGroundHandling

Pilot

MonthlySalaryJetBlue

Aircrap
TickeEngSta
Maintenance
Ocer

$16.666,667 $14.000,000 $12.347,000 $3.918,400 $1.979,200 $1.848,000

AnnualSalaryJetBlue

$200.000,000 $172.000,000 $148,167 $47.020,800 $23.750,400 $22.176,000

JobValueJetBlue

$0,018 $0,018 $0,018 $0,006 $0,003 $0,006

MonthlySalarySouthWest

$35.763,917 $20.000,917 $15.319,000 $5.510,400 $8.583,333 $2.059,200

AnnualSalarySouthWest

$429.167,000 $229.167,000 $183,831 $66.124,800 $103,000 $24.710,400

JobValueSouthWest

$0,038 $0,025 $0,022 $0,008 $0,015 $0,006

AvgJobValue

$0,028 $0,021 $0,020 $0,007 $0,009 $0,006

hnp://www.glassdoor.com/Salary/SouthwestAirlinesSalariesE611.htm

Sr.FlightAn

APPENDIX

Structure Organization

Structure Organization A

Structure Organization B

Structure Organization C

TASK&RESPONSIBILITIES

JOBSUMMARY
ProvideleadershiptoposiEonthecompanyattheforefront
oftheindustry.Developastrategicplantoadvancethe
company'smissionandobjecEvesandtopromoterevenue,
protabilityandgrowthasanorganizaEon.Oversee
companyoperaEonstoinsureproducEoneciency,
quality,service,andcosteecEvemanagementof
resources.

Task & Responsibilities

Performance Indicator

Evaluate performance of executives

for compliance with established
policies and objectives of the
company and contribution in attaining
objectives

90% accurate evaluation data

Present company report at Annual

Stockholder and Boar of Director
meetings

Annual report delivered and

understood by stockholder and board
of director

Develop a strategic plan to advance

the companys mission and objectives
and to promote revenue, profitability,
and growth as an organization

20% growth of revenue annually

Overseas company operations to

insure production efficiency, quality,
service, and cost-effective
management of resources

90% Compatibility between planning

and implementation

CEO responsibility to facilitate

business and should also have a
strategic vision to align the company,
both internally and externally

90% Company vision and mission

accomplished

Review activity reports and financial 90% Compatibility between planning

statements to determine progress and
and implementation
status in attaining objective and plans
in accordance with current condition

CHIEF EXECUTIVE OFFICER

Competencies

Max
Competence
Weight
Score
Rank

HARDCOMPETENCIES 420.000

DescripRon

33%

EducaEon

1=HighSchool,2=Diploma,3=S1,4=S2

Max
Level Calculated
Level
Score

44138.600

0,42

41%

experience

1=0,2=15,3=610,4>10

26%

CerEcaEon

1=LanguageSkill,2=ComputerSkill,3=JobSkill

33109.200

CoreCompetencies

324.900

16%

Priority1

AchievementorientaEonIntensitas&Kelengkapan

8745.486

0,57

7%

Priority2

CO(ConcernforOrder)

7722.743

15%

Priority3

IU/INGA(InterpersonalUnderstanding/Integrity)

5548.735

15%

Priority4

CSOA(CutomerServiceOrientaEon)

9843.320

15%

Priority5

TWA(TeamWork)

7534.811

16%

Priority6

SCT(SelfControl)

6543.320

16%

Priority7

OC(OrganizaEonalCommitment)

6543.320

28%

Competency1

DevA(DevelopingOthers)

9968.628

GenericCompetencies 245.100

44172.200

36%

Competency2

DirA(DirecEvenessandUseofPotsiEvePower)

9988.236

36%

Competency3

TLA(TeamLeadership)

7788.236

WorkingCondiEon

10.000

45%

WCA

comfortlevel

212.250

0,01

33%

WCB

accidentrisk

211.650

22%

WCC

environmentalhazard

211.100
JOBSCORE

951.835

CHIEF EXECUTIVE OFFICER

JobValue

951.835
AverageMarket
Salary

$26.215

CalculateBase
Salary

$35.764

JOBSUMMARY

Manage the daily operations of Ground operation

Ensuring and Assure system of loads baggage, stocks provisions, safe
guidance of aircraft movement on arrival and departure running based on
procedure.
Help maintain staff performance, morale, productivity, value safety for all,
have positive attitudes and are happy to serve our customers by ensuring
that systems are in place and functioning well.
Responsible to coordinate the ground operation report for management
and other user.
Ensuring Safety awareness of Manager & staff.
Encourage Manager & staff to focus customer serving.
Evaluate and improvement operation system of Ground operation division

TASK&RESPONSIBILITIES
Task & Responsibilities

Key Performance Indicator

Manage loading and unload ing Customers luggage

No customer s luggage lost

Ensure & Assure System of operating ground service

Ground service equipment working properly
equipment
Ensuring safety awareness of manager and staff
Aircraft cabin ready to use and clean for departure
ground operation

GROUND OPERATION Sr. MANAGER

Competencies

Max
Competence
Weight
Score
Rank

HARDCOMPETENCIES 570.000

DescripRon

Max
Calculated
Level
Level
Score

43175.275

41%

EducaEon

1=HighSchool,2=Diploma,3=S1,4=S2

0,57

36%

Experience

1=0,2=15,3=610,4>10

23%

CerEcaEon

1=LanguageSkill,2=ComputerSkill,3=JobSkill

33131.100

CoreCompetencies

239.400

11%

Priority1

AchievementorientaEonIntensitas&Kelengkapan

8619.751

0,42

15%

Priority2

CO(ConcernforOrder)

7525.650

15%

Priority3

IU/INGA(InterpersonalUnderstanding/Integrity)

5428.728

15%

Priority4

CSOA(CutomerServiceOrientaEon)

9727.930

15%

Priority5

TWA(TeamWork)

7630.780

14%

Priority6

SCT(SelfControl)

6527.930

15%

Priority7

OC(OrganizaEonalCommitment)

6317.955

30%

Competency1

OrganizaEonalawareness

6533.325

GenericCompetencies 133.300

44205.200

40%

Competency2

INTA(IniEaEf/ProakEf)

9635.547

30%

Competency3

ATA(AnalyEcalThinking)

6426.660

WorkingCondiEon

10.000

22%

WCA

comfortlevel

211.100

0,01

33%

WCB

accidentrisk

223.300

45%

WCC

environmentalhazard

224.500
JOBSCORE

794.730

GROUND OPERATION Sr. MANAGER

JobValue

794.730
AverageMarket
Salary

$17.000

CalculateBase
Salary

$17.484

TASK&RESPONSIBILITIES

JOBSUMMARY
Ensuresthattripofassignedight(aircraplargerthan
12,500poundsattakeo)isconductedinthesafest
mannerpossible.Determinesightroutes,speed,andtake
oandlandingEmestofulllschedulingrequirements.
MuststaycurrentwithfederalandlocalightregulaEons.
PossessescurrentairlinetransportcerEcatewith
necessarytyperaEngs.Requiresaminimumof5,000hours
ofightexperience

Task & Responsibilities

Performance Indicator

Prepare flight plans and

coordination with contact
control towers

Zero accident during flight

Provide clear instructions

Number of check are done in flights

safety procedures

Running procedure from the

flight inspection aircraft
before take off to landing

Checking are done in flights

operating procedures

a leader of the flight

Airplane successfully and

landing on schedule

PILOT

Competencies

Max
Score

HARDCOMPETENCIES 570.000

Weight

Competence
Rank

DescripRon

Max
LevelCalculated
Level
Score

36%

EducaEon

1=HighSchool,2=Diploma,3=S1,4=S2

43153.900

0,57

39%

Experience

1=0,2=15,3=610,4>10

25%

CerEcaEon

1=LanguageSkill,2=ComputerSkill,3=JobSkill

33142.500

CoreCompetencies

239.400

8%

Priority1

AchievementorientaEonIntensitas&Kelengkapan

849.576

0,42

16%

Priority2

CO(ConcernforOrder)

7738.304

16%

Priority3

IU/INGA(InterpersonalUnderstanding/Integrity)

5430.643

16%

Priority4

CSOA(CutomerServiceOrientaEon)

9625.536

14%

Priority5

TWA(TeamWork)

7628.728

16%

Priority6

SCT(SelfControl)

6319.152

14%

Priority7

OC(OrganizaEonalCommitment)

6211.172

34%

Competency1

IMPA(Impactandinuence)

8633.992

GenericCompetencies 133.300

42111.150

33%

Competency2

ATA(AnalyEcalThinking)

6643.989

33%

Competency3

ExpA(ExperEse)

8738.490

WorkingCondiEon

10.000

20%

WCA

comfortlevel

211.000

0,01

40%

WCB

accidentrisk

212.000

40%

WCC

environmentalhazard

224.000

JOBSCORE 694.132

PILOT

JobValue

694.132
AverageMarket
Salary

$13.833

CalculateBase
Salary

$15.319

TASK&RESPONSIBILITIES

JOBSUMMARY
OverseesandensuresthehighestVIPstandardsin
foodserviceforallightdemonstraEons,
accommodaEonsandcorporatetransportaEon
ights.Performavarietyofservicestoensurethe
comfortandsafetyofpassengers.

Task & Responsibilities

Performance Indicator

Provides high quality service

in diverse operating
situations

Number of complaint

Ensure the safety, security

and comfort passengers in
flight

No accident and incident in flight

Directandassistpassengersin Number of check are done in flights

emergencyprocedures
operating procedures

Consistently provides
outstanding customer
service

Implementing customer service

procedure are done

SENIOR FLIGHT ATTENDANT

Competencies

Competence
Rank

DescripRon

Max
LevelCalculated
Level
Score

37%

EducaEon

1=SMA,2=Diploma,3=S1,4=S2

4261.050

Max
Weight
Score

HARDCOMPETENCIES 330.000
0,33

38%

Experience

1=0,2=15,3=610,4=>10

25%

CerEcaEon

1=LanguageSkill,2=ComputerSkill,3=JobSkill

CoreCompetencies

376.200

8%

Priority1

0,66

17%

Priority2

17%

Priority3

17%

Priority4

CSOA(CutomerServiceOrientaEon)

9642.636

12%

Priority5

TWA(TeamWork)

7638.695

17%

Priority6

SCT(SelfControl)

6663.954

12%

Priority7

OC(OrganizaEonalCommitment)

6322.572

34%

Competency1

RBA(RelaEonshipBuilding)

8560.308

GenericCompetencies 283.800

4262.700

3255.000

AchievementorientaEonIntensitas&Kelengkapan 8415.048
CO(ConcernforOrder)

7436.545

IU/INGA(InterpersonalUnderstanding/Integrity) 5451.163

33%

Competency2

IniEaEveSelfMoEvaEon

6462.436

33%

Competency3

SCFA(SelfCondence)

6693.654

WorkingCondiEon

10.000

12%

WCA

comfortlevel

21600

0,01

44%

WCB

accidentrisk

212.200

44%

WCC

environmentalhazard

224.400
JOBSCORE

672.961

SENIOR FLIGHT ATTENDANT

JobValue

672.961
AverageMarket
Salary

$4.714

CalculateBase
Salary

$5.510

JOBSUMMARY
JobdescripEonofTechnicianiskeepandmaintenanceaircrapof
various sizes and types in excellent working order. According to
Federal AviaEon AdministraEon (FAA), OSHA, EPA regulaEons.
They do inspecEon, prevenEve maintenance and repairs. They
inspectthevariousequipmentanddevicesonaircraps,including
engines,landinggear,ightinstruments,pressurizedcomponents,
brakes, valves, pumps, and any other part of the plane that
requiresregularmaintenance
TASK&RESPONSIBILITIES
Task & Responsibilities
DoInspecRonacRvityreferstoregulaRons
CompleteprevenRvemaintenanceonmechanicalpart,
engines,controlsystem,eleectricalequipmentandsupporRng
system
Finding,AnalyzingandFixingtheproblem
Keeprecordsandwritereportsonalltheirmaintenancejob

Key Performance Indicator

FollowingProceduresandregulaRon
Followingmanufacturingstandardandhighstandardreiliability
Nofailure
TraceablereceordingandstandardreporRng

Aircraft Maintenance Officer

Competencies

Max
Weight CompetenceRank
Score

HARDCOMPETENCIES 660.000

DescripRon

Max
Calculated
Level
Level
Score

42122.100

37%

EducaEon

1=SMA,2=Diploma,3=S1,4=S2

0,66

38%

Experience

1=0,2=15,3=610,4=>10

25%

CerEcaEon

1=LanguageSkill,2=ComputerSkill,3=JobSkill

CoreCompetencies

188.100

18%

Priority1

0,33

18%

Priority2

9%

Priority3

9%

Priority4

CSOA(CutomerServiceOrientaEon)

935.643

18%

Priority5

TWA(TeamWork)

7314.511

18%

Priority6

SCT(SelfControl)

6316.929

10%

Priority7

OC(OrganizaEonalCommitment)

639.405

28%

Competency1

INFO(InformaEonseeking)

7211.352

GenericCompetencies 141.900

42125.400

33165.000

AchievementorientaEonIntensitas&Kelengkapan 828.465
CO(ConcernforOrder)

7733.858

IU/INGA(InterpersonalUnderstanding/Integrity) 5516.929

36%

Competency2

ATA(AnalyEcalThinking)

6325.542

36%

Competency3

ExpA(ExperEse)

8425.542

WorkingCondiEon

10.000

12%

WCA

comfortlevel

21600

0,01

44%

WCB

accidentrisk

212.200

44%

WCC

environmentalhazard

212.200

JOBSCORE 585.675

Aircraft Maintenance Officer

JobValue

585.675
AverageMarket
Salary

$5.281

CalculateBase
Salary

$8.583

TASK&RESPONSIBILITIES

Task & Responsibilities

Key Performance Indicator

Takes phone calls from customers Number of followed up mssages

looking to book a flight for a
and phones
particular airline. They also help
with giving information about
layovers, availability dates and
cost.

JOBSUMMARY
AcustomerservicerepresentaRveworkingin
theairportmightbestaRonedattheRcket
counter,abaggageclaimcounterorata
terminalgatecounter.Sheisresponsiblefor
checkingpassengers'idenRcaRon,accepRng
andtaggingbaggage,andprinRngboarding
passesforpassengersastheycheckin.He
mightalsoanswerquesRonsandrebook
passengersduetocanceledordelayedights.

Help check customers and their

luggage in for their flight and direct
them to the correct gate

Customer satisfaction

Works with passengers needing

special attention or those waiting
for standby tickets or upgrades

No complaint

TICKETING STAFF

Competencies

Max
Weight
Score

HARDCOMPETENCIES 400.000

Competence
Rank

DescripRon

Max
Calculated
Level
Level
Score

43%

EducaEon

1=SeniorHighSchool,2=Diploma,3=S1,4=S2

4143.000

1=0,2=15,3=610,4=>10

1=LanguageSkill,2=ComputerSkill,3=JobSkill

4136.000

3256.000

0,4

36%

21%

Experience

CerEcaEon

CoreCompetencies

336.300

8%

Priority1

0,59

18%

Priority2

13%

Priority3

18%
8%
18%

Priority4
Priority5
Priority6

CSOA(CutomerServiceOrientaEon)
TWA(TeamWork)
SCT(SelfControl)

9533.630
7311.530
6220.178

17%

Priority7

OC(OrganizaEonalCommitment)

619.529

20%

Competency1

INTA(IniEaEf/ProakEf)

915.638

GenericCompetencies 253.700

AchievementorientaEonIntensitas&Kelengkapan826.726
CO(ConcernforOrder)

7325.943

IU/INGA(InterpersonalUnderstanding/Integrity) 5326.231

40%
40%

Competency2
Competency3

RBA(RelaEonshipBuilding)
SCFA(SelfCondence)

8225.370
6116.913

WorkingCondiEon

10.000

40%

WCA

comfortlevel

212.000

0,01

40%

WCB

accidentrisk

212.000

20%

WCC

environmentalhazard

211.000
JOBSCORE

321.688

TICKETING STAFF

JobValue

321.688
AverageMarket
Salary

$1.954

CalculateBase
Salary

$2.059

End of Presentation

Thank you for your attention