Google vision

Study of on 3
dimensions
TECHNOLOGY ASPECT
 Google consists of three distinct parts with fast parallel
processing.

φ Googlebot,
Googlebot a web crawler that finds and fetches web
pages.

φ The Indexer that sorts every word on every page and

stores the resulting index of words in a huge database.

φ The Query Processor,

Processor which compares your search
query to the index and recommends the documents
that it considers most relevant.

TECHNOLOGY ASPECT
Search engine Architecture
TECHNOLOGY ASPECT

 What happens when I enter a search at Google ?

TECHNOLOGY ASPECT
TECHNOLOGY ASPECT

PigenRank Overview
φ The heart of Google's search technology is PigeonRank™,
a system for ranking web pages developed by Google
founders Larry Page and Sergey Brin at Stanford University.

φ low cost pigeon clusters (PCs) could be used to compute

the relative value of web pages faster than human editors or
machine-based algorithms.
BUSINESS ASPECT

AdSense
10% Google
Offline Movies

Google
Google 20% Enterprise Google
Video Reader
Code
Google Book
Talk Search
Google
Suggest Gmail Core 70% Google
AdSense Pack
Search
Google Desktop
Orkut
Earth Ads Search WiFi

Local Mobile
Search Search
BUSINESS ASPECT
BUSINESS ASPECT
BUSINESS ASPECT

Google gets traffic from providers

SOCIAL ASPECT
SOCIAL ASPECT
Network effect
Network effect describes how a service becomes more valuable to its
users as more people use the same service