Академический Документы
Профессиональный Документы
Культура Документы
Rahul Jain
KANSAI NEROLAC
BERGER PAINTS
AKZO NOBEL
SHALIMAR PAINTS
OTHERS
20%
37%
5%
8%
14%
16%
COMPETITOR
ASIAN PAINTS
KANSAI
NEROLAC
SNOW
CHEM
PAINTS
BERGER
PAINTS
AKZO
NOBEL
SHALIMAR
PAINTS
PRODUCT
Interior wall paints
Exterior wall paints
Wood surface paints
Floor coatings
Plastic coatings
Company
year
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
Asian
Paints
Shalimar
Paints
Kansai
Nerolac
163.50
450
378
37
160
330.50
431
1250
36.80
354.90
353.03
678.90
809
34.85
150
222.78
439.80
2047
58.60
262.50
692.50
624
2530
88.50
287
900
846.10
660.75
Berger
Paints
49.20
Akzo Nobel
756.20
1000
500
asian paints
berger paints
kansai nerolac
shalimar paints
akzo nobel
Company
year
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
Asian
Paints
Berger
Paints
Shalimar
Paints
Kansai
Nerolac
Akzo
Nobel
28.36
49.20
12.54
42.21
109.72
39.12
37
25.31
44.46
15.69
37.78
36.80
9.41
36.59
77.38
80.74
34.85
26.42
61.42
43.25
80.81
58.60
30.82
38.22
47.94
48.30
88.50
12.32
21.96
25.60
250
200
150
100
50
Akzo Nobel
Shalimar Paints
Kansai Nerolac
Berger Paints
Asian paints
0
Company
year
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
Asian
Paints
Berger
Paints
Shalimar
Paints
Kansai
Nerolac
Akzo Nobel
272.05
83.07
4.75
107.66
448.42
375.20
92.08
9.58
119.79
60.21
362.36
88.76
3.56
98.59
294.59
774.50
120.14
10
165.5
159.30
775.15
148.31
11.67
205.98
176.60
463.32
83.73
4.67
118.34
94.29
1400
1200
1000
800
Akzo Nobel
600
Shalimar Paints
400
Kansai Nerolac
200
Berger Paints
Asian paints
Company
year
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
Asian
Paints
Berger
Paints
Shalimar
Paints
Kansai
Nerolac
Akzo Nobel
3390
1322
291
1484
1009
4092
1522
341
1529
1064
5042
1687
370
1664
1016
5794
1822
395
1972
1114
7245
2288
441
2493
1322
3766
1274
212
1268
645
16000
14000
12000
10000
8000
6000
4000
2000
0
Akzo Nobel
Shalimar Paints
Kansai Nerolac
Berger Paints
Asian paints
Company
year
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
Asian
Paints
Berger
Paints
Shalimar
Paints
Kansai
Nerolac
Akzo
Nobel
13
11.50
27
17
.50
12
17.5
.60
12
16
27
1.10
7.5
15
16
32
1.30
10
18
80
70
60
Berger Paints
50
Akzo Nobel
40
Kansai Nerolac
30
Shalimar Paints
20
Asian Paints
10
0
2006-2007 2007-2008 2008-2009 2009-2010 2010-2011
Company
year
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
Asian
Paints
Berger
Paints
Shalimar
Paints
Kansai
Nerolac
Akzo Nobel
77.57
8.61
71.99
200.05
212.42
96.80
10.91
89.12
220.33
198.41
114.10
12.99
95.02
242.87
254.69
162.35
18.07
112.66
286.80
268.93
205.93
20.84
134.19
170
295.95
900
800
700
600
Berger Paints
500
Akzo Nobel
400
Kansai Nerolac
300
Shalimar Paints
Asian Paints
200
100
0
2006-2007 2007-2008 2008-2009 2009-2010 2010-2011
Company
year
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
Asian
Paints
23.29
Berger
Paints
Shalimar
Paints
Kansai
Nerolac
Akzo Nobel
18.85
13.03
10.66
3.44
19.33
12.80
6.32
7.44
27.47
33.08
13.23
37.71
9.65
8.77
10
10.04
5.67
3.63
10.16
25.33
13.65
8.52
18.11
13.06
52.38
36.57
23.30
40.98
33.05
200
180
160
140
120
100
80
60
40
20
0
Berger Paints
Akzo Nobel
Kansai Nerolac
Shalimar Paints
Asian Paints
Total = Rs.5621026
0%
24%
44%
4%
ASIAN PAINTS
KANSAI NEROLAC
BERGER PAINTS
28%
AKZO NOBEL
SHALIMAR PAINTS
As on
07 dec 2011
Asian Paints
2866
Berger Paints
101.05
Akzo Nobel
809
Kansai Nerolac
882
Shalimar Paints
473.10
ASIAN PAINTS
STRENGTH:
Market leaders with 37% market shares.
Strong in inventory control.
The pricing strategy is oriented to middle and lower
end consumers.
pack sizes.
market.
WEAKNESS
Seasonal demand and hence in off seasons it can lead
to cash flow problems.
Innovation in developing new product is inadequate.
OPPURTUNITY
Acquiring/ increasing market share in
Industrial paint sector.
The automobile industry
THREATS
Domination of few foreign companies.
Competition is catching up fast, hi-tech
facilities gives abundant choices.
BERGER PAINTS
Strengths
WEAKNESS
Weak Distribution mainly in far off
places
Concentrated only on dealer related
marketing
Depending on previously established
goodwill
OPPURTUNITY
promotion
Active consumer involvement
THREATS
Recession hitting real estate
Loss of loyal Dealers/ Sub-dealers to
other companies
Market leader in the shrinking paint
segments (primer, distemper &
enamel)