JENNA PETRY

42540 Magellan Sq, Ashburn, VA 20148 Home: 7035426455 Cell: 5712189272 jennapetry5@gmail.com

SUMMARY
Highly Determined, Results-Driven Integrated Marketing Campaign Manager Skilled In a Wide Variety of Marketing Programs and Activities Effectiveatsettingstrategyandexecutingmarketingplanswhilemaximizingpublicityandawareness. Accomplishedinidentifyingtargetaudiences,developingmessagingandcontentcreation. Proficientatbalancingcreativitywithanalyticstomeasureandoptimizemarketinginitiatives.

HIGHLIGHTS
Brand development Stakeholder relations Messaging Program management Integrated campaigns Competitive analysis Channel strategy Content creation

EXPERIENCE
SUPERNOVA MARKETING Ashburn, CA 02/2012 to Current Independent Marketing Consultant Acting Social Media Manager for IT service provider: Created and executed Facebook campaign featuring CEO on multi-week road trip showcasing technology and service offerings while incorporating video demonstrations from remote locations; cross pollinated to company blog, LinkedIn and Twitter Analyzed competitors to evaluate market position and the effectiveness of their marketing strategies Acting Marketing Manager for $60M government contractor with diverse areas of focus including BioScience and Mail Security Services: Collaborated in the development of high-impact strategies to target new business opportunities and new markets Led effort to re-launch corporate social media into the marketing mix, established new channels to facilitate interactions with internal and external stakeholders Assisted in the strategy development and branding evolution of BioScience division, including competitive assessment, messaging, logo creation, web, multimedia and collateral updates, focused on positioning client in the market place Co-developed industry tradeshow messaging, promotion, PR and lead generation activities; managed production and execution of direct mail, email blast, landing page, collateral, booth graphics, multimedia presentation, give-aways, social media, lead tracking and sweepstakes Effectively managed the production of highly successful bi-monthly customer-focused eNewsletter for the Mail Security division; responsible for aggregating appropriate and timely industry news stories, copy writing (editorial, advertisements) and metrics tracking Facilitated the production of popular quarterly internal print newsletter, including copy writing and editing, maintaining integrity of layout, design and corporate brand Cultivated content marketing initiatives: PR, website, blog, social media, print and online media Successfully executed targeted media pitch plans, procuring interviews and regularly securing article placement with key industry organizations and media (print and online) Assisted with developing 2013 marketing plan encompassing Corporate, BioScience and Technology divisions; regularly monitored and reported metrics to iterate and refine as needed Established editorial calendars, event calendar, production schedules and communicated project status to stakeholders Streamlined content management and campaign execution processes by developing guidelines and templates Supported the creation and launch of new online customer training program by conducting content review, graphics placement, and testing the user experience

TANDBERG, INC. (PURCHASED BY CISCO) Reston, CA 06/2002 to 05/2005 Marketing Communications Manager Authored proposal for newly created marketing role and won the position Participated in creative and client strategy development with internal corporate team, global peers, Ketchum PR agency, and various local agencies Created effective customer case studies with global reach covering the education, healthcare, manufacturing, financial and public sectors Supported copy writing, editing, and proofing for sales presentations, campaign pieces, vertical materials and messaging Developed and produced sales support materials and product collateral in conjunction with Product and Vertical marketing group Provided conceptual and technical advice to outside vendors Oversaw PR requirements such as press references, quotes, video news release production and promotional video production Ensured compliance with corporate identity standards Field Marketing Manager (2002 - 2003) Developed region-specific lead-generation campaigns including direct mail, email blast and events (trade shows, open houses and seminars) Engaged partners to develop joint marketing initiatives Created and managed regional marketing budget Demonstration Specialist (2002) Represented TANDBERG as an industry leader, encompassing all aspects of corporate history, financial stability, and technological advancement Conducted product demonstrations, partner and end-user training, scheduling and reporting, and trade show support

EDUCATION
BACHELOR OF SCIENCE: BUSINESS AND MARKETING University of Phoenix 2011