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7
1.
.................................... 19
1.1.
............................. 21
1.2.
................................... 35
1.3. ..................................... 51
1.4. .................................... 66
1.5. .................................................................................. 81
2.
.................................... 85
2.1.
................................... S7
2.2. :
..................... 109
2.3. :
.............................................................................. 130
2.4.
................................. 146
2.5. ................................................................................ 159
3. ()
.............................................. 163
3.1.
. ......................................................................... 165
3.2.
............................................. 176
3.3. .............. 185
3.4. 1960-70- .... 200
3.5. ................................................................................ 211

4. :
...........................215
4.1. .... 217
4.2. . :
......................................................................... 230
4.3. ()
..................................................................................... 252
4.4.
............................................ 274
4.5. ................................................................................ 295
5. : .... 301
5.1.
................................. 304
5.2.
............................................................................ 321
5.3. , :
................................................................................ 339
5.4.
: ................................... 352
5.5.
: ............................... 366
5.6. ................................................................................ 385
6.
...................................391
6.1. - ,
XXI a.... 394
6.2.
................................. 419
6.3.
................................................................. 442
6.4.
... 465
6.5. :

1990-2000- .................................................................. 492
6.6. ................................................................................ 504
............................................................................................... 511
................................................................................................ 519


1.1.
...............................................56
1.2.
.................................68
2.1.
..............................................96
2.2.
................................100
2.3.
..................................... 103
2.4.
10 ...............................116
2.5.
: .................... 123
2.6.
.................................................................. 138
2.7.
..................................144
2.8.
................................154
5.1. ..............................................369
6.1.
.....................................................................399
6.2.
XX XXI .........................407
6.3. , ,

....................................432.

6.4.
......................462


1.1.

..........................................................................64
2.1.
, ................
132
2.2. 10 ..................
136
2.3. :

...........140
3.1. SWOT-............................
179
4.1.

.........................................................237
4.2.
.........................................................238
4.3. .....239
4.4.

.......................................................................
255
4.5.


.......................................................................
265
5.1.

.......................................................................
328
5.2.

.......................................................................
382
6.1.
............................................................................410
6.2.

.........................................................................................
452
6.3.

.......................................................................
474
6.4.


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241

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1999]. ,


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252

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253

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254

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: [Mintzberg, 1994, . 24].
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,
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4. :

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1985, p. 271].
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257

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258

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. 197-198].
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2003; Zollo, Winter, 2002]
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259

4. :

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dependence) ,
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.

264

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265

4. :


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1977 .

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268

4.3. ()

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269

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[Miles, Snow, 1978; 1986]. (defenders)
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270

4.3. ()

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4.4.


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economics)
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275

4. :

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[, , 2002].45
45

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276

4.4.

,
.
, (),
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,
[, , 2005, . xxxiii; 46].
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( ) .

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[, 1990].
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.46

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[Barney, Ouchi, 1986].


1990- . ( . . 5).
46

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277

4. :

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278

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4. :

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[, 2004].


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280

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281

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.

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282

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.

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51
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283

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284

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285

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601]. , .

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4.4.


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287

4. :

.

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.
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[, 1990; Rumelt et al., 1991; Foss, 1996].

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,
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[Williamson, 1996].
288

4.4.


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[Rumelt et al., 1991, p. 14].
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(-) [, 1996,
. 11].

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289

4. :

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25 , ,
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: [, 1998] - [, 2000].
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( .: [, , 2004]), 57
:
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1990- .
( . . 6.3).
58
. [Hoskisson et al., 1999; Whittington, Mayer,
2000].

290

4.4.

: , ,
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291

4. :

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bilities)60 , ,
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1990- .
(. . 5 6).
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,

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capabilities
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(.: [
., 2003; , 2002; Zollo, Winter, 200*2]).
293

4. :

( , ) ,
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. -, ,
.

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- . -, , . -, . (unobservables), . .
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[Rumelt et al., 1991; Hoskisson et al., 1999].
.
294

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4.5.

1970-
1980- . ,
.
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,
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, ,

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;
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1978-82 . 1986-87 . .,
, [Schendel, Cool, 1988] [Schwenk, Dalton, 1991].
295

4. :

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296

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.
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) :
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).
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.63
63


[Rumelt et al., 1991]. ,
1970-80- . [McKiernan, 1996].
, [Hoskisson et al., 1999].
297

4. :

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. :

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,
1980 . , , .
( , , .) 1970-80- . , . , , ,
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298

4.5.

,
[Scherer, Dowling, 1995]

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1999, p. 430]. ,
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299

4. :

: , .
- :

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[Mintzberg, Waters, 1985].
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300

5
:

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.

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301

5. :

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302

5. :

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.
: , . 303

5. :

.
. .
5.1.


1990- .
,
1977 ., 1980 . Strategic Management Journal.
1990 ., . . . (
), 1992 . : Industrial and
Corporate Change Journal of Economics and Management Strategy.
,
, , 1980- .
,
. , , : , ; -,
, ; , -, . .

. 1970- .
304

5.1.


( , ,
, , . .), ,
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: , ,
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1980- .
.
. [, 1984; 1990], ; . [Camerer,
1985],
; ,
(.: [Chaffee, 1985; Gilbert et al., 1988; Mintzberg,
1990a]).
.


305

5. :


1977 . , 1990 . , ().
. , .
. ,
,
:
1990- ..1
.
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,

[Rumelt et al., 1994, p. 563]. ,

: ?,

? ( -
1937. " ),

, , .
, , : ?,
- ?

? [Rumelt et al., 1994].
1

,
, 1991
. Strategic Management Journal,
1994 .
( 600 ) (.: [Rumelt et al., 1994]).
306

5.1.

:

,2
. -,


(
). -,

, , . ( ) . -,
,
. ,
[Rumelt et al., 1991, p. 19],
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1990- . .
2

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307

5. :

1991 .
. ,
( ). :
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,
,
, .
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, [, 2005, . 148].
, (exploration)
,
(exploitation), . [Foss,
1996] . ,
, , (
).
,
.
, , ,
( )

[Mahoney, 1993] ( ) [Camerer, 1985].
308

5.1.

1990- .
,

-
.
( - . . , ) Industrial and Corporate Change,
15 . Journal of Economics and Management Strategy ( . ),
,
, .

(The Journal of Economics
of Business .), ,
(Organization Science, Academy of Management Executive .) (
), .

,
- , ,
.
,
1980- . .
- 309

5. :

,
.
, ,
1980- . , ,
.


,
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.
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[Porter, 1991]. ,
.
, 1980- .

, , ,

.

310

5.1.

.
. ,
, (, ) .3
,
, ,

.
,
1950- . . [Selznick, 1957],

.
, 1986 .
. . . [Prahalad, Bettis, 1986],

.

, 3


, General Motors ( 1980 .
) IBM (
,
).
,
,
( .: [, 2002]).


.
311

5. :

. , . [, 2002],
1994 .:
, , ,
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.

. : " "
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312

5.1.

.4 ,
,

.
1980-
. . .
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[, 1984]), .5


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, 1990- .
,
NUMMI, 1984 .
Toyota General Motors.
( )
Toyota Corolla,
. ,
General Motors
. , 1982 .
GM.
NUMMI, ,
General Motors,
.
[, 1991].
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[Teece
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Industrial and Corporate Change
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1997 . Strategic Management Journal .
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352

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Harvard Business Review, 1998, vol. 76, N 5, p. 70-84 ).
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Strategy + Business: http://www.strategy-business.com.magazine.
32

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428

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430

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1984]) , , .
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433
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434

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39
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: Black A., Wright Ph., Davis J. 2001. In search of
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ders value: Managing drivers of performance. Harlow: Pearson Education; .
2001. , . .: .
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437

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438

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. . :
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1999).
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439

6.

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440

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443

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Business Week (1986, March 3),

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48
.: Davidow W. H., Malone M. S. 1992. The virtual corporation. N. Y.:
Harper Business; Tully S. 1993. The modular corporation. Fortune. Febr. 8. P. 52-56.
445

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.

.49
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446

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447

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2003; , , 2004; , 2004; , 2005]).
52
, relationship marketing
1983 . (Berry L. L. 1983.
Relationship marketing. In: Berry L. L., Shostack G. L., Upah G. D. (eds.). Emerging
perspectives of service marketing. Chicago).
449

6.

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451

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452

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6.


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6.

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914].
, ,
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