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Liberatingthemobile internet!

PresentationatEUC October21st,2004
2004.SynapseMobileNetworksS.A.Allrights reserved

MobileInternet

Promisedforyears Nowtargetingnontechnical consumers Handsetfeaturesincreasingrapidly Strongenduserinterest Stillverylowusage!!!


2004.SynapseMobileNetworksS.A.Allrightsreserved

Why?

Technicalbarriers
Terminalserviceconfigurationdatanotin

controlofoperator!

Mayrequiresubscribertorequest

provisioningofservicesnotbeingunderstood

2004.SynapseMobileNetworksS.A.Allrightsreserved

Researchonuserbehaviourshows:
Typically,whenauserhasfailed(twice)to manuallyconfiguretheirmobiledevice,heor shegivesupandnevertriesagain! Demandfordataservicesisinstant.Ifthey cannothavetheservicenow,theywillnottry againlater! Theuserexpectsnetworkconfigurationstobe solvedfromtheirmobiledevice!

Source: Northstream
2004.SynapseMobileNetworksS.A.Allrightsreserved

MMSforecastforWesternEurope

Yearly sales of MMS phones.

Total no. of MMS phones.


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Source: Analysis Research Ltd


2004.SynapseMobileNetworksS.A.Allrightsreserved

Gapofunconfigureddevices

2004.SynapseMobileNetworksS.A.Allrightsreserved

Solution:SynapseDMC!

Patentedsolutionfeaturing:
Automaticserviceprovisioning AutomaticOverTheAirconfiguration Enhancedcustomercareinterface BusinessIntelligence

Todeliver:
Increasedtraffic Endusersatisfaction Reducedoperationalcostsforcustomercare
2004.SynapseMobileNetworksS.A.Allrightsreserved

Automaticprocessincludes:
Detection
Automatic detection of new subscriber/terminal combinations. Automatic provisioning of subscribers in MMS-C and other nodes. Automatic configuration of network access settings for all capable phones. Real-time provisioning and Device db queries via web GUI.
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Provisioning

Configuration

Customer Care

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DeviceDetection

Detectnewcombinationsofsubscriber devices Identifydevicecapabilities Devicedatabasewith


>6000devicemodels >1300MMScapabledevicemodels

Devicealiasmanagement
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Automaticdetectionoptions

Vendorindependentmonitoringofnetwork traffic
Intelligentmonitoringprobes(A&Dinterfaces)

Concentratedmethods
MonitoringofextendedMSCEIR(Finterface) IntegratedextendedEIR(active)

VendorspecificMSC/HLRtriggers(when available)
Ericsson Nokia

ViaCDRfileprocessing

2004.SynapseMobileNetworksS.A.Allrightsreserved

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Provisioningframework

ViaCustomerAdministrationSystem(CAS) interface

ProvisionsubscriberGPRSinHLR ProvisionsubscriberinMMSC

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SupportedOTAprotocols

Ericsson/NokiaOTAsettings OMAClientProvisioningSpec. WAPClientProvisioning1.0 OpenWavePrimaryProvisioning OMADM(SyncMLDM)inroadmap VirtuallyallOTAandGPRScapable phonesaresupported! 1300+MMScapablephonesarecurrently supported


2004.SynapseMobileNetworksS.A.Allrightsreserved

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DetectMMScapableterminaldevices CheckHLRsubscriberstatus(Operatorbarring andMSISDN,GPRSstatus) Checkforprepaidsubscribers CheckMMSuserstatus ProvisionsubscriberinMMSCandHLR Sendoutnotification(ifrequested) Sendoutdevicesettings SendoutWelcomeMMSmessage

2004.SynapseMobileNetworksS.A.Allrightsreserved

AutomaticMMSprovisioning example:

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SystemoverviewCYTAproject
MAP_CHECK_IMEI_WITH_IMSI

EIR

MSC

HLR

MMS-C

Monitoring probe Device database Application servers

SS7 stack

CAS
SNMP (alarms)

NMC
MMS on/off SMS req

DMC
HTTP Web GUI
Customer Care

Web GUI, CLI


System Manager Web Portal

SMS-C
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DMC2.0installationexample
Firewall Ethernetswitch SS7stack CorelatusGTHprobe 2xSunFireV240

2004.SynapseMobileNetworksS.A.Allrightsreserved

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Systemenvironment

OTPR9C0designbase Unimindcluster Solaris8(andLinux) TietoEnatorPortableSS7 Synapse3GPP/GSMMAP RapidInstaller


2004.SynapseMobileNetworksS.A.Allrightsreserved

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MAP

FullsupportforMAPv1v8 Automaticstubgeneration SourceinCVSisETSI.pdffiles

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EventQueues

Multipleproducer/consumerqueues Backedbypersistentstorage Transactionprotected UsedforallIPC

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BETS

BerkeleyDBErlangTermStore Mnesiabinding
>20.000.000recordspertable ~10.000randomlookups/sec ~1500inserts/sec Approximatelookupsupport

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Subscriberdatabase

Recordupdatetimestamps Localcontenttables Explicitsynchronization

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WebGUI

Yaws Formmanagementlibrary Dynamic.gif DynamicCSS DynamicJS Yawsembeddedapplications


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Rapidinstaller

BootableSolarisCD Preconfiguredstagedumps Installsasystemin<20minutesfrom poweron

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Systemcharacteristics

Clusterservicefailovertime~1sec Supportupto20.000.000subsonentry levelconfig ~450endtoendTPSonentrylevel config(requirement150)

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Systemmetrics

180klinesofErlangcode 22klinesofCcode(linkedindrivers)

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Doesthesystemdeliver?

Reallifeexample:
1200%increaseinMMShandsetsalesover9

months 84%ofnewMMSterminalsbecomeactive users Only12%ofMMSsubscriberscallcustomer care NonOTAterminalsloosemarketshare


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ThankYouforYourattention!
SeeyouatErLoungetonight!

2004.SynapseMobileNetworksS.A.Allrightsreserved

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