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CONTENTS

Invitation to Authors ......................................................................... 4 Specimen Requisition Form ............................................................. 5 Library Order Form .......................................................................... 6 Text Details .............................................................................. 7 74 Author Index/Order Form ...................................................... 75 77 Vikas Regional Representatives Contact No. .............................. 78 List of Distributors ................................................................. 78 90

FINANCE ................................................................................................. 7-11 ACCOUNTING ....................................................................................... 11-19 MARKETING ......................................................................................... 20-26 PRODUCTION & OPERATIONS MANAGEMENT ................................. 27-28 STRATEGIC MANAGEMENT ..................................................................... 29 PROFESSIONAL & SELF DEVELOPMENT ......................................... 30-35 MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR .......... 35-39 HUMAN RESOURCE MANAGEMENT ................................................... 40-43 BUSINESS COMMUNICATION .................................................................. 44 GENERAL .............................................................................................. 45-46 ENVIRONMENT & MANAGEMENT ....................................................... 47-48 RESEARCH METHODOLOGY .................................................................... 49 QUANTITATIVE METHODS .................................................................. 49-54 ECONOMICS ......................................................................................... 54-59 TRAVEL AND TOURISM MANAGEMENT .................................................. 60 COMPUTER SCIENCE .......................................................................... 61-70 KNOWLEDGE MANAGEMENT .................................................................. 71 BUSINESS LEGISLATION ......................................................................... 74

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E-28, Sector-8, Noida-201301 (U.P.) Phone:(0120) 4078900, Fax : (0120) 4078999 Regd. Office: 576, Masjid Road, Jangpura, New Delhi - 110014 Email: helpline@vikaspublishing.com www.vikaspublishing.com

Finance
FINANCIAL MANAGEMENT tenth edition demonstrates that the (10th Ed.) The B subject of finance is simple, interesting and
es ts el le r
relevant in practice. Application-oriented, it focuses on the analytical approach to financial decisions, making it a one-point reference for all its readers and most importantly, the book helps students to relate theories and concepts to practice.

Teachers Manual Available

ISBN: 978-81259-37142 Price : 595 Pages : 902 Size: 8.25 11

New in this Book Check Your Concepts Quiz Exercises Practical Projects

I M Pandey

Free Students CD Containing Answers to Review Questions and Problems Additional Problems for practice from CA and other professional examinations Comprehensive Cases for analyzing financial decisions in complex, real-life situations Power point presentations for all chapters Excel-based Financial Problems to practice the use of spreadsheets in finance Web Links for an exhaustive list of finance-related sites Key Definitions and Formulae as a useful ready reckoner

TABLE OF CONTENTS
Part 1:Valuation: Nature of Financial Management Concepts of Value and Return Valuation of Bonds and Shares Risk and Return: An Overview of Capital Market Theory Risk and Return: Portfolio Theory and Assets Pricing Models Beta Estimation and The Cost of Equity Options and their Valuation Part 2: Investment Decisions: Capital Budgeting Decisions The Cost of Capital Determining Cash Flows for Investment Analysis Complex Investment Decisions Risk Analysis in Capital Budgeting Real Options Investment Strategy and Process Part 3: Financing and Dividend Decisions: Financial and Operating Leverage Capital Structure: Theory and Policy Valuation and Financing Dividend Theory Dividend Policy Part 4: Long-term Financing: Capital Market Efficiency and Capital Markets in India Long-Term Finance: Shares Debentures and Term Loans Convertible Debentures and Warrants Asset-Based: Lease Hire Purchase and Project Financing Venture Capital Financing Part 5: Financial and Profit Analysis: Financial Statements and Cash Flow Analysis Financial Statement Analysis Financial Planning and Strategy Part 6: Working Capital Management: Principles of Working Capital Management Receivables Management and Factoring Inventory Management Cash Management Working Capital Finance Part 7: Managing Value and Risk Corporate Restructing Mergers and Acquisitions Derivatives for Managing Financial Risk International Financial Management Shareholder Value and Corporate Governance Part 8: Annexure

ESSENTIALS OF FINANCIAL MANAGEMENT (3rd Ed.)

The book details how to analyse the financial performance of a firm and how to manage corporate funds and liquidity. It focuses on financial decision making and the role of the finance manager as an efficient user of financial resources. Concepts, assumptions and financial techniques are discussed in simple, non-technical language.

ISBN: 978-81259-49541 Price : 385 Pages : 564 Size: 7.25 9.5

Salient Features: A variety of topics including financial analysis, capital budgeting, debt-equity mix, sources of finance, dividend policy, working capital management and financial planning To facilitate a better and easy understanding of the concepts and techniques, the book is enhanced with a summary of the key points, illustrative problems and examples

I M Pandey
Dr I M Pandey is currently Professor of Finance, Delhi School of Economics, University of Delhi. A PhD from Delhi School of Economics, he was earlier Professor, Indian Institute of Management, Ahmedabad.

TABLE OF CONTENTS
Financial Management: Scope and Objectives Sources of Long-term Finance Time Value of Money Valuation of Shares and Debentures Risk and Return Portfolio Theory and CAPM Beta Estimation and the Cost of Equity Cost of Capital Capital Budgeting Techniques Cash Flow Estimation Risk Analysis in Capital Budgeting Operating and financial Leverages Capital Structure: Theory and Practice Dividend Theory and Practice Nature of Working Capital Management Cash Management Receivables management Inventory Management Financing Working Capital Long-term Financial Planning

Finance
MERGERS, ACQUISITIONS AND CORPORATE RESTRUCTURING (2ND ED.)
New Ed.
Teachers Manual Available

Mergers, Acquisitions and Corporate Restructuring aims to give its readers a concise yet comprehensive coverage of the subject from all the angles-strategic, legal, accounting, taxation, fund raising and valuation-a treatment which no other Indian book in the market has accomplished so far. The book not only caters to the syllabi of MBA courses of most universities but also meets the needs of CA, CS and ICWA students.
Features of the Book Analyses all relevant Indian laws, regulations and accounting standards Includes multiple interpretations of many provisions Comprises over 60 numerical or situational illustrations to explain difficult concepts and legal provisions Interprets and explains 4 comprehensive cases and 9 mini cases from the Indian corporate history and current affairs to enhance understanding Contains latest amendments in regulations, laws, rules and guidelines as on 15 November 2012

ISBN: 978-93-259-64556 Price : ? Pages : ? Size: 6.75 9.5 P G Godbole


Prasad G. Godbole is an alumnus of IIM, Ahmedabad. He holds PGDM in Finance from IIMA and also holds AICWA degree from Institute of Cost & Works Accountants in India along with a LLB (Gen) degree from Mumbai University to his credit. He has not only been the CEO and CFO in a number of reputed firms but has also been the visiting faculty at management institutions like S.P. Jain Institute of Management & Research, Mumbai and Foundation of Liberal and Management Education, Pune.

TABLE OF CONTENTS
Corporate Restructuring Forms of Corporate Restructuring Mergers and Acquisitions as a Growth Strategy Mergers and Acquisitions Motives and Synergies Takeover and Defence Tactics Intents of Target Companies Companies Act, 1956 Securities and Exchange Board of India (Buy-back of Securities) Regulations, 1998 Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers) Regulations, 2011 Clauses 40A and 40B of the Listing Agreements of the BSE and the NSE Securities and Exchange Board of India (Delisting of Equity Shares) Regulations, 2009 Accounting for Amalgamations and Demergers Tax Aspects of Amalgamations and Demergers Funding of Acquisitions Leveraged Buyout and Going Private Valuation of Target Companies Competition Law and M&A

FINANCIAL SERVICES AND MARKETS

The text provides a comprehensive view of financial services and markets complemented by case studies and numerical problems for conceptual clarity. It meets the requirements of MBA, M. Com. and MFA students of various universities. TABLE OF CONTENTS

ISBN: 978-81259-31201 Price : 350 Pages : 432 Size: 7.25 9.5 Dr Punithavathy Pandian

Dr Punithavathy Pandian is Professor in the Department of Commerce, Madurai Kamaraj University. She is known for her contribution to teaching and research for more than three decades.

An overview of Financial Services and Markets Leasing Factoring and Forfaiting Securitization Venture Capital Credit Rating Credit Cards Mutual Funds Insurance Merchant Banking Money Market and Treasury Bill Market Call Money CBLO and REPO Markets Commercial Papers and Certificate of Deposit Markets Commercial Bill Markets Government (Guilt Edged) Securities Market Corporate Debt Market Primary Market Secondary Market Options Future Markets.

Finance
An all-inclusive textbook covering major concepts, regulations and practices in the working of financial intermediaries, capital market, money market and foreign exchange market. It puts the Indian financial system in perspective, making it perfect for students of business administration and economics as also for those appearing in professional exams such as CA, CFA and ICWAI. TABLE OF CONTENTS
An Introduction to Indian Financial System Savings and Financial Intermediation Commercial Banking Reserve Bank of India Regional Rural Banks Cooperative Credit Development Banking Non-Bank Financial Companies Investment Banking Merchant Banking Mutual Funds SEBI and Regulation of Primary and Secondary Markets Money Market Foreign Exchange Market Primary Market Secondary Market: Stock Exchanges Foreign Investment and its Regulations Accessing International Capital Markets The Indian Fiscal System

INDIAN FINANCIAL SYSTEM (4th Ed.)

New in this Book Financial Sector Assessment International Financial Crisis and the reasons why India escaped financial contagion Basel II Guidelines 2007/2008 Reserve Bank and Priority Sector Microfinance Decline of DFI'S and increase in the role of capital market and banks in project finance Demise of Investment Banks in USA in 2008 Corporate Bond Market Secondary Market in Bonds Altered structure of international syndicated loans

ISBN: 978-81259-39818 Price : 360 Pages : 476 Size: 6.75 9.5 H R Machiraju
A PhD in Economics from Indiana University, USA, H R Machiraju is a teacher, researcher and financial economist. He has over four decades of teaching experience and has taught at Andhra University and BITS (Pilani).

This book offers conceptual clarity and in-depth coverage with a student-friendly approach. Targeted at the postgraduate students of management and commerce, it is an attempt to demystify the difficult subject. The book is divided into three parts. Part I explains the Indian stock market Part II exclusively deals with the different aspects of security analysis Part III is devoted to portfolio analysis.
New in this Book Thoroughly revised and up-to-date Inclusion of new cases and Excel spreadsheet applications Chapter queries to kindle the interest of the learner Bifurcation of Fundamental Analysis chapter into Economic and Industry Analyses, and Company Analysis. New chapters on Oscillators and Indicators, Options and Futures, as well as International Portfolio Investment More than 20 new sections

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2ND ED.)


New Ed.

Teachers Manual Available

B es ts el le r

Core Textbook

ISBN: 978-93259-63085 Price : 395 Pages : 578 Size: 7.25 9.5 Dr Punithavathy Pandian
Dr Punithavathy Pandian is Professor in the Department of Commerce, Madurai Kamaraj University. She is known for her contribution to teaching and research for more than three decades.

TABLE OF CONTENTS
Introduction to Investment and Securities Investment Alternatives New Issue Market Secondary Market Stock Market Indices SEBI Risk Bond Return and Valuation Stock Return and Valuation Fundamental Analysis - Economic and Industry Analysis Fundamental Analysis: Company Analysis Technical Analysis Indicators and Oscillators Efficient Market Theory Options and Futures Futures Portfolio Construction Portfolio Markowitz Model Sharpe Index Model CAPM and Arbitrage Pricing Theory Portfolio Evaluation Portfolio Revision International Portfolio Investment

10

Finance
INTRODUCTION TO PROJECT FINANCE:
An Analytical Perspective The book presents the criteria for assessing the competitive status of a project unit and methods to improve quality and productivity. TABLE OF CONTENTS H R Machiraju
H R Machiraju, Honorary Professor at the Post-Graduate Centre, Giayatri Vidya Parishad, Vishakhapatnam. Project Identification and Feasibility Market Appraisal Technical Appraisal Financial Appraisal Economic Appraisal Financing Capital Structure Choice of Securities and Guidelines for their Issue Term Loans External Commercial Borrowing and Euro-issues Venture Capital Lease Finance Working Capital Finance.

ISBN: 978-81259-10107 Price : 335 Pages : 232 Size : 7.25 9.5

PROJECT MANAGEMENT:

The book discusses all the issues related to Project Management. Strategic considerations, recognition of Financial Evaluation with Strategic the human factor and need for administrative set-up Planning, Networking and Control are interwoven in this book while developing the main (2nd Ed.) theme of the financial side of project management. Teachers Manual Available
New in this Book New chapters titled 'Infrastructure Projects and Project Financing' have been added 'Economic and Social Cost Benefit' and 'Network Analysis and Execution Plan' have been enriched with additional material Components of interest rates has been elaborated and the concepts of cost of capital and required rate of return built on it More examples and real cases and enhanced diagrammatic explanation Chapterization scheme has been revised in the line of phases of project life cycle References, footnotes and web links have been added to give readers access to extra material for further reading Key Features Strategy, human aspect, administrative issues and system approach have been integrated in a single thread without compromising on conceptual clarity and simplicity Use of spreadsheet has been extensively explained in chapters where it is most applicable A continuous case has been built around the theme of each chapter throughout the book

ISBN: 978-81259-31348 Price : 435 Pages : 780 Size: 6.75 9.5 B M Patel
A doctorate in Finance from Sardar Patel University Gujarat, Prof Patel taught at B J Commerce College, Sardar Patel University and XLRI, Jamshedpur. In 2000, he moved to the US, where he worked for a brief time in the industry before returning to academia, joining first at California State University and then Chancellor (formerly Myers) University, Cleveland, Ohio. In April 2009, he returned to India to join as a Director of School of Petroleum Management, Pandit Deendayal Petroleum University, Gujarat.

TABLE OF CONTENTS

Section 1: Fundamental Topics: Project Management and Corporate Planning Corporate Financial Objective Time Value of Money Interest Rate and Basics of Cost of Capital Cost of Capital Section 2: Concept Stage: Strategic Investment Decisions and Project Ideas Project Feasibility Study Project Financing Section 3: Analysis Stage 1: Cost-Benefit Analysis Financial Analysis Critical Examination of Evaluation Techniques Required Rate of Return from Projects Economic and Social Cost-Benefit Analysis Section 4: Analysis Stage 2: A Framework of Project Risk Management Project Risk Analysis Project Portfolio Risk Section 5: Planning: Execution and Completion Stage: Allocation of Limited Capital Network Analysis and Execution Plan Project Execution and Control Post-Completion Audit (PCA) Section 6: Special Topics: Inflation and Project Investment Economic Life of Projects and Replacement Policy Infrastructure Projects International Capital Budgeting.

Finance/Accounting
11 It is a pioneering book which combines strategic analysis of financial structures, policies, decisions and models. Providing an interface between strategy and finance, it facilitates both, strategic thinking and financial acumen. It contains original, pragmatically-tested ideas on strategic management of finance and financial evaluation of strategies, has plentiful of live case studies, many creative diagrammatic presentations, questions for intellectual discussions and solved numerical examples.
New in this Edition Full length chapters on Ratio analysis, Cost of capital, Sources of capital, W orking capital management, Investment appraisal techniques, and Leasing Detailed discussion on Strategic use of derivatives in the chapter Innovative Financial Engineering Real corporate case studies at the end of each chapter illustrating various components of SFM

STRATEGIC FINANCIAL MANAGEMENT 2nd Revi. & Enlarged Ed.

ISBN: 978-81259-53098 Price : 410 Pages : 640 Size: 6.75 9.5 G P Jakhotiya
Dr Girish P Jakhotiya, has been a Professor of Finance and Strategy at the well-known Jamnalal Bajaj Institute of Management Studies (University of Mumbai) from 1985 to 1999. Currently, he is the Chief Consultant at Jakhotiya & Associates, Mumbai. He can be reached at girishjakhotiya@gmail.com

TABLE OF CONTENTS
Introduction to Strategic Financial Management Conceptual Framework of Strategic Financial Management Ratio Analysis for Financial Performance Appraisal Cost of Capital Sources of Capital Working Capital Management Investment Appraisal Techniques Strategic Wage Management Financial Aspects of Supply Chain Management and Distribution Chain Management Innovative Approach to Internal Cost-profit Analysis Financial Aspects of Corporate Restructuring Valuation, Innovative Financial Engineering Leasing Ethical Aspects of Strategic Financial Management
The revised edition of Cost Accounting-Principles and Practice gives students a thorough grounding in cost concepts, cost behaviour, and costing methods. The subject matter has been presented in a student-friendly, systematic and intelligible manner. Every discussion involving conceptual difficulties is immediately followed by a numerical example. A large number of charts and diagrams bring to light finer points of the subject and make it easily comprehensible. Additional problems and solutions have been included in the Appendix to help students. New in this Edition Ideal for self-study, making learning a painless exercise Examination-oriented approach Around 300 solved problems and illustrations accompanied by 'working notes' Theoretical, Practical and Objective Type Questions selected mostly from various university and professional examinations New in the 12th edition Cost Accounting Standards issued by the Institute of Cost Accountants of India Learning Objectives in the beginning of each chapter Summary and Key Terms at the end of each chapter More recent questions from BCom, BBA, MBA, CA and CS examinations

COST ACCOUNTING:
Principles and Practice (12th Ed.)

B es ts el le r

New Ed.
ISBN: 978-93259-63948 Price : 395 Pages : 672 Size : 6.25 9.5 M N Arora
M N Arora has teaching experience of more than four decades in Hans Raj College, University of Delhi. He studied BCom (Hons) and MCom in Shri Ram College of Commerce and was a position holder in Delhi University.

TABLE OF CONTENTS
Overview Material Cost Labour Cost (Employee Cost) Overhead Cost Activity Based Costing Output or Unit Costing (Cost Sheet) Job and Batch Costing Contract Costing Process Costing Joint Products and By-products Operating Costing (Service Costing) Nonintegrated and Integrated Accounts Reconciliation of Cost and Financial Accounts Appendix

Accounting
12

COST ACCOUNTING:
Delhi University (For BCom (Hons) Sem IV

NEW

It gives a thorough grounding in cost concepts, cost behaviour, and costing methods. The subject matter has been presented in a student-friendly, systematic and intelligible manner. Every discussion involving conceptual difficulties is immediately followed by a numerical example. A large number of charts and diagrams bring to light finer points of the subject and make it easily comprehensible. Recent question papers with answers have been included in the Appendix to help students.

ISBN: 978-93259-63917 Price : 345 Pages : 616 Size : 6.25 9.5


M N Arora
has teaching experience of more than four decades in Hans Raj College, University of Delhi. He studied BCom (Hons) and MCom in Shri Ram College of Commerce and was a position holder in Delhi University.

New in this Edition Ideal for self-study, making learning a painless exercise Examination-oriented approach Around 260 solved problems and illustrations accompanied by working notes Theoretical, Practical and Objective Type Questions selected mostly from the past examinations Learning Objectives in the beginning of each chapter Summary and Key Terms at the end of each chapter Recent question papers with answers included in the Appendix

TABLE OF CONTENTS
Introduction Material Cost Labour Cost (Employee Cost) Overhead Cost Activity Based Costing Output or Unit Costing (Cost Sheet) Job Costing Contract Costing Process Costing Operating Costing (Service Costing) Integral and Non-integral System Reconciliation of Cost and Financial Accounts Appendix-Past Question Papers

BANKING THEORY AND PRACTICE (20th Ed.)


Teachers Manual Available

This twentieth all-inclusive edition is the most comprehensive book on the topic. It has been thoroughly revised and the statistical data has been updated to reflect the changes that have taken place in the field in recent times.

An all-time classic
New in this Book New chapter on Microfinance included The English Banking System revised as per the Banking Act, 2009 The American Banking System revised according to the changes in monetary policy The International Monetary Fund and the International Bank for Reconstruction and Development revised based on the Voice and Quota Reforms and the changing contours of IMF Changing Profile of Indian Banking has been rewritten to highlight the new rules and reforms emerging in the banking system Elements, such as learning objectives, summary and assessment questions added in every chapter Appendices included

ISBN: 978-81259-37159 Price : 450 Pages : 952 Size : 6.75 9.5 K C Shekhar Lekshmy Shekhar
K C Shekhar is presently, Professor and Head of the Department of Accounting and Finance at the University of Zambia. Lekshmy Shekhar, is working as Manager, Global Enterprise Systems Support - SAP Finance, Discovery Communications Inc, Washington, DC, USA.

TABLE OF CONTENTS
Evolution of Banking Institutions Part I: Commercial Banking Theory Commercial Banking Part II: Central Banking Theory Central Banking Part III: Indian Banking The Indian Joint Stock Banks Commercial Banks and Industrial Finance Commercial Banks and Priority Sectors Banking Legislations and Reforms I Banking Legislations and Reforms II Micro-finance Changing Dimensions of Regulatory and Supervisory Framework Factoring Services Merchant Banking Changing Profile of Indian Banking The Foreign Banks The Indigenous Bankers and the Money Lenders Non Banking Financial Institutions Cooperative Banking The State Bank of India The Reserve Bank of India The Money Market Part IV: Foreign Banking Systems The English Banking System The American Banking System Part V: Foreign Exchange Principles of Foreign Exchange The International Monetary Fund and The International Bank for Reconstruction and Development Part VI: Practical Banking Banker and Customer Accounts of Customers Cheques Promissory Notes The Paying Banker The Collecting Banker Customers Passbook Loans and Advances I Loans and Advances II.

Accounting
13 The unique features of this book lie in its simple and systematic presentation of theory, which would enable the students to solve practical problems with ease. The other main strengths of this book are: plentiful illustrative examples and end-of-the-chapter exercises with answers.
New in this Edition Updated position regarding IFRSs and steps for their convergence in India Two new chapters, namely: Human Resource Accounting and Innovative Concepts in Section II of the book Section V relating to Case Problems to make the study of the subject more interesting and a real value addition to the knowledge of the reader

A TEXTBOOK OF ACCOUNTING FOR MANAGEMENT (3rd Ed.)


B es ts el le r
ISBN: 978-93259-56193 Price : 475 Pages : 984 Size : 6.75 9.5 Dr S N Maheshwari Dr S K Maheshwari CA Sharad K Maheshwari
Dr S N Maheshwari, Director General, Delhi Institute of Advanced Studies, Delhi. Dr Suneel K Maheshwari - Professor of Accounting in the Division of Accountancy and Legal Environment, Marshall University, USA. CA Sharad K Maheshwari - Finance Manager, Baker Hughes, EHO Ltd

New Ed.

Core Textbook

TABLE OF CONTENTS
Section I: Accounting Fundamentals: Meaning and Scope of Accounting Accounting Principles Basic Accounting Terms Journalizing Transactions Ledger Posting and Trial Balance Sub-division of Journal Negotiable Instruments Final Accounts Rectification of Errors Depreciation Provisions and Reserves Inventory Valuation Section II: Cost and Management Accounting: Management Accounting: Nature and Scope Cost Accounting: Meaning and Scope Basic Cost Concepts Human Resource Accounting Innovative Concepts Section III: Financial Analysis: Financial Statements: Analysis and Interpretation Funds Flow Statements Cash Flow Statement Section IV: Planning and Control: Budgetary Control Innovative Budgeting Techniques Standard Costing Variance Analysis Marginal Costing and Profit Planning Decisions Involving Alternative Choices Pricing Decisions Section V: Case Problems: Accounting Principles Prepartion and Analysis of Financial Statements Funds Flow Statement Cash Flow Statement Budgetary Control Standard Costing Decisions Involving Alternative Choices Index

Teachers Manual

The textbook covers the syllabi of BBA courses of major universities which provides basic knowledge of accounting principles and practices in a systematic manner.

FINANCIAL ACCOUNTING FOR BBA

Features of the Book Learning objectives and key terms in every chapter Objective type questions for testing the students understanding Essay type questions for review, discussion and practice Over 200 practical problems with solutions and around 125 illustrations 32 Accounting Standards dealt in detail with latest amendments therein

ISBN: 978-81259-34356 Price : 380 Pages : 552 Size : 6.75 9.5 Dr S N Maheshwari Sharad K Maheshwari
Dr S N Maheshwari is director general, Delhi Institute of Advanced Studies, Delhi, Sharad K Maheshwari, Finance Manager, Baker Hughes EHO Limited.

TABLE OF CONTENTS
Meaning and Scope of Accounting Accounting Principles Basic Accounting Terms Journalizing Transactions Ledger Posting and Trial Balance Sub-Division of Journals Bank Reconciliation Statement Capital and Revenue Final Accounts Rectification of Errors Depreciation Provisions and Reserves Accounting Concept of Income Computer and Accounting Inventory Valuation. The Joint Stock Company Shares and Share Capital Debentures Company Final Accounts

Accounting
14

FINANCIAL ACCOUNTING 5th edition includes IFRS

Financial Accounting provides a comprehensive coverage to course requirements of students appearing in the accounting paper at the Foundation Examinations of Institute of Chartered Accountants of India, the Institute of Company Secretaries of India and the Institute of Cost & Works Accountants of India. It also meets the requirements of students appearing in the Financial Accounting paper at the BCom examinations of different Indian universities.
New in this Book Issue of 32 Accounting Standards affecting the preparation of accounts by corporate enterprises Notification of 35 Ind ASs by the Ministry of Corporate Affairs (MCA) Formulation of a road map for the convergence of Indian Accounting Standards with IFRS Brief details of 32 Accounting Standards issued by ICAI

B es ts el le r
ISBN: 978-93259-56186 Price : 475 Pages : 1056 Size : 6.75 9.5

Core Textbook

TABLE OF CONTENTS Dr S N Maheshwari Dr S K Maheshwari Section I: Accounting Principles and Processes: Meaning and Scope of Accounting Accounting Principles Basic Accounting Terms Journalizing Transactions Sharad K Maheshwari
Dr S N Maheshwari is presently, Director General, Delhi Institute of Advanced Studies, Delhi. He is also the Chairman, Indian Society of Accounting and Management, New Delhi. Dr Suneel K Maheshwari - Professor of Accounting in the Division of Accountancy and Legal Environment, Marshall University, USA. CA Sharad K Maheshwari - Finance Manager, Baker Hughes, EHO Ltd

Ledger Posting and Trial Balance Sub-Division of Journal Negotiable Instruments Bank Reconciliation Statement Matching Concept Capital and Revenue Final Accounts Rectification of Errors Depreciation Provisions and Reserves Accounting Concept of Income Sectional and Self-Balancing Systems Accounts of Non-Profit Making Organizations Single Entry System (Final Accounts From Incomplete Records) Computers and Accounting Section - II: Special Accounting Problems: Consignment Accounts Joint Venture Accounts Account Current and Average Due Date Inventory Valuation Hire Purchase, Lease and Instalment Purchase Systems Branch Accounts Departmental Accounts Accounting For Price Level Changes Insurance Claims Section - III: Partnership Accounts: Fundamentals Reconstitution of Partnership Firms - I (Admission) Reconstitution of Partnership Firms - II (Retirement, Death and Amalgamation) Dissolution of a Partnership Firm Section - IV: Recent Examinations' Questions with Solutions: BCom (Hons) Delhi University, 2009, 2010, 2011 CS (Foundation), June, 2010, December, 2010, June, 2011 Appendices

ADVANCED ACCOUNTANCY VOL-I (10th Ed.)

Definitive, comprehensive and best selling textbook on accountancy. It meets requirements of students preparing for B.Com., M.Com., MBA and Professional examinations conducted by different institutions, such as ICAI, IIB, ICSI, ICWAI. TABLE OF CONTENTS

ISBN: 978-81259-30914 Price : 595 Pages : 1150 Size : 7.25 9.5 Dr S N Maheshwari Dr S K Maheshwari

Dr S N Maheshwari is director general, Delhi Institute of Advanced Studies, Delhi, Dr S K Maheshwari is presently professor of Accounting at marshall university, USA.

Accounting Principles and Processes: Meaning and Scope of Accounting Accounting Principles Journalising Transactions Ledger Posting and Trial Balance Sub-Division of Journal Negotiable Instruments Bank Reconciliation Statement Matching Concept Capital and Revenue Final Accounts Rectification of Errors Accounting Concept of Income Depreciation Provisions and Reserves Advanced Final Accounts Sectional and Self-Balancing Systems Accounts of Non-Profit Making Organisations Single Entry System. Special Business Accounting : Consignment Accounts Joint Venture Accounts Account Current and Average Due Date Inventory Valuation Hire Purchase, Lease, and Instalment Purchase Systems Branch Accounts Departmental Accounts Royalty Accounts Insurance Claims Contract Accounts Insolvency Accounts Introduction to Government Accounting Miscellaneous Accounts. Partnership Accounts: Fundamentals Reconstitution of Partnership Firms - I (Admission) Reconstitution of Partnership Firms - II (Retirement, Death and Amalgamation) Dissolution of Partnership Firms Appendices

Accounting
15 Definitive, comprehensive and best selling textbook on accountancy. It meets requirements of students preparing for B.Com., M.Com., MBA and Profess ional examinations conducted by different institutions, such as ICAI, IIB, ICSI, ICWAI. TABLE OF CONTENTS
Section 1- Introductory: Shares and Share Capital Debentures Company Statutory Records Company Final Accounts Valuation of Goodwill and Shares Acquisition of Business and Profit prior to Incorporation Internal Reconstruction External Reconstruction, Amalgamation and Absorption Company Liquidation Accounts Financial Reporting for Financial Institutions Accounting for Financial Instruments, Section 2- Insurance Companies Accounts: Banking Companies Accounts Double Account System Holding Companies Hotel Companies Accounts Accounts of Government Companies and Statutory Corporations Section 3- Management Accounting: Nature and Scope Financial Statements: Analysis and Interpretation Funds Flow Statement Cash Flow Statement Accounting for Price Level Changes Valuation of Assets Human Resource Accounting Social Cost Benefit Analysis Recent Developments in Accounting Appendices

ADVANCED ACCOUNTANCY VOLUME-II (10th Ed.)

ISBN: 978-81259-30921 Price : 615 Pages : 1370 Size : 7.25 9.5 Dr S N Maheshwari Dr S K Maheshwari
Dr S N Maheshwari is director general, Delhi Institute of Advanced Studies, Delhi, Dr S K Maheshwari is presently professor of Accounting at marshall university, USA.

Exhaustive and lucidly written text with illustrative examples which meets the requirements of B.Com., M.Com., MBA and professional examinations

CORPORATE ACCOUNTING (5th Ed.)

New in the Fifth Edition Includes a new chapter Accounting for Financial Instruments meant for CA Final students dealing with Accounting for Equity Index Options and Equity Stock Options Explains three new innovative concepts Lean Accounting, Forensic Accounting and International Accounting in the chapter Recent Developments in Accounting Incorporates details of AS 15 (Revised 2005) Contains exhaustive illustrations and problems on buy back of shares Incorporates all the following amendments Enactment of the Reserve Bank of India (Amendment) Act 2006 and the Banking Regulation (Amendment) Act, 2007 Issue of three new Accounting Standards AS 30, AS 31 and AS 32 Revision of norms regarding classification of advances and making provisions in case of banking companies Enactment of the Finance Act, 2008 Amendment to Bonus Issue Guidelines by SEBI effective from February 2009

ISBN: 978-81259-31294 Price : 610 Pages : 1360 Size : 7.25 9.5 Dr S N Maheshwari Dr S K Maheshwari
Dr S N Maheshwari is director general, Delhi Institute of Advanced Studies, Delhi, Dr S K Maheshwari is presently professor of Accounting at marshall university, USA.

TABLE OF CONTENTS
SectionI: Introductory Shares and Share Capital Debentures Company Statutory Records Company Final Accounts Valuation of Goodwill and Shares Acquisition of Business and Profit Prior to Incorporation Internal Reconstruction External Reconstruction, Amalgamation and Absorption Company Liquidation Accounts Financial Reporting for Financial Institutions Accounting for Financial Instruments Section -II: Insurance Companies Accounts Banking Companies Accounts Double Account System Holding Companies Hotel Companies Accounts Accounts of Government Companies and Statutory Corporates Section-III: Management Accounting: Nature and Scope Financial Statements: Analysis and Interpretation Funds Flow Statement Cash Flow Statement Accounting for Price Level Changes Valuation of Assets Human Resource Accounting Social Cost Benefit Analysis Recent Developments in Accounting.

Accounting
16

PROBLEMS AND SOLUTIONS IN ADVANCED ACCOUNTANCY VOLI (6th Ed.)

The text contains detailed solutions to all the practical problems given at the end of each chapter and also solutions to the problems set at the recent university and professional examinations.

TABLE OF CONTENTS
Section One (Accounting Principles and Processes) Basic Concepts: An Overview Journalising Transactions Ledger Posting and Trial Balance Sub-Division of Journal Negotiable Instruments Bank Reconciliation Statement Final Accounts Rectification of Errors Depreciation, Provisions and Reserves Advanced Final Accounts Sectional and Self-Balancing Systems Accounts of Non-Trading Institutions Single Entry Method. Section Two (Special Accounting Problems) Consignment Accounts Joint Venture Accounts Account Current and Average Due Date Branch Accounts Departmental Accounts Hire Purchase, Lease and Installment Purchase Systems Royalty Accounts Inventory Valuation Insurance Claims Contract Accounts Insolvency Accounts Miscellaneous Accounts. Section Three (Partnership Accounts) Fundamentals Reconstitution of Partnership Firms-I Reconstitution of Partnership Firms-II Dissolution of Partnership Firms.

ISBN: 978-81259-21998 Price : 625 Pages : 1228 Size: 7.25 9.5 Dr S N Maheshwari Dr S K Maheshwari
Dr S N Maheshwari is director general, Delhi Institute of Advanced Studies, Delhi, Dr S K Maheshwari is presently professor of Accounting at marshall university, USA.

PROBLEMS AND SOLUTIONS IN ADVANCED ACCOUNTANCY VOLII (7th Ed.)

Text contains detailed solutions to all the practical problems which have been properly graded, given at the end of each chapter in Advanced Accountancy, as also solutions to the problems set at the recent university and professional examinations.

ISBN: 978-81259-23411 Price : 625 Pages : 1228 Size : 7.25 9.5 Dr S N Maheshwari Dr S K Maheshwari
Dr S N Maheshwari is director general, Delhi Institute of Advanced Studies, Delhi, Dr S K Maheshwari is presently professor of Accounting at marshall university, USA.

Features of the Book Problems are properly graded Covers general problems relating to Company Accounts and Management Accounts Detailed solutions to all the practical problems given at the end of chapter

TABLE OF CONTENTS
Section One (Company Accounts) Accounting Standards Shares and share Capital Debentures Company Final Accounts Valuation of Foodwill and Shares Acquisition of Business, Profit Prior to Incorporation and Statutory Report Internal Reconstruction Absorption, Amalgamation and External Reconstruction Company Liquidation Accounts. Section Two (Specific Companies Accounts) Insurance Companies Accounts Banking Companies Accounts Double Account System Holding Companies Hotel Companies Accounts. Section Three (Management Accounting) Financial Statements Analysis & Interpretation Funds Flow Statement Cash Flow Statement Accounting for Price Level Changes Miscellaneous.

Accounting
17 Simple presentation of theory, enables students to solve practical problems in accounting and also provides plentiful illustrative examples and end-ofchapter exercises with answers.

AN INTRODUCTION TO ACCOUNTANCY (10th Ed.)


Core Textbook

New in the Tenth Edition A new chapter on Basic Accounting Terms to clarify the basic concepts Basic features of 32 Accounting Standards issued by the Institute of Chartered Accountants of India Updating for convergence of Indian Accounting Standards with International Financial Reporting Standards Strengthening and updating of the text material in the light of new accounting standards Enactment of the Companies (Amendment) Act 2006 and amendments in Schedule VI to the Companies Enactment of The Finance Act, 2008 Latest questions and problems from examinations conducted by different professional bodies and Universities

B es ts el le r

ISBN: 978-81259-30853 Price : 550 Pages : 1300 Size : 6.75 9.5 Dr S N Maheshwari Dr S K Maheshwari

Dr S N Maheshwari is director general, Delhi Institute of Advanced Studies, Delhi, Dr S K Maheshwari is presently professor of Accounting at marshall university, USA.

TABLE OF CONTENTS
Accounting Principles and Processes: Meaning and Scope of Accounting Accounting Principles Basic Accounting Terms Journalising Transactions Ledger Posting and Trial Balance Sub-Division of Journal Negotiable Instruments Bank Reconciliation Statement Matching Concept Capital and Revenue Final Accounts Rectification of Errors Accounting Concept of Income Depreciation Provisions and Reserves Single Entry System Special Accounting Problems: Consignment Accounts Joint Venture Accounts Hire Purchase, Lease and Instalment Purchase Systems Branch Accounts Account Current and Average Due Date Inventory Valuation Partnership Accounts: Fundamentals Reconstitution of Partnership Firms-I (Admission) Reconstitution of Partnership Firms-II (Retirement, Death and Amalgamation) Dissolution of a Partnership Firm Company Accounts: The Joint Stock Company Shares and Share Capital Debentures Company Final Accounts Acquisition of Business and Profit Prior to Incorporation Internal Reconstruction External Reconstruction, Amalgamation and Absorption Management Accounting: Management Accounting: Nature and Scope Financial Statements: Analysis and Interpretation Funds Flow Statement Cash Flow Statement.

The text aims at maintaining a balance between conceptual and practical approaches to accounting. It explains complex issues in a simple way and integrates theory with real-world practice.

MANAGEMENT ACCOUNTING:
Principles & Practice (2nd Ed.)

New in this Book Reorganization of text under graded sections Chapters on Differential costing, Activity-based costing, Pricing policy and decisions, and Emerging trends in management accounting Learning tools in the form of chapter objectives, highlighted key terms, chapter summary, further reading references Larger number of solved and unsolved problems Topical Indian case studies

ISBN: 978-81259-26566 Price : 425 Pages : 648 Size : 7.25 9.5 Dr M A Sahaf
Dr Musadiq A Sahaf is Professor and Director, The Business School, University of Kashmir, Srinagar.

TABLE OF CONTENTS
Part I: Management Accounting Fundamentals Part II: Accounting for Financial Analysis Part III: Accounting for Managerial Decisions Part IV: Accounting for Planning and Execution Part V: Performance Measurement and Evaluation Part VI: Specialized Topics in Accounting

Accounting
18

ACCOUNTING FOR MANAGEMENT:


Text & Cases (3rd Ed.)

This book incorporates the refinements in the accounting concepts and practices in the earlier editions and reflects on new issues and developments in the field of accounting at the international and national levels.

TABLE OF CONTENTS ISBN: 978-81259-05530 Price : 395 Pages : 436 Size : 6.25 9.5 S K Bhattacharyya John Dearden Revised by S Venkatesh
Introduction to Managerial Accounting The Balance Sheet and Related Concepts The Profit and Loss Account and Related Concepts Accounting Mechanics: Basic Records Accounting Mechanics: Preparation of Financial Statements Revenue Recognition and Measurement Matching of Revenues and Expenses: Inventory Pricing and Valuation Fixed Assets and Depreciation Accounting Intangible Assets Foreign Currency Accounting Regulatory Framework of Financial Reporting in India Analysis of Financial Ratios Analysis of Cash Flow Ratios

S K Bhattacharyya, formerly IFCI, Professor of Management at the Indian Institute of Management, Ahmedabad. John Dearden, the Krannert Professor of Business Administration at the Harvard Business School, Boston and was earlier the Financial Systems Manager of Ford Motor Company. Revised by S Venkatesh, faculty, Indian Institute of Management, Bangalore.

MANAGEMENT ACCOUNTING (3rd Ed.)

The text emphasizes the importance of accounting information for managerial decision making and solving problems. Primarily meant for students of management, chartered accounting and cost & management accounting courses.

TABLE OF CONTENTS

Core Textbook
ISBN: 978-81259-98979 Price : 375 Pages : 622 Size : 6.25 9.5 I M Pandey
Dr I M Pandey is currently Professor of Finance, Delhi School of Economics, University of Delhi. A PhD from Delhi School of Economics, he was earlier Professor, Indian Institute of Management, Ahmedabad

Part I: Introduction The Framework of Management Accounting Part II: Managerial Uses of Financial Statements Statements of Financial Information : Balance Sheet and Profit and Loss Account Statement of Changes in Financial Position Financial Analysis Part III: Accounting for Planning Cost Classifications and Allocation Cost-Volume-Profit Analysis and Operating Leverage Profit Planning : A Budgetary Approach Capital Expenditure Planning Part IV: Accounting for Control Standard Costing : Nature and Significance Variance Analysis for Cost Control Flexible Budgets for Controlling Manufacturing Overhead Costs Responsibility Accounting and Reporting Part V : Accounting for Decision-Making Variable Costing Relevant Costs for DecisionMaking.

Accounting
19 A Textbook of Cost and Management Accounting provides the students with thorough grounding in cost concepts, cost behaviour and methods and techniques of cost and management accounting with an understanding of the uses and limitations of cost and financial data for managerial operations. The approach of the book is examination oriented. Problems and solutions have also been included in all chapters, where possible. Theoretical and numerical questions included in the book have been mostly selected from various examinations. Objective type questions have been given to serve as self test by students. This is an ideal book for self study.

A TEXTBOOK OF COST AND MANAGEMENT ACCOUNTING (10th Ed.)


New Ed.
Teachers Manual Available

ISBN: 978-93259-56209 Price : 550 Pages : 1148 Size : 6.75 9.5 M N Arora
M N Arora has teaching experience of more than four decades in Hans Raj College, University of Delhi. He is also a Fellow Member of the Institute of Cost and Works Accountants of India.

New in this Edition All chapters thoroughly revised Latest information on Cost Accounting Standards (CAS) issued by the Institute of Cost Accountants of India (ICAI) Chapter on 'Miscellaneous Topics' thoroughly revised and re-named 'Advanced Cost Management Techniques' in which quite a few subtopics have been added Revision and augmentation of practical problems

TABLE OF CONTENTS
Section I: COST ACCOUNTING: Overview of Cost Accounting Material Cost Employee Cost (Labour Cost) Overhead Cost Output or Unit Costing (Cost Sheet) Job and Batch Costing Contract Costing Process Costing Joint Products and By-Products Operating Costing (Service Costing) Non-Integrated and Integrated Accounts Reconciliation of Cost and Financial Accounts Section II: MANAGEMENT ACCOUNTING: Management Accounting - Nature And Scope Financial Statement Analysis Funds Flow Statement Cash Flow Statement Marginal (Variable) Costing and Cost-Volume-Profit Analysis Budgeting and Budgetary Control Standard Costing and Variance Analysis Strategic Decision Making Responsibility Accounting and Transfer Pricing Miscellaneous Topics Index

An ideal book for undergraduate students of management which follows a theory and problems approach with diagrams, illustrations for effective learning.

ESSENTIALS OF COST ACCOUNTING

New in this Book Book contains numbers of solved problems and illustrations and unsolved problems with answers and hints as well as objective type questions and select theory questions

TABLE OF CONTENTS
Introduction Material Cost Accounting and control Labour Cost Accounting and control Overheads Job and Batch Costing Contract Costing Process Costing

ISBN: 978-81259-28560 Price : 265 Pages : 336 Size : 6.25 9.5 M N Arora
M N Arora has teaching experience of more than four decades in Hans Raj College, University of Delhi. He is also a Fellow Member of the Institute of Cost and Works Accountants of India.

Marketing
20

MARKETING MANAGEMENT A comprehensive text that is more prescriptive than descriptive w ith corporate insights describing (2nd Ed.) researched, implemented and result-driven application,
B es ts el le r
and best practices.
Features of the Book
The text is prescriptive rather than descriptive Researched, implemented, result-driven applications drawn from leading companies across diverse industries throughout the world These practices, describing the whys, hows and results thereof of a company's actions, will enhance learning Marketers can adopt these practices to elevate individual and organizational performance Illustrations of implementation of marketing concepts by wellknown Indian companies and brands Latest moves of companies and brands as they cope with competition and environment Several diagrams, flow charts and tables in each chapter to facilitate learning One short Indian case after each chapter, focused on specific issues dealt with in the chapter Illustrative comprehensive Indian cases covering a spectrum of topics

Core Textbook

ISBN: 978-81259-42597 Price : 595 Pages : 964 Size : 8.5 11 Arun Kumar N Meenakshi

Teachers Manual Available

Arun Kumar is an engineering graduate from IIT, Roorkee, and a management graduate from Faculty of Management Studies, University of Delhi. He is presently teaching at NIILM Centre for Management Studies, New Delhi. N Meenakshi is a doctorate from Faculty of Management Studies, University of Delhi. She is presently teaching at NIILM Centre for Management Studies, New Delhi.

TABLE OF CONTENTS
Section I: Foundation of Marketing Fundamentals of Marketing Marketing Research Marketing Environment Consumer Behavior Section II: Selection of markets Segmentation and Targeting Positioning Section III: Product decisions Product Management Brand Management Management of Innovations Section IV: Pricing decisions Pricing strategy Section V: Distribution decisions Distribution Retailing Section VI: Communication decisions Integrated Marketing Communication Advertising Management Section VII: Impact of Competition on strategy Competitive Marketing Strategy Section VIII: Reaching consumers directly Direct Marketing Internet Marketing Personal Selling and Sales Management Section IX: Analyzing markets Business Marketing Marketing of Services International Marketing Marketing for Non-profit Organizations Rural Marketing Section X: Case Studies

EVENT MARKETING AND India centric in its focus, this book has a plethora of international examples aimed at providing an in-depth MANAGEMENT understanding of events as a strategic communication tool at
the generic level.
Key Features Presents evolution and historical background of events Includes a brief section on the synergies between Advertising, PR and Events Pre-event, during-event, and post-event activities have also been clearly demarcated by using step-by-step event flow analysis Features numerous figures, exhibits, tables and case studies for clarity of concepts. Exposition on formulation and implementation of business strategies

ISBN: 978-81259-14495 Price : 400 Pages : 260 Size : 7.25 9.5 Sanjaya Singh Gaur Sanjay V Saggere

TABLE OF CONTENTS
Part I: Introduction to Events What are Events? Why Events? Key Elements of Events Part II: Event Marketing Understanding the Event Market Concept of Product in Events Concept of Pricing in Events Concept of Promotion in Events Part III: Event Management Event Management Strategic Market Planning Strategic Alternatives for Growth Evaluation of Event Performance

Sanjaya Singh Gaur Assistant Professor of Marketing, SJM School of Mgmt., IIT, Mumbai. Sanjay V SaggereVice President of Syspro Technology Inc, a US based Information Technology and products company.

Marketing
21 A textbook that integrates concepts and techniques with demonstrative tables, graphs and case studies providing an exposure to students to a wide range of managerial situations.

MARKETING MANAGEMENT:
Text and Cases

TABLE OF CONTENTS
Conceptualisation Marketing Management Process Consumer Behaviour Marketing Mix Organisation, Control and Strategy Building Services Marketing Supply Chain Management and Physical Distribution Sales Management, Retailing and Wholesaling Activity Scheduling in Marketing Advertising Management Marketing Research. Rajagopal, PhD, FRSA (London) Professor, Department of Marketing, Business Division, Monterrey Institute of Technology and Higher Education, ITEMS Mexico City Campus, Mexico.

ISBN: 978-81259-07732 Price : 395 Pages : 322 Size : 6.25 9.5 Rajagopal

A crisp text that bridges the gap between theoretical aspects of brand management and the reality of Indian Market.
New in the Tenth Edition Includes Indian Examples Empirical approach to topics on brand success and brand repositioning Highlights Personal care product categories organizations Exhaustive treatment of brand personality and brand image

BRAND MANAGEMENT:
The Indian Context

TABLE OF CONTENTS
Brand Success Brand Equity Brand Extension Brand Personality Brand Repositioning

Y L R Moorthi is faculty, marketing area at the Indian Institute of Management, Bangalore.

ISBN: 978-81259-14273 Price : 330 Pages : 172 Size : 6.25 9.5 Y L R Moorthi

The book provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian Scenario with the main focus on building a conceptual understanding for developing industrial marketing strategies.

INDUSTRIAL MARKETING MANAGEMENT

TABLE OF CONTENTS
Industrial Marketing Landscape Industrial Markets, Goods and Customers Industrial Buying Behaviour Industrial Market Segmentation Industrial Marketing Planning Industrial Product Planning and Development Industrial Product Pricing Industrial Advertising and Sales Promotion Industrial Marketing Research Projects Marketing Logistics and Marketing Control M Govindarajan Assistant Professor in Management, Department of Mechanical Engineering, Anna University.

ISBN: 978-81259-13719 Price : 395 Pages : 304 Size : 6.25 9.5 M Govindarajan

Marketing
22

MANAGING INDIAN BRANDS:


Marketing Concepts and Strategies (2nd Ed.)

The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.

ISBN: 978-81259-13085 Price : 465 Pages : 368 Size : 6.25 9.5 S Ramesh Kumar

S Ramesh Kumar, Professor of Marketing, Indian Institute of Management, Bangalore.

TABLE OF CONTENTS
Part I: Changing Marketing Scenario Part II: Managing Product Lines in the Present-Day Context Part III: Managing Brands: Practice Oriented Dimensions Part IV: Consumer Behavior and its Implication on Marketing Strategies Part V: Business to Business Marketing: Need for Conceptual Focus Part VI: Contemporary Issues in Marketing.

RURAL MARKETING:
Focus on Agricultural Inputs

The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing. TABLE OF CONTENTS

ISBN: 978-81259-14426 Price : 320 Pages : 138 Size : 5.5 8.5 Sukhpal Singh

Sukhpal Singh, Associate Professor, Indian Institute of Rural Management, Anand, Gujarat.

Rural Marketing: An Introduction Market for Agricultural Inputs Marketing of Seeds Understanding Market for Seed: A Case Study Marketing of Fertilisers: Market and Marketing Mix Marketing of Pesticides Case Studies of Bio-pesticide Firms Marketing of Tractors Marketing of Credit Strategies for Rural Marketing

CUSTOMER RELATIONSHIP MANAGEMENT:


A Step-by-Step Approach
H Peeru Mohamed, Assistant Professor and Coordinator of MBA programme School of Management, Anna University, Chennai. A Sagadevan, Country Manager, Singapore and Malaysia Operations of SRM Systems and Software Pvt Ltd.

This book explains the cardinal priciples of effective CRM, making it a useful source of reference for designing, developing and implementing CRM in any organization.

TABLE OF CONTENTS
Focus on Customer Relationship Building Customer Relationship Management An Insight into CRM and eCRM CRM Process CRM Implementation Integration of CRM with ERP System Call Centre Integration of CRM with Data Warehouse.

ISBN: 978-81259-12057 Price : 385 Pages : 238 Size : 6.25 9.5 H Peeru Mohamed A Sagadevan

Marketing
23 A comprehensive text that provides an in-depth analysis of the rural environment, the problems associated with rural marketing and the strategies that can be successfully adopted to deal with them.

RURAL MARKETING:
Environment, Problems and Strategies (3rd Ed.)

Key Features Contains latest developments in rural initiatives Includes a new chapter on Services Marketing Deals with issues such as branding of agricultural products Contains a separate chapter on Corporate Social Responsibility

TABLE OF CONTENTS
Introduction rural market environment rural demand and rural market index Problems in Rural Marketing marketing of agricultural inputs marketing of consumables, durables and services marketing of agricultural produce, and rural and cottage industry products role of financial institutions in rural marketing role of cooperative institutions in rural marketing rural marketing strategies social marketing and corporate social responsibility cases bibliography Index

ISBN: 978-81259-30976 Price : 275 Pages : 264 Size : 5.5 8.5 T P Gopalaswamy
T P GopalaswamyRetired Professor of Marketing, IIM, Bangalore

Marketing in India: Text and Cases (fourth revised edition) takes a contemporary look at the marketing scenario in MARKETING India as it prevails today. It examines the modern trends of Text and Cases advertising, market segmentation, brand strategy and (4th Revi Ed.) product and distribution planning in the post-liberalized era. The revised edition has many added advantages in that it analyses current developments in retailing, telemarketing, Internet marketing and rural marketing. The highlight of the book are the 32 case studies (most of them are fresh) that are illustrative of varied marketing situations in the Indian context.
Features of the Book Offers thorough and comprehensive analysis of the marketing arena Juxtaposes contemporary marketing trends in India against global economic developments Provides keen insights into current marketing practices and their evolution Discusses modern trends of web-marketing, Internet advertising and 'all-under-one-roof' marketing Profiles the modern consumer Presents real-life case studies relating to diverse businesses Must-read for students of business administration, researchers and practising marketers

IN INDIA:

ISBN: 978-93259-56766 Price : 465 Pages : 724 Size : 7.25 9.25 S Neelamegham
Dr S Neelamegham is President of NIILM Centre for Management Studies. He is the co-founder of the Academy of Indian Marketing and has been the Dean of the Faculty of Management Studies of University of Delhi. Visiting Professor at several national and international universities, Dr Neelamegham is a renowned scholar in the area of management and an authority on marketing.

TABLE OF CONTENTS
Part I: Marketing in India Part II: Consumer Behaviour and Segmentation Strategy Part III: Product Strategy Part IV: Advertising and Communication Strategy Part V: Promotion and Pricing Strategies Part VI: Distribution in Marketing Part VII: Challenges of Rural Marketing Part VIII: The Retail Sector

Marketing
24

MARKETING RESEARCH & Text is mainly for the students of M.A., M.Sc., M.Com. and CONSUMER BEHAVIOUR M.B.A. with the purpose of blending both concepts and
applications from the field of consumer behaviour and most importantly jargon has been avoided.

Key Feature Large number of illustrations and tables Review questions at the end of each chapter Appendix provides sample questionnaires

TABLE OF CONTENTS ISBN: 978-81259-14761 Price : 495 Pages : 764 Size : 5.5 8.5 P Saravanavel S Sumathi
Prof P Saravanavelhaving more than three decades of teaching experience for M.Com. and MBA courses. S SumathiM.A. in Psychology as well as Master Degree holder in Marketing Management also holding PG Diploma in Digital Electronics and Computer Applications. Section I: Marketing Research Nature and Scope of Marketing Research Types of Marketing Research Marketing Research Process Marketing Research and Marketing Decision Making Marketing Research Organization Scientific Method and Hypothesis Research Design Sampling Design Secondary Sources of Data Primary Sources of Data Attitude Measurement and Scaling Techniques Questionnaire Design Personal Interview Method Processing, Analysis and Interpretation of Data Report Writing Application of Marketing Research Product Research Price Research Consumer Motivation Research Advertising Research Sale Research Marketing Research Agencies and Ethic Issues Section II: Consumer Behaviour Consumer Behaviour: An Overview Consumer Behaviour and Marketing Decisions Consumer Research Marketing Segmentation The Indian Consumer Environment Influences on Consumer Behaviour Personal Factors - Age & Life Cycle Stage Personality and Self Concept Motives, Perception, Attitude and Learning Consumer Decision Process Alternative Evaluation Purchase Process Consumer Behaviour Models Diffusion of Innovation Organisational and Industrial Consumer Behaviour Consumerism Consumer Movement in India

INTERNATIONAL MARKETING:
Global Environment Corporate Strategy Case Studies

This book presents marketing strategies with a crossfunctional approach to global business operations. It integrates major marketing paradigms and frameworks underpinning the associated managerial applications.

ISBN: 978-81259-18561 Price : 480 Pages : 556 Size : 8.5 11 Rajagopal


RajagopalPhD, FRSA (London) Professor, Department of Marketing, Business Division, Monterrey Institute of Technology and Higher Education, ITESM Mexico City Campus, Mexico

Key Features Short and contemporary contextual examples from business houses Focus on the strategy employed in various marketing situations to enhance contextual knowledge and arouse interest in the subject Comprehensive cases at the end of chapters in order to enhance application skills A contemporary commentary on political thinking on the globalization issues An exclusive website (http://www.vikaspublishing.com internationalmarketing) carrying additional learning tools in the form of chapter-wise PowerPoint presentations

TABLE OF CONTENTS
Globalization: Thoughts and Process Global Marketplace: Environment and management International Monetary System International Economic Environment Cultural Environment Political and Legal Environment Product Strategy Cultural Environment Political and Legal Environment International Promotion Strategies International Sales Management Political and Legal Environment International Marketing Research International Trade and India International Sales Management International Trade in Emerging Markets: Asia and Latin America Case Studies Discussion Questions Learning Activities Classroom Activities Select Readings

Marketing
25 An application and case-oriented text that enables the readers to understand and utilize the science of consumer behaviour.
Key Feature Includes an entire new chapter on women consumers

CONSUMER BEHAVIOR:
Concepts, Applications & Cases

Core Textbook

TABLE OF CONTENTS
Section I: Introduction Family Women Consumers Rural Consumers Special Area Consumers Section II: Personality Traits & Influences Consumer Perception Consumer learning Attitudes Group & Opinion Dynamics Culture & Social Class Section III: Consumer Research Consumer Profiling Digital Marketing Customer Relations Management Section IV: Segmentation Motivation Communication and Persuasion Innovation Section V: Consumer Protection Ethics in the operation of Consumer Behavior Section VI: Case studies HBL NIFE Global village Blair Purifier Oriflame Titan Bigbox.com May I use your name Arriving to land anywhere Special Papers Rural Banking Customer Focus Typical Advertisements Reproduction of typical advertisements M S Raju, B.Tech (Hons) IIT, MIE, Professor Indian Institute of Advanced Management, Visakhapatnam. Dr Dominique Xardel MS PhD, Associate Dean, ESSEL School of Business, Paris

ISBN: 978-81259-15324 Price : 460 Pages : 368 Size : 7.25 9.5 M S Raju Dr Dominique Xardel

This book provides a concise explanation and a critical evaluation of the concepts, theories and models of consumer behaviour. What gives this book an edge over the others are the practical examples both from India and abroad. The book exudes freshness as it embodies an economist's insights and a management expert's perception of consumer behaviour. This book will be an asset to students of management and economics, teachers, researchers, marketers and policy makers.
Key Features

THEORY OF CONSUMER BEHAVIOUR

Conceptual and theoretical clarity Critical evaluation of arguments Explanatory illustration of points and arguments with relevant Indian examples

ISBN: 978-81-259-40593 Price : 450 Pages : 620 Size : 8.25 11 Dr Shri Prakash

TABLE OF CONTENTS
Dr Shri Prakash Currently, Professor and Part I: Introduction: Consumer and Consumption: Pivot of Economy and Dean (Research) at the Birla Institute of Business Decision Theory Stylized Facts of Business and Economy Circular Management Technology (BIMTECH). He Flows and Stocks of Men, Materials, Money and Consumption Hedonism, completed his PhD in Economics from the Materialism and UtilitarianismBase of Consumer Behaviour Part II: Economic University College of Wales, UK. Models of Consumer Behaviour: Utility Analysis of Consumer Behaviour Law of Equi-Marginal Utility Indifference Preference Analysis of Consumer Behaviour Indifference Preference Analysis Merits, Demerits and Practical Applications Part III: Managerial Models of Consumer Behaviour: Derivation of Demand Curve/Function Aggregate Consumption Function Theory and Applications Consumer Protection in India and the Consumer Protection Act, 1986 Part IV: Empirical Models of Consumer Behaviour: ModelsConcepts and Types Models of Consumer Behaviour Culture and Motivational Involvement Theories of Consumer Behaviour Part V: Manipulation of Consumer Decisions: Learning Theories and Models of Consumer Behaviour Social and Economic Background of Consumer Behaviour Influence of Groups on Consumer Behaviour Changing Profile of Consumer and Consumption Baskets Communication, Advertising and Consumer Behaviour Diversification of Consumption Baskets and Consumer Durables Growth of Income and Aggregate Consumption in India:Analysis in Macro Framework Generalization of Engels Law of Consumption Intellectual Capital, Branding and Brand Value Purchase Decision Makers for Households Index

Marketing
26

SALESMANSHIP AND SALES MANAGEMENT (3rd Ed.)

A simplified and graded approach, all the chapters are qualitatively updated and the examples and illustrations in the book are drawn from realistic situations which help the reader develop winning confidence.

TABLE OF CONTENTS
Salesmanship in Olden Days Channels of Distribution Selling Jobs and Salesman Qualities of a Good Salesman Knowledge of Goods and Selling Points Buying Motives Knowledge of Customers Psychology in Selling Selling Process The Approach Presenting and Demonstration Overcoming Objections The Close Organization of Sales Department Sales Manager Recruitment and Selection Training of Salesman Remuneration of Salesman Motivation of Salesman Control and Supervision of the Sales Force Sales Office Routine Sales Promotion Advertising Media of Advertising Publicity Campaign Display Appeals in Advertising Advertising Copy Advertising Layout Advertising Agency

ISBN: 978-81259-11623 Price : 380 Pages : 330 Size : 6.25 9.5 P K Sahu Dr Kishore C Raut
P K SahuSenior most Professor, Department of Commerce, Berhampur University. Dr Kishore C RautReader, Department of Commerce, Berhampur University.

SALESMANSHIP AND PUBLICITY (16th Ed.)

A good textbook from a practical viewpoint and a number of illustrations of actual sales talks, meeting objections raised by prospective customers make the book more valuable.

TABLE OF CONTENTS
Part I: Sales Organization Marketing and the Selling Effort Distribution-Importance and Methods Sales Organization Duties of the Sales Manager and Control of Salesman Selection of Salesman Training of Salesman Allocation of Territories and Sales Conferences Remuneration of Salesman Part II: The Art of Salesmanship Fundamentals of Successful Selling Knowledge of the Goods Study of Buying Motives Different Types of Customers Types of Sales Travelling Salesman: Responsibilities and Problems Travelling Salesman: Getting the Interview and the Approach Retail Salesman: Duties, Responsibilities and Problems Effective Sales Talk Sales Talk: Effective Presentation & Demonstration Sales Talk: Overcoming Objections Sales Talk: Closing the Sales Part III: Advertising & Publicity Advertising & Publicity: Meaning & Importance Window-Dressing, Show-Rooms and Exhibitions Press Advertising Outdoor Advertising Advertising Literature and Other Forms of Advertising Foundations of An Efficient Advertising Programme Production of Advertising Materials Production of Advertising Materials: Preparation of Layout Study of Appeals Advertising Agency: Need Organization and Working Public Relations

ISBN: 978-81259-00474 Price : 360 Pages : 446 Size : 6.25 9.5 Rustom S Davar Sohrab R Davar Nusli R Davar
Rustom S Davar Principal, Davars College of Commerce, Mumbai .

Production & Operations Management


27 This book covers in detail the various aspects of planning, organizing, execution and control of activities of warehousing and inventory control and integrates sound theory and practical experience through necessary information ideas, guidelines and procedures comparable to computer applications in conformance to ISO standards.

WAREHOUSE MANAGEMENT AND INVENTORY CONTROL

TABLE OF CONTENTS
Part I: Warehouse Management Warehouse Organisation Requisitions and Replenishment of Materials Receipt and Inspection of Materials Issue of Materials Stock Taking Discrepancies and their Resolution Control of Tools, Surplus and Scrap Materials Storage and Handling Practices of Materials Computerisation of Warehouse Activities Performance Evaluation of Stores Activities ISO Standards and Warehouse Activities Warehouse Location, Layout and Facilities Planning Warehouse Security, Safety and Maintenance Part II: Inventory Control Inventory Classification Strategies Codification Standardization Inventory Control Model Inventory Control Techniques Effective Management of Spare Parts Valuation of Inventory

ISBN: 978-81259-12101 Price : 435 Pages : 266 Size : 6.25 9.5 J P Saxena
J P SaxenaConsulting Engineer, Saudi Cement Company, Saudi Arabia.

A user-friendly text designed to cater to the needs of new-age readers by dividing the subject into as many building blocks as would facilitate complete understanding of the concepts, principles and practice of TQM and by developing the subject from 'Quality' to 'Total Quality'.

TOTAL QUALITY MANAGEMENT:


Principles & Practice

Key Features Significance of ISO-9000 and environment management in TQM Highlights of benchmarking, BPR, and six-sigma practice Case studies

TABLE OF CONTENTS
Introduction to TQM Management of Quality vs Total Quality TQM Principles and Approach Components of TQM Implementation Models of TQM for Performance Excellence ISO-9000: Objective, Approach and Role Structure and Organization for TQM Strategic Tools and Techniques for TQM Statistical Tools and Techniques in TQM Practice Strategic Tools for Radical Performance Improvement Practice for TQM Environment Management and TQM An Overview of TQM and Learning Points Case Studies of Hypothetical Business Class Bibliography Glossary of Terms and Terminology Index

ISBN: 978-81259-16635 Price : 400 Pages : 428 Size : 5.5 8.5 S K Mandal
S K MandalFormerly Director (Scientific Services), Tata Steel, Jamshedpur.

Production & Operations Management


28

IMPLEMENTING ISO 9001:2000

Comprehensive and reader-friendly, this book lucidly presents the fundamentals of the standard.

TABLE OF CONTENTS
P K Mathur Technical Director & Management Representative Verny Group of Companies, Hyderabad. Section I: Fundamentals Section II: The 8 Quality Management Principles Section III: Understanding the Standard Section IV: Using the Standard Section V: Sample Documents Appendices

ISBN: 978-81259-13771 Price : 485 Pages : 410 Size : 6.25 9.5 P K Mathur

PURCHASING AND MATERIALS MANAGEMENT (2nd Ed.)

It explains the methods of classifying and codifying items how to fix minimum and maximum levels the different ways of effecting recoupment and how purchases are made.

ISBN: 978-81259-79398 Price : 400 Pages : 392 Size : 5.5 8.5 N K Nair

N K NairFormerly, Head of the Stores and Purchase Department of Machinery Manufacturers Corporation Ltd, Kolkata.

TABLE OF CONTENTS
Part I: General Part II: Stock Control Part III: Purchase Part IV: Stores Part V: Packing and C & F Part VI: Miscellaneous.

SUPPLY CHAIN MANAGEMENT

SUPPLY CHAIN MANAGEMENT: SEVEN WINNING TIPS THAT EVERY SALESPERSON SHOULD KNOW is a book that offers valuable tips on how to leverage the cooperation of all stakeholders in a business environment. These simple yet effective tips will benefit sales professionals immensely as they will facilitate the smooth running of the supply chain and align all organizational activities along a shared goal.

ISBN: 978-81259-52046 Price : 195 (HB) Pages : 100 Size : 5.5 8.5 Bidur Dhaul Enver Ycesan

Key Features Presents fresh ideas that work Bypasses management jargon to present simple solutions Proffers useful suggestions for collaboration between sales, supply chain and customers

TABLE OF CONTENTS
In Conversation Tip 1: Mastering Sales, Inventory and Operations Planning Tip 2: Preventing a Supply Chain Tsunami (The 'Bullwhip' Phenomenon) Tip 3: Tackling the Cost vs Service Trade-off Tip 4: Designing Key Performance Indicators and Monitoring Business Balanced Score Cards Tip 5: Bolstering Collaboration Tip 6: Designing Tax-efficient Supply Chains Tip 7: Managing Product Life Cycles Afterword

Bidur Dhaul, Director of Commercial Operations with Philips Healthcare, India, has obtained his MBA from INSEAD Business School, France. Enver Ycesan is Professor of operations management in the Technology and Operations Management Area at INSEAD, France.

Strategic Management
29 This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.

STRATEGIC MANAGEMENT:
Analysis x Implementation x Control

New in this Edition Provides comprehensive coverage of the subject keeping the Indian business environment and students in mind Includes a chapter on 'corporate governance', which is one of the most significant subjects in contemporary business Contains opening caselets at the beginning of each chapter and 20 complete cases in Part VII related to different aspects of strategic management Includes 10 case exercises with design/framework, points and references for the students to develop complete case studies

B es ts el le r
Teachers Manual Available

ISBN: 978-81259-42672 Price : 425 Pages : 636 Size : 8.25 11 A Nag

Dr A NagCurrently a strategy consultant and teaches strategic management, strategic marketing and international business strategy in various institutes.

TABLE OF CONTENTS
Part I: Understanding Strategic Management Process: Understanding Corporate Strategy Strategic Management Process Corporate Strategy and Corporate Governance Part II: Company Mission, Competences and the Environment Corporate Mission, Objectives and Responsibility Internal Competences and Resources External Environmental Factors Part III: Strategy Analysis and Alternatives Stability Strategies Strategies for Managing Change Expansion Strategies Part IV: Competitive Analysis, Strategy Selection and Activation Process Industry and Competition Analysis Selection and Activation of Strategy Part V: Implementation of Strategy Implementation: Structures and Systems Implementation: Functional and Operational Implementation: Behavioural and Values Part VI: Evaluation of Corporate Strategy Strategy Evaluation and Control Part VII: Case Method in Strategic Management A. Guide To Case Method/Study B. Long/Complete Cases C. Short Cases/Exercises

This book focuses on conceptual understanding of process and articulation of strategies with guide to case analysis and case studies.

BUSINESS POLICY AND STRATEGIC MANAGEMENT

TABLE OF CONTENTS
Business Planning and Strategic Management Strategic Management Processes Defining Vision and Mission of a Company Environment Scanning and Analysis Analysis of Industry Study and Evaluation of Multinational Environment Forecasting the Business Environment Internal Analysis of Company Profile Long-term Objectives and Grand Strategies Analysis of Strategies and Choice Operationalizing and Implementing Strategies Integration of Structure, Leadership and Culture for Institutionalizing Strategy Guiding, Evaluating and Controlling Strategies Guide to Case Analysis Case Studies

ISBN: 978-81259-11630 Price : 435 Pages : 406 Size : 6.25 9.5 Sukul Lomash P K Mishra
Sukul Lomash Additional General Manager, Bharat Heavy Electricals Ltd., Bhopal. P K MishraDirector, CR Institute of Management and Dean, Faculty of Management Studies, Barkatuallah University, Bhopal.

Professional & Self Development


30

DISCOVER THE DIAMOND IN YOU


B es ts el le r

A book on self-discovery, self-belief and optimism book for any and everyone who aspires to break out of the cocoon of self-satisfaction and chooses to tread the path of selfimprovement. Using the diamond as a metaphor for human beings, the author draws a parallel between the 4 Cs that the excellence of a diamond is judged on and the corresponding 9 qualities in human beings.

ISBN (PB): 978-81259-37005 ISBN (HB): 978-81259-37050 Price (PB) 175 (HB) 300 Pages : 116 Size : 5 8 Prof Arindam Chaudhuri ISBN: 978-81259-37036 Price : 110 Pages : 116 Size : 5 8

TABLE OF CONTENTS

You Are a Diamond! The Discovery begins! x What is the CARAT of the Diamond in You? The first P of the Discovery: PASSION The Second P of the Discovery: POSITIVE ENERGY x How Well CUT Is the Diamond in You? The Third P of the Discovery: PERFORMANCE The Fourth P of the Discovery: PERSEVERANCE x What Is the COLOUR of the Diamond in You? The Fifth P of the Discovery: PERSONALITY The Sixth P of the Discovery: PEOPLE x What Is the CLARITY of the Diamond in You? The Seventh P of the Discovery: PRINCIPLES The Eighth P of the Discovery: PERSPECTIVE The Ninth P of the Discovery: PATRIOTISM x You Are a Diamond! Now Dazzle!

THE GREAT INDIAN DREAM

The book not only analyses the basic impediment in India's march to glory but also makes an attempt to identify budgetary resources to end the poverty of the masses. Authors have also discussed how the inequality among sections of population can be removed within a reasonable time frame. Lastly, they have shown what needs to be done to catch up with the developed world by the year 2025.

TABLE OF CONTENTS
India Betrayed: Looking Local, A Rich Nation Remains Poor India under the Lens The Betrayers Happy Capitalism: Thinking Global, The Quest for a Better World: From Dictatorial Communism to Dictatorial Capitalism The Wild West Believes in the Survival of the Fittest Happy Capitalism: The Most Urgent Humane Agenda The Great Indian Dream, Restoring Pride: Alternatives for a Journey Towards Dignity Appendix

ISBN: 978-81259-33120 Price : 395 Pages : 276 Size : 5.5 8.5 Dr M Chaudhuri Prof A Chaudhuri

Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher, Entrepreneur, Public Speaker, Author, Economist and three times National Award-winning Film-Maker. He is the Honorary Director of the IIPM Think Tank at IIPM, which is ranked as one of India's topmost B-Schools (No.1 in Intellectual Impact, No.1 in Global Exposure and No.5 in Placements as well as Overall, amongst all B-Schools in India). Dr Malay Chaudhri Founder of The Indian Institute of Planning & Management and Ex-Professor of IIM-Bangalore.

Professional & Self Development


31 THORNS TO COMPETITION is a book that presents a set of competition-beating strategies to sell a product. It showcases the selling mantra of the 21st century through the acronym T-H-O-R-N-S. The authors profile the 'Thorns' in Competition thus: Target it right|hit where it hurts|obsess with it Reinvent it|nail it|sell it
Key Features Incorporates the latest research and developments that have taken place in the last 10 years in the field of organizational behaviour A comprehensive content - a total of 261 distinct topics discussed Each distinct topic carries a corresponding case A summary for every distinct topic The CEO, Women in the Workforce, Decision Making, Negotiations Managing and Enhancing Work Performance are some of the topics that have not been discussed in any other competition books

THORNS TO COMPETITION

B es ts el le r

ISBN: 978-81259-51940 Price : 425 Pages : 324 Size : 6.25 9.5

Arindam Chaudhuri x Rajita Chaudhuri


Arindam Chaudhuri is a management thought leader and teacher, entrepreneur, public speaker, author, economist and 3-time National Award winning film maker. He is the Honorary Director of the IIPM Think Tank at IIPM, ranked as one of India's topmost B-Schools. Prof Rajita Chaudhuri is the Dean, Centre for Enterprise Management at the Indian Institute of Planning and Management, New Delhi. She is also a regular and wellacclaimed columnist of 4Ps Business and Marketing magazine.

TABLE OF CONTENTS
Thorns to Competition Target It Right!!! Hit Where It Hurts Obsess about Your Customer Reinvent It!!! Nail It!!! Sell It!!! Postface Arindam Chaudhuri

B es ts el le r

CULT is a book for all existing and aspiring CEOs who face constant challenges in the rapidly evolving and cutthroat business world of this time and era. Business realities of yesteryears have snowballed into a new dynamics wherein the business head needs to focus clearly on the company's shareholders and stock market wealth maximization. The name of the game is leadership and strategic vision. TABLE OF CONTENTS
Section I LEADERSHIP Vision Authoritarian leadership CEOs that we recognise The power of one man at the top o Risk-taking by CEOs Communicate! Regularly! The power of MBA Pay-performance Succession planning The winning losers! Passion Multi-tasking Loyalty Sustained sincerity Youth Employee satisfaction and Firing Health Women CEOs Section II BUSINESS STRATEGY Globalization Diversification Importance of advertising R&D and technology: do they pay off? Quality and Six Stigma Second movers' advantage Controversies and corporate reputation Services versus manufacturing SBUs Going public & private Equity M&As Shareholders' wealth maximization Product differentiation Going the Bruce Lee way Competition o Recession CSR Ethics

CULT

ISBN: 978-93259-53512 Price : 525 Pages : 452 Size : 6.25 9.5

Arindam Chaudhuri A Sandeep


Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher, Entrepreneur, Public Speaker, Author, Economist and three times National Award-winning Film-Maker. He is the Honorary Director of the IIPM Think Tank at IIPM, which is ranked as one of India's topmost B-Schools (No.1 in Intellectual Impact, No.1 in Global Exposure and No.5 in Placements as well as Overall, amongst all B-Schools in India). Prof. A Sandeep is one of South Asia's distinguished exponents on Strategic Management. He is the Dean, Research and Consulting, at the Indian Institute of Planning and Management (IIPM), where he teaches Strategic Management. He is concurrently the Group Editor at Planman Media.

Professional & Self Development


32

COUNT YOUR CHICKENS BEFORE THEY HATCH

Shri Vasant Sathe, senior politician, speaks... It was brilliant. We need geniuses like Arindam to take this country out of the current state of confusion. Executive Director, BHEL, Mr R C Jain, speaks... An excellent opportunity to share ideas... very useful inputs... a very candid and simple way of indianising management science. Chetan Sharma, NDTV, speaks... A great concept which would become even greater were it to translate into a movement.

B es ts el le r

ISBN: 978-81259-10732 Price : 375 Pages : 226 Size : 5.5 8.5 Arindam Chaudhuri

Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher, Entrepreneur, Public Speaker, Author, Economist and three times National Award-winning Film-Maker. He is the Honorary Director of the IIPM Think Tank at IIPM, which is ranked as one of India's topmost B-Schools (No.1 in Intellectual Impact, No.1 in Global Exposure and No.5 in Placements as well as Overall, amongst all B-Schools in India).

KHUDI KO KAR BULAND ITNA (Count


Your Chickens Before They Hatch Hindi Edition)

TABLE OF CONTENTS
The Making of Count Your Chickens Before They Hatch (do read it!) If You think you can, you are right Friends whom you will meet in hell Talk man and I can see thee Pegging cultural holes Sleepy cows to galloping horses.

ISBN: 978-81259-12439 Price : 360 Pages : 224 Size : 5.5 8.5

COUNT YOUR CHICKENS BEFORE THEY HATCH (Bangla Edition)

Arindam Chaudhuri

Prof. Arindam Chaudhuri is a Management Thought Leader & Teacher, Entrepreneur, Public Speaker, Author, Economist and three times National Awardwinning Film-Maker. He is the Honorary Director of the IIPM Think Tank at IIPM, which is ranked as one of India's topmost B-Schools (No.1 in Intellectual Impact, No.1 in Global Exposure and No.5 in Placements as well as Overall, amongst all B-Schools in India).

ISBN : 978-81259-16260 Price : 175 Pages : 212 Size : 5.5 8.5 Arindam Chaudhuri

Professional & Self Development


33
SACH SACH - SACH - a nick name, yet the complete truth! Sach is not a mid-summer night's dream or a fairy tale. Sachin Tendulkar is a flesh and blood icon whose trail-blazing footsteps have accorded him the highest stature worldwide. This book is the journey of a man who dreamed big, stretched his arms towards the sky and reached the summit. A record 83 individuals, all path-breakers in their own right, speak out on what Sachin means to them. If Asha Bhosle calls him 'God's apna aadmi', and Kapil Dev wants him 'to stand as tall as Mahatma Gandhi', Viv Richards gives him '10 upon 10'. Taking the reader through Sachin's journey of life, the author steps boldly on what has been 'forbidden' ground till now - the controversy surrounding the erstwhile Indian coach - Greg Chappell, who breaks his silence on Sachin after four long years. The high-point of this must-have book is a set of 40 neverbefore-asked questions put to Sachin by the author. And Sachin does not shy away from the controversial ones. Bhattacharya shares with us the cricketer's values, his appealing humility, non-star like image, his persona as a son, husband and a father. Introduced through eye-catching and popular phraseology, the chapters in the book capture the soul of the man fondly referred to as the 'God of Cricket'! Idolized by the young, revered by his colleagues, blessed by the old guard - Sachin Tendulkar who created history at the age of 16, today continues to rewrite it, as the unified voice of the country salutes him.

SACH

ISBN: 978-81259-45659 Price : 425 Pages : 328 Size : 7.25 9.5 Gautam Bhattacharya

(Hindi Edition)

The book SIZZLES with NEW FEATURES: FOREWORD by Mahendra Singh Dhoni 83 INTERVIEWS with eminent individuals on WHAT SACHIN MEANS to them A SUPER EXCLUSIVE: GREG CHAPPELL on SACHIN -- breaking his silence after FOUR years 40 NEVER-BEFORE-ASKED QUESTIONS answered by SACHIN 'When Sachin took the field in Mumbai, for Pakistan, Imran was his captain ' THIS AND MANY MORE UNKNOWN ANECDOTES

ISBN: 978-81259-47264 Price : 195 Pages : 320 Size : 5.5 8.5

Most people who admire Sachin only see the successful part of him I wish they had an opportunity to see the other side too. They would see with how much care and intensity he prepares himself each day even after 22 years. No wonder we call him the God of Cricket. I often think that if cricket is Ram, then Sachin is Hanuman, Rams biggest disciple. I will say he is as close to the idea of a perfect man that I have ever seen
GAUTAM BHATTACHARYA is a prolific, prize-winning cricket writer, who has been covering the game for nearly three decades. He has covered eight World Cups, 90 Test matches and more than 300 One-dayers. He has successfully straddled cricket reporting, newspaper editing, anchoring TV shows and authoring books. With 20 books to his credit in Bengali, this is his first book in English. By some strange connection of fate, seven days separated him and his subject in their first real encounter with international cricket. Gautam covered his maiden international match at Jamshedpur on 7 December 1983. Exactly a week before that, Sachin Tendulkar, just stepping into his teens, sat at the Wankhede stands to watch the same teams India and the West Indies. He first interviewed Sachin way back in 1988, when the gawky teenager had just got into the Mumbai team. Since then he has covered Tendulkar almost non-stop for the last 23 years. Gautam is the Sports and Entertainment Editor of India's frontline language newspaper Ananda Bazar Patrika.

Professional & Self Development


34

NEXT GENERATION BUSINESS INTELLIGENCE

The book covers the techniques, technologies and frameworks that can be used to build next generation BI.

Key Features
The book illustrates how the web, web 2.0, semantic web, intelligent systems and filtering techniques can contribute to building next generation of intelligence Unlike other books in this genre, this goes far beyond traditional BI approaches centred around technologies like OLAP, data mining and data warehouse The framework is supported by case studies that have been implemented in the commercial environment successfully

ISBN: 978-81259-42566 Price : 610 Pages : 236 Size : 6.25 9.5

Rajendra M Sonar
Rajendra M Sonar has been with Shailesh J. Mehta School of Management, IIT Bombay, for almost 8 years. Associate Professor, Information Systems/ Technology.

TABLE OF CONTENTS
Introduction: A Next Generation BI Knowledge and Knowledge Modelling Web 2.0, Semantic Web and Knowledge Management Introduction to Intelligent Systems Hybrid Intelligent Systems Filtering Techniques N=1 and R=G Analytical Services A Generic Knowledge-based BI Framework A Software Framework Implementing KB.BIF and Case Study Index

IN THE WONDERLAND OF INDIAN MANAGERS (2nd Ed.)

In the book author spots the inbuilt idiocies and idiosyncracies of our managerial systems and traditions, and blasts them sardonically. Common problems and their solutions have been described in his characteristic style.

TABLE OF CONTENTS
How to Avoid Making Decisions The Jagirdari System in Indian Industry Strange Ritual Called Recruitment The Tragedy That is Training How to Promote Without Really Promoting Five Faces of Indian Managers Management by Crisis The Problem of Illiterate Managers The Technique of Defensive Management Managerial Public Speaking Trials and Tribulations of Indian Executives Organizing for O & M Dummy Haves Versus Dummy Have-nots The Last Letter of the Alphabet on Management i.e. Theory Z

ISBN: 978-81259-42603 Price : 175 Pages : 164 Size : 5.5 8.5 Sharu Rangnekar

Sharu Rangnekar Popular lecturer, trainer and writer on management topics.

Management Process & Organizational Behaviour


35 The book is meant for managers at all levels and has solutions to common problems. Diverse situations have been examined and ways to tackle them have been succinctly worked out.

IN THE WORLD OF CORPORATE MANAGERS (2nd Ed.)

TABLE OF CONTENTS
What is Management Emergence of Managerial Role Concept of Managerial Effectiveness Team-building with Subordinates Team-building with Boss & Colleagues Problems in Management Authority in Management Delegation Motivation Communication Decision Making Corporate Planning Coping with Trade Unions The First Line Supervisor Practice of Top Management Work Ethics & Work Culture Human Resource Development The Art of Listening Managing Executive Stress Leadership in Management Superlative Managers

ISBN: 978-81259-42610 Price : 235 Pages : 244 Size : 5.5 8.5 Sharu Rangnekar

With focus on holistic development of the individual, this book prescribes methods to manage employees and suggests that the management takes responsibility for everything that might adversely affect an employee's capacity to work creatively and intelligently, irrespective of the placeinside the organization or outside it.

ORGANIZATIONAL BEHAVIOUR:
A Modern Approach

Core Textbook

Key Features Incorporates the latest research and developments that have taken place in the last 10 years in the field of organizational behaviour A comprehensive content - a total of 261 distinct topics discussed Each distinct topic carries a corresponding case A summary for every distinct topic The CEO, Women in the Workforce, Decision Making, Negotiations Managing and Enhancing Work Performance are some of the topics that have not been discussed in any other competition books

Teachers Manual Available

ISBN: 978-81259-30938 Price : 445 Pages : 578 Size : 8.5 11 Arun Kumar x N Meenakshi

TABLE OF CONTENTS
Introducing Life in Organizations Living Beyond Means, Self Management Managing Careers, Leadership, Motivation, Decision Making, Group Dynamics, Team Dynamics, Communication, Conflict Management, Negotiation, Personality, Organization Structure, Values and Culture, Organizational Change, The CEO, Women in the Workforce, Managing and Enhancing Performance

Arun Kumar An engineering graduate from IIT, Roorkee, and a management graduate from Faculty of Management Studies, University of Delhi. He is presently teaching at NIILM Centre for Management Studies, New Delhi. N MeenakshiA doctorate from Faculty of Management Studies, University of Delhi. She is a post-graduate in International Business from Delhi School of Economics and is presently teaching at NIILM Centre for Management Studies, New Delhi.

Management Process & Organizational Behaviour


36

ORGANIZATIONAL BEHAVIOUR (3rd Ed.)


Core Textbook

The latest developments in the field of organizational behaviour have been incorporated to give the students and practitioners a better grasp of the latest research in understanding human behaviour for organizational and personal benefit. Relevant case studies with each chapter as well as those at the end of the book refer to the organizational environment of both the USA and India.
Key features of the Book Extensively covers various micro and macro facets of organizational behaviour Coverage is broad, up to date and balanced in terms of concept and application Presentation is thought-provoking to make the subject interesting and comprehensible in a simple way

ISBN: 978-81259-16093 Price : 350 Pages : 446 Size : 6.25 9.5 J S Chandan

J S ChandanProfessor of Management, School of Business and Public Administration, Medgar Evers College, City University of New York.

TABLE OF CONTENTS
Overview Introduction to Organizational Behaviour Approaches to Organizational Behaviour Individuals in Organizations Foundations of Individual Behaviour Motivation and Behaviour Motivation at Work Designing Motivating Jobs Perception Personality Learning and Behaviour Reinforcement Stress and Behaviour Creativity and Individual Decision-making Group Dynamics Group Behaviour Group Decision-making Inter-group Relations and Conflict Communication Power and Politics Leadership in Organizations Characteristics of Organizations Organizational Structure and Design Organizational Change and Development Organizational Culture and Climate Caselets

ORGANISATIONAL BEHAVIOUR

This book covers the entire gamut of organisational behaviour with its emphasis on Indian cases and examples including a lucid exposition on corporate development.

TABLE OF CONTENTS
Organization Behaviour in an Organization Perception Learning Personality Job Design and Job Satisfaction MotivationBasics Motivation Application Group Behaviour & Foundations Intergroup Behaviour Conflict in Organization Power and Politics Communication Stress an Management Delegation of Authority and Centralization Leadership Group Dynamics Organisational Structure Organisational Changes Technological Changes and Behaviour Organizational Culture Corporate Development Corporate Behaviour Corporate Design and Decision-making Performance Evaluation and Reward Systems.

ISBN: 978-81259-09361 Price : 455 Pages : 498 Size : 6.25 9.5 M N Mishra
M N MishraHead and Dean, Faculty of Commerce, Banaras Hindu University, Varanasi.

Management Process & Organizational Behaviour


37 Principles of Management has been written as per the syllabus of West Bengal University of technology (WBUT) for its CSE, IT, ECE, EE, AI, Electrical, Electronic and Mechanical Engineering students. The book will prove extremely useful for them as it uses simple language and diagrams to explain the various concepts and issues. All aspects of management, including financial, marketing, operations, technology and customer management as well as key areas like decision making, leadership, planning and corporate social responsibility have been comprehensively dealt with.

PRINCIPLES OF MANAGEMENT

NEW

WBUT

Key Features Thorough coverage of the syllabus Inclusive discussion of various approaches to key issues in management Simplification of complex concepts for easy understanding Liberal use of diagrams and figures Comprehension exercises at the end of each chapter

ISBN: 978-81259-61180 Price : 225 Pages : 344 Size : 5.5 8.5

J S Chandan
J S Chandan is a Professor of Management in the division of Business Administration at Medger Evening College, U.S.A. He has previously taught at New York Institute of Technology and Branch College. He has membership in various professional organizations also. He has published a number of articles in professional journals, and authored Textbooks of Management Theory and Practice and Fundamentals of Modern Management published by Vikas.

TABLE OF CONTENTS
Unit 1: Basic Concepts of Management Unit 2: Functions of Management Unit 3: Management and Society Unit 4: People Management Unit 5: Managerial Competencies Unit 6: Leadership Unit 7: Decision Making Unit 8: Economic, Financial and Quantitative Analysis Unit 9: Customer Management Unit 10: Operations and Technology Management Model Test Paper

The book successfully converts what the students have to study into a flexible curriculum with a modern, multi-disciplinary approach to education. It appeals to all segments of the population, from students to teachers, across different class, caste and creed, with the aim of transforming their lives.

PRINCIPLES AND PRACTICES OF MANAGEMENT


Teachers Manual Available

Key features An innovative textbook that has made the study of management easier for all segments of the population The books learning genre encourages a questioning mode within the reader The books topical and pragmatic approach helps the reader understand the emerging trends better Questions or Exercises for self assessment Figures, tables and pictures have been extensively used for clarity in understanding

TABLE OF CONTENTS
Part 1: Who Are You? Development of Management Thought Fundamentals of Business Principles-A Pictorial Representation Business PolicyThe New Indian Managers in the Borderless World Individual Strategic Implementation Process Part 2: Organization I Organization II Planning and Decision Making Directing Communication Control and Coordination Leadership-The Change Agent of 21st Century India Motivation Part 3: Performance Planning Systems and Appraisal Methodology Training and Development The War- Imitators vs Innovators Providing Urban Amenities to Rural Areas (PURA)

ISBN: 978-81259-40579 Price : 280 Pages : 256 Size : 8.5 11

Partho S Sengupta
Partho S Sengupta Currently a
Professor at the School of Management, KIIT University, Bhubaneswar (Orissa).

Management Process & Organizational Behaviour


38

SECRETARIAL PRACTICE (18th Ed.)

The book explains the laws, practices and procedures relating to Company Secretarial work in detail, with focus on the role of the Company Secretary. It discusses all the important aspects of Company Management and Secretarial Practice, right from the incorporation of a company to its winding up.

TABLE OF CONTENTS ISBN : 978-81259-27945 Price : 385 Pages : 672 Size: 5.5 8.5
The Company Secretary The Companies Act and its Administration The Company: Its Nature and Kinds Formation and Incorporation of a Company: Law and Procedure Memorandum of Association Articles of Association Prospectus and Listing of Securities Application and Allotment of Shares and Debentures Shares and Share Capital Share Certificate and Share Warrant Membership and Register of Members Transfer and Transmission of Shares and Debentures Calls and Forfeiture of Shares Company Management and Administration Board Meetings and Resolutions General Meetings: Types General Meetings: Law, Practice and Procedure General Meetings: Resolutions and Minutes Borrowing Powers and Methods Dividend and Interest Accounts, Statutory Books and Audit Prevention of Oppression and Mismanagement Compromise, Arrangement, Reconstruction and Amalgamation Winding Up Producer Companies Appendices Index

M C Kuchhal
M C Kuchhalserved for about four decades as the senior faculty member of Shri Ram College of Commerce, University of Delhi, Delhi. He is the author of renowned titles like Mercantile Law, Business Law and Business Legislation for Management published by Vikas.

MANAGEMENT:
Concepts and Strategies

Simple, clear, unambiguous and structured manner text, well-grounded and authoritative this book covers the tools, techniques and strategies used by effective managers.

TABLE OF CONTENTS ISBN: 978-81259-03376 Price : 495 Pages : 564 Size : 6.25 9.5 J S Chandan
J S ChandanProfessor of Management, Medgar Evers College, City University of New York Part I: Management: An Overview Part II: Planning Strategies Part III: Organizing Strategies Part IV: Directing Strategies Part V : Controlling Strategies Part VI: Supplemental Topics Part VII: Managerial Profiles.

Management Process & Organizational Behaviour


39 This book combines all concepts of Management Theory and Practice with balanced coverage of various approaches to the subject matter and will be of immense value to the students and teachers of management of all universities and professional institutions, executives and heads of business organizations and management consultants.

MANAGEMENT THEORY & PRACTICE

TABLE OF CONTENTS
Part I: General Management: Introductory Concepts Management: An Introduction Evolution of Management Thought Modern Approaches to Management Part II Section (A): Managerial Functions Organizational Planning Forecasting Part II Section (B): Organizing for Efficiency Organizing as a Management Function Organizational Design Organizational Development (OD) Part II Section (C): The Staffing Function: The Management of Human Resources The Staffing Function Career Planning and Managerial Development Part II Section (D): The Directing Function The Directing and Leading Function Motivation Communication Conflict Management Part II Section (E): Principles of Controlling Function of Controlling Control Techniques Management Information Systems (MIS) and Control Part III: Additional Elements of Management Managerial Decision Making Quantitative Decision Making Management Science and Operations Research Production / Operations Management International Management Social and Ethical Issues in Management

ISBN: 978-81259-90300 Price : 370 Pages : 528 Size : 5.5 8.5 J S Chandan
J S ChandanProfessor of Management, Medgar Evers College, City University of New York.

This book throws light on the basic principles and functions of management and highlights the managerial functions of planning, communication and control in the light of their applicability in the area of office management.

OFFICE ORGANISATION & MANAGEMENT (2nd Ed.)

TABLE OF CONTENTS
The Office and its Functions Office Management and Office Manager Office Organisation Delegation of Authority and Departmentation Office Systems and Routines Office Accommodation and Layout Office Environments Security Departments of Modern Office Office Supervision Records Management I Records Management II Office Furniture, Equipment and Machines I Office Furniture, Equipment and Machines II Forms, Design, Management and Control Communication Office Correspondence and Mail Office Stationery and Supplies and their Control Standardisation, Standards and Work Measurements Production Control and Quality Control Office Cost Reduction and Cost Saving Office Manuals and Office Audit Business Reports Statistical Data Office Personnel I Office Personnel-II

ISBN: 978-81259-99280 Price : 385 Pages : 584 Size : 5.5 8.5 S P Arora
S P AroraSenior Lecturer in the Dept. of Commerce, School of Correspondence Courses & Continuing Education, University of Delhi.

Human Resource Management


40

A TEXTBOOK OF HUMAN RESOURCE MANAGEMENT

It emphasizes the general management approach to HRM to meet the challenges which organizations face in using their human resources effectively. It is structured around key terms stressing the need for proactive HRM to accomplish a competitive edge, and discusses in detail several changes that have taken place in the field of people management.
Key features of the Book Provides case problems and practical experiences It consists of ten chapters embracing all the essentials of human resource management

ISBN: 978-07069-19131 Price: 350 Pages : 420 Size: 7.25 9.5 R S Dwivedi

R S DwivediHas been Professor of Management at Kurukshetra University, Haryana for around two decades, and a Consultant in Human Resource Management. He also served as Chairman, Dean and Vice-Chancellor of the University.

TABLE OF CONTENTS
An introduction to Human Resource Management Human Resource Policy, Strategy and Planning Recruitment and selection Training and Development Performance appraisal and Management Promotion, Transfer and separation Counselling, empowerment and quality of work life Compensating Human Resources The Industrial (Employee) Relations Framework and Changing roles of Actors Industrial Relations Approaches

INDUSTRIAL RELATIONS AND LABOUR LAWS (6th Ed.)

New Ed.

ISBN: 978-93259-55400 Price : 395 Pages : 792 Size : 7.25 9.5 S C Srivastava

Prof. S C Srivastava Professor Suresh C Srivastava is presently the Secretary General of the National Labour Law Association. Professor Srivastava is a visiting faculty member in several universities and research institutions including IIT (Delhi), IIM (Rohtak), MDI, Gurgaon, Indian Institute of Coal Management, Ranchi and National Labour Institute, Noida. He is presently a member of the committee appointed by the Prime Minister to review labour laws.

The sixth revised edition of Industrial Relations and Labour Laws captures the significant developments that have taken place in the realm of labour laws and industrial relations in the recent past. The most notable development in the legislative sphere is the amendment in the Industrial Disputes Act, 1947 in 2010. In the judicial sphere, there has been a marked shift in the approach of the Indian judiciary in the area of discipline and disciplinary procedure. Moreover, new norms/principles have been evolved to determine the classification of a person as a workman, provide relief in case of illegal/wrongful termination of service of workmen, determine notice period for strike/lock-out in public utility services and for regularization of services of daily, temporary, casual or contract workers. Extensively revised and updated in line with the changes in the law, this edition also gives a new and more holistic dimension to the subject of labour--management relations.

TABLE OF CONTENTS
Part I: Industrial Relations: Contextual and Constitutional Framework Introduction to Labour Laws and Industrial Relations Industrial Relations: An Overview Constitutional Framework on Industrial Relations Part II: Trade Unions and Law: A Contextual and Historical Analysis and Current Issues of Trade Unions in India Judicial Delineation of Statutory Definition of Trade Union and Trade Dispute Registration of Trade Unions Members, Office Holders and Outsiders in Trade Unions Trade Union Finances and Funds Privileges of Registered Trade Unions Recognition of Trade Unions Collective Bargaining Unfair Labour Practices and Victimizations Part III: Industrial Disputes Act, 1947: Industrial Disputes Act: Contextual Framework Concept and Scope of Industrial Dispute and Individual Dispute Arena of Interaction and Participants in Industrial Disputes Workmen Settlement of Industrial Disputes Powers of the Appropriate Governments Instruments of Economic Coercion Lay-off, Retrenchment, Transfer and Closure Discharge and Dismissal Management's Prerogative during the Pendency of Proceedings Part IV: Standing Orders: Contextual Framework of the Industrial Employment (Standing Orders) Act, 1946 Scope and Coverage of the Industrial Employment (Standing Orders) Act, 1946 Concept and Nature of Standing Orders Certification Process---Its Operation and Binding Effect Modification and Temporary Application of Model Standing Orders Interpretation and Enforcement of Standing Orders Role of the Government under the IESOA Part V: Workers' Participation in Management Workers' Participation in Management

Human Resource Management


41 Lucidly written text which highlights the personnel problems from a holistic perspective and relates the same to the realization of the objectives of an organization.

HUMAN RESOURCES DEVELOPMENT AND MANAGEMENT

TABLE OF CONTENTS
From Personnel Management to Human Resources Management Evolution of Stages of Human Resources Management Job Design and Motivation Empowerment Recruitment and Selection Placement, Induction, Promotion, Succession and Career Development Performance Appraisals Motivation: Why People Work Well Communication Leadership Organizational Culture and Employee Behaviour Training and Development Compensation Administration Conflict Management Collective Bargaining Discipline, Domestic Enquiry and Grievance Procedure Quality of Working Life Human Resources Information Systems Human Resources Accounting Appendix I: Industrial and Physical Safety Appendix II: Social Security.

ISBN: 978-81259-07817 Price : 390 Pages : 374 Size: 6.25 9.5 Biswanath Ghosh
Biswanath GhoshProfessor and Dean of Management, Bengal College of Engineering and Technology, Durgapur.

Various issues pertaining to human values, holistic understanding and harmony at all levels of existence are explained in the most intelligible, logical and scientific manner.
Salient Features:

HUMAN VALUES & PROFESSIONAL ETHICS

Compels the reader to delve into his psyche and explore values. Student and teacherfriendly. Even the most intricate theories deliberated in a lucid and simple language. Quotes from the scriptures as well as Hindi and Urdu poetry with explanations. Examples from everyday life

TABLE OF CONTENTS
Value Education Self Exploration Happiness and Prosperity-A Look at Basic Human Aspirations Prioritizing Human Needs and Aspirations-for Fulfillment and Overall Happiness Understanding True Happiness and Prosperity Actualization of Aspirations and Harmony Coexistence of the Gross and the Subtle-Body and Soul The Needs of Sentient I and the Physical Body Understanding the ) and Experiencer ( ) Characteristics and Activities of I-Harmony within I and True Meaning of Prosperity Sanyam and Swasthya- Constraints, Restraints and Good Health Harmony in the Family- The Basic Unit of Human Interaction Salient Values in Relationships- Nyay, Trust, Respect and Mutual Fullfilment Harmony in Society-Universal and Harmonious Social Order Harmony in Nature The Four Orders of Nature- Inter-connectedness and Mutual Fulfilment Understanding Existence- Co-existence of Mutually Interacting Units in Allpervasive Space Holistic Perception of Harmony-At all levels of Existence Human values and Definitiveness of Ethical Human Conduct Implications of Holistic Understanding of Harmony

ISBN: 978-81259-37135 Price : 205 Pages : 344 Size: 6.75 9.5 Subhash B Gogate
Subhash B GogateCivil Engineering graduate from Bihar Institute of Technology.

This comprehensive and lucid Text highlights the importance of ethics in doing good business and discusses on practical points. TABLE OF CONTENTS

ETHICS IN MANAGEMENT AND INDIAN ETHOS (2nd Ed.)

Introduction to Business Ethics Nature, Scope and Purpose of Ethics Importance of Ethics and Moral Standards Features, Types and Relevance of Values Model of Management in the Indian Socio-Political Environment Ethical Theory and Enlightened Egoism Corporations and Social Responsibilities Unethical Behaviour by Individuals in Organizations Ethics and Decision-making Making Moral Decisions Ethics of Advertising Ethical Investment Ethics and International Business Sci-Tech and Ethics Law and Ethics HRM and Ethics Ethics and the Environment Ethical Vision of Management: Vedantic Approach Human Values for Indian Managers Lessons from Ancient Indian Education System The Law of Karma Professional Ethics Quality of Working Life Total Quality Management Ethics and Religion Buddhist Economics Ethics of Vivekananda, Gandhiji, Aurobindo and Tagore

ISBN: 978-81259-20595 Price : 325 Pages : 318 Size: 5.5 8.5 Biswanath Ghosh
Biswanath GhoshProfessor and Dean of Management, Bengal College of Engineering and Technology, Durgapur.

Human Resource Management


42

PERSONNEL MANAGEMENT & INDUSTRIAL RELATIONS (10th Ed.)

The book covers all aspects of personal management and explains lucidly incorporating the modern finding of behavioural schemes with emphasis on their applicability in the Indian context.

ISBN: 978-81259-99051 Price : 360 Pages : 444 Size : 5.5 8.5 R S Davar
R S Davar Principal, Davars College of Commerce, Mumbai.

Key Features Given detailed illustrations of practice adopted by Indian companies Chapter on appraisals have been considerably enlarged and the major changes that have rocked the industrial relations structure in the post emergency period Many useful prevailing concepts in industrial legislation have been added

TABLE OF CONTENTS
The Personnel Function Position of the Personnel Department Personnel Department in Practice Manpower Planning The Manpower Selection Process Manpower Selection Practices in India Manpower Training and Development Job Changes - Promotions, Transfers and Dislocations Personnel Productivity through Motivation Personnel Supervision Leadership Styles Wages Administration and Wages Policy Employee Fringe Benefits and Social Security Industrial Relations Industrial Disputes and the Legislative Framework Employee Communications Performance Appraisals Personal Records & Audit.

INDUSTRIAL RELATIONS AND PERSONNEL MANAGEMENT (2nd Ed.)

The only book of its kind in India dealing with all aspects of industrial relations and human resource development an excellent guide for labour and personnel managers.

TABLE OF CONTENTS
Part 1: Employer-Employee Relations: Industrial Relations Role of Industrial Manager, Personnel Manager, Trade Unions and the Foreman Industrial Democracy Attitude and Morale. Part 2: Personnel Management: Organization of a Personnel Department Education and Training of Workers Absenteeism Grievance Procedure Disciplinary Procedure. Part 3: Welfare Services: Health Service Safety Employee Services Industrial Canteens and Housing. Part 4: Conditions of Service: Wages Working Hours and Overtime Increments and Promotions Retrenchment Holidays and Leave Facilities Retirement Benefits. Part 5: Labour Legislation: Rights and Obligations of Employees Settlement of Disputes Labour Legislation. Part 6: Human Resource Development: Objectives of HRD HRD in the 21st Century Policies and Practices in USA Performance Appraisal System Trade Union Rights and Responsibilities ILOs Declaration on Equality for Women Workers The Principle of Kaizen Workers Participation in Management: The Indian Experience References Index

ISBN: 978-81259-23428 Price : 295 Pages : 288 Size : 5.5 8.5 Prof. M V Pylee A Simon George
Prof. M V PyleeFormer VC of the University of Cochin and Founder Director of the School of Management Studies, is now Director General of the Asian Institute of Development & Entrepreneurship. A Simon GeorgeDirector of International Services (India) rendering management services.

Human Resource Management


43
A comprehensive text with relevant case studies on HRM issues which provide students the opportunity for critical analysis and recommendations.

HUMAN RESOURCE MANAGEMENT:


Principles and Practice

TABLE OF CONTENTS
Human Resource ManagementAn Overview History of HRM Human Resource Planning Recruitment and Selection Training and Development Performance Appraisal PostAppraisal Analysis Performance Counselling and Monitoring Motivating Human Resources Human Resource Records and Information Systems HR Accounting and Audit Human Resource Research Human Resource Policies Employee Welfare Compensation Management Employee Discipline Grievance Handling Collective Bargaining International/ Global HRM Current Issues and Trends in HRM Bibliography Index

Dr P G AquinasProfessor and Dean, Aloysius Institute of Business Administration, St Aloysius College, Mangalore.

ISBN: 978-81259-18097 Price: 420 Pages : 340 Size: 6.25 9.5 P G Aquinas

This book with its comprehensive coverage of topics, both practical and operational, would make the would-be engineers confident of taking significant workplace/management decisions, thus enhancing their employability. TABLE OF CONTENTS
Introduction to Industrial Management: Concept Nature Process and Significance Organizational Planning Organizing Staffing in Organizations Directing and Motivation in Organization Directing through Leadership Organizational Control Coordination in Organizations Forms of Organization Introduction to Human Resource Management Organizational Behaviour and Employee Perception.

INDUSTRIAL MANAGEMENT
Teachers Manual Available

Dr Dipak Kumar Bhattacharyya Director, Camellia School of Business Management, Kolkata and Shantiniketan.

ISBN: 978-81259-37104 Price : 390 Pages : 548 Size : 6.75 9.5 Dr D K Bhattacharyya

Industrial Management has been specifically written and designed for BTech students with special emphasis on Gautam Buddh Technical University (GBTU). The book addresses the core theories of industrial management to help students apply their learned knowledge in future managerial decision making. It is expected that this book will receive wide acceptance from both students and teachers because of its wide coverage in a reader-friendly style. The book aims to develop the potential of the students and groom them as future managers.

INDUSTRIAL MANAGEMENT (GBTU & MMTU)

Key features of the Book Basic theoretical concepts discussed with reference to industry practices Each chapter is self contained and gradually leads to successive levels of knowledge to ensure holistic understanding of the subject Includes illustrative examples, models, mathematical problems and their solutions, etc. MCQs made available at the end of the book to help students test their learning

ISBN: 978-81259-53081 Price: 195 Pages : 412 Size: 6.75 9.5 Dr D K Bhattacharyya
Dr Dipak Kumar Bhattacharyya Director, Camellia School of Business Management, Kolkata and Shantiniketan.

TABLE OF CONTENTS

Introduction to Industrial Management Industrial Ownership Introduction to Production and Operations Management Productivity and Industrial Management Organization Planning Organizing Staffing in Organizations Direction and Motivation in Organization Leadership Organizational Control Coordination in Organizations Production Planning and Control New Product Planning and Development Scheduling and Sequencing of Production Work Study Materials Management and Inventory Control Quality Management Practices Environmental Issues for Industrial Management

Business Communication
44

MANAGEMENT OF PUBLIC RELATIONS & COMMUNICATION (2nd Ed.)

The text caters to the professional need of practicing PR persons, the academic requirements of the students of PR and communication courses emphasizing on the development of personal skills in the practice of public relations.

ISBN: 978-81259-18462 Price : 380 Pages : 464 Size : 5.5 8.5 Sailesh Sengupta

Sailesh SenguptaFaculty member of Bhartiya Vidya Bhawan College of Communication & Management, Indian Institute of Public Relations and IGNOU affiliated colleges at New Delhi.

TABLE OF CONTENTS
The Principles of Public Relations Public Relations Defined : Scope and Dimensions PR and Other Forms of Public Communication Organisation of PR Department: Staff and Budgeting Organisation, Management and PR Emplpoyee Relations and Employee Communication Group Communication Producing a House Journal Financial Public Relations Spoken Word Communication Managing Corporate Crises Press and Public Relations Corporate Public Relations-I Corporate Public Relations-II Corporate Public Relations-III A Case Study by the Author.

BUSINESS COMMUNICATION The book provides a sharp focus on all relevant concepts and principles of business communication and adds value (2nd Ed.) cardinal to the reader's understanding of the subject. Following a
Core Textbook
simple, need-based and sequential approach, the book is relevant, highly stimulating and readable to both the students and the practitioner. It makes learning exciting and prepares the reader to face real-life situations with confidence and understanding.
New in this Edition
Thoroughly revised, restructured and updated in accordance with the syllabi of major universities and institutes across India Every chapter has been revisited and revised, and four new chapters have been added to make the book complete and contemporary While sharpening the focus on essentials of business communication, this edition adopts a refreshing approach and covers new ideas, concepts and latest developments on the subjects

ISBN: 978-81259-40562 Price : 350 Pages : 444 Size : 7.25 9.5 R K Madhukar
R K Madhukar General Manager, Canara Bank, Head office : Bengaluru

Key Features
Follows an extremely student-friendly and teacher-friendly approach, making learning and teaching fun and exciting Quotations, exhibits and topics have been enhanced as the book explores new horizons in business communication Places the subject of business communication in a broader dynamic and general management context

TABLE OF CONTENTS
Expanse and Scope of Communication Making Communication Effective Non-Verbal Communication Listening Skills Communication Skills Business Letters Internal Communication Rules of Good Writing Speeches and Presentations Interactive Communication Mass Communication Report Writing Interviews Career-Seeking Communication Charts, Graphs and Pictures Negotiation Process and its Management Cross-Cultural Dimensions of Business Communication Business Communication in the New Millennium Index

General
45

Salient Features
An exhaustive section on practice exercises after each conversation topic Enhanced grammar and usage tips with additional expressions Aural-oral drills to help correct pronunciation and attain fluency

SPOKEN ENGLISH : A Hands-on Guide to English Conversation Practice (3rd Ed.)

TABLE OF CONTENTS
Looking for something Asking and giving directions At the greengrocers Arrival of relatives from abroad Making inquiries about a journey Reserving berths for a journey Planning for a picnic Neither a borrower nor a lender be Veg or non-veg Expressing a regret At the bus stop Speaking on the phone Tea-time At the post office Helping a friend At the bank A casual meeting About hobbies On transport On road accidents Talking about the vegetable garden On retirement How an arranged marriage takes place Booking accomodation at a hotel At the restaurant Giving a message on the phone On household chores Calling on a friend On falling standards in educational institutions Boarding a train Talking about applying for a job At the interview Health care even when healthy Seeing off a relative at the airport On punctuality Friends talk about their ambition Changing the wheel of a car Talking about the cost of living Up goes the standard of living Fixing an appointment with the dentist Buying a birthday present The importance of spoken English How to improve your vocabulary On fishing Sanitation and hygiene Inviting to a get-together Getting things done Planning to build a house Getting pollution under control certificate How to protect our environment Talking about obligations At the market My visit to London How to make an omelette Titbits On vacation At the railway station Be practical How I spent the last Sunday Ironing clothes Friend in hospital At a ready-made shop At the supermarket Buying a lottery ticket Busy with studies My ideal world Life is beautiful Travelling around Looking back at past events What is the dialogue about? Talking casually on the phone Has anything been done! Mercy killing Whither development Good living Answers to exercise for practice Oral-aural drills Short notes on tenses and their uses The passive voice Question tags Must and need Words often confused Common mistakes in English.

ISBN : 978-81259-31218 Price : 195 Pages : 352 Size : 5.5 8.5

M C Sreevalsan
M C Sreevalsan Senior Teacher & Head, Department of English, Medhane Alem Comprehensive Secondary School in Ethiopia.

The text book is useful for students, entrepreneurs, exporter, importer or marketers alike. TABLE OF CONTENTS
Why Export What is Exporting Trends in Indias Foreign Trade Institutional Framework and Export Promotion Measures in India Export Promotion Measures Profile of the European Union International Economic Organisations Commercial Relations and Trade Agreements Organising Export Starting an Export Business Export Strategy and Export Marketing Plan Locating the Prospective Buyers Export Marketing Mix Marketing Channels Marketing Communication Mix Locating and Selecting Overseas Agents Organising Sales Promotion Trips Sending Export Samples to Prospective Buyers Export Terms of Payment Export Costing and Pricing Processing an Export Order Labelling, Packaging, Packing and Marking of Export Consignments Quality Control and Pre-shipment Inspection Central Excise Clearance of Goods for Export Transportation and Shipment of Goods for Export Marine and Air Cargo Insurance IS/ISO 9000 and New ISO 14000 Series International Standards for Quality Systems General System of Preference (GSP) Scheme Certificate of Origin Export Documentation Framework Foreign Exchange Control Regulations for Export Arranging Finance for Export Pre-shipment and Post-shipment The Role of the Export Credit Guarantee Corporation of India Export Import Bank of India (Exim Bank)

EXPORT MANAGEMENT

ISBN: 978-81259-09392 Price : 470 Pages : 536 Size : 6.25 9.5 D C Kapoor
D C KapoorDirector, National Institute of Careers in Export and Marketing (NICEM), New Delhi

General
46

CASE STUDIES IN MANAGEMENT

This book is collection of award winning case studies that have been classified into the areas of strategic management, financial management and operation / organization management. The case studies coupled with theoretical inputs, relate to the real organizational situations faced by managers. TABLE OF CONTENTS

ISBN: 978-81259-12033 Price : 460 Pages : 306 Size : 6.25 9.5 Prem Vrat x K K Ahuja P K Jain

Part I: Strategic Management Emerging Chinese MNCs: Case of Konka Group Company Ltd Miles to go... Core Competence and Flexibility-based Strategy: A Case Study of HCL Food Processing Industry in India: Challenges for Pepsico The Enigma of Existence: An Application of Theory of Constraints for the Formulation of Strategic Initiative System Dynamics of Indian Telecom Sector Focussed Towards C-DOT Part II: Financial Management Troubling Times for the Giant Cost Reduction through Insurance Management Strategic Decision Making for Ruchi I Retail Store Part III: Operations / Organization Management DVBIs it Just Sick People Factors: Key Issues and Critical Success Factors Associated with Reengineering (BPR/ERP) Investment Appraisal for Networking Services: A Case Study on Investment in Indian IT Industry The Unsatisfied Customer.

Prem Vrat IIT, Delhi K K AhujaSenior Director, Gujarat Heavy Chemicals Ltd. P K Jain Department of Management Studies, IIT, Delhi.

CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility: A Study of CSR Practices in Indian Industry is based on a study sanctioned by the All India Council for Technical Education (AICTE) during 2008-10. It draws upon primary data collected from field visits to eighty companies (including NGOs) covering a wide spectrum of sectors. While providing a complete overview of the CSR policies and practices in India, it includes illustrative cases prepared on the basis of company websites, reports and literature survey. These have been supplemented and reinforced by short summaries of personal interviews and discussions with key executives, senior managers, executives and high-level management teams of various companies.

ISBN: 978-93259-57640 Price: 750 Pages : 292 Size: 6.25 9.5 C V Baxi Rupamanjari Sinha Ray

Key features of the Book Takes a close look at the existing CSR scenario in India Covers the private and public sectors, as well as family firms, MNCs and the banking industry Detailed discussion on the role of NGOs Also covers corporate social and environmental reporting Focuses on sectoral differences in CSR and sustainability Provides detailed data analysis Must-read for researchers, academicians, students, practitioners and public policy makers

Prof. C V Baxi is the Former Director of the Management Development Institute (MDI), Gurgaon. Prof. Rupamanjari Sinha Ray is a Faculty member and currently, the Area Chairperson of the Economics Department, MDI, Gurgaon.

TABLE OF CONTENTS
Business and Society in India-An Overview Role of Public Policy in Promoting CSR and Sustainability Corporate Social and Environmental Responsibility-A Survey of Literature Corporate Social Responsibility-A Global View Role of NGOs in Promoting CSR CSR in Public Enterprises Family Firms and Corporate Social Responsibility CSR in the Banking Industry CSR in Multinational Companies Sectoral Differences in CSR and Sustainability Corporate Social and Environmental Reporting Data Analysis and Results Critical Issues in Implementation Conclusions and Recommendations

Environment & Management


47 This book provides a conceptual framework of the various aspects of business environment, particularly its legal aspect.

BUSINESS ENVIRONMENT

Key Features Updated and current information in all topics Highlights role of SEBI and its guidelines for disclosure and investor protection Covers new industrial policy, licensing, role of MNCs and privatisation Includes detailed coverage of topics on consumer protection and industrial sickness

ISBN: 978-81259-07671 Price : 275 Pages : 198 Size : 5.5 8.5 K Chidambaram V Alagappan
K Chidambaram, V AlagappanProfessors, Department of Commerce, Madurai Kamaraj University.

TABLE OF CONTENTS
An Introduction to Business Environment Industrial Policy and Licensing Industries (Development and Regulation) Act, 1951 Monopolies and Restrictive Trade Practices Act, (MRTP Act), 1969 Foreign Capital Multinational Corporations The Securities and Exchange Board of India (SEBI) Industrial Sickness Small-scale Industries Social Responsibility of Business Consumerism and Consumer Protection Privatisation of Public Enterprises

The tex t reflects the rapidly changing business environment in India after the announcement of new economic policy and comprehensively deals with microenvironment elements.

ECONOMIC ENVIRONMENT OF BUSINESS (2nd Ed.)

TABLE OF CONTENTS
Part I: Economic Environment Political Environment Legal Environment Sociological Environment Technological Environment Indian Economy: Sectoral Divisions Social Responsibilities of Business Institutional Framework of Business Environment of Movements Government Role in Shaping Business Environment New Industrial Policy 1991 Aspects of Economic Reforms Aspects of Economic Policies Planning in India Acute Economic Problems Part II: Pricing Decisions Basic Macro Economic Concepts Planning: Theoretical Background.

ISBN: 978-81259-98962 Price : 370 Pages : 452 Size : 5.5 8.5 Biswanath Ghosh
Biswanath GhoshDepartment of Commerce and Management, Burdwan University.

Environment & Management


48

GOVERNMENT AND BUSINESS A wonderful text which provides a broad analysis of the (6th Ed.) international and national issues of the government-business
interface.

TABLE OF CONTENTS
Public Control of Business: The Historical Setting Constitutional Framework of Government Control of Business Industrial Policy and Industrial Licensing Control of Monopolies: Experience and Implications Company Law of India Trends in Corporate Management Since Independence Government Control over Foreign Direct Investment and Collaboration Capital Market, Stock Exchange and SEBI Government Control over Distribution and Price of Essential Commodities Import Control Exports and Government Policy Governments Promotional Role in Industrial Development Public Sector Development Banking Government Policy and Small-Scale Industry Government and Planning Indias Ninth Five Year Plan Interface Between Government and Public Sector Environment & Pollution Control PrivatisationA Global Revolution of the 1980s New Economic Policy Environment in India and Early Experiments with Privatisation.

ISBN: 978-81259-10510 Price : 510 Pages : 544 Size : 5.5 8.5 N K Sengupta
N K SenguptaMember of Parliament (Lok Sabha), Director General, International Management Institute, India. Formerly Secretary, Planning Commission. Secretary, Ministry of Finance, Dept. of Revenue. Secretary, Dept. of Supply

ENVIRONMENTAL MANAGEMENT

Text that serves best for planners & executives.

TABLE OF CONTENTS
Impact of Development on Environment Engineering Ethics Effects of Pollution on Living Systems, Effluent Guidelines and Standards Water Pollution and Control Air Pollution and its Control Noise Pollution and its Control Treatment, Utilization and Disposal of Sewage Solid Waste Disposal Environmental Pollution, Monitoring and Control in Tannery Pesticides Pollution and Abatement Radioactivity in the Environment, its Monitoring and the Evaluation of its Significance Pollution Control of Effluents in the Fertilizer Industry Oil Pollution: Prevention, Control Environmental Pollution and its Control in the Pulp and Paper Industry Utilization, Treatment and Disposal of Cane Sugar Industry Effluents Utilization of Distillery Effluents Environmental Pollution Control in the Cotton Textile Industry Environment and Pollution Conservation of Material Resources and Energy through Recycling Renewable Energy Resources Conservation of Energy Environmental Management Planned Industrial Development The Environmental Audit.

ISBN: 978-81259-02928 Price : 440 Pages : 402 Size : 6.25 9.5 G N Pandey
G N PandeyPhD, Director, Institute of Engineering and Technology, Lucknow

Research Methodology/Quantitative Methods


49 Research Methodology: Concepts and Cases provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide crosssection of business areas.
Key Features Coverage of all topics taught in universities and business schools 34 real time cases researched from all domains of business management Explicit instructions on usage of traditional methods and SPSS on usage of data collection and analysis Thorough and simplified understanding of the stepwise progression of the research process Two comprehensive cases encompassing the entire syllabus of all national and international universities and business schools in India

RESEARCH METHODOLOGY:
Concepts and Cases

Teachers Manual Available

B es ts el le r
ISBN: 978-81259-52053 Price : 450 Pages : 698 Size 8.5 11 Dr Deepak Chawla x Neena Sondhi
Dr Deepak Chawlahas been a professor with the International Management Institute (IMI), New Delhi, since 1991. He was earlier Dean (Academic), Dean (Research), Programme Director for various post-graduate programmes and the Registrar of IMI. A Fellow of Indian Institute of Management, Ahmedabad (IIM-A). Dr Neena Sondhiis Professor at the International Management Institute, New Delhi.

TABLE OF CONTENTS
Introduction to Business Research Formulation of the Research Problem and Development of the Research Hypotheses Research Designs: Exploratory & Descriptive Experimental Research Designs Secondary Data Collection Methods Qualitative Methods of Data Collection Attitude Measurement and Scaling Questionnaire Designing Sampling Considerations Data Processing Univariate and Bivariate Analysis of Data Testing of Hypotheses Analysis of Variance Techniques NonParametric Tests Correlation and Regression Analysis Factor Analysis Discriminant Analysis Cluster Analysis Multi Dimensional Scaling Report Writing and Presentation of Results

Key Features The arrangement of the different statistical tables has been redesigned Several illustrations have been added along-with questions at the end of almost every chapter Answers to some of the numerical questions have also been given

QUANTITATIVE TECHNIQUES (3rd Ed.)

TABLE OF CONTENTS
Quantitative Techniques: An Introduction Survey Techniques: Research Methodology Probability Theory Random Variables and Probability Distributions Sampling Theory and Its Basic Concepts Chi-Square (F2) Test Analysis of Variance Regression and Correlation Analysis - I (Simple Regression and Correlation) Regression and Correlation Analysis - II (Multiple Regression and Correlation including Partial Correlation Linear Programming - I Linear Programming - II Inventory Planning / Control Queuing (or Waiting Line) Theory Theory of Games Simulation: Monte Carlo Technique Network Analysis CPM and PERT Elementary Decision Theory Ratio Analysis: Important Business Ratios Value Analysis Statistical Quality Control Appendices Appendix A : Input-Output Analysis Appendix B: Elements of Matrix Algebra Appendix C: Statistical Tables Answers to Randomly Selected Numerical Questions.

ISBN: 978-81259-87454 Price : 325 Pages : 612 Size : 5.5 8.5 C R Kothari
C R KothariAssociate Professor and Head, Department of Economic Administration and Financial Management, School of Commerce, University of Rajasthan, Jaipur.

Quantitative Methods
50

STATISTICS FOR BUSINESS AND ECONOMICS (5th Ed.)

New Ed.

ISBN: 978-93259-57640 Price: 595 Pages : 708 Size: 8.25 11 R P Hooda

Statistics for Business and Economics is a comprehensive textbook on Statistics that caters to the needs of students doing a course of any level in the subject. As consumers and future managers, students are introduced to a range of data collection and analysis methods that enable them to evaluate such data and analyse them to reach well informed decisions in various business settings. The thorough and exhaustive text, supplemented by a large number of solved examples, provides a firm grounding in the basics of Statistics. The step-by-step explanations and the logical progression of subject topics go a long way in simplifying the various concepts, methods and problem-solving processes comprising the subject. A large number of questions and exercises at the end of each chapter provide ample scope for practice and application of methods discussed in the book. Solutions to problems are provided in the CD that accompanies the book.

R P Hooda is an academician of merit. During his long career of 35 years, he has held with distinction a number of top academic and administrative positions. He remained Professor in the Department of Business Studies/Commerce, Kurukshetra University, for about 20 years and built up the Department as a Centre of Excellence as its Chairman for nine years. He held the offices of the Registrar, Dean Faculty of Commerce and Management, and Director, Directorate of Distance Education at Kurukshetra University. He was Director of Apeejay Institutions at their Dwarka Campus (New Delhi) for quite some time. On an earlier occasion, he also worked as Director, Academic Coordination at Indira Gandhi National Open University (IGNOU), New Delhi. Formerly the Vice-Chancellor of Kurukshetra University, he is now the ViceChancellor of Maharishi Dayanand University (MDU), Rohtak.

Key features of the Book Focused, objective and concise explanation of concepts Simple, reader-friendly language Large number of solved examples and practice questions Introduction to the notational and symbolic expressions in the beginning to make understanding easier Worked out solutions to problems provided in CD

TABLE OF CONTENTS
Defining Statistics Scope and Related Issues Statistical Data Collection and Presentation Summarizing Data Concepts, Issues, and Procedure Summary Measures-I Measures of Central Tendency Summary Measures - II Measures of Dispersion Summary Measures-III Skewness and Kurtosis Regression and Correlation-I the Two-Variable Linear Case Regression and Correlation-II the Three-Variable Linear Case Index Numbers Price, Quantity, and Value Indices Time Series Analysis Components and Decomposition Business Forecasting a Brief on Issue and Techniques A Prelude to Probability Concepts, Definitions, and Postrulates The Basic Probability Rules and Bayesian Thorem Discrete Probability Distributions Uniform, Bionomial, and Poisson The Normal Distribution A Brief on Sampling Concepts and Methods Sampling Distributions - I Large Sampling Sampling Distributions - II Small Sampling Statistical Estimation Issues and Methods Statistical Testing - I Concepts, Issues, and Methods Statistical Testing - II Testing Procedure and The Tests Nonparametric Testing - I The Chi-Square Tests Nonparametric Testing - II Other Nonparametric Tests Statistical Quality Control

Quantitative Methods
51 A unique feature of the book is the inclusion of databases to be utilized by computers and software statistical packages.

STATISTICS FOR BUSINESS AND ECONOMICS

TABLE OF CONTENTS
Introduction Statistical Terms and Concepts Data Collection Data Presentation Data Characteristics: Descriptive Measures Basic Concepts of Probability Probability Distribution Sampling Distribution Statistical Inference: Estimation Hypothesis Testing I Hypothesis Testing II Hypothesis Testing III Hypothesis Testing IV (Comparing Several Proportions Chi Square Test) Hypothesis Testing V(Comparing Several Population Means) One-Way Analysis of Variance (ANOVA) Regression and Correlation Analysis Multiple Regression Non-Parametric Statistics Time Series Analysis Statistical Decision Making Statistical Quality

ISBN: 978-81259-04182 Price : 525 Pages : 638 Size : 6.25 9.5 J S Chandan
J S ChandanMedgar Evers College, City University of New York.

An application-oriented textbook with largest number of fully solved case studies.

MATHEMATICS AND STATISTICS FOR MANAGEMENT

Key Features Three-in-one textbook that covers Mathematics, Statistics and Operations Research for business Contains 650 fully solved examples, 600 exercise problems with answers and hints Contains more than 40 fully solved case studies

TABLE OF CONTENTS
Set Theory and its Applications Time Value of Money Functions Progressions Matrices, Determinants and Applications Limits and Continuity of Functions Derivatives and Applications Partial Derivatives and Applications Maxima and Minima of Functions Integral Calculus and Applications Linear Programming and its Variants Non-Linear Programming Dynamic Programming Game Theory Simulation Probability and Value Accepted Theoretical Distributions Sampling and Sample Designs Data Analysis and InterpretationsI (Descriptive Statistics) Data Analysis and Interpretations-II (Inferential Statistics) Decision Theory Job Sequencing PERT and CPM Appendix-A: Supplementary Topics Appendix-B: Mathematical Tables Appendix-C: Statistical Tables

ISBN: 978-81259-15317 Price : 485 Pages : 904 Size : 7.25 9.5 K B Akhilesh x S B Balasubrahmanyam
K B Akhilesh Professor, Department of Management Studies, Indian Institute of Science, Bangalore. S B Balasubrahmanyam A mechanical engineer and an MBA also holds a doctorate in Strategic Management from IISc, Bangalore.

Quantitative Methods
52

MATHEMATICS FOR BBA

Mathematics for BBA has been written especially for students of BBA. The book presents the various topics in a clear, concise and comprehensible manner. The vast experience of the authors in this regard has played a steering role. A wide range of application-oriented problems and assignments have been included, covering the different subject areas. A large number of workedout examples will not only help students understand the concepts but also broaden their

ISBN : 978-81259-49596 Price : 225 Pages : 376 Size: 5.5 8.5 Bikas Chandra Bhui Dipak Chatterjee

TABLE OF CONTENTS
Number System Basic Algebra Set Theory Ratio, Proportion and Variation Functions and Graphs Theory of Quadratic Equations Combinatorics Binomial Expansion Progressions Interests and Annuities Coordinate Geometry Locus Straight Lines in Plane Circles in Plane Appendix 1: Multiple Choice Questions with Answers Appendix 2: University Question Papers with Answers

Dr Bikas Chandra BhuiHead, Mathematics Dept., Meghnad Saha Institute of Technology, Kolkata Prof. D ChatterjeeDistinguished Professor, St Xaviers College, Kolkata

AN INTRODUCTION TO STATISTICAL METHODS (23rd Ed.)

A core textbook for students taking statistics as a course in Commerce, Management, Economics or any other area of the social sciences. A large number of illustrations have been provided to demonstrate the use the statistical techniques in diverse situations and understand their applicability.

Core Textbook
TABLE OF CONTENTS
Introduction The Field of Statistics Statistical Inquiries and Sampling Collection of Data-Preliminary Considerations Collection of Data-Techniques Classification and Tabulation Diagrammatic Representation Graphic Representation Measures of Central Tendency Measures of Dispersion Moments, Skewness and Kurtosis Analysis of Time Series Index Numbers Interpolation Relationship Between Variables Regression and Correlation Probability Sampling Distributions Estimation and Testing of Hypothesis Tests on Large Samples Tests on Small Samples and Goodness of Fit Attributes and Their Association Vital Statistics Statistical Quality Control Statistics for Business Decisions Linear Programming Theories of Games

ISBN: 978-81259-16543 Price : 400 Pages : 866 Size : 5.5 8.5 C B Gupta Vijay Gupta
C B GuptaEx-Adviser, Birla Institute of Management Technology, Delhi, Former Principal, SRCC, Delhi. Vijay GuptaProfessor of Aeronautical Engineering, Indian Institute of Technology, Kanpur.

Quantitative Methods
53
The book will serve as a textbook for graduating engineers and scientists for the course on Entrepreneurship Development, Also the book will be useful to short term training programmes, generally organized by state entrepreneurship development institutes jointly with State Directorate of Industries, Financial Institutions, Department of Science and Technology, Government of India, etc.

BUSINESS STATISTICS (2nd Ed.)

TABLE OF CONTENTS
Descriptive Statistics Statistical Terms and Concepts Data Collection Data Presentation Data Characteristics Descriptive Measures Probability Theory and Probability Distributions Sampling Distributions Inferential Statistics Hypothesis Testing Inference from Small Samples Analysis of Variance (Anova) Regression and Correlation Analysis Multiple Regression Non-Parametric Statistics Statistical Decision Making Index Numbers Analysis of Time Series Statistical Table.

x Dr J S Chandan x Prof. Jagjit Singh x K K Khanna

ISBN: 978-81259-86082 Price : 375 Pages : 454 Size : 5.5 8.5

Dr J S ChandanProfessor, Medgar Evers College, City University of New York Prof. Jagjit SinghPhD (USA) Senior Professor and Executive President, Institute of Marketing & Management, New Delhi K K KhannaReader in Commerce, Zakir Hussain College, Delhi University

This book has been written with the objective of providing students with a comprehensive textbook on the subject. It follows a simple algorithmic approach to explain each concept, often giving different steps. One of the highlights of this book is the solvedproblems approach, as each chapter in the book is substantiated by a large number of solved problems. Many of the questions that have been incorporated are from previous examination papers of various universities. In addition, each chapter has numerous exercise problems at the end and a section on short questions with answers.

OPERATIONS RESEARCH (4th Ed.)


New Ed.
Teachers Manual Available

New in this Edition Simple and concise presentation of fundamentals Numerous solved problems and answers to university exam questions Step-by-step explanations and solutions to problems Large number of solved examples interwoven throughout the text to reinforce the concepts New in this edition Thoroughly revised and updated New chapter 'Non-Linear Programming Problem' to cover the Anna University syllabus for ME and MBA Inclusion of another method - the Stepping Stone Method - which can solve the problem of degeneracy in the transportation problem

Core Text Book

B es ts el le r

ISBN: 978-93259-63474 Price : 340 Pages : 552 Size : 6.75 9.5 S Kalavathy

TABLE OF CONTENTS
Basics of Operations Research Linear Programming Graphical Method Simplex Method Artificial Variables Technique Duality in Linear Programming Revised Simplex Method Transportation Problem Transshipment and Assignment Problems Goal Programming Integer Programming Problems Markov Processes and Markov Chains Dynamic Programming Sequencing Problems Network Scheduling by PERT/CPM Inventory Control Replacement Models Queuing Theory Game Theory Simulation Decision Theory Non-Linear Programming Problem

S Kalavathyis a Professor of Mathematics in the Science and Humanities Department, RMD Engineering College, Chennnai. She completed her postgraduation in Applied Mathematics from Anna University, Guindy, in 1985, after which she obtained her M Phil in Mathematics from Bharathidasan University in 1986. At present, she is pursuing her Ph D from Dr MGR Educational and Research Institute, Maduravoyal, Chennai, in the field of Image Processing.

Quantitative Methods/Economics
54

AN INTRODUCTION TO OPERATIONAL RESEARCH (3rd Ed.)

A good book for those who want to understand the concepts and techniques in the field of Operations Researches is based on basic concepts along with their applications in the context of real life industrial and business situations.

TABLE OF CONTENTS
An Overview of Operational Research Problem Formulation and Modelling Random Variables and Probability Distributions Linear ProgrammingI Linear ProgrammingII (Transportation and Assignment Problems) Combinatorial Problems: Branch and Bound Technique Sequential Decisions: Dynamic Programming Sequencing Problems Network Analysis CPM and PERT Elements of Replacement Theory Inventory Planning Control Theory of Games Queuing (or Waiting Line) Theory Simulation: Monte Carlo Technique Decision Theory Investment Decisions & Analysis of Rick/Uncertainty Value Analysis Statistical Quality Control Appendix 1 A Note on Markov Processes Appendix 2 A Note on Work Study Appendix 3 A Note on Exponential Smoothing Appendix 4 Statistical Tables.

ISBN: 978-81259-85672 Price : 415 Pages : 538 Size : 5.5 8.5 C R Kothari
C R KothariPrincipal, University Commerce College & Associate Professor, Department of Economic Administration & Financial Management, University of Rajasthan, Jaipur.

MATHEMATICS AND STATISTICS FOR ECONOMICS (2nd Ed.)


TABLE OF CONTENTS
Review of Some Elementary Mathematics Mathematical Reasoning Sets and Relations The Number System System of Equations and Inequations Market Equilibrium Trigonometry Determinants and Matrices Analytical Geometry Functions and Limits Differential Calculus: Functions of One Variable Differential Calculus: Functions of Two or More Variables Integral Calculus Differential and Difference Equations Input Output Economics National Income and Economic Accounting Linear Programming Probability and Statistics Frequency Distributions Measures Central Tendency Dispersion, Descriptive Measures, Expectation, Movements Distribution I: Some Theoretical Distributions Distribution II: Discrete and Continuous Distributions Exact Sampling Distributions Correlation and Regression Sampling Statistical Inference: Estimation Testing of Hypotheses Analysis of Variance (ANOVA) Index Numbers Time Series Compilation and Presentation of Statistics.

ISBN : 978-81259-09828 Price : 580 Pages : 912 Size : 6.25 9.5

G S Monga
G S MongaMA, M Sc, STAT, Dean Invertis Institute of Management Studies, Civil Lines, Bareilly.

Economics
55 A self-contained book where applications has been vastly expanded along with additional solved examples and exercises.

BUSINESS MATHEMATICS (2nd Ed.)

New in this Edition Added new topics like rank, adjoint of a matrix, Gauss elimination method, maxima and minima in functions of two variables, graphical and simplex methods, duality principle, input-output analysis, and consumer and producer surplus Application part has been vastly expanded, along with additional solved examples and exercises

TABLE OF CONTENTS
Logic Sets Groups, Rings and Fields Real Numbers and Mathematical Induction Linear Equations and Inequalities Solution of EquationsQuadratic and Simultaneous Progressions (AP, GP and HP) Surds and Indices Cubic and Biquadratic Equations Permutations and Combinations Binomial Theorem Sequences and Infinite Series Logarithms Interest and Annuities Measurement of Angles Trigonometrical Ratios Trigonometrical Ratios of Sums and Differences of Two Angles Properties of Triangles Variation of Trigonometrical Ratios and their Inverses Heights and Distances Co-ordinates and Loci The Straight Line The Circle Conic Sections Differentiation Applications of Differentiation: (Tangents and Normals Maxima and Minima Expansions, Taylors and Maclaurins Theorems Applications to Commerce and Economics) IntegrationDifferent Methods Reduction Formulas, Definite Integrals and Applications Matrices and Determinants Vector Algebra Linear Programming Index Logarithm Tables

ISBN: 978-81259-28416 Price : 425 Pages : 1016 Size : 5.5 8.5 Zameeruddin, Khanna, Bhambri
Qazi ZameeruddinTaught at the Department of Mathematics, Kirori Mal College, University of Delhi Vijay K KhannaReader, Department of Mathematics, Kirori Mal College, University of Delhi S K BhambriReader, Department of Mathematics, Kirori Mal College, University of Delhi.

The book is as per the model syllabus of Business Economics recommended by the UGC for BBA students and also caters to BBE, B.Com. and PGDBM courses run by the Indian universities and management institutes.
Key Features Learning objectives in the beginning of every chapter A large number of diagrams for clarity of concepts Case studies wherever required Easy comprehensibility of the subject matter

ESSENTIALS OF BUSINESS ECONOMICS

TABLE OF CONTENTS
Part - I: Introduction: Economics and Business Economics The Economy, Its Basic Problems and Price Mechanism Laws of Demand and Supply and Market Equilibrium Part - II: Theory of Consumer Demand: Analysis of Individual Demand Elasticity of Demand Demand Forecasting Part - III: Production and Cost Analysis: Theory of Production Theory of Cost Part - IV: Market Structure, Pricing Theory and Practices: Market Structure and the Firms Objectives Price and Output Determination under Perfect Competition Pricing Decisions Under Monopoly Pricing Decision Under Monopolistic Competition Pricing Decisions Under Oligopoly Part - V: Factor Market and Factor Pricing: Factor MarketFactor Demand and Supply Theory of Wage Determination Theory of Rent, Quasi-Rent and Economic Rent Theories of Interest Theories of Profit Index

ISBN: 978-81259-24005 Price : 330 Pages : 468 Size : 6.25 9.5 D N Dwivedi
Dr D N DwivediRetired as Reader in Economics, Ramjas College, University of Delhi. He is presently Professor of Economics at Maharaja Agrasen Institute of Management Studies, Delhi

Economics
56

MACROECONOMIC THEORY (14th ed.)


Special Features Basic terms and concepts explained with great clarity Completely revamped chapters with updated information Two new chapters 'Taxation and Public Debt' and the 'Foreign Exchange Rate Examination-oriented review questions at the end of each chapter for the readers to assess their knowledge Simple language to facilitate understanding of difficult concepts Separate name and subject indexes at the end of the book

ISBN : 978-81259-41958 Price : 490 Pages : 832 Size : 6.75 9.5

TABLE OF CONTENTS
Part-One: Introduction Part Two: Macroeconomic Accounting Part-Three: Macroeconomic Theory Part-Four: Money, Interest and Prices Part-Five: Macroeconomic Policy, Foreign Exchange Rate and Banking Part-Six: Trade Cycle and Economic Growth Name Index Subject Index.

M C Vaish
M C VaishFormerly Professor and Head of the Department of Economics, University of Rajasthan, Jaipur.

PUBLIC FINANCE (27th Ed.)

New Ed.

ISBN : 978-93259-60008 Price : 375 Pages : 640 Size : 6.75 9.5

H L Bhatia
H L BhatiaFormer Reader in Economics, Shri Ram College of Commerce, University of Delhi.

It covers the UGC syllabus and the syllabi of many Indian universities for honours, postgraduate and professional courses. The mainstay of its long existence is the very logical and systematic basis of its approach. The illustrations are drawn mainly from the Indian scene, with a cross reference to international experience. The edition in hand is a thoroughly revised one and incorporates the latest theoretical advancements in the subject. It makes use of the latest available discussions, debates, data and information, to the extent feasible, of original sources and documents. In the portion dealing with Indian public finance, it covers the GOI and Railway Budgets for 201213, state government budgets for 201112, and numerous reports including a detailed examination of the Report of the Thirteenth Finance Commission, and provides a thorough and objective coverage of the issues being debated in the field of Indian public finance. Consequently, this edition contains four appendices on the newly emerging topics, namely, Budgetary Deficits: Concepts and Measures, A Note on VAT, Service Tax and GST in India, Gender Budgeting, and Incremental Budgeting. This edition also contains several value-added features designed to enhance ease of comprehension of the subject and its reasoning, including learning objectives in the beginning of every chapter, while key terms, summary and review questions and exercises at the end of every chapter. TABLE OF CONTENTS

Part -I THEORY OF PUBLIC FINANCE Economic Activities and The State Meaning and Scope of Public Finance Principle of Maximum Advantage Public Revenue-General Considerations The Division of Tax Burden-I The Division of Tax Burden-II Incidence of Taxes Classification and Choice of Taxes Effect of Taxation Public Debt Public Expenditure-General Considerations Effects of Public Expenditure The Public Budget Balanced Budget and Fiscal Policy Federal Finance Public Undertakings Part-II INDIAN PUBLIC FINANCE Indian Federal Finance-I: Historical Background Indian Federal Finance-II Public Debt in India Government of India Finances Indian Tax System: Certain Issues Railway Finances Public Sector in India State Finances Agricultural Taxation in India Local Finance Comments on Recent Central Government Budgets (2006-07 to 2010-11)

Economics
57 Principles of Economics is a comprehensive textbook for undergraduate and postgraduate students. The book begins with a simple introduction to economics as a social science, moves on to basic economic problems of individuals, firms and the society focusing on the problem of scarcity and choice, and finally discusses the higher levels of economic theories. Thus substantial changes have been made for this edition; most chapters have been rewritten, expanded and updated while some new chapters have been added. Graphical illustrations and simple algebraic formulations have been used, wherever necessary, for clear exposition of economic theories. Review questions and exercises are given at the end of each chapter to help students assess their own understanding of economics.

PRINCIPLES OF ECONOMICS (2nd Ed.)

ISBN : 978-81259-16512 Price : 525 Pages : 640 Size : 7.25 9.5

TABLE OF CONTENTS
Part-I: Introduction Part-II: Fundamentals of Market Economy Part-III: Theory of Consumer Demand Part-IV: Theory of Production and Analysis of Cost Part-V: Theory of Firm Part-VI: Theory of Factor Pricing Part-VII: General Equilibrium and Welfare Economics Part-VIII: Macroeconomics Part-IX: Economic Growth and Business Cycles Part-X: International Economics

D N Dwivedi
D N DwivediRetired as Reader in Economics, Ramjas College, University of Delhi. He is presently Professor of Economics at Maharaja Agrasen Institute of Management Studies, Delhi.

The book gives an in-depth analysis of the various facets of international trade, and its regulations by the World Trade Organisation.
Key Features Contains latest developments in rural initiatives Includes a new chapter on Services Marketing Deals with issues such as branding of agricultural products Contains a separate chapter on Corporate Social Responsibility

WTO AND INTERNATIONAL TRADE (2nd Ed.)


Dr M B Rao Senior consultant on tax matters, company affairs and arbitration, received his master's degree in Law from the University of London. M anjula Guru A consultant in the areas of law and economics.

TABLE OF CONTENTS

Part I: Principles of Private International Trade State Controls of Price : 510 Pages : 410 Private International Trade Evolution of GATT GATT Provisions Size : 6.25 9.5 Its Working GATT 1994Uruguay Round Protocol to the GATT 1994 Part II: Agreement Establishing the WTO Agreement on Agriculture Agreement on Application of Sanitary and Dr M B Rao x Manjula Guru Phytosanitary Measures Agreement on Textiles and Clothing Agreement on Technical Barriers to Trade Agreement on TradeRelated Investment Measures (TRIMs) Articles VI and XVI of GATT 1994 Agreement on Implementation of Article VII of GATT 1994 Agreement on Preshipment Inspection Agreement on Rules of Origin Agreements on Import Licensing Procedures Agreement on Safeguards Part III: General Agreement on Trade in Services (GATS) Agreement on Trade-Related Aspects of Intellectual Property Rights Trade Policy Review Mechanism Part IV: Understanding on Rules and Procedures Governing Settlement of Disputes Part V: Understanding on Interpretation of Article II: 1(b) of GATT 1994 Understanding on Interpretation of Article XVII of GATT 1994 Understanding on Balance of Payments Provisions of GATT 1994 Understanding on Interpretation of Article XXIV of GATT 1994 Understanding on Interpretation of Article XXVIII of GATT 1994 Understanding on Interpretation of Article XXXV of GATT Part VI: Decision on Measures in Favour of Least Developed Countries Decision on Notification Procedures WTO and Developing Countries Seattle Ministerial Conference Conclusions

ISBN: 978-81259-13795

Economics
58

MANAGERIAL ECONOMICS (7th Ed.)


B es ts el le r

With some new chapters, new sections, sub-sections, and additional explanatory matters, this book provides a complete, comprehensive and authentic text on micro and macro aspects of managerial economics.

Core Textbook
ISBN: 978-81259-23473 Price : 410 Pages : 728 Size : 7.25 9.5 D N Dwivedi

Teachers Manual Available

Dr D N DwivediRetired as Reader in Economics, Ramjas College, University of Delhi. He is presently Professor of Economics at Maharaja Agrasen Institute of Management Studies, Delhi

Key Features Clearer concepts and theories More numericals & examples More questions and exercises Five new chapters, 10 new sections New Chapters Basics of the Market System and Market Equilibrium to give an overview of the market system (ch. 6) An introduction to macroeconomics to show its usefulness for business management (ch. 18) Circular Flow Model of the Economy shows how product and money flows make it work (ch. 19) Being a global problem, a study of Inflation is important to a business manager (ch. 25) Changing business environment due to globalization needs to be studied (ch. 26)

TABLE OF CONTENTS
Part-I: Introduction Part-II: Analysis of Demand and Demand Forecasting PartIII: Production and Cost Analysis Part-IV: Market Structure, Pricing Theory and Practices Part-V: Capital Budgeting and Investment Decisions Part-VI: Macroeconomic Aspects Part-VII: International Economic Linkages Part-VIII: Government and the Private Business, Index

MANAGERIAL ECONOMICS (GBTU)

Managerial Economics provides clearer concepts and theories and also covers the syllabi of GBTU.

ISBN: 978-81259-42634 Price: 195 Pages : 360 Size : 6.25 9.5 D N Dwivedi

Dr D N Dwivedi Retired as Reader in Economics, Ramjas College, University of Delhi. He is presently Professor of Economics at Maharaja Agrasen Institute of Management Studies, Delhi.

TABLE OF CONTENTS
Managerial Economics-Nature and Scope Basics of the Market System and Market Equilibrium Analysis of Consumer Demand Analysis of Market Demand and Demand Elasticities Demand Forecasting Theory of Production Theory of Cost Market Structure and Pricing Decisions National Income: Concept and Measurement Business Cycles and Stabilization Inflation: Meaning, Theories and Control Measures Review Questions Appendix Glossary Question Bank

Economics
59

A comprehensive textbook for university students, aspirants of competitive examinations and professionals. It covers the syllabi of leading Indian Universities with appropriate case studies and real life examples.

INTERNATIONAL ECONOMICS

Key Features Includes real life examples in the form of a large number of case studies and appendices Each chapter is followed by a glossary, readings and references, and questions for review and exercises Contains latest available information and data

TABLE OF CONTENTS
Introductory International Economics as a Separate Branch of Economics Some Analytical Tools Classical Theory of International Trade Terms of Trade Modern Theory-I Modern Theory-II Growth and Trade Gains from Trade Rate of Exchange-I Rate of Exchange-II Balance of Payments: The Concept Foreign Trade Multiplier Balance of Payments: Adjustment Mechanism Free Trade vs Protection Trade Policy: Tariffs Quantitative Restrictions: Quotas Dumping, State Trading and Export Subsidies Import Substitution vs Export-led Growth Foreign Aid vs Trade Foreign Direct Investment and Outsourcing Theory of Economic Integration: Globalisation Theory of Economic Integration: Regional Blocs Regional Groupings: Some Recent Developments General Agreements on Tariffs and Trade General Agreement on Trade in Services (GATS) Indias Merchandise Foreign Trade Indias Balance of Payments GATT/WTO and India Indias Trade Policy Subject Index Name Index

ISBN: 978-81259-16604 Price : 495 Pages : 672 Size : 5.5 8.5 H L Bhatia
H L BhatiaFormer as Reader in Economics, Shri Ram College of Commerce, University of Delhi

The book explains in detail every aspect of the subject and will be useful for the students of MA Economics and M Com.

INTERNATIONAL ECONOMICS (2nd Ed.)

TABLE OF CONTENTS
Part One: International Trade Theory and Commercial Policy Introduction: The Principle of Trading The Classical Theory of International Trade: Comparative Advantage Model International Trade Equilibrium: Neo-classical Analysis Terms of Trade: Concepts and Significance Foreign Trade and National Economics The Modern Theory of International Trade Appendix Obstacles to Trade and Trade Restrictions Commercial Policy The Tariff Issue Commercial Policy: The Theory of Customs Unions Part Two: Balance of Payments and Foreign Exchange Rate The Balance of Payments: Definitions and Concepts Foreign Trade and National Economics The Balance of Payments and Foreign Exchange Rate Balance of Payments Adjustment Mechanism: Automatic System Balance of Payments Adjustment: Policy Issues Optimum Currency Area Theories International Liquidity and the World Monetary System Trade Problems of Less Developed Countries Author Index Subject Index

ISBN: 978-07069-95862 Price : 430 Pages : 477 Size : 6.25 9.5 H G Mannur
H G MannurMA, PhD (USA), Head, Economics Department, University of Papua New Guinea, Port Morseby

Travel & Tourism Management


60

TOURISM & TRAVEL MANAGEMENT (2nd Ed.)

Dealing with concepts as well as practices. The book covers all important areas of the subject giving good idea of the subject to beginners in a concise manner.

TABLE OF CONTENTS
Tourism: Introduction Evolution of Tourism Mass Tourism: Tourism in Modern Times Geography of Tourism Politics of Tourism Tourist Motivation Statistical Measurement in Tourism Tourist Behaviour Role of Travel Agencies Transport and Tourism Accommodation: Hospitality Industry Evolution of Hospitality Industry Management of Hospitality Industry Marketing in Tourism Economic, Social and Ecological Impacts of Tourism Promotion and Development of Tourism Tourism in India.

ISBN: 978-81259-05615 Price : 285 Pages : 210 Size : 5.5 8.5 Dr Biswanath Ghosh

Dr Biswanath GhoshDepartment of Commerce & Management, Burdwan University

INTRODUCTION TO TOURISM AND HOTEL INDUSTRY:


With special focus on Front Office Management

This book discusses in detail Tourism, Hoteliering and its main branch - Hotel Front Office Management - in the operative perspective and forms and a lot of emphasis has been laid on tourism concepts and its utility to the economy.

TABLE OF CONTENTS ISBN: 978-81259-04663 Price : 310 Pages : 248 Size : 5.5 8.5 Mohammed Zulfikar
Mohammed ZulfikarA consultant in the field of culinary concepts, menu planning and market feasibility reports. Understanding Tourism Terminology Growth of the Tourism Industry Tourism Scenario in India The Positive and Negative Impacts of Tourism Hotels and Hotel Groups The Hotel Industry in India Front Office Management Computers in the Hotel Industry Global Glossary of Hotel Terminology Appendices Index.

Computer Science
61 The book is a computer manual, quick guide, helpdesk and a computer teacher, all rolled into one with sample exercises given at the beginning of each section, followed by step-by-step visual instructions, making learning easy and effective.
New in this Edition Thoroughly revised chapters on Excel and Access Added screenshots for more clarity Chapter objectives and summary for better recapitulation Key Features Provides basic background knowledge of computers Explains basic terms and concepts with great clarity Provides detailed description of Office XP, MS Word, MS Excel, MS PowerPoint, MS Access, MS Outlook

A FIRST COURSE IN COMPUTERS:


(Based on Windows XP & Office XP) (2nd Ed.)

B es ts el le r
Teachers Manual Available

ISBN: 978-81259-36312 Price : 250 Pages : 528 Size : 7.25 9.5 Sanjay Saxena
Sanjay SaxenaCEO, Total Synergy Consulting Private Limited, New Delhi

TABLE OF CONTENTS
Introduction to Computers History of Computers Basic Anatomy of Computers Operating Systems Windows XP Windows Vista, MS Office XP MS Office 2007 Word Basics Mail Merge Macros Excel Basics Data Sort Functions PowerPoint Basics MS Access MS Outlook Internet Basics

Text with the coverage on Internet, gives brief introduction to computer basics with the complete MS Office package.

A FIRST COURSE IN COMPUTERS 2003 EDITION (3rd Ed.)

TABLE OF CONTENTS
Part I: Introduction Part II: MS DOS Part III: Windows Part IV: MS Office Part V: MS Word Part VI: MS Excel Part VII - MS PowerPoint Part VIII: MS Access Part IX: MS Publisher Part X: MS FrontPage Part XI - MS Outlook Part XII: Internet.

Sanjay Saxena
Sanjay SaxenaCEO, Total Synergy Consulting Private Limited, New Delhi

ISBN: 978-81259-14440 Price : 310 ISBN: 978-81259-14471 ( 340 with CD) Pages : 684 Size : 7.25 9.5

This book will help the reader in understanding the core Microsoft Office applications in detail, such as Microsoft Word, Microsoft Excel, Microsoft PowerPoint and Microsoft Access. It also teaches the reader to create or edit individual items in Microsoft Outlook. This book covers the basics of Windows Vista, the Internet and viruses. All the basic operations of Windows Vista, the Internet and MS Office 2007 are explained in a simple manner covering the key functions of each package along with the details of menus, commands, toolbars and icons. TABLE OF CONTENTS
Windows Vista Microsoft Word 2007 Microsoft Excel 2007 Microsoft Access 2007 Microsoft PowerPoint 2007 Internet Microsoft Outlook 2007 VIRUS: The Destroyer

MS OFFICE 2007 IN A NUTSHELL

Sanjay Saxena
Sanjay Saxena CEO, Total Synergy Consulting Private Limited, New Delhi

ISBN: 978-81259-50363 Price : 165 Pages : 244 Size : 5.5 8.5

Computer Science
62

MS OFFICE XP FOR EVERYONE

The text has a step-by-step approach with sample exercises and vivid illustrations that teaches the basic operations of MS Office and explains the uses and working of each package in a simple and easy to understand manner.

ISBN: 978-81259-23442 Price 350 Pages : 448 Size 7.25 9.5 Sanjay Saxena

Key Features Focused at core desktop tools, namely, Word, Excel, PowerPoint, and Access Adopts learning-by-doing approach Brings toolbars and icons in focus Shows 'tips and tricks' to optimize your working

TABLE OF CONTENTS
1. Operating Systems 2. Windows XP Introduction How do Windows Differ From Dos? Why Windows XP? Features of Windows XP Getting Started Working with Windows Start Menu & the Taskbar Windows Explorer Files and Folders The Control Panel Accessories 3. Windows Vista 4. Office 2007 5. Word Basics Starting Word Creating Documents Parts of Word Window Formatting Features Menus, Commands, Toolbars and their Icons Word Exercise 1 Word Exercise 2 Word Exercise 3 Review Questions Mail Merge Word Exercise 4 Review Questions Macros Introduction Do-It-Yourself Exercises Review Questions 6. Excel Basics Introduction Menus, Commands, Toolbars and Their Icons Toolbars and Their Icons Excel Exercise I Excel Exercise II Excel Exercise III Review Questions Data Sort Review Questions Functions Do-It-Yourself Exercises 7. PowerPoint Basics Introduction Toolbar, Their Icons & Commands Navigating in PowerPoint 8. MS Access Introduction Parts of an Access Window

Sanjay SaxenaCEO, Total Synergy Consulting Private Limited, New Delhi

MS OFFICE 2000 FOR EVERYONE

The text is based on learning by doing methodology. The book visually shows you step-by-step how to use the different components of MS Office package to do a wide variety of things.

TABLE OF CONTENTS ISBN: 978-81259-09521 Price : 350 Pages : 600 Size : 7.25 9.5 Sanjay Saxena
Sanjay SaxenaCEO, Total Synergy Consulting Private Limited, New Delhi Introduction MS Office MS Word MS Excel MS PowerPoint MS Access MS Outlook MS Publisher MS Front Page

Computer Science
63 The text aims at providing a sound theoretical as well as practical basis for understanding the subject.

COMPUTER APPLICATIONS IN MANAGEMENT

TABLE OF CONTENTS
Understanding Computers Data Representation The Central Processing Unit Memory Organisation Input Devices Output Devices Multimedia Computer Software Disk Operating System (DOS) Microsoft Windows Linux Word Processing Spreadsheet Package Presentation Package Networking; Database Management Systems Internet - Connecting the World Information Technology and Society

Teachers Manual Available

ISBN: 978-81259-20601 Price : 400 Pages : 546 Size : 6.25 9.5 Sanjay Saxena x Prabhpreet Chopra

Sanjay SaxenaCEO, Total Synergy Consulting Pvt. Ltd., New Delhi Prabhpreet ChopraA technology consultant

A great book for those who are fresher and do not have computer knowledge. It is so organized that one can learn a great deal simply by reading the text carefully and following the step-by-step instructions given with it.

INTRODUCTION TO INFORMATION TECHNOLOGY

TABLE OF CONTENTS
Basics of Computers Networking Word Processing and Spreadsheets Internet and Multimedia

ISBN: 978-81259-28577 Price : 335 Pages : 404 Size : 7.25 9.5 Sanjay Saxena
Sanjay SaxenaCEO, Total Synergy Consulting Private Limited, New Delhi

Computer Science
64

DATABASE MANAGEMENT SYSTEMS

This book provides a clear and easy explanation of theory and design and includes an excellent coverage of models on real systems, real life examples and case studies with up-to-date introduction to modern database technologies.

ISBN: 978-81820-92228 Price : 575 Pages : 1028 Size : 7.25 9.5 Alexis Leon x Mathews Leon

Alexis LeonA software consultant researcher, and writer. He has more than 20 years of consulting experience in the areas of software development, IT. Mathews Leon An executive director of L&L Consultancy Services Pvt. Ltd

TABLE OF CONTENTS
Part I : Introduction Part II : Database Architecture, Design and Data Modeling Part III : Query Languages Part IV : Database Implementation Issues Part V : Database Technologies Part VI: Database Applications Part VII: Appendices

INTERNET FOR EVERYONE (2nd Ed.)


New Ed.

15th Anniversary Edition

ISBN: 978-81820-93188 Price : 225 Pages : 232 Size : 6.75 9.5 Alexis Leon x Mathews Leon

Alexis Leon is a software consultant, researcher, and writer. He has more than 20 years of consulting experience in the areas of software development, IT, software engineering, Internet and WWW, etc. Mathews Leon is the executive director of L & L Consultancy Services Pvt. Ltd., a company specializing in web design and development, Internet/intranet development, software development, multimedia and CBT development, etc.

This book Internet for Everyone 15th Anniversary Edition explores the basics of working with the internet. Numerous screenshots, illustrations, and step-by-step instructions have been used to explain the various features, which include: Internet-its past, present and future Internet and WWW-technologies and tools Working of Internet and WWW WWW and Web browsing Effective searching strategies Internet addressing and protocols Web design and development Online security and Cybercrimes Protecting your privacy and anonymity Protecting your data Finding jobs and making money Creating a website for you Blogging, social networking, and e-publishing Newsgroups, mailing lists, and discussion forums Chat, instant messaging, internet telephony, and video conferencing TABLE OF CONTENTS
Introduction to Internet How Internet Works Getting Connected World Wide Web (WWW) Web Browsers and Web Browsing Searching the Web Anonymity, Safety and Privacy Internet Addressing Internet Protocols E-mail Websites and Web Pages Overview of Web Technologies Blogging Electronic Publishing Social Networking Newsgroups, Mailing Lists and Discussion Forums Chat, Instant Messaging (IM), Internet Telephony (VoIP) and Videoconferencing Making Money on the Internet Creating Your Web Presence-A Case Study Internet Glossary List of Abbreviations Index

Computer Science
65 It is an indispensable textbook for all introductory courses in computer science and covers the syllabi of various graduate and postgraduate courses.

INTRODUCTION TO COMPUTERS

TABLE OF CONTENTS
Part I: ComputersAn Overview Part II: Inside the Computer Part III: Number System & Boolean Algebra Part IV: Memory Part V: Input/Output Part VI: Computer Software & Software Development Part VII: Data Processing and Networking Part VIII: Telecommunications Part IX: Security Part X: Software Packages Part XI: Internet and Intranets Part XII: Multimedia and Virtual Reality Part XIII: Computers in Business.

Alexis Leon x Mathews Leon ISBN: 978-81820-92341 Price : 410 Pages : 512 Size : 7.25 9.5

Alexis Leon is a software consultant, researcher, and writer. He has more than 20 years of consulting experience in the areas of software development, IT, software engineering, Internet and WWW, etc. Mathews Leon is the executive director of L & L Consultancy Services Pvt. Ltd., a company specializing in web design and development, Internet/intranet development, software development, multimedia and CBT development, etc.

A jargon-free text which explains the subject in simple comprehensible language with review questions and details on latest technological developments.

FUNDAMENTALS OF INFORMATION TECHNOLOGY (2nd Ed.)


B es ts el le r
ISBN: 978-81820-92457 Price : 375 Pages : 602 Size : 7.25 9.5 Alexis Leon Mathews Leon
Alexis Leon is a software consultant, researcher, and writer. He has more than 20 years of consulting experience in the areas of software development, IT, software engineering, Internet and WWW, etc. Mathews Leon is the executive director of L & L Consultancy Services Pvt. Ltd., a company specializing in web design and development, Internet/intranet development, software development, multimedia and CBT development, etc.

Key Features Deals with IT and related topics from fundamentals to the advanced New and revised edition includes new chapters on RDBMS & SOL, modern databases, web technologies and web design cryptography, computer security, etc. Includes new and emerging fields of IT like KDD, Al, Bl, ERP, SCM, CRM, mobile computing and business on the internet

TABLE OF CONTENTS
Introduction to Computers Five Generations of Modern Computers Classification of Digital Computer Systems Anatomy of a Digital Computer Computer Architecture The Number System Central Processing Unit and Memory Secondary Storage Devices Input Devices Output Devices Introduction to Computer Software Introduction to Software Development Programming Languages Operating Systems General Software Features and Trends Introduction to Database Management Systems Database Architecture and Design Relational Database Management Systems and Structured Query Language Modern Database Management Systems Introduction to Telecommunications Computer Networks Communications Systems Distributed Data Processing Internet & World Wide Web Overview of Electronic Mail Introduction to Intranets Introduction to E-commerce and Ebusiness Introduction to Web Design Overview of Web Technologies Introduction to Computer Security Cryptography Computer Viruses, Bombs and Worms Introduction to Multimedia Multimedia Applications Introduction to Virtual Reality Introduction to Hypermedia Artificial Intelligence and Business Intelligence Knowledge Discovery in Databses Data Warehouses and Data Marts Data Mining and On-Line Analytical Processing Enterprise Resource Planning Supply Chain Management Customer Relationship Management Geographic Information System Computer in Business and Industry Computers at Home Computers in Education and Training Computers in Entertainment, Science, Medicine, and Engineering Mobile Computing and Business on the Internet; Appendix A. History of Computing

Computer Science
66

COMPUTER NETWORKS:
Fundamentals & Applications

This book aims to give its readers a concise yet comprehensive coverage of the subject from all angles which no other Indian book in the market has accomplished so far.

ISBN: 978-81259-12385 Price: 410 Pages: 262 Size: 6.25 9.5 R S Rajesh x K S Easwara Kumar R Balasubramanian
R S Rajesh, Selection Grade Lecturer, Deptt. of Computer Science and Engg. Manonmaniam Sundaranar University, Tirunelveli. K S Easwara Kumar, Assistant Professor, School of Computer Science and Engineering, Anna Univeristy, Chennai R Balasubramanian , Senior Lecturer, Department of Computer Science, Manonmaniam Sundaranar University, Tirunelveli.

Key Features Clear and logical sequence of topics Discussing on extended network features like ISDN and Distributed Computing Review questions at the end of every chapter Introduction of HTTP and Enterprise Java Beans as case studies for client/server application Discussion on latest technologies namely Blue Tooth and WAP

TABLE OF CONTENTS
Introduction to Computer Networks and Data Communication Network Classification, Communication, and Components Network Standards and OSI Model Other Network Standards Local Area Network High Speed Networks Wireless LAN and VSAT ISDN (Integrated Services Digital Networks) Transmission Control Protocol/Internet Protocol Client/Server Computing Distributed Systems Fundamentals and Applications.

DATA COMMUNICATION AND COMPUTER NETWORKS

The book deals with various aspects of the subject vis--vis the emerging trends in network-centric information technology which provides the reader with an in-depth framework of the fundamental concepts.

Key Features Most currently relevant areas have been covered 14 chapters and an elaborate glossary for quick reference Number of objective questions given

ISBN: 978-81259-15973 Price : 420 Pages : 408 Size : 6.25 9.5 Rajneesh Agrawal Bharat Bhushan Tiwari

TABLE OF CONTENTS
Fundamentals of Data Communications Wide Area Network Transmission Media OSI Model and TCP/IP Suite Data Modems Data Transmission Networks Multichannel Data Communications Wireless Mobile Communication Networking Fundamentals Fiber Optics Communications Data Link Protocol Security Local Area Network Internet Architecture.

Rajneesh Agrawal Working as senior scientists in the Department of Information Technology under the Ministry of Communications and Information Technology. Bharat Bhushan TiwariWorking as senior scientists in the Department of Information Technology under the Ministry of Communications and Information Technology.

Computer Science
67
The book offers the most effective coverage in terms of content and draws on both academic research and current practices to present an organizational perspective of MIS.
Key Features Offers a business management perspective for students, MIS managers, designers, developers, implementers and users Relevant case studies that elaborately discuss the concepts in every chapter

MANAGEMENT INFORMATION SYSTEMS


Teachers Manual Available

TABLE OF CONTENTS
Trends in the World of Business Information and its Value Basics of Management and Organization Information and Decision-making Systems Concepts and Approach Information Systems in Organizations Strategy and Information Systems Information Systems Planning Information System Analysis and Design Developing Information Systems Information Systems Implementation and Evaluation Database Management System Information Security Issues in Information System Management Decision Support Systems and Expert Systems Enterprise Architecture and Systems

ISBN: 978-81259-38521 Price : 330 Pages : 396 Size : 6.75 9.5 Dr Nirmalya Bagchi
Dr Nirmalya Bagchi is a PhD in Business Management (Information Management) from the University of Calcutta and also holds an MBA degree. He is currently with the Administrative Staff College of India at Hyderabad as an Associate Professor and also teaches at the Centre for Innovation and Technology.

This book identifies the role of a manager in the process of planning, designing and developing IT infrastructure.

BUSINESS INFORMATION SYSTEMS

Key Features Latest topics in IT including Data Warehousing, Data Mining, Intelligent Agents, EIS and ERP Systems Elaborates the importance of connectivity and communication, highlighting the importance of Networking and use of the Internet, Intranet and e-mail as productivity, cost, marketing and communication tools Provides operational suggestions or tenets in different sections of the book - a unique and useful feature for both experienced and lay IT users Simple and user-friendly with numerous illustrations to enhance learning, and minimum jargon - caters to a large cross-section of readers from different functional specialisations

ISBN: 978-81259-05370 Price : 435 Pages : 400 Size : 6.25 9.5 Muneesh Kumar

TABLE OF CONTENTS
Section One: Planning Imperatives for IT Infrastructure Information and Managerial Effectiveness Business Information Systems Business Functions and Information Needs of Business Information Systems and Managerial Process Planning for IT Infrastructure Section Two: Developing IT Infrastructure Defining Hardware Requirements Planning for Software Resources Development of Accounting Information System: A Modular Approach Planning for Databases Types of Information Systems and Need Resource Matching Section Three: Shared Information Systems Data Communication and Networking Using Information Superhighways Internet and Intranet Security Issues in IT Infrastructure Section Four: Personal Information Systems Microcomputers End User Focus Office Suites and Productivity.

Muneesh Kumar Professor, Department of Financial Studies, University of Delhi, South Campus, New Delhi

Computer Science
68

HOW TO UNBLOCK EVERYTHING ON THE INTERNET

New Ed.

ISBN: 978-93-259-63573 Price : 175 Pages : 204 Size : 5.5 8.5 Ankit Fadia

How To Unblock Everything On The Internet is the 15th book written by the cyber security expert and ethical hacker Ankit Fadia. This book comes to the rescue of all those who are deprived of information on blocked websites: Social networking sites ? Facebook, YouTube, Twitter; Stock trading websites; USB Ports; Applications; Chat software . It teaches simple ways to unblock access to everything on the Internet, whichever part of the world you are in. Of interest to students, office-goers, travellers - in fact, just about anyone in front of a keyboard, readers are advised to exercise caution in usage, taking the utmost care not to contravene existing laws. The Hindi translation of How to Unblock Everything on the Internet makes the book accessible to nonEnglish speaking readers and users.

ANKIT FADIA developed an interest in computer hacking from the age of 12. At 14 years of age, he published his first book entitled The Unofficial Guide to Computer Hacking. It sold 3 million copies worldwide and was translated into 11 languages. After the September 11 attacks, he cracked an encrypted email sent by the Al-Qaeda terrorist network for a classified intelligence agency. Author of 14 bestselling books on computer security and ethical hacking, he has delivered over 1000 talks in 25 countries, received 45 awards and trained more than 20,000 people in India and China. He hosts his own TV show called MTV What the Hack! Running a successful consulting company, the AnkitFadiaTM Certified Ethical Hacker (AFCEF) 4.0 is a first-of-its-kind certification program in Ethical Hacking that aims at training and certifying ethical hackers in the field of computer security.

ISBN: 978-93259-56704 Price : 135 Pages : 204 Size : 5.5 8.5 Ankit Fadia

ANKIT FADIA developed an interest in computer hacking from the age of 12. At 14 years of age, he published his first book entitled The Unofficial Guide to Computer Hacking . It sold 3 million copies worldwide and was translated into 11 languages. After the September 11 attacks, he cracked an encrypted email sent by the AlQaeda terrorist network for a classified intelligence agency. Author of 14 bestselling books on computer security and ethical hacking, he has delivered over 1000 talks in 25 countries, received 45 awards and trained more than 20,000 people in India and China. He hosts his own TV show called MTV What the Hack! Running a successful consulting company, the AnkitFadiaTM Certified Ethical Hacker (AFCEF) 4.0 is a first-of-its-kind certification program in Ethical Hacking that aims at training and certifying ethical hackers in the field of computer security.

Computer Science
69 A beginners' guide to network security and Intrusion Detection Systems shows you, step-by-step, how to start and work with an Intrusion Detection System.

INTRUSION ALERT:
An Ethical Hacking Guide to Intrusion Detection

TABLE OF CONTENTS
Computer Security and Intrusion Detection Attack Framework Introduction to IDS and IPS Principles of IDS IDS Architecture; Understanding TCP IP for IDS Microsoft Internet Acceleration and Security Server (ISA Server 2004) Testing an ISA Server Installation TCP Dump SNORT Appendices

ISBN: 978-81259-26511 Price : 345 Pages : 276 Size: 5.5 8.5 Ankit Fadia Manu Zacharia
ANKIT FADIA developed an interest in computer hacking from the age of 12. At 14 years of age, he published his first book entitled The Unofficial Guide to Computer Hacking. It sold 3 million copies worldwide and was translated into 11 languages. After the September 11 attacks, he cracked an encrypted email sent by the Al-Qaeda terrorist network for a classified intelligence agency.

The book will open the reader's eyes to security threats, secrets and loopholes that until now were unnoticed.

E-MAIL HACKING:
Learn E-mail Hacking the Easy Way

TABLE OF CONTENTS
Tracing E-mails E-mail Forging Extended Simple Mail Transfer Protocol (ESMTP) The Post Office Protocol (POP) SPAM Cracking E-mail Accounts Securing E-mail Countermeasures

ISBN: 978-81259-18134 Price : 250 Pages : 112 Size : 5.5 8.5 Ankit Fadia

ANKIT FADIAAcknowledged worldwide as a prodigy on computer security and cyber-terrorism.

Computer Science
70

WINDOWS HACKING 2.0


Microsoft Windows is one of the most popular and widely used operating systems in the world. Windows Hacking 2.0 will teach users how to get more out of their Microsoft Windows operating system. Using the simple tips, tricks and tweaks discussed in this book, you will be able to completely customize everything about the look, feel, features and functionality of Windows based on your personal preferences. Want to change the look and feel of everything in Windows? Want to add more zing to your Desktop? Want to change the pop up options when you right click somewhere in Windows? Want to increase the speed of your computer? Want to disable the Windows options and features that you dont like? Want to improve the security of your computer? Want to play some harmless pranks on your friends? Want to bypass security restrictions on your Windows system? Want to unlock some hidden Windows features? No matter what you wish to do in Windows, chances are this book will have the answer for you.

ISBN: 978-93259-56643 Price : 175 Pages : 128 Size : 5.5 8.5 Ankit Fadia
ANKIT FADIA developed an interest in computer hacking from the age of 12. At 14 years of age, he published his first book entitled The Unofficial Guide to Computer Hacking. It sold 3 million copies worldwide and was translated into 11 languages. After the September 11 attacks, he cracked an encrypted email sent by the Al-Qaeda terrorist network for a classified intelligence agency.

SOFTWARE HACKING

The book helps softw are developers to further strengthen their programs against being broken into by exposing them to various tools and techniques that ILL-intentioned people use to tear even a highly protected program into bits.

TABLE OF CONTENTS
Chapter 1 Getting Started Chapter 2 Programming Concepts Chapter 3 The Assembly Programming Chapter 4 Tools of the Trade: The Hackers Weapons Chapter 5 Common Protection Schemes: Risks and Solutions Chapter 6 CD Copy Protection Schemes Chapter 7 PE Encoding and Compression Chapter 8 Readymade Commercial Protections: Are They Any Better? Chapter 9 Anti-Debugging, Anti-Disassembling Tricks with Source-Codes Chapter 10 Anti-Tracing, Anti-Breakpoint Tips and Tricks with Source-Codes Chapter 11 The PE Format: Riddles Revealed Chapter 12 Cryptography The Know-how Chapter 13 Win32 API: The Darker Side Chapter 14 S60 Piracy: A Different Symbian Tour Chapter 15 .NET Reversing: Anything Special? Chapter 16 Malware Reversing: Make Your Own A/V Research Lab Appendices

ISBN: 978-81259-28676 Price : 445 Pages : 312 Size : 7.25 9.5 Ankit Fadia Nishant Das Patnaik
Ankit Fadia Acknowledged worldwide as a prodigy on computer security and cyber-terrorism. Nishant Das Patnaik20 years of age, is a computer security, cyber forensics and cyber antiterrorism expert. He is Founder-President of the National Ethical Hackers' Association (NEHA).

Knowledge Management
71 The book provides a clear conceptual understanding of IT concepts. It includes Do-it-yourself exercises at the end of the book giving it a practical orientation.

IT TOOLS AND APPLICATIONS

TABLE OF CONTENTS
Information Technology and Society Understanding Computers Data Representation The Central Processing Unit Memory Organization Input Devices Output Devices Multimedia Computer Software Disk Operating System (DOS) Microsoft Windows Linux Word Processing Spreadsheet Packages Presentation Package

ISBN: 978-81259-16666 Price : 410 Pages : 524 Size : 6.25 9.5 Sanjay Saxena Prabhpreet Chopra
Sanjay SaxenaCEO, Total Synergy Consulting Pvt. Ltd., New Delhi Prabhpreet ChopraA technology consultant

This book involves enhancing organizational knowledge through sound practices of information management and organizational learning and also discusses the strategies, techniques and tools to facilitate the design and development of an organizational knowledge management system.

KNOWLEDGE MANAGEMENT

TABLE OF CONTENTS
Essentials of Computing Quality Re-Engineering Methodologies and Business Paradigms Knowledge ManagementAn Insight Essentials of Knowledge Management Knowledge Management Techniques, Systems and Tools Organizational Knowledge Management Architecture and Implementation Strategies K- Careers

ISBN: 978-81259-13634 Price : 435 Pages : 252 Size : 6.25 9.5 Sudhir Warier
Sudhir WarierSoftware Professional

Business Legislation
72

BUSINESS LAW (6th Ed.)


B es ts el le r

This book deals with the fundamental branches of business law, namely, law of contract, law of sale of goods, law of partnership, law of negotiable instruments and law of information technology. Its contents have been extracted from the authors' reputed title Mercantile Law that has gained tremendous readership over the years.

Business Law (6th Ed.)

New Ed.
ISBN: 978-93259-63962 Price : 325 Pages : 488 Size : 5.5 8.5 M C Kuchhal

New in this edition Quotes Indian and English cases at appropriate places with a view to ensure necessary authenticity and clarity on the subject. Includes text questions and practical problems with hints and solutions in each chapter to enable students to evaluate their understanding of the subject Explains complicated provisions in easily comprehensible language with the help of illustrations and analogies New in this edition The provisions of the Information Technology (Amendment) Act, 2008 have been incorporated.

TABLE OF CONTENTS
Part I: Law of Contract: Part II: Law of Sale of Goods Part III: Law of Partnership Part IV: Law of Negotiable Instruments Part V: Law of Information Technology

M C Kuchhalserved for about four decades as the faculty member of Shri Ram College of Commerce, University of Delhi. He is also the author of renowned books like Corporate Secretarial Practice, Business Law, and Business Legislation for Management, published by Vikas. Vivek KuchhalAssociate Professor at Maharaja Agrasen Institute of Management Studies, Delhi. He is an alumnus of Shri Ram College of Commerce, and Faculty of Management Studies, University of Delhi, Delhi.

MERCANTILE LAW (8th Ed.)


B es ts el le r

Mercantile Law explains the fundamental principles of the basic laws governing the modern business world. It presents a comprehensive, systematic and coherent study of the laws relating to Contracts, Sale of Goods, Partnership, Negotiable Instruments, Information Technology, Consumer Protection, Insurance, Insolvency, and Arbitration and Conciliation. It discusses the statutory provisions and the intricacies of law and explains the logic behind them. A large number of decided cases and illustrations given in the text explain the practical implications of the law. Practical problems with hints and solutions have been given at the end of each chapter for the student's selfassessment.

New Ed.
ISBN: 978-93259-60107 Price : 395 Pages : 720 Size : 5.5 8.5 M C Kuchhal Vivek Kuchhal
M C Kuchhalserved for about four decades as the faculty member of Shri Ram College of Commerce, University of Delhi. He is also the author of renowned books like Corporate Secretarial Practice, Business Law, and Business Legislation for Management, published by Vikas. Vivek Kuchhal is Associate Professor at Maharaja Agrasen Institute of Management Studies, Delhi. He is an alumnus of Shri Ram College of Commerce, and Faculty of Management Studies, University of Delhi, Delhi.

New in this edition The provisions of the Information Technology (Amendment) Act, 2008, which came into force after the publication of the previous edition (i.e., on 27th October, 2009), have been incorporated. Existing illustrations have been updated, making them more suitable to the present times. A few latest decided cases have been added to elucidate the law on important specific points.

TABLE OF CONTENTS
Part I: Law of Contract: Part II: Law of Sale of Goods Part III: Law of Partnership Part IV: Law of Negotiable Instruments Part V: Law of Information Technology Part VI: Law of Consumer Protection Part VII: Law of Insurance Part VIII: Law of Insolvency Part IX: Law of Arbitration and Conciliation Select Bibliography Index

Business Legislation
73
This book has been written for 'Business and Industrial Laws Paper' of the B.Com. Semester-II Examination of University of Delhi. The contents of the book have been designed strictly in accordance with the semester based syllabus, effective from the academic year 2011-12. The book attempts to present the complicated subject of 'Business and Industrial Laws' in an easily comprehensible manner. The intricate points of law have been explained in as lucid, systematic and logical way as possible in a compact form. The entire text has been organized in four parts, namely, Law of Contract, Law of Sale of Goods, Law of Limited Liability Partnership and Industrial Laws. This book presents the subject matter tailor-made, as per the revised course structure of the Paper, to enable the students to possess a text-book which caters to their needs in full.

BUSINESS & INDUSTRIAL LAWS (2nd Ed.)


For B.Com., Sem-II, University of Delhi
B es ts el le r

ISBN: 978-81259-53074 Price : 225 Pages : 316 Size : 5.5 8.5 M C Kuchhal

Key Features Appropriate cases have been cited with a view to ensure necessary authenticity and clarity on the subject Test questions and practical problems with hints and solutions have been given in each chapter to enable students to evaluate their understanding Each complicated provision has been explained with the help of illustrations and analogies

TABLE OF CONTENTS

M C Kuchhal served for about four decades as the faculty member of Shri Ram College of Commerce, University of Delhi, Delhi. He is the author of renowned books like 'Business Law', 'Mercantile Law' and 'Business Legislation for Management', published by Vikas.

Part I: LAW OF CONTRACT Nature and Kinds of Contracts Offer and Acceptance Consideration Capacity of Parties Free Consent Void Agreements Quasi-Contracts Discharge of Contract Remedies for Breach of Contract Indemnity and Guarantee Bailment and Pledge Agency Part II: LAW OF SALE OF GOODS Contract of Sale of Goods Conditions and Warranties Transfer of Property Rights of Unpaid Seller Part III: LAW OF LIMITED LIABILITY PARTNERSHIP Limited Liability Partnership (LLP) Nature and Incorporation of LLP Partners and Their Relations: LLP Accounts, Audit and Taxation Conversion to Limited Liability Partnership Winding Up and Dissolution Part IV: INDUSTRIAL LAWS The Payment of Wages Act, 1936 The Payment of Bonus Act, 1965 The Payment of Gratuity Act, 1972

This book presents the subject matter tailor-made, as per the revised course structure of the Paper, to enable the students to possess a textbook which caters to their needs in full. The book has been organized into four parts, namely, Law of Contract, Law of Sale of Goods, Law of Limited Liability Partnership, and Law of Information Technology.

BUSINESS LAWS (2nd revi ed.)


For B.Com. (Hons.), Semester-I, University of Delhi
B es ts el le r

New Ed.
ISBN: 978-93259-60022 Price : 250 Pages : 448 Size : 5.5 8.5 M C Kuchhal

Key Features Quotes Indian and English cases with a view to ensure necessary authenticity and clarity on the subject. Includes test questions and practical problems with hints and solutions in each chapter to enable students to evaluate their understanding of the subject. Explains complicated provisions in easily comprehensible language with the help of illustrations and analogies.

TABLE OF CONTENTS
Part I: LAW OF CONTRACT Nature and Kinds of Contracts Offer and Acceptance Consideration Capacity of Parties Free Consent Void Agreements Quasi-Contracts Discharge of Contract Remedies for Breach of Contract Indemnity and Guarantee Bailment and Pledge Agency Part II: LAW OF SALE OF GOODS Contract of Sale of Goods Conditions and Warranties Transfer of Property Rights of Unpaid Seller Part III: LAW OF LIMITED LIABILITY PARTNERSHIP Limited Liability Partnership (LLP) Nature and Incorporation of LLP Partners and Their Relations: LLP Accounts, Audit and Taxation Conversion to Limited Liability Partnership Winding Up and Dissolution Part IV: INDUSTRIAL LAWS The Payment of Wages Act, 1936 The Payment of Bonus Act, 1965 The Payment of Gratuity Act, 1972

Business Legislation
74
Business Legislation for Management is meant for students of business administration, who need to be familiar with business law and company law in their future role as managers. The book explains these laws in a simple and succinct manner, so that the students are sufficiently aware of the scope of these laws and will be able to operate their businesses within their legal confines. The book approaches the subject in a simple and logical way, so that even a student with no legal background is able to understand it.
Key Features Explains important concepts that are ambiguous and elude proper understanding Elucidates practical implications of law through a large number of illustrations Unfolds intricate points of law to solve intriguing questions Quotes Section numbers so that reference may be made to the relevant Act for details Cites English and Indian cases to ensure necessary authenticity and clarity Contains test questions and practical problems along with hints to the solutions at the end of each chapter to enable students to evaluate their understanding Provides ready access of basic business law and company law to professionals and those engaged in business New in this edition Law of Contract-expanded by adding specific kinds of contracts Law of Information Technology-thoroughly revised and updated Company Law-Latest Circulars, Rules and Notifications included Statutes added: Indian Partnership Act, 1932 Limited Liability Partnership Act, 2008

BUSINESS LEGISLATION FOR MANAGEMENT (3rd Ed.)

B es ts el le r
ISBN: 978-81259-53104 Price : 340 Pages : 584 Size : 6.75 9.5 M C Kuchhal Deepa Prakash
M C Kuchhal served for about four decades as the senior faculty member of Shri Ram College of Commerce, University of Delhi. He is the author of renowned titles like Mercantile Law, Business Law and Secretarial Practice, published by Vikas. Dr Deepa Prakash taught undergraduate students in colleges of University of Delhi for about two decades.

TABLE OF CONTENTS
Part I : Law of Contract Part II : Law of Sale of Goods Part III : Law of Partnership Part IV : Law of Limited Liability Partnership Part V : Law of Negotiable Instruments Part VI : Law of Arbitration and Conciliation Part VII : Law of Consumer Protection Part VIII: Law of Information Technology (Cyber Law) Part IX: Company Law The book fully discusses the statutory provisions and case law. About two hundred practical problems from past examinations of various universities and professional institutes have been included in the book. Brief hints for the solutions of practical problems at the end of each chapter have been given in the Appendix. The book explains the vast and complicated subject in a simple, compact and lucid manner.

COMPANY LAW (12th Ed.)

Key Features Updates the book by incorporating the Companies (Amendment) Act, 2006 Gives latest rules, circulars, notifications, and clarifications issued by the government Includes the SEBI Guidelines, 2000 Showcases the emerging areas of the subject through four new chapters

ISBN: 978-81259-25286 Price : 385 Pages : 680 Size : 5.5 8.5 Ashok K Bagrial
Ashok K Bagrial is a Reader in the Department of Commerce at Shivaji College, University of Delhi. He has four decades of teaching experience to under-graduate and post-graduate classes. His areas of specialization are Corporate, Business and Industrial Laws, besides Banking Law & Practice. He is also the author of Secretarial Practice published by Vikas.

TABLE OF CONTENTS
History and Administration of Company Law in India Definition and Nature of a Company Kinds of Companies Forming a Company Memorandum of Association Articles of Association Prospectus Shares Share Capital Members Transfer and Transmission of Shares Management of a Company Company Meetings Borrowing Powers and Debentures Accounts and Audit Dividends and Bonus Shares Majority Powers and Minority Protection Prevention of Oppression and Mismanagement Investigations Compromise, Arrangement, Reconstruction and Amalgamation Winding Up Winding Up of Unregistered Companies Defunct Companies Emerging Areas in Company Law: Book Building Depository System Corporate Governance Producer Companies Appendix

Author Index / Order Form


75
Author
Agarwal, R & Tiwari, BB Akhilesh KB & Balasubrahmanyam S Ankit Fadia Ankit Fadia Ankit Fadia Ankit Fadia Ankit Fadia Ankit Fadia & Nishant Das Patnaik Aquinas, PG Arindam Chaudhuri Arindam Chaudhuri Arindam Chaudhuri Arindam Chaudhuri Arindam Chaudhuri Arindam Chaudhuri Arindam Chaudhuri & Rajita Chaudhuri Arindam Chaudhuri & Sandeep A Arindam Chaudhury & Malay Chaudhury Arora, MN Arora, MN Arora, MN Arora, MN Arora, SP Arun Kumar & N Meenakshi Arun Kumar & N Meenakshi Bagrial, AK Baxi CV, Rupamanjari S Ray Bhatia, HL Bhatia, HL Bhattacharyya DK Bhattacharyya DK Bhattacharyya, SK Bhui, BC & Chatterjee, D Bidur Dhaul, Enver Yucesan Chandan JS Chandan, JS Chandan, JS Chandan, JS Chandan, JS Chandan, JS Chidambaram, K Davar, RS Davar, RS Deepak Chawla, Neena Sodhi Dwivedi, DN Dwivedi, DN

Title
Data Communication and Computer Networks Mathematics and Statistics for Management E-Mail Hacking How to Unblock Everything on the Internet - 2nd Edn How to Unblock Everything on the Internet (Hindi) Intrusion Alert : An Ethical Hacking Guide to Intrusion Detection - Revised Windows Hacking 2.0 Software Hacking Human Resource Management - Principles and Practice Count Your Chickens Before They Hatch Count Your Chickens Before They Hatch (Bengali Edition) Discover the Diamond in You Discover the Diamond in You [Hard Back] Discover the Diamond in You [Hindi Edition] Khudi Ko Kar Buland Itna Thorns to Competition Cult The Great Indian Dream A Textbook of Cost and Management Accounting - 10th Edn Cost Accounting: Delhi Univ 4th Sem Cost Accounting: Principles & Practice - 11 Edn Essentials of Cost Accounting Office Organisation and Management Marketing Management - 2nd Edn Organizational Behaviour - A Modern Approach Company Law - 12th Edition Corporate Social Responsibility International Economics Public Finance - 27th Edn Industrial Management Industrial Management (GBTU & MMTU) Accounting for Management: Text and Cases Mathematics for BBA Supply Chain Management Principles of Management (WBUT) Business Statistics Management Concepts and Strategies Management Theory & Practice Organizational Behaviour - Third Edition Statistics for Business and Economics Business Environment Personnel Management & Industrial Relations Salesmanship and Publicity Research Methodology Essentials of Business Economics Managerial Economics - 7th Edn

Price*( ) Page No. Quantity


420 485 250 175 135 345 175 445 420 375 175 175 300 110 360 425 525 395 550 345 410 265 385 595 445 385 750 495 375 390 195 395 225 195 225 375 495 370 350 525 275 360 360 450 330 410 66 51 69 68 68 69 70 70 43 32 32 30 30 30 32 31 31 30 19 12 11 19 39 20 35 74 46 59 56 43 43 18 52 28 37 53 38 39 36 51 47 42 26 49 55 58

* Prices are subject to change without notice.

Author Index / Order Form


76
Author
Dwivedi, DN Dwivedi, DN Dwivedi, RS Gaur, SS Gautam Bhattacharya Gautam Bhattacharya Ghosh, Biswanath Ghosh, Biswanath Ghosh, Biswanath Ghosh, Biswanath Godbole, Prasad G Gogate SB Gopalaswamy, TP Govindarajan, M Gupta, CB Hooda RP Jakhotiya, GP Kalavathy, S Kapoor, DC Kothari, CR Kothari, CR Kuchhal, MC Kuchhal, MC Kuchhal, MC Kuchhal, MC Kuchhal, MC Kuchhal, MC & Deepa Prakash Leon, A Leon, A Leon, A Leon, A Lomash, S Machiraju, HR Machiraju, HR Madhukar, RK Maheshwari SN & Maheswari SK Maheshwari SN & SK Maheshwari SN & SK Maheshwari SN & Maheswari SK Maheshwari SN & Maheswari SK Maheshwari SN & Maheswari SK Maheshwari SN & Maheswari SK Sharad K Maheswari Maheshwari, SN & SK Maheshwari, SN & SK Mandal, SK Mannur, HG Mathur, PK Mishra, MN Mohamed, HP Monga, GS

Title
Managerial Economics (GBTU) Principles of Economics - Second Edition A Textbook of Human Resource Management Event Marketing and Management Sach Sach (Hindi) Economic Environment of Business Ethics in Management and Indian Ethos - Second Edition Human Resources Development and Management Tourism & Travel Management Mergers, Acquisitions and Corporate Restructuring Human Values and Professional Ethics Rural Marketing - Environment, Problems and Strategies - 3rd Edn Industrial Marketing Management An Introduction to Statistical Methods - 23rd Edition Statistics for Business and Economics Strategic Financial Management - 2nd Edn Operations Research - 4th Edn Export Management An Introduction to Operational Research Quantitative Techniques Business and Industrial Laws (For BCom 2nd Sem, DU) - 2nd Edn Business Law - 6th Edn Business Laws for B. Com. (Hons), Sem-I, DU - 2nd Edn Mercantile Law - 7th Edn Secretarial Practice Business Legislation for Management - 3rd Edn Database Management Systems - Leon Fundamentals of Information Technology - 2nd Edn Internet for Everyone 2nd Edn (15th Anniversary Edition) Introduction to Computers - Leon Business Policy and Strategic Management Indian Financial System -4th Edn Introduction to Project Finance Business Communication - 2nd Edn Advanced Accountancy Vol-2 - 10th Edn Corporate Accounting - 5th Edition Problems & Solutions in Advanced Accountancy Vol 1 - 6 Edn Problems & Solutions in Advanced Accountancy Vol 2 -7 Edn Financial Accounting - 5th Edition Financial Accounting for BBA

Price*( ) Page No. Quantity


195 525 350 400 425 195 370 325 390 285 435 205 275 395 400 595 410 340 470 415 325 225 295 250 325 385 340 575 375 225 410 435 360 335 350 615 610 625 625 475 380 58 57 40 20 33 33 47 41 41 60 8 41 23 21 52 50 11 53 45 54 49 73 72 73 72 38 74 64 65 64 65 29 9 10 44 15 15 16 16 14 13

A Textbook of Accounting for Management - 3rd Edn An Introduction to Accountancy - 10th Edition Advanced Accountancy Vol-1 - 10th Edn Total Quality Management - Principles and Practice International Economics Implementing ISO 9001: 2000 Organisational Behaviour Customer Relationship Management: A Step-By-Step Approach Mathematics and Statistics for Economics

475 550 595 400 430 485 455 385 580

13 17 14 27 59 28 36 22 54

* Prices are subject to change without notice.

Author Index / Order Form


77
Author
Moorthi, YLR Muneesh Kumar Nag A Nair, NK Neelamegham, S Nirmalya Bagchi Pandey, GN Pandey, IM Pandey, IM Pandey, IM Pandian, P Pandian, P Partho S Sengupta Patel, BM Pylee, MV & George, Simon A Rajagopal Rajagopal Rajendra M Sonar Rajesh, RS Raju, MS & Dominique Xardel Ramesh Kumar, S Rangnekar, S Rangnekar, S Rao, MB Sahaf, MA Sahu, PK Sanjay Saxena Sanjay Saxena Sanjay Saxena Sanjay Saxena Sanjay Saxena Sanjay Saxena Sanjay Saxena & Chopra, P Sanjay Saxena & Chopra, P Sanjay Saxena, Vikas Publishing House Saravanavel & Sumathi Saxena, JP Sengupta, NK Sengupta, S Shekhar, KC Shri Prakash Singh, S Sreevalsan, MC Srivastava, SC Vaish, MC Vrat Warier, Sudhir Zameeruddin, Q Zulfikar, M

Title
Brand Management Business Information Systems Strategic Management Purchasing and Materials Management Marketing in India, Cases and Readings - 4th Edn Management Information Systems Environmental Management Essentials of Financial Management - 3rd Edn Financial Management - 10th Edition Management Accounting Financial Services and Markets Security Analysis and Portfolio Management Principles and Practices of Management Project Management - 2nd Edn Industrial Relations and Personnel Management - Second Edition International Marketing Marketing Management: Text and Cases Next Generation Business Intelligence Computer Networks: Fundamental & Application Consumer Behavior Managing Indian Brands In the Wonderland of Indian Managers - 2nd Edn In the World of Corporate Managers - 2nd Edn WTO and International Trade Management Accounting: Principles & Practice - 2nd Edn Salesmanship and Sales Management A First Course in Computers (Based on Windows XP and Office XP) - 2nd Edn [With CD] A First Course in Computers 2003 Edition A First Course in Computers 2003 Edition (With CD) Introduction to Information Technology MS Office 2000 for Everyone MS Office XP for Everyone Computer Applications in Management IT Tools and Applications MS Office 2007 in A Nutshell Marketing Research & Consumer Behaviour Warehouse Management and Inventory Control Government and Business Management of Public Relations and Communication - 2nd Edn Banking Theory and Practice - 20th Edition Theory of Consumer Behaviour Rural Marketing : Focus on Agricultural Inputs Spoken English: A Hand-on-Guide to English Conversation Practice - 3rd Edn Industrial Relations and Labour Laws - 6th Edn Macroeconomic Theory - 14th Edn Case Studies in Management Knowledge Management Business Mathematics - 2nd Edn Introduction to Tourism and Hotel Industry

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List of Distributors
78

VIKAS REGIONAL REPRESENTATIVES CONTACT NUMBERS


EAST PATNA GUWAHATI KOLKATA BHUBANESWAR NOIDA (HO) DELHI LUCKNOW BHOPAL CHENNAI HYDERABAD BENGALURU AHMEDABAD MUMBAI PUNE NAGPUR BIHAR ASSAM WEST BENGAL ODISHA U.P. DELHI U.P. MADHYA PRADESH TAMIL NADU ANDHRA PRADESH KARNATAKA GUJARAT MAHARASHTRA MAHARASHTRA MAHARASHTRA : : : : : : : : : : : : : : : 9835438575 9835438575 9007033167 9938650431 0120-4078900 9871195542 9839427477 9839427477 9500065634 9885821772 9686446795 9898294208 9898294208 9004664914 9004664919

NORTH

SOUTH

WEST

LIST OF DISTRIBUTORS
EASTERN REGION
ASSAM
UBS Publishers Distributors Pvt Ltd 1st Floor, House No 4 Kanaklata Path Lachit Nagar Bharalupar Guwahati- 781007 Ph: 0361-2461982/83/84 Email: ubspdguw@guw.ubspd.com Books View Saraswati plaza, Jaswanta Road Panbazar Guwahati- 781001 Ph: 9706081383 Email: booksview@gmail.com Book Emporium Jaswanta Rd, Pan Bazar Guwahati-781001 Ph-0361-2635094, 9864042491 Book Mart Comfort Market Jaswanta Rd, Pan Bazar Guwahati-781001 Ph-0361-2802493, 9435010069 DVS Publishers HB Rd, Pan Bazar Near Ramble Restaurant Guwahati-781001 Ph-0361-2638295, 2525789 E-mail: dvspub@sify.com Eastern Book House 136, Moti Lal Nehru Road, Panbazar Guwahati- 781001 Ph: 9435195550 Email: easternbookhouse@gmail.com Guwahati Book Depot MLN Rd Pan Bazar Guwahati-781001 LBS Publications HB Rd, Pan Bazar Guwahati-781001 Ph-0361-2543799 E-mail: info@lbsbooks.com National Library New Market Dibrugarh-786002 Ph-0373-8920658, 9435031757 Naveen Pustakalaya JB College Rd Jorhat-785001 Ph-0376-2323940, 9435514204 New Book Stall SC Goswami Rd Pan Bazar Guwahati-781001 Ph-0361-2546334 Unique Books Monjera House Ist Floor MLN Rd Pan Bazar Guwahati-781001 Ph-0361-2733723, 2607107, 2731222 E-mail: uniquebooksghy@gmail.com World Book House 1st floor T.C. Majumdar Building Ranibari Panbazar Guwahati- 781001 Ph: 03612731241 Email: worldbkhouse2002@yahoo.co.in

BIHAR
UBS Publishers Distributors Pvt Ltd Ground Floor Western Side Annaporna Complex 202 Naya Tola Patna-800004 Ph-0612-2672856, 2673973, 2686170 E-mail: ubspdpat@pat.ubspd.com Amit Book Depot Chouhatta Ashok Rajpath Opp. Patna College Bankipur Patna-800004 Ph-0612-2686601, 9234766001 E-mail: amitbooks@sify.com amitbooks@satyam.net.in Amit Book Depot Tulsi Appt. 1st Floor Govind Mitra Rd Patna-800004 Ph-0612-2300557, 2300819, 9431012326 E-mail: amitbooks@sify.com amitbooks@satyam.net.in India Book Centre Near Khuda Bukhsh Library Ashok Raj Path Patna-800004 Ph-0612-3295213, 9304993754 Kora Kagaj Khalifabagh Chowk Bhagalpur-812002 Ph-0641-2421322, 9771511779 National Book Enterprises Opp. Patna College Main Gate Ashok Rajpath Patna-800004 Ph-0612-3262539, 9931687215

List of Distributors
79
Novelty & Company Tara Bhawan Near Anupama Hospital Ashok Rajpath Patna-800004 Ph-0612-2672775, 6588266 E-mail: noveltyandco@yahoo.com Sahitya Sadan Saikripa, Laheria Tola Gaya-823001 Ph-0612-2220600(O) 0612-2220800(R) E-mail: ssgaya@rediffmail.com Vinayak Books Distributors Opp. Darbhanga House Ist Floor Book Palace Building Chouhatta, Ashok Rajpath Patna-800004 Ph-0612-3245795, 9431018020 E-mail: vinayakbook@sify.com Sen & Company 50, Main Rd Bistupur-Jamshedpur Ph-0657-2320244

TRIPURA
Luxmi Bhandar (Book Concern) 154, Motor Stand Rd Agartala-799001 Ph-0381-2386298, 9436502109 E-mail: nandadulal_chakravorty@yahoo.com

ORISSA
UBS Publishers Distributors Pvt Ltd Ist Floor Plot No. 145 Cuttack Rd Bhubaneswar-751006 Ph-0674-2314446 AK Mishra Agencies Pvt Ltd 209, Bapuji Nagar Besides Venus Inn Bhubaneswar-751009 Ph-0674-2533349 E-mail: akagency@dte.vsnl.net. ctk_akagency@sancharnet.in A K Mishra Agencies Pvt Ltd Roxy Lane Badam Badi Cuttack-753012 Ph-0671-2322244/55/77/66 E-mail: ctk_akagency@bsnl.in Jyoti Book Depot Plot No. 4009 Ashok Nagar Janpath Tower Lane Bhubaneswar-751008 Ph-0674-2530807 E-mail: jbdorissa@jyotibookdepot.com Kitab Mahal College Square Cuttack-753003 Ph-0671-2648333 Padmalaya Godavari Sahitya Samsad Complex 3/A Unit-III Janapath Bhubaneswar-751001 Ph-0674-416922 E-mail: padmalaya_book@yahoo.com Saraswat Book Garden 31/A, Janapath Master Canteen Unit-III Bhubaneswar-751001 Ph-0674-2416920, 9437199971 E-mail:saraswat_bbsr@yahoo.com Saraswati Book Agency B/49, Sahid Nagar in Front of RD Women College Bhubaneswar-751007 Ph-9439050866 E-mail: sba-bbsr@yahoo.com Sriram Books Unit-3 Plot No.14 Industrial Colony Bhubaneswar-751001 Ph-0674-6546995

WEST BENGAL
UBS Publishers Distributors Pvt Ltd 8/1-B, Chowringhee Lane Kolkata-700016 Ph-033-22529473, 22522910, 22521821 E-mail: ubspdcal@cal.ubspd.com Advance Book Depot Bhawani Dutta Lane Kolkata-700073 Ph-9775144341 Allied Publishers (P) Ltd 17, Chittaranjan Avenue Kolkata-700072 Ph-033-22129618 Aryan Publishing Com. Pvt Ltd 76, Bepin Behari Ganguly Street Kolkata-700012 Ph-033-22120278 E-mail: aryan2@cal3.vsnl.net.in Bengal Book Agency 1, Shyama Charan Dey Street Kolkata-700073 Ph-9831511122 Bharat Book Distributors GD -15 Sector - III (Near Water Tank No. 12) Bidhan Nagar Kolkata-700106 Ph-9830197183 Biswas Book Stall 9/4A, Ramnath Mazumdar Street Kolkata-700009 Ph-033-22418031, 9831050512 E-mail: chandanroy26@yahoo.co.in Book Centre 76, BB Ganguly Street Kolkata-700012 Ph-033-22120237 Das Gupta & Company Pvt Ltd 54/3 College Street Kolkata-700073 Ph-033-22416531 IAB Books 90/6, MG Rd Kolkata-700007 Ph-033-22413613 E-mail:iab@raviburman.com Indian Book Distributing Com. 65/2, MG Rd Kolkata-700009 Ph-033-22410763

JHARKHAND
Aggarwal Book Store Pratap Tower Bistupur-Jamshedpur Ph-09431303003 Book Corner Railway Cinema Rd Purana Bzr. Danbad Ph-0326-2304268, 9905178687 Crown Book Depot Upper Bazar Pustak Path Ranchi-834001 Ph-0651-2203275 E-mail: crownbookspubdist@yahoo.co.in Crown Book Depot Aryan Tower East Jail Rd Ranchi-834001 Ph-0651-2213735 E-mail: crownbookspubdist@yahoo.co.in Geeta Book Store Park Mkt. Ist Floor Hirapur Danbad Ph-0326-2310382, 9334344167 Lohia Granthalaya Pustak Path Ranchi-834001 Ph-0651-2215631 E-mail: lohiaranchi@yahoo.com Pustak Sadan Pustak Path Ranchi-834001 Ph-9334707019 Subodh Granthmala Pustak Path Ranchi-834001 Ph-0651-2202858, 2200819, 2208626 M-09431325960 E-mail: subodhgranthmala@rediffmail.com

List of Distributors
80
International Book Trust 54, College Street Kolkata-700073 Ph-9830360012 E-mail:gitakdasgupta@rediffmail.com Jyoti The Book People F-11, CIT Market, Jadavpur Kolkata-700032 Lakshmi Narayan Book Depot 18A, SC Dey Street College Street Junction Kolkata-700073 E-mail: lakshminarayanbookdepot@gmail.com Mullick Book Centre 25, Bhawani Dutta Lane in Front of Raja Guest House Kolkata-700073 Ph-033-22571605, 32408178, 9331086768 E-mail: mullickbooks@vsnl.net National Book Stores 15, B C Chatterjee Street Kolkata-700073 Ph-033-22419248 New Paradise Book Shop Shop No. 45, College Square West Kolkata-700073 Ph-9051628648 New Tech Books 69-A, Pratapaditya Rd Kolkata-700026 Ph-9830291621 O C M Books P 7, Ground Floor, Scheme - 52 (Near Allahabad Bank), Entally Kolkata-700014, Ph-9830141141 Piccadilly Book Shop 28, Free School Street Near Fire Brigade Hq Kolkata-700016 Ph-033-22524371/22520017 E-mail: iikbal@dataone.in Rays Publishing House 17A, Jadu Mitra Lane Kolkata-700004, Ph-033-25550199 E-mail: rp@cal3.vsnl.net.in SG Publishers & Distributors 5B, Tulshidanga Lane Dakshineswar Kolkata-700076 Ph-033-25645486 Starmark Ruby Golpark Kolkata-700107 Ph-9831442747 Techno World 90/6A, MG Rd, First Floor College Street, YMCA Building Kolkata-700007 Ph-033-22196116/22571650 E-mail:anisulrahmanmalik@gmail.com Trans World Books 475, Spa Block, Chittaranjan Colony Kolkata-700092, Ph-9874723721 Trio Enterprise 25, Bhawani Dutta lane Kolkata-700073 Ph-22198749 E-mail: trioenterprise@yahoo.co.in M-9830221764 Youth Book Bureau Diamond Harbour Road Kolkata-700023, Ph-9830107586 Brijwasi Book Distributors & Publishers H-87, Lakshmi Nagar Extension Vikas Marg, Delhi-110092 Ph-9811122902 Chawla Book Depot Shop No.16, Sector-3 RK Puram (West) New Delhi-110022 Ph-011-26174783, 26184849 9810045752 Engineering Book Centre 1693, Nai Sarak New Delhi-110006 Ph-011-23831054, 9810407295 Global Educational Books B -2/147 Ist Floor Paschim Vihar New Delhi- 110063, Ph-9811853334 Email: globaleducationalbooks@gmail.com Indian Publishing House C/O KL Malik & Sons Pvt Ltd 4782/23 Daryaganj, New Delhi-110002 Ph-011-23274161 Jagdamba Publishing Company 4230/1, Ansari Road, Daryaganj New Delhi-110002, Ph-9810576314 Jain Book Agency C 9, Opp B Block Metro Station Connaught Place New Delhi-110001 Ph-44456789, 44556677, 23416390-97 Jain Book Agency 1, Aurobindo Place Market Hauz Khas, New Delhi-110016 Ph-41758700, 41755666, 26567066 Jain Book Agency 5061/1, Sant Nagar Desh Bandhu Gupta Road Karol Bagh New Delhi - 110005 Ph-47528979, 42542652 Janak Book Distributors C-203, Jhilmil Colony, Shahdara New Delhi-110092, Ph-9891185157 JBC Publishers & Distributors 2/39, Ansari Rd, Daryaganj New Delhi-110006 Ph-011-41564445, 32486150 65235268, 9871108880 E-mail: jbcpd@airtelbroadband.in jbc.rajiv@rediffmail.com Maya Library Services T 21, Nanda Block Mahavir Enclave New Delhi-110045 Ph- 9910935983 Email: mayalibraryservices@gmail.com Mittal Brothers 2/44, Ansari Rd, Daryaganj Delhi-110002 Ph-011-23289050 E-mail: dkm@ndb.vsnl.net.in

NORTHERN REGION
CHANDIGARH
Mohindra Book Depot SCO-41, Sector-31-D Chandigarh-160030, Ph-0172-2601550 Universal Book Store SCO-68, Sector-17-D Chandigarh-160017 Ph-0172-2702558, 2702312 E-mail: chandigarhubs@yahoo.com Variety Book Store Sco-69, Sector-17-D Chandigarh-160017, Ph-0172-2702241 E-mail: vbs_69@yahoo.com

CHHATTISGARH
Anil Book Depot Sector-6, A Market, Bhilai-490006 Ph-0788-2224250 E-mail: Anilbookdepotbhilai@Hotmail.Com Central Book House Sadar Bazar, Raipur-492001 Ph-0771-2234150 Email: Centralbookhouse@Gmail.Com

DELHI
UBS Publishers Distributors Pvt Ltd 5, Ansari Rd, Daryaganj New Delhi-110002 Ph-011-23273601, 23266646 E-mail: ubspd@ubspd.com Asian Book Centre 24, DDA Shopping Complex Ber Sarai, Near JNU New Delhi-110016 Ph-011-26518359, 26961034 E-mail: asianbookcentre@gmail.com A S Books Distributor B 403, Sector 1, Rohini Avantika Delhi- 110083, Ph- 9871856622 Email: lalit.asbooks@gmail.com Better Book Service 4760-61/23, Ansari Rd, Daryaganj New Delhi- 110002 Ph-9313801198, 011-23243282 Email: betterbookservice@vsnl.net

List of Distributors
81
Savera Book Distributors 4754, Akarshan Bhawan 23, Ansari Rd, Daryaganj New Delhi-110002 Ph-011-23276862, 9871377370 E-mail: sales@saverabooks.com Sonu Book Shop Sector 3 Market, R K Puram (West) New Delhi -110022 M -981009356 UDH Publishers & Distributors Pvt Ltd 4078, First Floor, Nai Sarak Delhi-110006 Ph-011-23918642, 23934494 Fax: 011-43037529 E-mail: udhbooks@gmail.com UDH Publishers & Distributors Pvt Ltd 4762/63, 23 Ansari Rd, Daryaganj New Delhi-110002 Ph-011-23258449, 41562623 41562603 Fax: 011-23258474 E-mail: udhpd@vsnl.net UDH Publishers & Distributors Pvt Ltd 2/27, Ansari Road Daryaganj, New Delhi-110002 Ph-011-43489013, 43489014 Variety Books 2/22, Ansari Road Daryaganj, New Delhi-110002 Ph-9810042810, 011-65823662 Emailvarietybooks_del92@rediffmail.com Ons Books 1721, Sector-4 Gurgaon -122001 Mobile 9213773645/0124- 4078536 Email: sumit9645@yahoo.co.in Lyall Book Depot Near Moti Masjid, Sultania Rd Bhopal-462001 Ph-0755-2543624, 2545952 Mahabir Competition Book House 1, Khajuri Bazar Indore - 452003 Ph-0731-3923763 Email-Mcbh.Supply@Gmail.Com New Jain Book Stall Khajuri Bazar, Rajwada Indore-452001 Ph-9926636333 Shree Indore Book Depot 504, MG Rd, Opp. Kothari Market Indore-452007 Ph-0731-2432479 E-mail: indorebookdepot@gmail.com Scientific Book Depot Scientific Literature Co. Barjatya Chambers, 44 Jaora Compound Opp. M.Y. Hospital Indore-452001 Ph-9826299744 Shree Suneeta Book Centre 621, M.G. Road, Khajuri Bazar Indore -452002 Ph-0731-2451009 EmailShreesuneetabookcentre@Rediffmail.com

J&K
Ali Mohammed & Sons 1, Budshah Hotel Building Lal Chowk Srinagar-190001 Ph-0194-2450262 Computer Book Mart Kashmir University Rd Srinagar-190006, Ph-0194-2428526 Kashmir Book Depot I.N.D.R.K. Complex Badshah Chowk, Srinagar-190001 Ph-0194-2474440 / 2450262 Radha Krishan Anand & Com. Pacca Danga, Jammu-180001 Ph-0191-2546691, 578357 9419194459 E-mail: sanjayanand66@gmail.com

MADHYA PRADESH
UBS Publishers Distributors Pvt Ltd Z-18, MP Nagar, Zone I Bhopal-462011 Ph-0755-4203183, 4203193, 2555228 E-mail: ubspdbhp@bhp.ubspd.com Akash Book Depot Sadar Bazar, Jabalpur Ph: 09826563047 (M) 9826563047 Ajay Publishers & Distributors House No 6, First Floor Behind Moti Masjid Near Sulemania School Bhopal-462001 Ph-0755-2542556, 2730115 E-mail: ajaypub.dist@yahoo.com Book Paradise 7, K.K. Plaza Bord Office Circle M.P. Nagar, Bhopal Bhopal-462011 Ph-0755- 4272247, M-09302376140 Email-Bookparadisebpl@Gmail.Com JK Jain Brothers Opp. Moti Masjid, Sultania Road Ph-9827048690 Bhopal-462001 Jain Brothers Basement Kauthal Mohit Complex Subhash Chowk Ph-0731-2454676, Indore-452002 E-mail: info@jainsonbookworld.com Jainson Book Shop 33, Bakshi Gali, Rajwada Indore-452004 Ph-0731-2538787, 9425318787 E-mail: kitab@vsnl.net munishkumarjain@dataone.in

PUNJAB
Book Plaza Mai Hiran Gate, Near Bank of India Jalandhar- 144001 Ph: 0181 2404355 CD Mehra & Sons Hall Bazar Amritsar-143001 Ph-9876339988 Gupta Book Store Near DAV College Jalandhar-144004 Ph-9779981081 Kasturi Lal & Sons Hall Bazar Amritsar-143001 Ph-0183-2542270 Lyall Book Depot Chaura Bazar, Ludhiana-141008 Ph-0161-2745756, 2760031 Pal Book Depot Shop No 1, Kesar Complex Near PVR Cinema, Malhaar Road Ludhiana Ph- 0161 3018777 Subhash Book Depot GT Road Jalandhar-144001 Ph-0181-2459156

HARYANA
Aggarwal Technical Book Shop Opp. Cycle Stand Bus Stand Jagadhri Yamuna Nagar- 135003 Ph-9896147794 Email: atbc@mail.com Happy Book Depot Near Durga Gas Agency Model Town Delhi Road Rohtak-124001 Ph- 01262-211615, 210614 Email: hbdrohtak@yahoo.com International Book Centre Shop No. 5, Shopping Complex Guru Jambheswar University Hissar-125001, Ph-9896011075 Jain Book Agency 12, Central Plaza Mall Sector 53, DLF Phase V DLF Golf Course Rd, Gurgaon-122002 Ph: 91 124 4143020, 4143019 4042665, 4142665, 4232665 Email: gurgaon@jainbookagency.com Nirmal Book Agency Opp. Kurukshetra University 3rd Gate Kurukshetra-136119, Ph- 9315488354 Email: nirmalbookagensy@gmail.com

List of Distributors
82

RAJASTHAN
Allied Informatics B-83, Golden Jewel Apartment Ganesh Marg, Bapu Nagar Jaipur- 302015 Ph- 9829063870, 141-2719034/4003870 Email: allied.info@yahoo.com Ashirwad Publishers & Distributers 8-10, District Shopping Centre Near Laxmi Mandir Cinema Tonk Road Jaipur- 302015 Ph- 9829015077, 141-5111719 Email:ashirwadpublications@gmail.com Arya's Book Centre Post Box No. 61, Hospital Road Udaipur- 313001 Ph- 9414166102, 294-2526160 Email: aryabook@gmail.com India Book House 213, Radha Damodar Ki Gali Loha Mandi, Chaura Rasta Jaipur-302003 Ph-0141-2314983, 2311191 Raj Pustak Mandir 241, Chaura Rasta Jaipur- 302003 Ph: 0141-4015276/2578098 Email: rajpustak@yahoo.co.in Rajasthani Granthagar Sojati Gate Jodhpur- 342001 Ph- 9414100334, 291-2623933/ 2657531 Email: info@rgbooks.net rgranthagar@sify.com University Book House 79, Chaura Rasta Jaipur- 302003 Ph- 141-2313382, 2311466 Email: uni_bookhouse@yahoo.co

Ganga Saran & Grandsons D-58/51-A-(Ka) Opposite Kuber Complex Rathyatra, Varanasi-221010 Ph-0542-2361089, 9935523813 E-mail: books.gs@gmail.com sbhargava4@rediffmail.com International Book Distributing Company Khushnuma Complex Basement 7, Meera Bai Marg Behind Jawahar Bhawan Lucknow-226001 Ph-0522-2209542, 43, 44, 45 E-mail: ibdco@airtelmail.in Jagdamba Book Depot Opposite Sushila College Ghaziabad -201001 Ph- 0120-2756063 Landmark East End Mall Waves Cinema Tc-54,Vibhuti Khand, Gomti Nagar Lucknow-226010 Ph-9235559941, 0522-4025555 E-mail:eastendmall@landmark_tata.com Manav Booksellers Raja Ki Mandi, Near Bharat Cinema Agra-282002, Ph-8126190990 Raghubar Dayal & Sons Near Zila Parishad Market Court Road Gali Planning Office Muzaffar Nagar-251001 Ph-0131-2623425 Savera Book Distributor Gandhi Ashram Chowk Meerut-250611 Ph-9837057885 SR Book Distributors 12,Satyam Enclave, New Kot Gaon Tejab Mill Company Ghaziabad-201001 Ph-9811708403 E-mail: srbd_gzb@yahoo.co.in Tripathi Book Distributors N.P.A. Arcade, Shop/Flat No. 212, 23 M.G. Garg Civil Lines Allahabad-211001 Ph-9415235892, 0522-2561162 Email: tbxalld@sancharnet.in Useful Book Service C-369, Church Rd Near Shekhar Hospital Indira Nagar Lucknow-226016 Ph-0522-2346805, 2310433 9415017416 E-mail: useful@satyam.net.in, useful@airtelmail.in Universal Booksellers 82,Hazartganj, Post Box-20 Lucknow-226001 Ph-9839020290, 0522-2625894 E-mail: universallko@gmail.com

Vishal Distributors 172/182, Bazar Jhau Lal Gwynne Road, Aminabad Lucknow- 226018 Ph-9415005435, 0522-6536841 E-mail: vishalbooks@rediffmail.com Vidyarthi Pustak Bhandar Jubilee Chowk, Buxipur Ph-0551-2335002, Gorakhpur-273001 E-mail:agarwal.saurabh3@gmail.com Y.K. Publishers G-19, Block-77, Sanjay Place Agra-282002 Ph-9758610600, 9412721465

UTTARAKHAND
Almora Book Depot Mall Road, Almora-263601 Ph- 05962-230148 Email-almorabookdepot@gmail.com Book World 10 A Astley Hall, Dehradun-248001 Ph- 9897592383, 0135-2655845 Email: bookworld_ddn@yahoo.co.in Bansal Brothers Dispensary Road, Dehradun- 248001 Ph- 9897351136, 0135-2654615 Email:anurag_bansal2006@yahoo.co.in Bhatt Brothers D-4,1St Floor, Johar Complex, Tilak Rd Rishikesh-249201, Ph- 9412077677 Email: srikrishnab12@dataone.in Consul Book Depot Bara Bazar, Mallital Nainital-263001 Ph: 05942-235164 Email: consulbookdepot@gmail.com Indra Book Emporium 200, Civil Lines, Dr Agarwal Market Roorkee- 247667, Ph-8126293314 Email: indrabookemp@gmail.com Pooran & Sons Kaladhungi Road Chauraha Haldwani- 263139 Ph: 9837092823, 05946-284845 Email: pooran04@rediffmail.com Ramesh Book Depot Moti Bazar(Book Market) Dehradun- 248001 Ph- 9412058873, 0135-2653637

UTTAR PRADESH
UBS Publishers Distributors Pvt Ltd 9, Ashok Nagar, Near Pratibha Press Gautam Buddha Marg Lucknow-226018 Ph-0522-4025134/124/144 E-mail: ubspdlko@lko.ubspd.com Bansal Book Distributor F-4,C-7, Chander Nagar Ramprastha Ghaziabad-201010, Ph-9891085589 D.J. Book Distributors Block-77,Opp. St. Patricks School Sanjay Palace Agra-282002 Ph-0562-4042622, 939915845 Friends Book Depot 13 University Rd Allahabad- 211007 Ph- 9415237813, 0522-2461221 Email:deepbookagency@rediffmail.com

SOUTHERN REGION
ANDHRA PRADESH
UBS Publishers Distributors Pvt Ltd 3rd Floor, Alekhya Jagadish Chambers H. No. 4-1-1058 Boggulkunta, Tilak Road Hyderabad-500001 Ph-040-24754472/73

List of Distributors
83
A-1 Book Centre 7-313/F, Opposite Alpha Hotel Statin Road, Secunderabad-500003 Aditya Book Depot Vellanki Plaza, Opp. Sivarama Sweets, Asilmetta Jn. Visakhapatnam-530003 M-9949683002,9296055349 Email:adityabookdepot@gmail.com Ashok Book Centre Opp Maris Stella College Vijayawada-520008 Ph-0866-2476966/2096 Ashok Book Centre St. Anthoney's Church Compond Jagadamba Jn. Visakhapatnam-530002 Ph.2565995,2561055 Email:ashokbooks@sancharnet.in Book Centre 47-454, Gur-Banga Complex Dwarka Nagar, Visakhapatnam (Vizag) Ph-0891-2562684, 5549678 Book Selection Centre K.D. House, H. No. 3-5-121/E/1/2 Ramkote, Near Shalimar Theatre Hyderabad-500001 Ph-040-23446841-43, 24750522 9849051202 E-mail: bschyd@hd2.dot.net.in hyd2_bschyd@sancharnet.in Book Syndicate Beside VHP Building Behind Gandhi Gyan Mandir, Koti Hyderabad-500095 Ph-040-23445622/44/33 Bookionics D. No. 29-25-35 Vemurivari Street, Near Kothavantena Anjaneyaswamy Temple Vemurivari Vedhi, Suryaraopet Vijayawada-520002, Ph-0866-2433383 E-mail: vja@bookionics.com Book Tech Opp. Clock Tower, Sulthan Bazar, Koti Ph-9246185898, Hyderabad-500095 Durga Book Distributors No. 5-3-655, Old Topekhana Rd Hyderabad-500012 Ph-040-24612801, 24735376 Higginbothams Pvt Ltd 38-8-27, Bundar Rd, Punnammathota MG Road (Bandar Rd) Vijayawada-520010 Ph-0866-5512424, 5512525, 6612525 Himalaya Book World M 6,Ground Floor, Manoranjan Complex, Opp. Ajantha Gate Mukkaramjahi Rd Ph-9246571721 Hyderabad-500001 Himansu Book Depot No. 10-1-20/A, Asilmetta Junction Visakhapatnam-530003 Ph-0891-2509838, 2541472 9440629648 E-mail:himanshubooks@rediffmail.com JBD Educationals (P) Limited D.No-30-5-1, Krishna Garden Street Dabagardens Visakhapatnam-530002 Ph-9440260561 Jyothi Book Depot 3-2-3/2, Ground Floor, Chappal Bazar Rahmath Bagh, Kachiguda Ph-040-32998608, Hyderabad-500027 E-mail: jbdhyd@gmail.com, jbdindia@yahoo.com Jyoti Book Depot Balaji Softech, G2, Sree Girisai Towers Tukhmini Rice Mill Rd Opp. Andhra Jyoti Labbipet Vijayawada-520010 E-mail: jbdvjd@jyotibookdepot.com jbdvsunil@rediffmail.com Jyoti Book Depot 30-15-56, 1st Floor Daba Garden Main Rd Visakhapatnam-530020 Ph-0891-2746020, 2541201, 5515309 E-mail: enquiry@jyotibookdepot.com jbdindia@yahoo.com Knowledge Book Distributors 3-5-121/A-8, Shalimar Theatre Road Ramkote, Hyderabad-500001 Ph-9848053909 Neelkamal Book Distributors Opp. Clock Tower, Koti Hyderabad-500001, Ph-040-24611674 Overseas Publishers & Distributors Second Floor, MCH Commercial Complex Sultan Bazar, Koti, Hyderabad-500095 Ph-040-24650971-72 E-mail: overseaspublisher@yahoo.co.in Rajkamal Book Agency Narayan Naik Complex Beside Gandhi Gyan Mandir, Koti Hyderabad-500001, Ph-040-24754671 Raj Laxmi Book House 31/A, Annapoorna Block Aditya Enclave Ameerpeta, Hyderabad-500001 Ph-040-55614883 Shah Book House Pvt Ltd 4-3-378, Opp. Central Bank of Iindia Bank Street, Hyderabad-500095 Ph-9885401726 Sia Publishers & Distributors Pvt. Ltd. No. 4-5-150, Women's College Road Hasmathgunj, Koti Hyderabad-500095 Ph-9908062032 Shradha Book Depot Near Ganesh Temple, Station Rd Secunderabad-532001 Ph-040-27702686 Sree Book World Prakashraopeta, Singh Hotel Jn. Visakhapatnam-530002 M-7207710709,9440629648 Email:sreebookworld@gmail.com Sri Manikanta Book Centre No. 7-30-12, Main Rd Shanti Niwas Centre Rajahmundry-533101 Ph-0883-2462507 Sri Rajeswari Book Links Opp. Premasamajam, Dabagardens Visakhapatnam-5300020 Ph.6661718, 2541415 Email:srbl_vizag@yahoo.com Sri Venkateshwara Book Agency Narayan Naik Complex Beside Gandhi Gyan Mandir, Koti Hyderabad-500095, Ph-9949988445 Sri Venkateswara Book Depot No. 11-16-32, Singarajuvari Street Kothapet, Vijayawada-520001 Ph-0866-2567726, 553733, 553734 M-9848125207 Sri Venkateswara Book Depot Dabagardens, Visakhapatnam-530020 Ph-0891-2561282, 2565142 SLV Book Shop Prakasam Road, Tirupati- 517501 Sudhita Book Center College Rd, Kakinada-533001 Ph-0884-368677, 690290 Sunil Book Centre Fatima Nagar, REC Post Warangal-506004 Ph-0870-2459617, 9390115435 Universal Book Showroom No. 4-5-150, Womens College Rd Hasmathgunj, Koti, Hyderabad-500095 Ph-040-24757206, 23449922 University Book Center Prakasam Rd, Tirupathi-517501 Ph-0877-2222661 Vagdevi Books & Stationery Gurbanga Complex Diamond Park Road, Dwarakanagar Visakhapatnam-530016 Ph. 2747264,2505785,6524675

KARNATAKA
UBS Publishers Distributors Pvt Ltd Crescent DNO 148, 2nd Floor Above DHL Express Cargo Mysore Rd, Bangalore-560028 Ph-080-26756672, 26756673 E-mail: ubspd@bngm.ubspd.com

List of Distributors
84
TBH Publishers & Distributors Vikram Trinetra House 81/10, Vatal Nagaraj Rd, Okalipuram Bangalore-560021, Ph-080-23422976 Adithi Books # 110/46, 5th Main Rd Poorna Pragna Lay Out BSK 3rd Stage, Bangalore-560085 Ph-080-26791365 Bharat Book Depot & Prakashana Shankar Plaza PB Road, Opp. Kittel College Dharwad-580001, Ph-0836-2447349 Book Paradise #75, 8th E Main, Niit Towers, 4th Block Jayanagar, Bangalore-560011 Ph-080-26637466, 41210027 26637466, 26991070 E-mail: jai@blr.vsnl.net.in bookparadise@vsnl.net Book Service Syndicate No 283, 7th Main, 2nd Stage Mico Layout, B.T.M Bangalore-560076 Ph-9845015364 Chaitra Book House Gandhi Nagar, Behind Tribhuvan Theatre, Bangalore-560009, Ph-080-22342535 Chethana Book House Anjanadri, Renukacharya Temple Rd Behind Lakshmi Talkies Mysore-570024 Ph-0821-2426631 D C Books No. 387, 1st Cross, 4th Block 80 Feet Peripheral Rd, Koramangala Bangalore-560034 Ph-080-40929447, 9731599301 E-mail: dcb245@dcbookshop.in Gangarams Book Bureau No. 72, 1st Floor, Mahatma Gandhi Rd Bangalore-560001 Ph-080-25587277, 25588015 25323289, 5586189 E-mail: gangarams@vsnl.com Global Agencies # 471, D. Subbiah Rd, Mysore-570024 Ph-0821-3012773 Higginbothams # 74 MG Road, Bangalore-560001 Ph-080-25325422, 25091696 Email:higginbothams_mani@yahoo.co.in Knowledge Book World # 14, 2nd Main, 1st A Cross Anantha Ramaiah Compound Azad Nagar, Mysore Rd Bangalore-560018, Ph-80-26750213 Krishna Book House KVV Complex,Opp to Kalabhavan Dharwad, Dharwad-580001 Ph-0836-2435116, 2445116 Madhu Book House # 48/5, PS Buildings Avenue Rd, Bangalore-560002 Ph-080-41517606/22228705 Mahalakshmi Enterprises 66, 6th Main Rd, 4th Block Rajajinagar, Bangalore-560010 Ph-080-23357433 E-mail: hrr@bgl.vsnl.net.in Mega Book House # 660, 5th Cross, BSK First Stage 2nd Block, Bangalore-560050 Ph-080-26602853/26607176 Mohan Book Depot Patil Complex, Gandhi Chowk Bijapur-586101, Ph-0852-53614 National Book Stall Koppikar Rd, Hubli-582020 Ph-0836-2260317, 2367902 E-mail: nationalbook1@rediffmail.com Patil Book Sellers B/3 King Court Complex S.B. Temple Rd, Gulbarga-585101 Ph-9449136540 Sabarimalian Book Distributors # 3, Sanjeevappa Lane Avenue Rd Cross, Bangalore-560002 Ph-080-22270314 Sapna Book House Opp. Hotel Vijay Residency 3rd Main Rd, Gandhi Nagar Bangalore-560009, Ph-080-40114455 Sapna Book House #2725, 80 Feet Road, Indira Nagar Bangalore-560038 Sapna Book House # 6, 80 Feet Rd, 7th Block Koramangala, Bangalore-560085 Ph-080-40839999 Sapna Book House #14, Sad Guru Complex Next to Nandhini Hotel 27th Cross, 3rd Block, Jayanagar Bangalore-560041 Ph-080-41307322 Sapna Book House # 1433, Narayana Shastry Rd Next to (Gayathri Bhavan) Devarja Mohalla, Mysore-570021 Ph-0821-40044-99 Sapna Book House No 32, Residency Road Bangalore-560025 Ph-080-49166999 School Book Company (Book Section) First Floor, School Book Building Car Street Mangalore-575001 Ph-0824-2496921 E-mail: schoolbook@sancharnet.in Sri Book World No. 9 Linga Raju Complex Below Food World Gandhi Bazar Main Road Bangalore-560004 Sri Siddalingeswar Book Depot & Prakashan Saraswati Godham, Main Rd Gulbarga-585001 Ph-08472-226303 E-mail: ssbdp1@rediffmail.com Subhas Stores Krishna Buildings, # 22/23 Avenue Rd Bangalore-560002 Ph-080-22216624/41695816 Surya Infotainment Pvt Ltd No 12/A,Yamuna Bhai Road Madhava Nagar Near Sivanandha Stores Under Bridge Bangalore-560001

KERALA
UBS Publishers Distributors Pvt Ltd No. 40/8199 A, 1st Floor Public Library Building, Convent Rd Ernakulam-682035 Ph-0484-2353901, 2363905 E-mail: ubspdekm@ekm.ubspd.com TBH Publishers & Distributors 41/1212, Krishanswamy Rd Pullepady, Ernakulam Kochi-682035 Ph-0484-4022190, 2355040 E-mail: kumar@tbhpd.com ekm.orders@tphpd.com A A Book Centre Court Rd Palakkad-678001 Ph-0491-2510474 E-mail: aabookcentre@gmail.com Academic Books Statue Junction Trivandrum-695 001 Ph-4712470927 E-mail: dcb021@dcbookshop.in Athulya Books VK Complex, Fort Rd Kannur-670001 Ph-4972709294 E-mail:tathulyakannur@rediffmail.com Book Centre College Rd Kottayam-686001 Ph-0481-2566992 Book Point Eanikkara Karakulam P.O. Trivandrum-695564 Ph-9847772013 E-mail:santhoshbookpoint@yahoo.co.in

List of Distributors
85
Calicut Book Distributors G-43,Stadium Complex Rajaji Road, Kozhikode-673004 Ph-0495-2723195 (M)09495050060, Email-calicutbooks@gamil.com Calicut University Central Co Operative Stores Ltd N0#4347,P.O Calicut University Malappuram-673635 Ph-0494-2400012, Email-vijayakumarkalil@gmail.com Cosmo Books Al-Ameen Building Railway Station Link Rd Kozhikode-673002, Ph-4952703487 E-mail:cosmobooks@airtel.in Cosmo Books Round West, Thrissur-680001 E-mail:cosmobooks@asianetindia.com Cosmo Books Mangala Towers, Paliyam Road North Bus Stand, Thrissur-680001 Ph-0487-2335292,2322012 Emailcosmobooks@asianetindia.com Current Books MDC Centre, Kottayam-685001 Ph-0481-2560342 E-mail: dcb014@dcbookshop.in Current Books Kalarikkal Bazar Kottayam-686001 Ph-0481-2562260 E-mail: dcb011@dcbookshop.in Current Books Kap Commercial Centre, Aluva Ernakulam-683101 Ph-0484-2626006 E-mail: dcb005@dcbookshop.in Current Books Convent Junction, Ernakulam-682011 Ph-0484-2351590 E-mail: dcb008@dcbookshop.in Current Books YMCA, Chinnakada, Kollam-691001 Ph-0474 2749055 E-mail: dcb034@dcbookshop.in dcb035@dcbookshop.in Current Books Karimbanal Statue Junction Thiruvananthapuram-695001 Ph-0471 2477693 E-mail: dcb018@dcbookshop.in Current Books Noor Complex, Kozhikode-673004 Ph-0495-2727299 E-mail: dcb001@dcbookshop.in Current Books MG Road, Thalassery-670101 Ph-0490-2320668 E-mail: dcb030@dcbookshop.in Current Books Kallingapuram Shopping Complex Irinjalakuda-680121, Ph-0480 282 0667 E-mail: dcb032@dcbookshop.in Current Books Releash Towers, MC Road Tiruvalla-689 101, Ph-0469 2631596 E-mail: dcb033@dcbookshop.in Current Books Picchhu Aiyyer Junction Alapuzha-688 001, Ph-0477-2261197 E-mail: dcb029@dcbookshop.in Current Books Surya Complex, Palakkad-678014 Ph-0491-2535314, 9946109670 E-mail: dcb027@dcbookshop.in Current Books Pallimukil Chambers Thodupuzha-685584 Ph-0486-2223915, 9946109660 Current Books India Pvt Ltd VNR Building, Main Rd Kalpetta, Wayanad-673122 Ph-04936-203766 E-mail: dcb013@dcbookshop.in Current Books Main Road, Kanjagad-670315 Ph-0467-2209818 E-mail: dcb023@dcbookshop.in Current Books (India) Pvt Ltd G-43,International Technology Park Ltd, Whitefield Road Bangalore-560066, Ph-080-64560362 E-mail: dcb295@dcbookshop.in D C Books Heritage Book Shop DC Kizhakemuri Edam Good Shepherd Street Kottayam-680519, Ph-0481-2301614 E-mail: dcb016@dcbookshop.in D C Books Bay Pride Mall, Marine Drive Kochi-682021 Ph-3919560, 9048002414 E-mail: dcb104@dcbookshop.in D C Books Eka Art Gallery, Fossee Road Kunnumpuram Jn Fort Kochi-682021, Ph-2217822 E-mail: dcb260@dcbookshop.in D C Books The Kairali Cooperative Housing Society Ltd, Sector 6 South End Panampilly Nagar, Kochi-682036 Ph-0484-2323678 E-mail: dcb280@dcbookshop.in D C Books Academic Division Polachirakkal Mansion, CMS College Rd Kottayam-686001, Ph-0481-2560599 E-mail: dcb012@dcbookshop.in D C Books Knowledge Leisure Opp YMCA, Chittoor Rd Ernakulam-682035, Ph-0484-2362796 E-mail: dcb009@dcbookshop.in D C Books Nedumbasherry Airport Ernakulam-683111 Ph-0484-2610035, 9947410888 E-mail: dcb037@dcbookshop.in D C Books Kurian Towers, Banerji Rd Ernakulam-682018 Ph-0484-2391295 E-mail: dcb007@dcbookshop.in D C Books (English) Karimpanal Statue Avenue Trivandrum-695 001 Ph-0471-2453379 E-mail: dcb020@dcbookshop.in D C Books Techno Mall, Techno Park Thiruvananthapuram-695 020 Ph-0471-2700144 E-mail: dcb114@dcbookshop.in D C Books (Malayalam) Karimpanal Statue Avenue Thiruvananthapuram-695001 Ph-0471-2450133 E-mail: dcb110@dcbookshop.in D C Books Tekkadi Rd, Tekkadi, Kumili-685 509 Ph-0486-9222548 E-mail: dcb031@dcbookshop.in D C Books Asma Towers, Mavoor Rd Kozhikode-673 004, Ph-0495-2720572 E-mail: dcb003@dcbookshop.in D C Books (Malayalam) Central Library Buildings Kozhikode-673 001, Ph-0495-2721340 E-mail: dcb002@dcbookshop.in D C Books City Centre, Fort Rd Kannur-670001, Ph-0497-2706994 E-mail: dcb022@dcbookshop.in D C Book Shop Puma Complex, Round West Trishur-680 001, Ph-0487-2444322 E-mail: dcb028@dcbookshop.in D C Bookshop (Academic Sales Division) Ground Floor, Puma Complex Round West, Central Bazar Manjeri-676 121, Ph-0483-276 2030 E-mail: dcb025@dcbookshop.in Dream Tech TC 25/46, GNRA-11 Devi Lane, Near Gandhari Amman Kovil Trivandrum-695001, Ph-0471-2357554 E-mail: dreamtechbooks@yahoo.co.in

List of Distributors
86
Educational Publishers Distributors Ammancovil Road, Junction Ernakulam, Kochi-682035 Ph-0484-2372817 E-mail: epdpai@yahoo.com. Higginbothams Limited Acel Estate, Iyyattil Junction Rd Ernakulam, Kochi-682011 Ph-0484-2368834 Higginbothams Limited 23/1488, Opp. Ayurveda College Trivandrum-695001, Ph-0417-23311622 E-mail: mgrhigginbothamsavcj@yahoo.com H & C Whole Sale Division Near KSRTC Bus Stand Ernakulam, Kochi-682035 Ph-0484-2350128 E-mail: handcstores@rediffmail.com H & C Stores 1st Floor, Madanans Complex Opp. Federal Bank, Vyttila Junction Ernakulam, Kochi-682019 Ph-0484-2389735 H & C Stores Bhadra Centre Opp. Dhanya Remya Theatre Ayurveda College Junction Thiruvananthapuram-695001 Ph-0471-2572010 E-mail: handctvm@yahoo.com H & C Stores Bishop Jerome Nagar, Chinnakkada Kollam-691001, Ph-0474-2765421 E-mail:handckollam@yahoo.in H & C Stores Galaria Trade Centre Opp. New Bus Stand Mavoor Rd, Kozhikode-673016 Ph-0495-2720620 H & C Stores Opp. Training School & Science Park Thalassery Rd, Kannur-670002 Ph-0497-2706467 H & C Stores Swamy Chinmayananda Rd Ernakulam South, Kochi-682016 Ph-0484-4030391, 2377235 E-mail: handc@rediffmail.com H & C Stores Anand Bazar South Railway Station Rd Ernakulam, Kochi-682016 Ph-0484-4030389 H & C Stores CMS College Rd, Kottayam-686001 Ph-0481-2304351 Kairali Pustaka Sala Shaktantamburan Nagar Bus Stand Complex Trishur-680 001, Ph-0487 2440470 E-mail: dcb039@dcbookshop.in Minerva Book Centre North Bus Stand Rd, Thrissur-680020 Ph-0487-2304351 Minerva Book House Thiruvambadi Shopping Complex Round West , Thrissur-680001 Ph-0487-2335359 Modern Book Centre Gandhari Amman Kovil Rd Thiruvananthapuram-695001 Ph-0471-2331826/16 E-mail: modern@asianetindia.com Orient Book Centre Opp. Ernakulam Public Library Convent Road, Ernakulam-682035 Tel-0484-23551337 Orient Book House 1st Floor,GSS Shopping Complex Opposite College Post Office Convent Road, Ernakulam-682035 Tel-0484-2370431, 2360071, 2391139 Email-orientbookouse@gmail.Com Padma Book House Near Government Victoria College Nandakumar Building Palakkad-678001 Ph-0491-2501018 E-mail: padmabooks.palakkad@gmail.com Penta Books Distributors 1st Floor, Daru Salam Complex Mavoor Rd Kozhikode-673004 Ph-0471-2725746 Prabhus Books (Big Books) Prabhus Complex Near Chettikulangara Devi Temple Ayurveda College Jn Trivandrum-695001 Ph-0471-2478397 E-mail:prabhusbooks@sancharnet.in Prabhus Books Near Ayurveda College, MG Rd Trivandrum-695001 Ph-0471-301080, 81, 82 Saradha Book Centre Near Ganapathy Temple Pazhavangadi, Trivandrum-695023 Ph-0471-2474670 Saradhi Book Distributors Makkil Centre, Opp. Baselious College Kottayam-686001, Ph-0481-2301204 S H Book World Market Rd, Changanacherry-686101 Ph-0481-3291377 E-mail: smbookworld@yahoo.com TBS Publishers Distributors TBS Building, GH Road Kozhikode-673001 Ph-2720085/86 E-mail: tbhbook@gmail.com TBS Publishers Distributors Opp. Kendriya Vidhyalaya, Fort Rd Kannur-670001, Ph-0497-2712713 TBS Publishers Distributors MG Rd, Round West Thrissur-680001, Ph-0487-2320776 TBS Publishers Distributors Good Shepherd Street Kottayam-686001 Ph-0481-2585612 V Publishers Book Stall CMS College Rd Kottayam-686001 Ph-0481-2567471 E-mail: info@vpublishers.com Vasantha Book Stall Near SN College Junction Kollam-691001 Ph-0474-2748572

PUDUCHERRY
Higginbothams Pvt Ltd JVS Building, 34 Ambour Salai Puducherry-605006 Ph-0413-233386 Vinayak Book Palace 45, MG Rd Opp: Perumal Koil Puducherry-605006 Ph-0413-2332336, 9443534364

TAMIL NADU
UBS Publishers Distributors Pvt Ltd No. 60, Nelson Manickam Rd Aminjikarai Chennai-600029 Ph-044-23746222/23746351-52 UBS Publishers Distributors Pvt Ltd 2nd & 3rd Floor Sri Guru Towers, No. 1-7 Sathy Rd, Cross III Gandhipuram, Coimbatore-641023 Ph-0422-2499917 TBH Publishers & Distributors Laxmi Narain Nivas, No. 3 Nallathambi Street Wallajah Rd Chennai-600002 Ph-044-28524547/28553168 TBH Library Book Supliers 7-A, Sunkurama Street Parrys Chennai-600001 Ph-044-25387156/62159668 TBH Publishers & Distributors 88, NH, Narayanaswamy Rd New Siddhapudur Rd Coimbatore-641044 Ph-0422-2520496/2520491

List of Distributors
87
Aarth Book House 4/1, Sai Ajantha, 6th Street Sri Devi Karumariamman Velacherry Chennai-600 042 Ph-044-22591679, 9840490788 Allied Publishers 751, Mount Rd Chennai-600 002 Ph-044-28523938 Ayyanar Book Centre 14, Oudley School Bldgs Dindigul-624001 Ph-0451-2426561, 9486208869 E-mail: abcdindigul@yahoo.com Appar Book Stall 46-A, South Main Street Tanjore-613009 Ph-04362-237348, 9750968111 E-mail: appar_ctr@yahoo.co.in Amman Book Gallery No. 4, MKP Complex Opp. Jyothi Hotel, Tiruchengode-637 211 Ph-04288-257666, 9842767666 Agasthiar Book Depot 98, Clive Buildings, Teppakulam PB No. 334-33 Nandhikoil Street Trichy-620002 Ph-0431-2700061, 9443370061 E-mail: gir_99@yahoo.com B I Publications Tskg No 15, Big Bazaar Street Chennai-600002 Ph-044-28461287/89 Bookzilla 5/241F, Rathna Arcade Five Roads Salem-636 004 Ph-0427-2330680, 9842330980 E-mail: prabhu@bookzilla.in Book Field Nem # 132,(807)Anna Salai Opp. LIC, Mount Rd Chennai-600002 Ph-9382143913 Book-n-All TSKG No 15, Big Bazar Street Coimbatore-641 001 Ph-0422-4358613/6455347 E-mail: booknallcbe@gmail.com Cheran Book House Door No. 238, Big Bazar Street Coimbatore-641 001 Ph-0422-2396623, 9994966230 E-mail: cheranbookhouse@gmail.com Chitradevi College Book Centre 280-575, Main Rd Kovilpatti-628 501 Ph-0463-2230739, 9894325574 Chitradevi College Book Centre 697-A, KS Arcade, Trivandrum Rd Vannarapettai Roundtana Tirunelvelli-627 003 Ph-0462-2501379, 9865597379 Cosmo Books Mangala Towers, Paliyam Road Vadakke Bus Stand, Trichur-680001 Ph-0487-2322012 Easwari Book Centre 333, TTL Rd Anil P Shenbagamoorthy Complex Sivakasi-626123 Ph-04562-220572, 9443183967 E-mail: ebcsvks@yahoo.com Golden Book House #5, 1st Floor, Vignesh App. Vayalur Road Trichy-620 017 Ph-0431-2771298 E-mail: goldenbookhouse1@gmail.com Hari & Co. Book Sellers 153, WCC Rd, Nagercoil-629 001 Ph-04652-232114, 9443829933 Higginbothams Ltd 25, Nandhikoil Street, Teppakulam Trichy-620002, Ph-0431-2704418 E-mail: trichyhigginbothams@rediffmail.com Higginbothams Private Limited #116, Anna Salai, Mount Road Chennai-600002 Ph-044-28414807 / 28519520 Higginbothams Pvt Ltd Book Bazar Street Coimbatore-641023 Ph-0422-2390431 Higginbothams Limited 21, Goodsshed Street Madurai-625001 Ph-0452-2340528 Higginbothams Limited Oriental Buildings Ootacamund-643001 Higginbothams Pvt Ltd Magnem Suraksaa Apartment 59-A, Tiruvandrum Rd, Palayamkottai Tirunelveli-627002 Ph-04622-574801/2575016, 9842157480 E-mail: higginbothamsnellai@yahoo.co.in Higginbothams Limited Campus Book Store Sastra Deemed University Thanjavur-613 402 Ph-04362-304365 International Books 23 Nandhikoil Street, Teppakulam Trichy-620002 Ph-0431-2703743/2711599 9244549192 E-mail: intbok@yahoo.co.in/ incbok@airtelmail.in Komala Book Stores Castle Abraham, 67-A, College Rd Nagercoil-629 001 Ph-04652-227018, 944336092 Landmark Limited (Apex) Apex Plaza, No. 3 Nugambakkam High Rd Chennai-600 034 Landmark Limited (Spencer) Spencer Plaza-Phase II, Mount Road Chennai-600 002 LKR Puthaga Nilayam 210E/1785, South Main Rd Thanjavur-613 009 Ph-04362-233109 Liberty Book Centre Jagadamba Junction, Opp. Rly Station Madurai-625001 Malliga Book House #33/14, Kamaraja Street, Pudur Chennai-600053 Ph-044-26860351 Malligai Book Centre 11, West Veli Street, Madurai-625001 Ph-0452-2341739, 9843074473 E-mail: malligaibc@gmail.com National Book Agency 19 First Floor, Goodshed Street Madurai-625 001 Ph-0452-2341304 National Book Traders No. 19, Old No. 12, Natesan Street T Nagar, Chennai-600 017 Ph-044-24311380, 9840333468 Odyssey India Ltd No. 6, 1st Main Rd, 2nd Floor Dev Regency, Gandhi Nagar, Adyar Chennai-600020 Ph-044-42187256 Pai & Sons Near Suguna, Kalyanamandapam Avinashi Rd, Peelamedu Coimbatore-641004 Ph-0422-2564239/2568177 9003400400 E-mail: paiandsons@gmail.com Power Book House Old #13, New # 12 Kalki Nagar Main Road Arumbakkam, Chennai-600106 Ph-9840997081 PR & Sons Book Sellers 21-B Veerama Munivar Complex Chathiram Bus Stand Trichy-620002 Ph-0431-4544213/2702824 9443370597 Sai Book Distributors Old No. 5, New No. 4 Sinthalamman Koil Cross Street Pammal Chennai-600075 Ph-9841302576

List of Distributors
88
Sarvodaya Illakkiya Pannai 32/1, West Veli Street Madurai-625001 Ph-0452-2341746 Sarmaha Books #440/A PH Road Maduravoyal Chennai-600095 Ph-9444182045 Selvi Book Shop 92, 1st Floor Nethaji Rd Near New Ariya Bhavan Signal Madurai-625 001 Ph-0452-2343510/43801696 9843057435 E-mail: selvibookshop@yahoo.com SKB Book Shop 137/137A Cherry Rd Mulluvadi Rly. Gate Bus Stop Salem-636001 Ph-0427-2452579, 9789772549 Snams Book House Pvt Ltd No. 1, Sannathi Street Vadapalani Chennai-600 026 Ph-044-24328789, 9841441432 Sri Eswar Enterprises Archana Arcade No. 16 Natesan Street T Nagar Chennai-600 017 Ph-044-24323659 Sri Vinayagar Book Centre 316/7 MAM Building Sekkalai Rd Karaikudi-630 001 Ph-04565-235660, 9443123037 E-mail: srivinayagar999@yahoo.co.in Sri Mariyamman Stores 439 Main Bazar Virudhunagar-626001 Ph-04562-245417, 9976754396 Sudarsan Books 74, East of Tower Nagercoil-629 001 Ph-04652-228445, 9367523754 Tamilnadu Book House No. 47, Nallathambi Street Triplicane Chennai-600005 Ph-044-28443347 Tiljas Books 211-212, Big Bazar Street Near Clock Tower Circle Coimbatore-641 001 Ph-0422-2303029, 9486031369 Trichy Book House 87 A Devar Colony 1st Cross West Extn. Thillainagar Trichy-620 018 Ph-0431-2764198, 9443702365 E-mail: trichybookhouse@yahoo.co.in Turning Point Sri Venkatesh Towers 3rd Floor No. 75 Town Hall Rd Madurai-625 001 Ph-0452-2347398/4373937, M-9940489318 E-mail: tptbooks@gmail.com Viswas Book Centre 43 Clives Rd Teppakulam Trichy-620002 Ph-0431-2701965 Vel Book Depot 149 Great Cotton Rd Tuticorin-628 001 Ph-0461-2321549/4000370/ 4001370, 9843074549 Welldone Book House Alfa Towers Near Bus Stand South Ukkadam Coimbatore-641 001 Ph-0422-2307842, 9442224040 Wisdom Book House No. 11/6 Sringeri Mutt Road R.A. Puram Chennai-600028 Ph-9884687992, 044-42107019 Aastha Book Agency B-3, Ground Floor Oxford Avenue Near C U Shah College Ahmedabad -380014 Ph-079-30126914 E-mail: asthabookagency@gmail.com Atul Agencies Under Fernandes Bridge Gandhi Road Ahmedabad-380001 Ph-9377471567 Bindoo Book Stall Opp. Jubilee Garden, Raopura Vadodara-390001 Ph-0265-2424079 Books India PK House, Behind MJ Library Ellis Bridge, Ashram Rd Ahmedabad-380006 Ph-079-26575542, 26577349 E-mail: bookind@wilnetonline.net Bulsar Book Store 102, Santok Apartments Beside Athwa Arcade Athwa Gate Surat-395001 Ph-0261-2464607 E-mail: bbs_surat@yahoo.co.in Chirag Book Distributors 102, Kama Chambers Opp. Shiya Pura Police Chowki Besides Tapasavi Modern Classes Raopura Baroda-398001 Ph-0265-2410771 E-mail: dilchirag@yahoo.com Himanshu Book Depot 7, Jayanendarapuri Bhawan Near Sanyas Ashram Ellisbridge, Ashram Rd Ahmedabad-380006 Ph-079-26579685 E-mail: hbc1@youtele.com Mahajan Book Depot Below Fernandes Bridge Gandhi Rd Ahmedabad-380001 Ph-079-25356031 Patel Book Agency Near Mona Card Centre Under Fernandis Bridge Gandhi Rd Ahmedabad-380001 Ph- 079-25324741 Email: patelbookagency@gmail.com Roopal Book Stall Shiv Apartment Opp. Sardar Patel Stadium, Vallabh Vidyanagar-388120 Ph-9427383789

WESTERN REGION
GOA
Broadway Book Center Aashirwad Bldg Near Caculo Island Ist Floor 18th June Rd Panaji Goa-403001 Ph-0832-6647037/38 E-mail: bbcbooks@rediffmail.com

GUJARAT
UBS Publishers Distributors Pvt Ltd Shop No. 133-134 1st Floor Aust Laxmi Apparel Park O/S Dariyapur Gate Ahmedabad -380016 Ph- 079-22160371/372/373

List of Distributors
89
Student Book Stores Akshar Marg Opp. Swaminarayan Temple Kalawad Rd Rajkot-360002, Ph-9909909895 The Book Shop Mahavir Complex Near ICICI Bank Kalavad Road Rajkot-360001, Ph- 9825148130 Email- bookshoprajkot@yahoo.com Yogi Ashish Book Co No. 102, Paramount Com, 3-Rajaputpara Near Bus Stand Rajkot-360001, Ph-9879616618 Book-Land Enterprises A-502, Panchvati Society Sector 5, Ghansoli Navi Mumbai-400701 Ph-0215-32580210 Books N All 347, Somvar Peth 15th August Chowk Pune-411011 M-098223422676 Books Emporium Mahanagar Palika Chowk MG Rd Akola-444001 Ph-0724-2436460 Books Unlimited 13, Vakharia Bhavan Joshi Lane, Ghatkopar East Mumbai-400077 Ph-022-25154206 Books World C/1, 410 New Gagangiri CHS Ltd Eksar Rd Behind Laxmi Narayan Temple Boriwali (West) Mumbai-400091 Ph-022-28932959, 31053946 Central Book Stall Rani Jhansi Square Sitabuldi Nagpur-440012 Ph-0712-2526191 Chaaya Books Aurangpura, Near Police Station Aurangabad-431001 Ph- 0240-2348245, 09822772219 Email: saraswataprakashan1@yahoo.com Classic Book Distributors Second Floor Raskar Building 821 Shukrawar Peth Behind Bank of India Gadikhana Pune-411002 Ph-020-24474232, 9371045520 Deep Book Centre Basemant Naroshankar Building Near Rajebahadur Hospital Nashik-422001 Ph-0253-2594495/98,09423963310 Email: deepbooks2003@yahoo.com Dharma Enterprises 139 Bazar Gate Street (Par in Nariman Street) Kamlesh House, First Floor Road No. 7, Fort Mumbai-400001 Ph-022-22611760, 65718637 9869000651 E-mail: dharmavyas@vsnl.net dharma@booksandlotsmore.com Goel Book Agencies 31, Budhwar Peth Next to Jogeshwari Temple Pune-411002 Ph-020-24452176, 24453267 Gatagat Stores Main Road Latur-413512 Ph-02382-242191, 09422611032 Email- nbd1999@gmail.com Kotak Brothers B - 337 Oshiwara Industrial Centre Opp. Goregaon Bus Depot New Link Rd Goregaon (West) Mumbai-400104 Ph-022 28769572 / 65059149 9821098559 Kushal Book Shop Lane No - 5 Parola Rd Corner Dhule- 424001 Ph- 02562- 280468, 09423916592 Email:kushal_book18@rediffmail.com Lokpriya Opp. Devpur Police Station Agra Road Devpur Dhule - 424002 Ph- 02562-225224, 09423249697 Manish Pustak Bhandar Subhash Road Lavekar Hospital Complex Vazirabad Nanded - 431601 Ph- 9890184095 Mehta Book Sellers 322 Bhausinghji Road Kohlapur- 416012 Ph- 0231-2542304, 09823015319 Email- mehtabooks@eth.net Nagpur Popular Book Shop Opp. Patwardhan High School Sitabuldi Nagpur-440012 Ph-0712-2524278 National Book Centre 18 Vitthal Charni Complex Opp- Big Bazar, College Road Nashik-422005 Ph - 0253-2314821, 09823358918 Email nationalbookcentre1234@rediffmail.com Navyug Book Stall Rajkamal Chowk Amravati-444601 Ph-0721-2672664 New Popular Book Shop IIT Campus, Powai Mumbai-400076 Ph-022-25778215, 25720055 25725396, 25723866

MAHARASHTRA
UBS Publishers Distributors Pvt Ltd 2nd Floor, Apeejay Chambers 5 Wallance Street, Fort Mumbai-400001 Ph-022-66376922, 66376923 66102069 E-mail: ubspdmum@mum.ubspd.com UBS Publishers Distributors Pvt Ltd 680, Budhwar Peth 2nd Floor, Appa Balwant Chowk Pune-411002, Ph-020-24461653 E-mail: ubspdpune@pun.ubspd.com UBS Publishers Distributors Pvt Ltd 2nd Floor, Shri Renuka Plaza Tilak Road, Mahal Nagpur-440002 Ph-0712-2736010/11, 6457909 E-mail: ubspdnag@nag.ubspd.com Anmol Pustakalaya Saubhagya Chambers Bytco Point, Nashik Road Nashik-422101 Ph- 0253-2461606, 2461003 09822306289 Email- swapnilrathi@yahoo.com Bhakti Vedanta Ruby Chambers, Second Floor Building No. 84, R No. 23 Bora Bazar Street, Opp. Narayanwadi, Mumbai-400001 E-mail: bvbd@rediffmail.com Bharateeya Pustakalaya Near S T Stand, Latur-413512 Ph-02382-248384 Bombay Book Bureau A-45, Vashi Plaza Sector 17, Vashi Navi Mumbai-400703 Ph-0215-27894488, 65912178 E-mail: bombookbureau@hotmail.com Book Service Syndicate 22, Bombay Samachar Rd 2nd Floor, Fort Opp. SBI Main Branch Above George Restaurant Mumbai-400023 Ph-022-22654344, 56335728 E-mail: bss_smp@vsnl.net

List of Distributors
90
Noble Book Agency 2100 Mujawar Lane, Behind Dargah Miraj, Sangali-416410 Ph- 0233-2221535, 09970541446 Email-noblebookmiraj@yahoo.com Prashant Book House 17, Stadium Shopping Centre Opp. SBI Jalgaon-425001 Ph-0257-2252374, 9421636460 Email-prachantbookhouse@gmail.com Pioneer books Pooja Arcade, Near petrol pump 5, Abhyankar Nagar Nagpur - 440010 Ph- 0712 - 6614663 Email - pioneerbooks@yahoo.in. Pritam Book Agencies 5, Vardhaman Chembers Near Gujral Petrol Pump University Rd Jalgaon-425001 Ph- 0257-2255445, 09850222351 Email- pritamjalgaon@rediffmail.com Popular Book Center Near Vasant Talkies Zunzunwala Dharamshala Near Tirupati Balaji Temple Amravati-444601 Ph-9422918577 Parle Book Centre Seva Sadan, 22, DJ Rd Near Mcdonalds, Vile Parle (West) Mumbai-400056 Ph-022-26140981 E-mail: pbc56@rediffmail.com Parle Book Depot 105, Nehru Rd Vile Parle (East) Mumbai-400057 Ph-022-26145984 E-mail: pbd.east@rediffmail.com Quality Book Distributors 14, First Floor Near Tarun Bharat Golani Market Jalgaon- 425001 Ph- 09822787720 Email- qualitybook_14@yahoo.com Radiant Book Service Siddhivinayak Keshar Office No. 322, 431 Somwar Peth, Narpatgiri Chowk Pune-411011 Ph-9850089272 E-mail: radiantbs@vsnl.net Ratnakar Book Sellers High School Road Laxmi Market, Miraj Sangali-416410 Ph-0233-2222564,09423869691 Email- ratnakarmiraj@rediffmail.com Shree Ganesh Book Service 591 Sainath R. Sangh SMD Rd Opp. PO Antop Hill Wadala (E) Mumbai-400037 Ph-022-24110139, 9892657365 Shri Samarth Book Depot Aurangpura Near Police Station Aurangabad-431001 Ph-06186-2342134, 2335535 E-mail: samarth1_aur@sancharnet.in Shri Samarth Book Depot Aurangpura Near Police Station Aurangabad- 431001 Ph- 0240- 2342134, 2335535, 09822034577 Email- samarth.borde61@gmail.com Student Agencies India Pvt Ltd 102, Konark Ashram Behind Everest Building 156, Tardeo Rd Mumbai-400034 Ph-022-24903334, 23513335 23513336/7/2 E-mail: students@vsnl.com Suyog Enterprises Shop No. 6 Dhruvadarshan Near Polytechnic Akurdi Pune-411044 Ph-9822313315 Swami Book House Dreamland Building B Wing Block No. 45 Link Rd Opp. Vailankani School Boriwali West Mumbai-400091 Ph-9920144545 Technical Book Service 844, Dastur Meher Rd Next To Dorabjee Hotalmp Pune-411011 Ph-020-26130281/26138319 The Forward Books B 20/9 Lower Indira Nagar Pune-411037 Ph-020-24281581 E-mail:theforwardbooks@yahoo.com Union Book Stall Ranade Rd Opp. Post Office Dadar (West) Mumbai-400028 Unnati Book Centre 27, Budhwar Peth Near Amber Complex Appa Balwant Chowk Pune-411002 Ph-020-24480940 Vaibhav Book Center 688, Narayan Peth Appa Balwant Chowk Pune-411030 Ph-020-24456915 E-mail: vaibhavbookcenter@gmail.com Varma Book Distributors 649, Narayan Peth Appa Balwant Chowk Pune-411030 Ph-020-24450595, 24456525 E-mail: varma@vsnl.com Venus Book Center 2, Mangalam Arcade Opp. Raja Ram Library Ramnagar Rd Dharampeth Extn. Gokulpeth Nagpur-440010 Ph- 0712- 2536314 Email- venusbookcenter@yahoo.com Vidyarthi Sales Agency Shop No. 5 Hendre Mansion 157/159 JS Seth Road Khotachiwadi Girgaon Mumbai-400004 Ph-022-23851416, 23867279, 23829330 E-mail: vidhyarthi@rolta.net, vidyarthi@intnl.net.in Vakratund Book House Nehru Nagar SRA CHS Room No. 705 UM Thever Nagar Kalyanwadi Sion Mahim Link Rd Dharavi T. Junction Mumbai-400017 Ph-9819398486 E-mail: vbhkokane@yahoo.com Venketshwar Stationars & Book Depot Opp. Punjab National Bank Main Rd Chandrapur - 442402 Ph: 0717 - 2276368, 9422135263 Email: venkateshbook@gmail.com. Western Book Depot Residency Rd Sadar Nagpur-440001 Ph-9823162383 E-mail: westernbookdepot@hotmail.com

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