Expanded marketing mix

Product: There are three levels in developing the product element Core tangible augmented three levels can be condensed into two Core Tangibles and augmented

Expanded marketing mix

Pricing of services is different from the goods The fixed cost is high and variable cost is low for a service as compared to produts. Service providers can charge from customers as per demand Eg: hotels can increase tarrif during peak season.

Expanded marketing mix

Promotion: service consumers experience a high level of perceived risk when compared to consumers of products because of the intagible nature. This can be done by Word-of-mouth publicity Developing strong brands Offering a trial use Managing advertising and public relations effectively Service provider should also be promoted in promotion campaign.

Expanded marketing mix

Place: This relates to the ease involved in accessing a service. Due to inseparability of services makes it impossible for services providers to produce the service at a place where the costs are low and sell it at other place.

Expanded marketing mix

People

Expanded marketing mix

Process Physical evidence: Service provider should try to attach some level of tangibility to their services.