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Part I. THE METHODOLOGY OF PHILOSOPHY
OF EDUCATION: MODERN TENDENCIES OF DEVELOPMENT

13 + 37.0 + 316.7



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E-mail: uchotdel@list.ru


THE DESIGN AND DEVELOPMENT OF THE EVALUATION SYSTEM:
A METHODOLOGICAL ASPECT

L. A. Barakhtenova, O. A. Efremova (Novosibirsk),


A. A. Kirinyuk (Moscow)
In the article there is demonstrated the variety of the existing systems for the
training quality assessment. Expediency of methodological approaches to the
design and development of modern evaluation systems is substantiated. The
concepts of evaluation, pedagogical paradigm of the evaluation system,
quality control monitoring are formulated; targets, objects, and tools of the
evaluation system are characterized as well.
Key words: education quality; assessment; evaluation system; evaluation
targets, objects and tools.

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4. Kaufmann H. Evaluation ist prinzipiell wichtig fr Evaluationsprozesse, aber... In //
Journal fr Schulentwicklung. Heft 3/1997. S. 3849.
5. MacDonald B. Evaluation and the Control of Education // Schools Council: Evaluation
in Curriculum Development: The State of the Art. Mimeo, .O., 1974.
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13 + 37.0 + 316.7



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E-mail: roma1_naum@mail.ru

11

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METHODOLOGICAL ALGORITHMS OF EVALUATION


OF THE STATE REFORMS

R. Yu. Naumov (Novosibirsk)


A philosophical reflection of the problem of state reforms on the example of
the reforms in the educational sphere is realized in the article. There is posed a
problem of the necessity of working out a methodological algorithm of the social
changes evaluation as a scientific-philosophical analysis of the possibility and
perspective of social development and progressive movement of Russia in the
structure of the world community.
Keys words: reform, state reform, educational reform, algorithm,
methodological algorithm, methodological algorithm of evaluation, phenomenon
and essence.

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13 + 37.0 + 316.7

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22

I. :

THE FUNCTIONING OF THE EDUCATION CHANNEL


IN THE CULTURE OF THE INFORMATION SOCIETY

T. A. Artashkina (Vladivostok)
The functioning of the education channel in the culture of the information
society is based on three social kumatoids (wave-like objects): education, mass
culture and science. This interaction is performed on the basis of exchange
between the following elements: the person (the learner, if we are talking about
the kumatoid of education), information, the carrier of information, the
transmitter (transformer) of information. The social relays connecting these
elements act in the situations of choice containing the conditions of uncertainty.
Therefore, the activity to estimate the level of trustworthiness of information has
invariant character. Thus, under modern conditions the principle of
fundamentalization of education becomes particularly important.
Key words: culture, education channel, social kumatoid, mass culture,
scientific rationality, information, common conscience, elite conscience, exchange
of elements, principle of fundamentalization of education.


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13 + 37.0 + 316.7



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E -mail: IAGreshilova@yandex.ru

30

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PHILOSOPHICAL ORIENTATION IN THE EDUCATIONAL PROCESS

I. A. Greshilova (Chita)
The article discusses the phenomenon of education as one of the complex
institutions of socialization through which society ensures its own development.
The attention is focused on the role of philosophy in the process of life-orientation
of the person through the educational process. The author presents an
interpretation of the philosophical-educational thinking from various historical
eras, on the basis of which there is determined the role and place of education in
contemporary society.
Key words: phenomenon of education, life-orientation, philosophy, culture,
education.

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10. Tomlinson J. Policy and Governance // Tomorrows Schools Towards Integrity /
Ed. by Chris Watkins Caroline Lodge and Ron Best. L.; N. Y. : RoutledgeFalmer,
2000. 182 .

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CONSERVATISM AND TRADITIONALISM AS ESSENTIAL FEATURES


OF THE EDUCATIONAL SYSTEM

. V. Grigorov (Barnaul)
The article is devoted to the consideration of the educational system as a
stabilizer in the society development. This system needs to be conservative and
traditional to fulfill its function in the society. In order for the society to be
stable, its elite should be conservative. In order for the state system to be close to
peoples mind, the elite should be traditional. Conservatism as a phenomenon of
historical development and conservatism as a political ideology diverge more
and more. The phenomenon of conservatism (ossification) as a psychological
attitude to any existing thing and status quo stands apart from the notions
considered above.
Key words: conservatism, traditionalism, tradition, elite, educational
system.


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39

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. . ()
:
,
. , , . .
: , , , , , , .
PHILOSOPHY OF CONTEMPLATION FOR HUMANIZATION
OF EDUCATION

E. A. Tebenkova (Kurgan)
In the article, contemplation as a philosophical category is considered: the
place of contemplation in the structure of life and knowledge is shown, the levels
of contemplation are determined. The humanistic potential is defined through
the importance of contemplation for finding integrity of the person and
vercoming alienation. A conclusion is made about the necessity of inclusion of
contemplation as a method of cognition in the process of education.
Key words: humanization of education, activity of the soul, knowledge,
contemplation, deep dialogue, active movement, productive love.


, ,
,
, ,
( ) , . , ,
.
620017, . , . , . 26.
-mail: eashu@ mail.ru

47

, , : (homo)
(humanus), ,
, , ,
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; -,
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1. . . ., 1997. 304 .
2. . [ ]. URL: http://tainimirozdania.ucoz.ru/
pub/
3. . . , // : . . : , 1997. . 100115.
4. . . . ., 1997. 276 .
5. : / . . . . . , . . . . :
, 2007. 960 .
6. : . . : - ; , 2002.
1040 .
7. . . . [ ]. URL: http://anthropology.ru/ru/texts/sagatovsk/acosm_11.html
8. . . : , 2003. 1280 .

37.0 + 13



. . ()
;
, , ; 54

I. :

, ; .
: , , , , .

THE EDUCATIONAL ASPECT OF THE DEVELOPMENT


OF A NOOSPHERAL CIVILIZATION

S. V. Pankovsky (Novosibirsk)
In the paper there is studied the problem of reforming the modern education
system from the point of view of formation of a noospheral civilization. There
are considered the purposes, principles and the contents of the noospheral
education. The content of the concepts of noospheral education and noospheral
culture are described. Various kinds of noospheral culture are analyzed.
Key words: noospheral education, noospheral culture, responsibility,
regulation, government.

.
.
, . ,
, ,
. ,
. .
, :
.
. ,
. -,
, , . -,
.
630008, . , . , . 86.
-mail: fanilvaliev@mail.ru

55

. .

, ,
.
, -, , ,
, ,
, [1, . 123].


.
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. -,
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56

I. :

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57

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58

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61



1. . . . ,
1999. 134 .
2. . ., . .
// : . .-.
. (35 2001 .). : - . . -, 2001. . 1.
. 151154.
3. . . // : . .-. . (35 2001 .). : - . . -, 2001. . 1. . 2730.
4. . . . . : + , 2005. 93 .
5. . ., . ., . . . . . : , 2005. 280 .
6. . . // : V . .
. . , 2009. . 3. . 408409.
7. . . . . . : ,
2000. 224 .
8. . ., . . : // :
. . , 2000. . 3035.

37.1 + 37.014.25

:
?
. . , . . ()


XIX XX . , . , , . ,
,
, ,
, .
630090, . , . , . 8, . 420.
-mail: nnalivaiko@mail.ru
- .
630090, . , . , . 11.
E-mail: v.v.p@ngs.ru

62

I. :

,
.
: , , , , , .

INNOVATIONAL EDUCATION IN RUSSIA:


IS IT IMPLEMENTATION OR STUDYING THE FOREIGN
EXPERIENCE?

N. V. Nalivaiko, V. V. Petrov (Novosibirsk)


The analysis of the foreign tradition of the educations system formation and
of foreign educational theories in the end of the XIXth in the beginning of the
XXth centuries is held in the research. It is shown that educational rules are
adequate to societys rules. Evolution of educational conceptions on a way towards
globalization processes is considered; the content and the necessity of
modernizations processes that lead towards innovational education development
are revealed. The conclusion is made that the future direction of the educations
development can be defined if the historical experience of other countries is
collected and analyzed attentively, not only precise selection of the most effective
schemes of educations development is necessary, but we also need thoughtful
adaptation of the chosen models to Russian socio-cultural conditions.
Key words: educational concepts, innovative formation, humanistic
traditions, sociocultural conditions, the person, modernization.


- . , ; -, , , ,

, , . , ,
[1].
. - .
, . ? , , , ,
63

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65

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69



1. . . (- I .). : . - ., 1997. 84 .
2. . . . . .: -, 1995.
3. --. / . . ., 1997. 217 .
4. . . // . - 2010. - 2 (31). . 130137.
5. . ., . . (
). : - ,
2004. 264 c.
6. : / . . . . 2- . .:
, 2000. 400 .
7. . ., . ., . . . : -
, 2010. 356 .
8. . . : . .: . -
, 2000. 400 .

70

II.

II


Part II. HUMANITARIAN CULTURE AND THE ISSUES
OF THE PHILOSOPHY OF THE PERSONALITY UPBRINGING
37.0 + 008 + 13



. . ()
. , . :
. , .
.
: , , , ,
, , , , , .

THE STRUCTURAL CONTENT OF THE PERSONS HUMANITARIAN


CULTURE

E. B. Baboshina (Kurgan)
The article is devoted to the analysis of the concept of humanitarian culture
of the person. The author considers the main approaches to the determining the
essence of the humanitarian culture of the person, compares it with the concept
of culture. The main conclusion is that the humanitarian culture of the person
is the value basis of the entire culture. From this standpoint, the author analyses
the structure of the humanitarian culture, the problems of the human existence.
The author believes that the main goal of education is the formation of
humanitarian culture of the person.
,
.
640625, . , . , . 25.
-mail: KGU_PF@ mail.ru

71

Key words: culture, humanitarian, person, value, attention, humanism,


meaning, existence, self-realization, education.

,
.
- . : 1) ; 2)
; 3) (, -,
). , .

, ,
- , .
. . , : ?,
:
,
, ,
( ) <> [1, . 287].
, ,
, , , , , , . [2],

, . - ,
[3]. ,
[4].
, .
. . [5; 6] , ,
. . . . ,
, .
. . [6, . 239244],
, , .
, , ,
. . . ,
, - 72

II.

, , , [7].
. . , , ,
[8].


? .
.
, , , - ,
, . - , [9, . 8]. ,
, . . , - .
. . ,
. , , . : , [6, . 8, 11].
,
, .
, . () , .
, .
.
, ( ) .
, , () ()
. , , . . , . ,

, , . ( ), , , .
73


. .
, .
. . [3, c. 259],
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, (, , )
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,
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- .
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,
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.
.
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. . [10, . 8]. . . , , -
, [4].

. [11], . ,
.
, .
XVIII ., . .
, .
74

II.

. , ,
, .
,
, - . .
. ,
, ,
[11, . 38].
. : , [11, . 313].
, ,
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.
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[12, . 67, 70].

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, : ? [11, . 363]. , , .
. .
(, , ); ,
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. . , , ,
, , , [14, . 34].

75

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[15, . 72]. , , .
.
, 76

II.

.
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. .
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. 77

. ( ), , , , .

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,
.

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, , , : 1) ( -); 2)
; 3) , , , , ;
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(, , , ).

1. . . .
I . . : - . -, 1990. 413 .
2. . . ? : - . -, 1992. 148 .

78

II.
3. . . : , , . . : , 2002. 456 .
4. . . : . . : , 1997. 30 .
5. . . . : -
, 2006. . XVIII. . 1015. (. ., . ).
6. . . // . 2008. 1 (22). . 213219.
7. . . // :
- : .-.
. (4 2002). : . . .-. . . ;
. ., 2002. . 3136.
8. . . //
. 2008. 3. . 6773.
9. . . - : . . - . ., 2000. 60 .
10. . . , (
) : , 1999. 77 .
11. . / . . ; . ., . .
. . , . . , . . . . : , 1973. 406 .
12. . . : . . . . : . , 1999. 154 .
13.
: . . .-. . (1416 2001).
: - , 2001. . 1.
14. . . : , : . - . ., 1999. 505 .
15. - . . . . : , 1991. 304 .
16. . . , / . .
: ; . : , 2000. 784 .

37.0 + 316.7 + 13

. . ()
, .
, .
.
630099, . , . , 52.
-mail: kilinoi@gmail.com

79


( ), , .
: , , .

FORMATION OF THE SUBJECT STRUCTURE OF HUMANITARIAN


EDUCATION IN EUROPEAN CULTURE

T. S. Kilina (Novosibirsk)
The article presents an analysis of the formation of humanitarian education
in European education during the Renaissance period. The social and cultural
aspects are examined that prompted the changes in the intellectual life and
were the reasons for the foundation of humanitarian education. The author
considers this process in some areas of the university tradition (the departments
of liberal arts) as well as in the activity of humanist societies, which changed the
goals and the meaning of the European educational system.
Key words: humanitarian education, European university, Renaissance,
humanism.

, ,
- , . , , ,
. , ,

.
. - . , , .
(Geisteswissenschaften) ,
1890- . [1, . 11].
humanities,
[2, . 305].
humanities
,
(Social Sciences),
, , . ( 80

II.

) (
, , - ).
,
. , ,
, , .
, , .
, ,
- , XIVXV . [3]. , ;
;
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, ,
. . .
,
,
, , , , [4]. , , , . ,
,
. .
,
,
. : , ( , , , ).
paideia,
. [5].
81

Paideia . , , .
- , , , , ( ,
, ).
.
, ,
, , , , .
, , (studia humanitatis),
, , (studia
litterarum), , , ,
[5, . 235]. , studia humanitatis
, , .

, , , . , , , . , :
Ad fontes .

, . XVI XVII . , ,
. :
;
. .
, : (
, ) ( ) . , ,
,
.
- : ; . , , ; 82

II.

. (14451535)
[6, . 37];
. . ,
,
[6, . 36].
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(, :
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. -

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.
83

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: , , , , , ,
[9].

.
. , . , . , . , . . , , , .
. () , , . , (
) .
: , ,
, , . , , , , ,
.

. -.
. . , . ,
,
, ,
[10, . 47].
,
84

II.

. . , 1530 .
, ( ), [11].
,
, .
, , , , ;
, , , . ,
.

, .
. , , , , . , , studia humanitatis. , .

1. . . ,
Humanities and Arts // .
2006. 81. . 717.
2. Ullman B. L. What are the Humanities? // The Journal of Higher Education.
Vol. 17, N 6. P. 303307.
3. . . : // . 2006. 1 (15). . 4350.
4. Kristeller P. O. Medieval aspects of Renaissance learning. Durham, 1974. 175 .
5. . : . . : - -
. . , 2001. . 1. 608 .
6. . / // .
Alma mater. 2007. 11. . 2330.
7. . : // . Alma mater. 2000. 10. . 3137.
8. University in Early Modern Europe (15001800) / Ed. by H. De Ridder Symoens // A
History of the University in Europe. Cambridge University Press, 1996. Vol. II. 140 .
9. Grath Mc., Alister E. Iustitia Dei: A History of the Christian Doctrine of Justification.
Cambridge Uni. Press. 2005. 534 p.
10. Graves F. P. A history of education during the middle ages and the transition to
modern times. [ ]. URL: http: // www.questia.com
11. . :
// Alma mater. 2001. 1. . 4349.

85


159.923 + 316.7 + 37.0

-


. . ()
- ,
;
; , - , , - .
: - , - , - , , , - .

THE PHILOSOPHICAL FOUNDATIONS OF THE LIFE ACTIVITY


RESEARCH IN THE SOCIAL UPBRINGING CONTEXT

B. V. Kupriyanov (Kostroma)
The philosophical bases of the life activity research in the context of social
upbringing are studied in the article. To understand the nature and mechanisms
of social upbringing, it seems the most important to consider the scope of usage
of the life activity term within the concept of social upbringing (A. V. Mudrik).
Examination of the current practice of usage of the life activity term leads to
three main options: individual life activity, life activity of social groups, the
collective life activity of the educational organization. From this, there appears
a possibility to draw the following scheme: the essence of social upbringing is the
reproduction of individual life activity and the life activity of social groups, and
the mechanism of social education is the multi-factor influence of collective life
activity of the educational organization.
Key words: life activity, social upbringing, educational organization.

,
, . ,

.
, .
394064, . , . , . 54 .
E-mail: volynkina_n@mail.ru

86

II.



.

( ,
) , ( ,
, , , ).
, ,
, , . , ,
,
[1, . 283].
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, [. : 2, . 167].
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).

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, . 88

II.

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.
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, [4, . 212].
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. . 50
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90

II.

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, [5, . 39]. :
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, , , -. 91

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[6, . 182]. ()
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,
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,
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-
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:
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II.

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7) ;
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10) ;
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, :
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1. . . :
. . : , 2001. 128 .
2. . ., . .
// ii i I i:
i . i : i, 2000. . 167173.
3. . . -
: . . ... .
. . : . -, 2004. 24 .
4. . ., . . : . : , 1994. 479 .
5. Durcan J., Gates D. Career Paths for the 21st Century. L. : Century Business Books,
2007. 273 .
6. . . : IV . . -. .; / : , 2007. . 2. 358 .

93


13 + 316.7 + 159.923


(- )
. . ()
, . ,
- . - , .
, .
: , , , , , , , .

THE CONCEPTION OF PERSON IN THE THINKING OF RUSSIAN


LIBERALS (A SOCIO-PHILOSOPHICAL ANALYSIS)

T. I. Zaytseva (Novosibirsk)
The goal of the article is to substantiate the idea that Russian liberalism is
an original, self-sustained phenomenon which differs in its essence from the
Western analogies. The author asserts that a genuine liberalism may be only
conservative. The article emphasizes the importance of studying Russian
liberalism being an organic part of Russian cultural and religions life in the
conditions of globalization. The work analyses some theoretical experience of
Russian liberalism, actualizing one of the key theme in modern philosophy of
education: the problem of formation of the person. In the authors opinion, the
dissimilarities between the Russian and the Western liberals are manifested in
the divergence in the interpretation of the person.
Key words: globalization, liberalism, conservative liberalism, Westernizers,
Slavophiles, person, liberty of person, sobornost.

. , ,
,
[1, . 115], , , , .
630092, . , . , . 20.
E-mail: tatyanazaiceva@mail.ru

94

II.

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1. . ., . . // . 2007.
1 (18). . 112118.
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182.
3. . . // . . : ,
1998. . 462472.
4. . // 50/50. . . : , 1989. . 274279.
5. . . . . : , 1984. 383 .
6. . . . . : , 1995. 479 .
7. . . . . : , 1988. 461 .

159.9 + 13 + 378




. . ()

. . . ,
, . , ( 1820 ) ,
. , , ,
, ,
.
.
: , , , .



.
630092, . , - . , . 20.
-mail: pip@fgo.nstu.ru

99


AN ANALYSIS OF THE SPECIFICITIES OF INTERPERSONAL
RELATIONSHIPS AS A REFLECTION OF THE STUDENTS LIFE
VALUES

L. A. Aksenova (Novosibirsk)
The paper presents the study of interdependence of the life values of the person
and the specificities of behavior in interpersonal relationships. According to
B. Ananyevs ideas about the integrity of the ontogeny and the unity and
interdependence of all periods of human development, interpersonal
communication is one of the key factors of every persons development throughout
his/her life. We found out that for the students aged 18-20 the values of
maintaining individuality, responsibility and tolerance are interrelated. Some
specificities of their behavior among relatives and peers are revealed. Awareness
of ones own value and uniqueness, self-esteem contribute to the acceptance of
another person, to the openness to his/her experience and views, as well as to
assuming the responsibility in co-operation with others.
Key words: life values, tolerance, individuality, communication.

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(rs = 0,30; d<0,05) (rs = 0,26; d<0,05).
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1. . . // .
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9. . ., . . // . 2003. 4. C. 23 29.

316.6 + 37.0 + 13 + 159.9

. . ()


;
; .
: , , , .
,
.
630092, . , - , 20.
E-mail: Kuklina_NB@mail.ru

104

II.

SPIRITUALITY AS A FACTOR OF SOCIAL ADAPTATION


OF THE PERSON AND AN ORIENTING POINT OF MODERN
EDUCATION

N. B. Kuklina (Novosibirsk)
The purpose of the article is to consider an adaptation model of social thinking
as a manifestation of spirituality and a social request of the society to the modern
school. The main theme of the article is spirituality as a factor of vitality of the
person and society and an orienting point of the modern education. The social
traits of the adapting person as a manifestation of spirituality are considered.
Key words: education, formation, social thinking, spirituality as a social
trait and a factor of social adaptation.



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13. . . . . : , 1978.
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14. . . . . : , 1967. 383 .

111


13 + 372.3/.4 + 316.6



. . , . . (--)
, ,
, , , , . , ,
, , , ,
, , , , , .
(. ), (. ), (. ,
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. .), (. , . , . ).
: , , , .

THE PHILOSOPHICAL FOUNDATION OF CIVIC AND PATRIOTIC


EDUCATION OF YOUNGER SCHOOLCHILDREN

E. V. Gorelova, N. E. Sedova (Komsomolsk-on-Amur)


The article considers the philosophical basis of the following components:
personality-related, motivational, activity-related, processing, cognitive, and selfdevelopment components. The pattern components are revealed through
philosophical perception of the following concepts: human being, personality,
personal freedom, morality, responsibility, conscience, communication,
experience, self-development, cognition, motivation. As the basic philosophical
ideas for our reasoning about the pattern components, we considered the ideas
of the German classic philosophy (E. Kant), anthropology (L. Feuerbach), life
philosophy (F. Nietzsche, S. Kierkegaard), existentialism (J.P. Sartre, K. Jaspers,
M. Heidegger, M. Buber et al.), and personalism (N. Berdyaev, L. Shestov,
N. Losskiy).
Key words: civic education, patriotic education, younger schoolboy, younger
schoolgirl, pattern components.

-
.
681000, . --, . , . 17/2, 1, . 302.
-mail: gele0na@yandex.ru
,
- .
681000, . --, . , . 17/2, 1, . 302.
-mail: gele0na@yandex.ru

112

II.

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114

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2. . : // . 2005. 1. . 4375.
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2 (16). . 251255.
4. . . . : , 1995. 464
5. . . . . : , 1972. 238 .
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) // . , 2000. . 3. . 6: .
7. . : 2 . / . . . . -
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117


9. . . : 2 . - : - . . -, 2003. . 1. 254 .
10. . . : 2 . - : - . . -, 2003. . 2. 275 .

159. 922 + 37.0 + 316.6




. . ()
.
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: , ,
, , , .

SPECIAL FEATURES OF THE EMPATHY DEVELOPMENT


FOR TEENAGERS AND YOUNG PEOPLE IN THE CONTEXT
OF UPBRINGING AND SOCIAL INTERACTION

Ya. A. Mazurenko (Novosibirsk)


The formation of the morally developed person is based upon the empathic
abilities of the person. The research of the special features of the empathy
development for teenagers and young persons allows to distinguish the moments
which are the key ones in the development of the person building harmonious
relations with the world around. As the characteristics which help to estimate
the role of upbringing and social interaction, there are considered the actual
abilities (a concept introduced by N. Pezeshkian).
The actual abilities, interconnected with such deeply psychological categories
as the feeling of self-value, provide us with the additional differential-diagnostic
hints and open new possibilities of upbringing, self-help and self-control.
.
630092, . , . , . 20.
-mail: yana_maz@bk.ru

118

II.

Key words: empathy, positive psychotherapy, the dominant mechanism,


actual abilities, emotional resonance, features of development.

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123


13 + 37.0 + 316.7



. . ()
,
- ; , , ,
.
,
, , , . -
; , ,
.
: , , , , , , .

THE SEARCH FOR AND REFLECTION UPON THE


METHODOLOGICAL FOUNDATIONS OF EDUCATIONAL ACTIVITY

T. A. Potsukova (Novosibirsk)
In the article there is analyzed the following issue: in the modern conditions
of the society and education development the process of understanding of
upbringing as a philosophical and a socio-philosophical phenomenon is
important. What values, ideals, purposes will be realized by modern teacher in
the professional work depends on this. Such understanding appears from within,
in the course of such analytical and reflective actions as search, comprehension,
development of the concepts about the sphere of ones actions and the relations
to it. In the article there is considered in detail the philosophical-anthropological
and existential approaches to education; interrelation and continuity of the ideas
taken as a principle of the upbringing activity by virtue of mastering the experience
of foreign and domestic pedagogy.
Key words: methodology, philosophical anthropology, pedagogical
anthropology, existential approach, self-development, social training, universal
human values.

,
.
630126, . , . , . 28.
E-mail: Angel-elizaveta@vfil.ru

124

II.

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1. . // . 1992. 4/ 5. 192 .
2. . . : 2 . . : -
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3. . . : - .
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4. . . . . : , 1993. 112 .
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129


122/129 + 37.0 + 13



. . , . . ()
. , , .
: , , , , ,
, .

THE ANCIENT EGYPTIAN PREHISTORY


OF THE AXIOLOGY OF EDUCATION

A. . Demidchik, A. V. Dinelt (Novosibirsk)


The oldest surviving texts on the issues of axiology of education are from
Ancient Egypt. The article studies the concepts of the values and purposes of the
education reflected in the Egyptian treatises The Teaching of Khety, Duaufs
Son and Glorification of Scribes.
Key words: axiology of education, purposes of education, permanent
education, ancient Egyptian literature, The Teaching of Khety, Duaufs Son,
Glorification of Scribes.

XX .
. ,
. - ,
, . .
, , ,
,
, ,
.
,
, .
630126, . , . , . 28, . 319 .
E-mail: a-demidchik@yandex.ru
,
.
630126, , . , . 28, . 319 .
E-mail: annadi@yandex.ru

130

II.

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(Carm. III, 30) Non usitata nec tenui ferar(Carm. II, 20).
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.

1. Jger S. Altgyptische Berufstipologien. G
ottingen: Seminarf
ur gyptologieund
Coptologie. 2004. 324 S.
2. / . . . , . . .
.: - . . 1963. 544 .
3. . . // . .: ,
1984. . 2634.
4. . . . .: , 1962.
175 .
5. Gardiner A. H. Hieraticpapyriin the British Museum: Third series: Chester Beatty
gift. L. : The British Museum, 1935. Vol. 12.
6. Hui A. Texts, Monuments and the Desire for Immortality // Moment to Monument:
The Making and Unmaking of Cultural Significance. Bielefeld: Transcript Verlag,
2009. P. 1934.
7. Zaba Z. Les Maximes de Ptahhotep. Prague: Editions de lAcademie Tchecoslovaque
des Sciences // Nakladatelstvi Ceskoslovenske Akademie Ved. 1956. 176 p.
8. . . . .: , 1990. 412 .

134

III.

III

Part III. PHILOSOPHY OF EDUCATION IN THE EAST


TRADITION

378 + 316.7

. . (),
. . ( ,)


,
.
.

.
: ,
, ,
, .

, , .
644099, . , . , . 4.
Email: natali.pa73@mail.ru
.
100014, , . , . , . 37/1.
E-mail: natali.pa73@mail.ru

135


SYSTEM OF INTERACTIONS PEDAGOGICAL SUPPORT IN THE
DISTANT HIGHER PROFESSIONAL EDUCATION IN KAZAKHSTAN,
DEVELOPING COMPETITIVENESS OF YOUNG EXPERTS

F. A. Mavrin (Omsk),
N. L. Shevchenko (Pavlodar, Republic of Kazakhstan)
The article introduces an interpretation of the pedagogical support as an
expedient activity of the subjects of educational process of the distant higher
professional education, whose goal is to solve the problem of the specialists
competitive ability. There is given a description of the general conditions which
foster the competence development of the higher education students. The article
examines the experience of work of the Modern Humanitarian Academy of
Kazakhstan from the point of view of implementation of pedagogical support,
directed to the development of competitiveness of young specialists in the Republic
of Kazakhstan.
Key words: pedagogical support, interaction of the subjects of pedagogical
process, specialists competitiveness, distant higher professional education,
students, professional competence.




.
[1].
, .

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// . 2005.
3 (14). . 9094.
2. . . . .-. . - . . . , 1999. 41 .
3. . ., . . . : , 2006. 251 .
4. . . // . . : , 2003. 3. . 7182.

142

III.
5. . . ( ) :
. . . . . ., 1999. 19 .
6. . . . . : -,
2008. 256 .
7. . . : , . : , 2004. 216 .

378 + 316.7



. . (, )
, . ,
- . , I . , , .
: , , ,
, , .

VIEWING THE BASES OF EDUCATION FROM THE POSITIONS


OF THE KAZAKH AND RUSSIAN PHILOSOPHY

M. S. Ashilova (Almaty, Republic of Kazakhstan)


In all times education acted as an obligatory aspect of spiritual development
of the society, and spirituality, as an essential basis of education. A modernization
of the society, carried out at the critical stages of history, could be successful if it
leaned on the organic unity of spiritually-educational factors of the society. Such
unity, integrity as a certain regularity has manifested itself on the boundary of
two centuries, in the beginning of the XXI century and the III millenium. In the
article, there are revealed these and other aspects connected with a complete,
universal vision of the bases of modern education.
Key words: society, spirituality, education, Abays philosophy, pantheism,
globalization.

.
630126, . , . , . 28.
Email: alibek557@rambler.ru

143

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1996. 20. . 38.
3. - // . ., 1996.
12. . 13.

148

III.
4. . . : //
. 2003. 6. . 3439.
5. . .
(- ): . - .. , 2006. 250 .
6. . . // . 2006. 2 (16). . 8688.
7. . . : . ,
2001. 690 .
8. . . // : . ., 1993. . 176.

149

IV

Part IV. THE PROBLEMS OF YOUTH IN THE PHILOSOPHY


OF EDUCATION

159.9 + 159.97 + 37.0

. . , . . ()
-
, . ,
; ; , .
: , , .

PREVENTION OF THE YOUTHS BEER AND DRUG ADDICTION


DURING THE EGO-IDENTITY FORMATION BY MEANS OF THE
SYSTEM OF EDUCATION

Yu. Yu. Kushnerova, N. V. Dmitrieva (Novosibirsk)


In the article, there are considered the interconnection between the ego-identity
formation in the teen and youth periods and the emergence of the beer and drug
addiction as a means of overcoming the growing-up crisis, and also the influence
,
.
630102, . , . , . 6.
-mail: yulia1146@yandex.ru
, , .
630126, . , . , . 28.
-mail: dnv2@mail.ru

150

IV.

of education on this process. The authors describe the influence of difficult social
and economic conditions on the formation of the addictive behavior strategies
with the aim of transforming the persons reality. The means of identity formation
are deeply investigated, special features of addictive behavior are described, and
the causes of its emergence are determined as well as some specificities and
stages of the preventive activities in relation to the addictive behavior.
Key words: addiction, identity, training.

-: ,
- ,
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[1, . 32]. : .
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. 151

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, . 1. :
152

IV.

, , . . 2. :
,
. . 3. : , , [8, . 58].
. . , . . . . ,
.
, :
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, , superego [9, . 345].
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154

IV.

: ,
.

1. . ., . ., . . . .
. : . : . , 2007. 472 .
2. Waterman A. S. Identity development from adolescence to adulthood: an extension
of theory and review of research // Development psychology. 1982. V. 18, N 3.
P. 341358.
3. . . : . . . . . , 2006. 24 .
4. . . . . : , 1989. 255 .
5. . . . // .
. . . 1991. 1. . 815.
6. . . (
) // . . 2008. 3. . 99109.
7. . . //
. . 2006. 1. . 118126.
8. . . . . : . .. - ; : - , 2003. 240 .
9. . ., . . . . : ; : , 2000. 460 .

13 + 159.9 + 37.0

. . ()
, , .

, . , , . ,
.
: , , , , , .
,
.
644050, . , . , . 11.
-mail: amina_rudi@mail.ru

155


COGNITIVE CONTRADICTIONS IN THE FORMATION
OF THE IMMUNITY TO CONFLICT

A. Sh. Rudi (Omsk)


The article considers one of the most important tasks of education in the
society, which is to foster the culture of immunity to conflict, as well as to form
the personality, able to establish harmonious interaction with various social
actors. As a possible realization of this problem, there is considered the situation
of a cognitive conflict, which has a great potential in the development of
independent critical thinking of the person and his/her moral orientation. It is
suggested that awareness of the grounds of conflict is a factor allowing viewing
any conflict as a cognitive one. Thus, resolving the cognitive conflict can act as
a unified methodology for the conflict resolution in general.
Key words: education, culture, conflict, immunity to conflict, personality,
cognitive conflict.

,
, , , .
, ,
. ,
.


, .
: , .
, .

. , ,
.
, , , ,
, , , .
. ,
, [3].

156

IV.

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[4, . 403405].
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157

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158

IV.

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IV.

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161

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1. . ., . . . . : , 2000. 552 .
2. . ., . .
: , . . : , 2002. 232 .
3. . . ., 1999. [ ]. URL: http:// ihtik.lib.ru/psychology
4. : 5 . . : , 1967. . 4. 605 .

316.3/.4 + 378 + 13


:
. . ()
. , ;

, , ,
. , ,
.
: , ,
, .

SOCIAL POTENTIAL OF THE STUDENT YOUTH: THE RELEVANT


DETERMINANTS

O. I. Boykova (Dubna)
This article is about the role of students in modern Russian society. The idea
is emphasized that the student youth act as a social capital of the future society.
In the work, the author describes the importance of young peoples participation
in the activities of students self-government as a mechanism of quality training
of future specialists, forming their ability to make independent decisions, take
responsibility for the results of their work, for a team of people and their own

, .
141980, . , . , . 19.
- mail: oboikova@mail.ru

162

IV.

professional formation. The author reviews the trends of the student movement,
and also the problems which arise in relations between the state, society and
students youth as a strategic resource for development of Russia in the conditions
of modernization.
Key words: social potential, social activity, students self-management,
professional becoming.

, , .
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), . , , .
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.
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[1, . 4].
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( ) , 163

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164

IV.

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.
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.
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. 165

, [2].
,
. ,
, .
.

1. . ., 2001. [
]. URL: http://www.budgetrf.ru/Publications/Magazines/VestnikSF/2001/
vestniksf141-10/vestniksf141-10090.htm
2. . ., . .
: . . III .
: // ; . . : , , 2008. CD : 15
(ISBN 978-6-89697-157-3).
3. . . : : . . .
. . ., 2007. URL: http://www.rgsu.net/netcat_files/542/388/h_43561

376.5 + 37.0 + 316.3/.4



. . ()
, , .

, .
.
, , .

.
630102, . , . , . 6.
-mail: krutko@ngs.ru

166

IV.

: , , , , , .

SOCIALIZATION AND NON-SOCIALIZATION OF THE NEGLECTED


CHILDREN AS A PHILOSOPHICAL PROBLEM

E. A. Krutko (Novosibirsk)
The problem of socialization of personality and interrelation, interaction
and interference between the human being and society is one of the key questions
for social philosophy. The problems of socialization of the neglected children in
the structure of the society are conditioned by the rise of the number of social
problems connected with the behavior of this group. Fragmentation of
socialization complicates the formation of the skills for effective functioning in
the society.
The authors definition of non-socialization of neglected children is given
in the article. The peculiarities of non-socialization of the neglected children
and the objective and subjective factors influencing non-socialization of the
neglected children are distinguished.
Key words: socialization, society, neglected children, family, nonsocialization, philosophical analysis.


.
,
, [1, c. 8485].

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, , . , .
,

[2, c. 5].
, ,
: ,
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,
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167

[3, c. 26].
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1940- . [4, c. 16]).
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[5, c. 11].

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, . , [6, c. 11].
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, , 168

IV.

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, 169

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170

IV.


1. . ., . .
: - // .
2009. 3. C. 8389.
2. . . - :
. . . ... , 2004. 23 c.
3. . . . . : , 1987. 351 .
4. . . : - : . - . . , 2003. 309 .
5. . . : .
. . . ., 2007. 157 .
6. .. :
: . . . ... , 2009. 18 .
7. . . // : . . .-. . / . . . . : - , 2004. 200 .
8. . ., . . . [ ]. URL: http://www.portalus.ru/modules/shkola/rus_show_
archives.php?subaction=showfull&id=1193920966&archive=1194448667&start_from=&ucat=&
9. . . - I : . : - , 2008. 212 .

37.1 + 37.013.2



. . ()

. , .
: , , , .

THE ROLE OF IMAGINATION IN HUMAN CULTURE EDUCATION


IN MEDIEVAL EUROPE

. I. Nikolina (msk)
In medieval Europe on the basis of imagination appears a new type of love
troubadours. This phenomenon gives an example of conversion of medieval
culture, shows paths education human of new culture.
, .
644099, . , . , . 14.
E-mail: olga_nikolina@mail.ru

171

Key words: an educational system through imagination, a medieval society,


culture of troubadours, a phenomenon of love.

.-.
, .
, , , . , , , . ,
. ,
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, . . 172

IV.

.

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173

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. , . , , , . , , , . XI .,
. [4, . 254].
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, 174

IV.

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177



1. . . [ ]. URL:
http://www.psylib.ukrweb.net/books/demid01/index.htm
2. . [ ]. URL:
http://www.gumer.info/bibliotek_Buks/History/Goff_SrMir/02.php
3. . . . [ ]. URL: http://analiculturolog.ru/ru/
component/k2/item/313-article_1.html
4. . . // . .:
, 2003. 664 c.
5. . . // . .: , 1993. 735 .
6. .
XII . // . . ., 1990. [ ]. URL:
http://ec-dejavu.ru/c/Courtois.html
7. . . [ ]. URL: http://
viparmenia.com/vb/forum16/1185-10840/

178

V. ...

V


Part V. SOCIO-CULTURAL AND AESTHETIC PROBLEMS
OF THE PHILOSOPHY OF EDUCATION AND UPBRINGING
37.0 + 18 + 316.7



. . ()
, .
,
.
, .
,
.
, .
: , , , ,
, , , , , .

VIRTUAL ESTHETICS OF SYMBOLS IN SOCIAL ACTIVITY

V. S. Ezhov (Novosibirsk)
Modern advances in the information technology have created conditions for
virtuality of myths, their symbolization. Their creation of esthetic potential
depends on the artistic taste of the people. At the given stage of historical
development of the Russian society, we observe the activity of human esthetics,
where the creation of myths is dominant. While in their rationality people try to
, .
630102, . , . , . 26.
E-mail: ezhov@sibsutis.ru; ezhov philosophy@sibsutis.ru

179


achieve a clear world view, in myths they try to find the unconscious relieve. The
spontaneous process of peoples mastering the global information network in the
virtual culture generates a new mythology, stemming from the idea of getting
pleasure through information.
Key words: activity, symbol, virtuality, reflection, harmony, the unconscious,
success, society, modernity, education.

XX . , , ,
, , , . XXI .
. ?
.

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.
, .
.

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. (), ( ), 180

V. ...

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182

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187


37.0 + 7.0 + 008


. . (), . . ()
- , , . , - ( , , ,
, .).
: , - , , .

THE PROBLEMS OF ARTISTIC EDUCATION

A. I. Sukharev (Omsk), O. V. Shalyapin (Novosibirsk)


In the article, the artistic-pedagogical education is considered as an
integrative, open and developing system. The key external and internal factors
are studied, which influence the formation and development of such professionals
as artists and artist-educators. The external factors are determined through the
impact of the state, job market, society and the groups inside the society. The
internal factors are determined through the regularities of the development of
professional activity, professional situation of its subjects etc.
Key words: integration, artistic-pedagogical education, developing system,
improvement of the education quality.

- (
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, .
644099, . , . , . 4
-mail: aist-09@mail.ru
,
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630126, . , . , . 28.
-mail: Shalyapin 55 @mail.ru

188

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// .
2009. 3 (28). . 114121.

008 + 793 + 13



. . ()

. ,
: , , , , -
, , . , . , -
,
.
: , , ,
.
,

.
600022, . , . , . 17, . 40.
E-mail: filanovskaya@ rambler.ru

195

.
THE FACTORS OF THE DYNAMICS OF CHOREOGRAPHIC
EDUCATION IN THE CONTEXT OF CULTUROLOGICAL-HISTORICAL
RESEARCH

T. A. Filanovskaya (Vladimir)
The article considers the factors of the dynamics of choreographic education
in the context of artistic culture. A set of external factors is outlined which
determine the change of educational forms and models, the character of public
and economic relations, the state reforms in the field of education, the role of
artistic culture in the society, the philosophical and world outlook ideas, the
cultural politics, the intercultural interactions, the development of the art of
dancing. The factors of self-development and the autonomy of choreographic
education are listed. The author makes a conclusion that during certain culturehistorical Russian periods the leading bases of the dynamics of choreographic
education are quite different groups of factors and different variants of their
connections.
Key words: social and cultural dynamics, external and internal factors,
models of choreographic education, autonomy of education.

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, ,
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1. . . . . : , 2000.
272 .
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1995. 256 .
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192 .
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5. . . : . . : ,
1987. 556 .
6. : 2 . / . . . . :
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. 380 .
7. . . . . : ; ,
2008. 288 .

202

V. ...
008 + 37.0 + 007




. . ()
- : ,
.
.
.
: , , , , -.

THE CULTUROLOGICAL POTENTIAL OF WORKING WITH FUTURE


PARENTS IN THE STATE ART MUSEUM OF THE ALTAY REGION

O. V. Sidorova (Barnaul)
The article presents the authors experimental art-therapy program for future
parents named In search of harmony: the child before birth, being implemented
in the State Altay Museum of Art. The basic stages and results of realization of
the project are introduced from the positions of a culturological analysis. This
undertaking is considered as innovative and unique experience of interaction
of the museum and the family.
Key words: culturological potential, family audience, future parents,
program for future parents, The State Art Museum of the Altay Region, art-therapy.


- .

I .
.
, ,
,
, , .


.
656002, , . , . , . 88.
-mail: semyasidorov@yandex.ru

203


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205

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1. . [ ]. URL: http://www.ethnomuseum.ru/
section33/318/1639/2121.htm
2. . . :
. . . 2008. 12 .
3. : 20072008. .

207


159.923 + 316.6 + 37.0



. . ()
, .

, .
, , .
: , , , , .

THE SOCIO-CULTURAL CONDITIONS FOR THE PERSONS


DEVELOPMENT AND THE SOCIAL DESIRABILITY PHENOMENON

U. G. Kondrateva (Novosibirsk)
The article considers the development of the person in the process of sociogenesis and social desirability as a specific social ability ensuring successful
social development of the person. Social desirability is one of the manifestations
of the urge towards transcendence and, at the same time, it is an ability which
ensures successful transition of the person into a new social situation. An analysis
of the results of theoretical and experimental studies allows characterizing the
social desirability as a complex phenomenon associated with the social
development of the person, with the success of his/her integration into a particular
social community.
Key words: person, culture, social community, integration, social
desirability.

,
. , , , , , . ,
,

- .
630126, . , . , . 28.
-mail: archyg94@yandex.ru

208

V. ...

[13].
,
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[4, . 55].
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, , , 209

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210

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1959 . . . , ,
.
, [7]. , , .

.
1. .
. . ,
[813].
2. [14].
3.
, , ,
, , [10].
4. ( The True-Behavior
Interpretation) , [15].
5.
[16; 17].
6.
[18].
, ,
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. . . .
, [19]. 211

,
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.
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, . 212

V. ...

, ,

, . ,
. , T. , , ,
[15]. , , , ,
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, .
.
, , ,
. , , ,
.

,
( ).
, , ,
,
, , ,
, .
,
;
; 213

, , .

1. . . // . 1994. 5. . 519.
2. . . . .: , 1992.
. 107121.
3. . . // . 2009. 2. . 150162.
4. . . , , : . .: , 2000. 88 .
5. . . . .: , 1994. 168 .
6. . ., . . .
.: -, 1998. 528 .
7. Edwards A. L. The social desirability variable in personality assessment and
research. N. Y., 1957. 354 .
8. Crandall V. C., Crandall V. J., Katkovsky W. A childrens social desirability
questionnaire // Consult Psychol. 1965. N 29. P. 2736.
9. Crino M. D., Svoboda M., Rubenfeld S., White M. C. Data on the Marlowe-Crowne
and Edwards social desirability scales // Psychol Rep. 1983. N 53. P. 963968.
10. Crowne D. P., Marlowe D. A new scale of social desirability independent of
psychopathology // J. Consult Psychol. 1960. P. 349354.
11. Ferrari J. R., Bristow M., Cowman S. E. Looking Good or Being Good? the Role of
Social Desirability Tendencies in Student Perceptions of Institutional Mission and
Values // College Student Journal. 2005. Vol. 39. P. 183198.
12. Klein E. B, Gould L. J., Corey M. Social desirability in children: an extension and
replication // J. Consult Clin Psychol. 1969. N 33. 128 .
13. Stober J., Dette D. E., Musch J. Comparing continuous and dichotomous scoring
of the Balanced Inventory of Desirable Responding // Journal of Personality
Assessment. 2002. N 78. P. 370389.
14. Pulfrey C., Butera F. Achievement Goal Promotion at University: Social Desirability
and Social Utility of Mastery and Performance Goals // Journal of Personality and Social
Psychology. 2009. Vol. 96, N 1. P.119134.
15. Johnson T. J. A Validation of the Crowne-Marlowe social Desirability Scale // Dept.
of Psychiatry, Univ. of Illinois at Chicago Survey Research Laboratory, Univ. of Illinois
at Chicago, 412 S. Peoria St. Chicago, 2002. P. 16621666.
16. Goleman D. Emotional Intelligence: Why It Can Matter More than IQ. London,
1996. 35 .
17. Kluemper D. H Trait emotional intelligence: The impact of core-self evaluations and
social desirability // Rucks Department of Management, E. J. Ourso School of Business,
Louisiana State University. 2008. Vol. 44, N 6. P. 14021412.
18. Tolor A., Colbert J. Relationship of Body Image to Social Desirability // Journal of
Mental Science. 1961. N 107. P. 10601061.
19. . ., . ., . .
// . 2007. 4. . 2435.
20. . . // . 2007. 4. . 147152.

214

V. ...
37.017.924

. . ()

;
, . , (, , .). , .
: , , , , .

THE HUMANISTIC IDEAL IN EDUCATIONAL PROCESS

T. E. Dotsenko (Biysk)
The problem of humanistic synthesis of anthropological educational traditions
is one of actual problem in modern philosophy of education; the decision of it is
interconnected with our comprehension of a sublime educational ideal. The
author of this article proves the necessity of it. The ignoring of ideal principles
as essential characteristic of an educational phenomenon reduces education to
a teaching technology, and the person to certain functional manifestations
(industrial, social, physiological and so on). But as the Person is sublime by
definition, the concept of ideal must structure an educational process as a
universal condition of more or less full manifestation of human essence.
Key words: humanistic synthesis, humanism, a Sublime Ideal, an Ideal in
education, the Perfect Person.

, , , ,
-
, . , ,
-
. .. .
659333, . , . , . 53.
E-mail: nirs@bigpi.biysk.ru

215

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. 37]. , , ,
, 216

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, . , . , , .

1. . . . 3- ., . . : , 2007. 389 .
2. . . // : : . 34 . 2008 . / . . . . , . . . . :
, 2008. . 4954.
3. . ; . . //
: . : 2 . . :
, 1994. . 1. . 120122.
4. . / . . //
: . : 2 . . : , 1994.
. 1. . 200202.
5. . . / . . . // : . :
2 . . : , 1994. . 1. . 3237.
6. : : 12 . / . .
. . , . . . . : , 1997.
. 6. . 135137.
7. . . . . . :
, 1979. . 36.
8. . . //
/ . . . . . . : ,
2009. . 415.
9. . . // : , , / ., . . . . . : , 2001. . 3053.
10. . . .
/ . . . . . . : . .-. -
. . , 1959. 148 .
11. . . (
). . : . .-. - . . , 1961. 223 .
12. . . ( ). / . . . . . :
, 1989. 288 .
13. . . ( ) : 3 . / . . . , . . , . . . . : , 1981. . 3. . 205394.
14. . . . - // . . . . . :
3 . / . . . , . . . . : , 1980. . 2. . 5383.

221


15. . . . . : , 1969. 96 .
16. . . // . . . .
. : 3 . / . . . , . . . . : , 1979. . 1.
. 267538.
17. . . // . . . . . :
3 . / . . . , . . . . : , 1979. . 1. . 25266.
18. . . . . : , 1967. 79 .
19. . .
/ . . . . . : - , 1961. 176 .

17.023.36



. . ()

. ,

. -
,
. - . .
: , , , ,
, , , , .

TRAINING AND EDUCATION UNITY PRINCIPLE


IN THE COURSE OF PERSON PERFECTION

N. N. Sizova (Zelenogorsk)
The aim of this article is to base the necessity of the account of training and
education unity principle in sphere of educational activity in a modern Russian
society is proved. It is shown that on the basis of metaphysical philosophical
theorizing the sophistic concept of education, so-called educational technology,
had got the wide circulation in countries of Western Europe. In Russia the platoaristotel concept of education has developed on the basis of dialectic methodology
-- .
663690, , . , . , . 10.
-mail: sdazgr@mail.ru

222

V. ...

of philosophical theorizing. This concept is formed according to training and


education unity. The detailed analysis of the domestic educational doctrine
allows to define relationships of cause and effect and to specify major factors of
person and society development. As a result educational institutes can lean
against all-round understanding of laws of domestic educational process.
Key words: dialectics, training, education, formation, development,
perfection, the person, a society, progress.

:
, , , : ,
, , .
XXI .,
- , ,
, , , ,
, . , , .
,
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; . ,

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.
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223

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. . . :
, [1, . 238].
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, [2, c. 260].
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.
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224

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225

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[5, . 392].
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articletext.asp?rzd=1&id=1003
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8. . . // . . : 22 . . : ,
1983. . 16. . 447 .
9. .. // . 1877. 67.

228

VI.

VI

Part VI. THE ISSUES OF ADVERTISEMENT IN MODERN


EDUCATION

316.7 + 659 + 37.0

. . a ()
. . - .
, , - . ,
, .
: , , - .

TTHE NORMATIVE-INTERPRETIVE UNDERSTANDING


OF THE ADVERTISEMENT PHENOMENON IN THE HUMANITARIAN
EDUCATION

D. Yu. Marukhno (Novosibirsk)


The paper studies several approaches to understanding and studying
advertisement as a special phenomenon of social interaction. Different objective
and subjective foundations of this phenomenon are considered. It is shown that

.
630092, . , . . , . 20.
-mail: oops39@yandex.ru

229


the normative-interpretive approach to understanding advertisement has some
advantages within the field of humanitarian education. Application of the dual
analysis to the field of study allows us to consider given phenomenon as more
complex and homogeneous, while considering the specificity of individual
characteristics of the subject.
Key words: advertisement, values, normative approach, interpretive
approach.

,
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4. . . : . . . . . , 2003. 18 .
5. . . : . .
. . . /, 2003. 26 c.
6. . . :
. . . . . , 2004. 25 .

234

VI.
7. . , , : : . / . .; . . . . ,
. . . .: , 1999. 265 .
8. . . :
. . -. . . , 2003. 32 .
9. : . : . . / . . . . . .: , 1995. 156 .
10. ., . : . .: , 1995. 323 .
11. . // :
, , . , 1995. . 4073.
12. . . : -
. : . . . , 2002. 272 .
13. . . / . . .: , 1999. 478
.
14. . . . .: , 2003. 208 .

13 + 659 + 378



. . ()
. , .
.
: , , , .

TO THE ISSUE OF THE ADVERTISEMENT EDUCATION


IN THE TECHNICAL UNIVERSITIES

S. Yu. Piskorskaya (Krasnoyarsk)


The objective and subjective characters of the interest to the advertisement
education are revealed in the article. The author demonstrates that the
competence paradigm of the advertisement education in the technical universities
corresponds to the dynamism tendencies and unstable socio-cultural reality. This
paradigm is remarkable, on one hand, for being complexly organized and for its
, ,
. . . . .
660014, . , . . , . 31.
E-mail: piskorskaya1@rambler.ru

235


fast communication; and, on the other hand, for its orientation to cooperation
and tolerance. It is considered that the humanitarian specialties such as
Advertising and Public relations should play the role of development and
renovation accelerator, as they improve the university image, reveal its
innovativeness, and guarantee high-quality education to provide its
competitiveness in the market of educational services.
Key words: advertisement education, competences, communicative
competence model, competitiveness.


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: . . .: -, 2006. . 2731.
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8. . . // . .
. . , : . . .: -, 2006. . 3943.

239


659 + 371 + 61 + 316.3/.4

. . ()
. .
-
. , .
.
: , , , , , , .

THE ROLE OF ADVERTISEMENT IN THE SOCIAL


MANAGEMENT OF HEALTH

L. V. Bezrodnaya (Novosibirsk)
The author analyzes the role of advertisement in the health formation in the
conditions of information society. The importance of health to the individuals
and the society has been demonstrated on the basis of sociological research.
Advertisement is viewed as a subject-object interaction aimed to facilitate
awareness. There are revealed the contradictions connected with the
understanding of the healthy lifestyle as an object of advertisement. Social
practices of health control by the individual whose behavior is driven by the
health-protective motivation are presented as the most optimal model of the
subject-subject interaction.
Key words: information society, advertisement, awareness, health, social
agency, health-protective behavior, social practices.

,
, .
, , , , [1, . 3].
, , .
630126, . , . , . 28.
E-mail: reklama_irso@mail.ru

240

VI.

,
, .
, . .
(1987) , - 4953 %, 1822 %, 17
20 %, 810 % [2].
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. . , 241

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, 242

VI.

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244

VI.

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:
,
.

1. WHO. Constitution of the WHO. N.Y. : WHO Interim Commission, 1946. 18 .
[ ]. URL: http://www.apps.who.int
2. : . /
. . . . : . 1998. 698 .
3. ( 2009 .) // . 2009. 2 (90). [ ]. URL:
http://wciom.ru/index.php?id=219
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. 162169.
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8. 13.03.2006 38- . [. ]. URL: http://www.consultant.ru
9. ( 2009 .) //
. 2009. 3 (91). [ ]. URL: http://
wciom.ru/index.php?id=218
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11. . . : // : / . .
. . . . : , 2008. . 130139.
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14. . . // . 2009. 8. . 115118.
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PR ( ).
.: , 2007. . 112121.
16. . . . //
. . .: , 2001. . 548562.
17. . . // :
/ . . . . . .: ,
2008. . 2. . 84102.
18. . . : . .: , 2002. 224 .

246

VII.

VII
:

Part VII. VOCATIONAL TRAINING:
MODERN TENDENCIES OF DEVELOPMENT

159.923 + 316.6 + 13 + 37.0



. . (), . . ()
, , . ,
. , , .
: , , , , , ; , , .

THE PROFESSIONAL ASPECTS OF THE PERSONS


SELF-REALIZATION

E. V. Kienko (Novokuznetsk), I. S. Morozova (Kemerovo)


The article describes the self-actualization phenomenon (psychological and
philosophical view), professional self-realization problem, and also the features
--
,
.
650043, . , . , . 6.
-mail: granatak@mail.ru
, , .
650043, . , . , . 6.
-mail: ishmorozova@ya.ru

247


and psychological conditions of actualization of the persons potential in his/
her work. There are also analyzed the results of investigation of the salesmens
self-actualization. A particular emphasis is given to the importance of studying
the professional self-realization. According to the authors, it has profound
theoretical and practical importance.
Key words: professional self-realization, self-actualization, psychological
conditions of the professional self-realization, professional successfulness, job
satisfaction, professional orientation; cognitive, emotional-volitional and
communicative professionally important qualities.


[1, . 39]. ,
.

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, , , , .
.
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. . , , ,
,
248

VII.

; [4].
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. , [6].
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250

VII.

20072009 .
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251

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, 252

VII.

, .

1. . . , // . 2006. 2. . 3946.
2. . . . .: . 1999. 478 .
3. . . . .:
. 2000. 298 .
4. . . : . .: . 2005. 222 .
5. . . // . .: -
.-. -. 1997. . 319.
6. . ., . . // . .: - .-. -,
1997. . 3846.
7. . . :
. . . . . , 2007. 22 .
8. . . // : . : , 2003. 410 .
9. ., . . .: , 2006. 607 .
10. . . - . ., 2005. [ ]. URL: http://psy.tsu.ru/data/
pdf/4_25.pdf

378 + 316.7 + 13



. . ()
. , .
.
: , , , .
,
, . . . .
660049, . , . , . 7.
E-mail: barakhovich-irina@yandex.ru

253


A COMMUNICATIVE ASPECT OF THE PROFESSIONAL
ACTIVITY STANDARD

I. I. Barakhovich (Krasnoyarsk)
In article, a communicative aspect of the vocational training of the prospective
teacher is analyzed. The communicative competence can be considered as an
element of the mechanism of self-organization of the teacher, its adaptation in
the constantly changing process of interaction with the developing personality of
the pupil. At the same time, the communicative competence can act as a logical
connection in the functional model of professional work of the teacher and as a
tool of formation of the communicative thinking strategy.
Key words: communicative competence, professional identity, criteria and
indicators of communicative competence, communicative strategy.

, ,
. . . , ,
, [1].
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, , , .

, :
;
;
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, , , ;
254

VII.

, , ;
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. ; , ,

; 255

, .
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256

VII.

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, :
; ; ; , , ; () , , , . .;

257


; (); . .;
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VII.

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1.
. . 12 2009 . [ ]. URL: http://
www.kremlin.ru/transcripts/5979
2. . ., . ., . .
// .
2009. 3. . 204211.
3. . . //
. 2005. 10. . 3238.

259


4. . ., . .
// . 2006. 3. . 285287.
5. . . // . 2005. 1. . 223224.
6. // . . . . .:
, 1989. 816 .
7. : : 1314 2008 . [ ].
URL: http://www.rg.ru/2008/02/21/svobods.html
8. . . . .: ,
2007. 336 .
9. . ., . ., . .
// . . 2007. 7.
. 2034.
10. . ., . ., . . . , : .-. .
.: . 2003. 101 .
11. . . . . ., 1998. 429 .
12. . .
// . 2008. 2. . 8693.
13. . . . .: , 2000. 268 .
14. . . //
.
: , 2003. . 95105.

378 + 37.0 + 13 + 316.7




. . ()
.
.
: , , , , , ,
, .

, , .
630000, . , . . , . 30.
-mail: oltsiguleva@yandex.ru

260

VII.

THE MODERN CONDITION OF NON-GOVERNMENTAL


SECTOR OF HIGHER VOCATIONAL TRAINING
AND THE PERSPECTIVES OF ITS DEVELOPMENT

O. V. Tsiguleva (Novosibirsk)
The article is devoted to the analysis of the modern condition of nongovernmental sector of higher vocational training in Russia. The author makes
an attempt to forecast the further development of non-governmental higher
education.
Key words: non-governmental institution of higher education, state
educational institution, innovative activity, system of education, pay services,
state standard, supplementary education.

,
. , , - .
( , 15 %
), , , :
, ;
, ,
;
;
;

,
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, .
1090
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261

1995 2007 .:
19951996 . 193 ,
135 . ; 20002001 . 358 (470,6 . ); 2006
2007 . 430 (7309,8 . ) [1].

, , .
, - . , 1999 .
() 12 , 2004 . 90. 11 , 12 , 13 .
26 55 , 28 .

40 % ,
[1, c. 82].
.
-, , , , : .
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.
.
2000 .
[2, c. 6]. , , ,
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1999 . , , ()
[3, c. 37].
: , 2000 .
7033,69 . , 8310,66 .
; 2003 . 12 186,46 . 11 952,33 . ; 2006 . 18 023,7 16 319 . .
,
2002 .

262

VII.

, 2003 . , [1].
1997 . 710 % , 2006 ., , 10 % . .
, ,
-.


. . .
. , , ,
[4, c. 120].
,
, , ,
, .
. ,
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, , , ,
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. , , , , .

263

. 2000- . , , .
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.

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. . , 2009 . 800 . , 1 200 . [7, c. 66].
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. : , , . .
, , , ,

264

VII.

, , .

.
- ,

,
.
, , , : , ,
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. . , , , [1, c. 217], , , .
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, , .

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2. //
. 2003. 2. . 6.
3. : . ., 2001. . 37.
4. . .
: . : - . -, 2004. 360 .
5. . // . 6. 2004. . 148152.
6. . . // . 2009. 3 (28).
. 1016.
7. . . .
? // . 2009. 5. . 6669.
8. . . (19922004 .): . . . . . .: -, 2005. 28 .

265


37.0 + 373 + 378 + 316.7 + 13

. . ()

.
: , , , , , , .

THE PRINCIPLES OF THE CONCEPT OF CONTINUITY


OF THE MIDDLE AND HIGHER PROFESSIONAL EDUCATION

D. V. Legenchuk (Kurgan)
In the article there are considered the principles of the concept of continuity
of the middle and higher vocational training in the conditions of modernization
of Russian education.
Key words: concept, continuity, principles, education system, educational
activity, continuous education, multilevel education.

.

[1, . 550].

. - - .
, ,
, , , , . , ,
, .
640006, . , . , . 25.
-mail: aua.80@mail.ru

266

VII.

, . ,
, ,
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[2, . 35].
. , . ,
, ; , , , (),
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,
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.);
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(. . , . . .) [3];
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(. . .)[1, . 15].
, , , ,
, , - , .
, 267

,
. , , . , , : , , , , , , , , .
, :
(. . ), (. . , . . .), (. . ),
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(. . ) . [1].
,
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;
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,
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, , ,
, , , ,
[1, . 1599].


, - , ,
, . :
, , , ,
, ,
[1].

.

268

VII.

. , .
. . , . . , . . ,
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, , ,
,
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,
. :
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);
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, , , .
,
, .
, , , () .
, , ,
[5, . 385].
, , [6].
:
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, ;
,
; ;
269


, : ;
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VII.

, - -) , ; ; .
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, . ,

.

1. . . : . , 2008. . 25105.
2. ., . .
2015 // . 1993. 2. . 37.
3. Lednev V., Rudzakov M., Shishov S. Concepts f federal components of the state
educational standard for primary, secondary and high comprehen sive school // The
standard sof education: problems and perspective. Moscow, 1995. 179 .
4. . /: , 1998. 512 .
5. . ., . . : . .: , 1998. 563 .
6. A. M. // . 1996. 3. . 5.

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PROFESSIONAL SUCCESSFULNESS IN MODERN EDUCATION


(A SOCIO-PHILOSOPHICAL ANALYSIS)

L. V. Chernikova (Novosibirsk)
In the article there are formulated the basic principles of the authors
conception of the professional successfulness of modern pedagogue as an educator
in the process of advanced training. Instead of the commonly accepted
information-rational scheme for adult training, the author suggests an
evolutionary dynamic model for the development of professional successfulness
by means of pedagogically organized regulation of the external and internal
changes of the pedagogue on the basis of systemic integration of modern
psychological and pedagogical theories. The concept of development of successful
personality as educator, in a professional way, is represented by the following
scheme: State Process Stable professional and personal new formation.
Key words: professional successfulness, modern educator, structural
elements of professionalism, professional and personal new formation, social
and philosophical analysis.

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100014, , . , . , . 37/1.
E-mail: natali.pa73@mail.ru

279


THE ESSENCE AND STRUCTURE OF COMPETITIVENESS
OF THE GRADUATE OF THE DISTANT HIGHER
PROFESSIONAL EDUCATION INSTITUTION

N. L. Shevchenko (Pavlodar, Republic of Kazakhstan)


The article studies the theoretical ways of solving the problem of the
competitiveness development of the specialist. The authors interpretation of the
structure of the specialists competitiveness is presented. It is explained that it is
possible to train the highly-qualified specialist with the help of professional
education organized by the distant method. The paper considers professionally
important qualities of the specialist which define his/her ability to compete in
the modern job market conditions of the Republic of Kazakhstan.
Key words: specialists competiveness, distant higher professional education,
professional competence, job market.

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14. . . . [ ]. URL: http://www.rae.ru
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16. . . : . ... - . : 13.00.08. , 2000. 421 .
17. . . . [ ]. URL:
http://www.omsk.edu/article/vestnik-omgpu-69.pdf
18. . . - .
: , 2004. 277 .
19. . . . ., 1996. 308 .
20. . ., . . - :
, , . [ ].
URL: www.improvement.ru/bibliot/tmvuz
21. . . . [. ]. URL: http://kubstu.ru/fh/juk/vipusk6.htm
22. . . - :
. .: -
-
. . 1: /
. . . . .: , 2002. . 4445.
23. . . - . - .
. -, 1985. 162 .
24. . . .
: - . -, 1994. 76 .
25. . . . .: , 1968. 422 .
26. . . . .: , 2001. 480 .
27. . [ ]. URL: http://www.slovarik.
kiev.ua/psychology/g/122654.html

287

PHILOSOPHY OF EDUCATION
N. V. Nalivayko
Editor-in-chief, Doctor
of Philosophical Sciences,
Professor, Director of the
Research Institute of
Philosophy of Education
at Novosibirsk State
Pedagogical University

2 (35) 2011

Editorial Board

Doctor of Biological Sciences, Professor, Rector


of Novosibirsk State Pedagogical University
A. Zh. Zhafyarov Doctor of Physical and Mathematical Sciences
Doctor of Philosophical Sciences, Professor,
A. A. Korolkov
Academician of the Russian Academy of Education
Doctor of Pedagogical Sciences,
Doctor of Philosophical Sciences, Science
P. V. Lepin
Pro-Rector of Novosibirsk State Pedagogical University
B. O. Mayer
A. N. Nasanbaev Director of the Institute of Philosophy and political
V. I. Parshikov
sciences, the academician (Republic of Kazakhstan)
Assistant Editor-in-chief, V. I. Panarin
Doctor of Philosophical Sciences, Professor
Doctor of Philosophical Sciences, Professor (Prague)
Doctor of Philosophical N. Pelcova
Doctor of Philosophical Sciences, Professor
N. S. Rybakov
Sciences, Professor
Doctor of Philosophical Sciences, Deputy Chair
O. N. Smolin
on Education of the State Duma Committee
T. S. Kosenko
Academician of the Russian Academy of Sciences,
V. S. Stepin
Scientific Secretary
President of the Russian Philosophical Society
of the journal, Candidate Ya. S. Turbovskoi Doctor of Pedagogical Sciences, Professor, Academician
of the Academy of Pedagogical and Social Sciences
of Philosophical Sciences
V. V. Tselishchev Doctor of Philosophical Sciences, Director
of the Institute of Philosophy and Law of the Siberian
Branch of the Russian Academy of Sciences
Doctor of Philosophical Sciences, Professor
E. V. Ushakova
ISSN 18110916
Doctor of Philosophical Sciences, Professor (Prague)
A. Hogenova
A. N. Chumakov Doctor of Philosophical Sciences, Professor
The founders
N. M. Churinov
Doctor of Philosophical Sciences, Professor
of the journal:
Novosibirsk State
Pedagogical University,
the Research Institute
of Philosophy of
Education

A. D. Gerasyov

CONTENT
The word of the Editor-in-chief ......................................................................................... 3

Part I. THE METHODOLOGY OF PHILOSOPHY OF EDUCATION:


MODERN TENDENCIES OF DEVELOPMENT
Efremova O.A., Barakhtenova L.A. (Novosibirsk), Kirinyuk A. A. (Moscow).
The design and development of the evaluation system: a methodological
Institute of Philosophy
aspect .............................................................................................................................. 5
and Law of the Siberian
Naumov R. Yu. (Novosibirsk) Methodological algorithms of evaluation
Branch of the Russian
of the state reforms .................................................................................................... 11
Academy of Sciences
Artashkina T. A. (Vladivostok). The functioning of the education channel
in the culture of the information society ................................................................. 22
The journal is included
in the list of the leading Greshilova I. A. (Chita). Philosophical orientation in the educational process ..... 30
reviewed scientific
Grigorov E. V. (Barnaul). Conservatism and traditionalism as essential
editions and journals
features of the educational system ........................................................................... 38
that are recommended Tebenkova E. A. (Kurgan). Philosophy of contemplation for humanization
by the State Commission
of education ................................................................................................................. 47
for Academic Degrees
Pankovsky S. V. (Novosibirsk). The educational aspect of the development
and Titles (VAK) for
of a noospheral civilization ........................................................................................ 54
publication of basic
Nalivaiko N. V., Petrov V. V. (Novosibirsk). Iinnovational education in Russia:
scientific results of the
is it implementation or studying the foreign experience? .................................... 62
Candidate of Science
Part II. HUMANITARIAN CULTURE AND THE ISSUES
and Doctor of Science
OF THE PHILOSOPHY OF THE PERSONALITY UPBRINGING
dissertations.
Baboshina E. B. (Kurgan). The structural content of the persons
The journal
humanitarian culture .................................................................................................. 71
is included in the
Kilina T. S. (Novosibirsk). Formation of the subject structure of humanitarian
Russian scientific
education in european culture .................................................................................. 79
citation index.
Volynkina N. V. (Voronezh). Psychological and pedagogical conditions
Certificate
for the development of creative personality in the context of contemporary
PI 77-12553
socio-poly-cultural environment ........................................................................... 86
Zaytseva T. I. (Novosibirsk). The conception of person in the thinking
The Research
of Russian liberals (a socio-philosophical analysis) ............................................... 94
Institute of Philosophy
Aksenova L. A. (Novosibirsk). An analysis of the specificities of interpersonal
of Education
relationships as a reflection of the students life values ........................................ 99
at Novosibirsk State
Kuklina N. B. (Novosibirsk). Spirituality as a factor of social adaptation
Pedagogical
of the person and an orienting point of modern education ................................ 104
University, 2011
Gorelova E. V., Sedova N. E. (Komsomolsk-on-Amur). The philosophical
foundation of civic and patriotic education of younger schoolchildren ............ 112

288

Mazurenko Ya. A. (Novosibirsk). Special features of the empathy development


for teenagers and young people in the context of upbringing and social
interaction .................................................................................................................. 118
Potsukova T. A. (Novosibirsk). The search for and reflection upon
the methodological foundations of educational activity ...................................... 124
Demidchik A. ., Dinelt A. V. (Novosibirsk). The ancient egyptian
prehistory of the axiology of education .................................................................. 130

PHILOSOPHY
OF EDUCATION

2 (35) 2011

Part III. PHILOSOPHY OF EDUCATION IN THE EASTERN


TRADITION
Mavrin F. A. (Omsk), Shevchenko N. L. (Pavlodar, Republic of Kazakhstan).
Pedagogical support in the distant higher professional education
in Kazakhstan ............................................................................................................ 135
Ashilova M. S. (Almaty, Republic of Kazakhstan). Viewing the bases
of education from the positions of the kazakh and russian philosophy ........... 143
Part IV. THE PROBLEMS OF YOUTH IN THE PHILOSOPHY
OF EDUCATION
Kushnerova Yu. Yu., Dmitrieva N. V. (Novosibirsk). Prevention
of the youths beer and drug addiction during the ego-identity formation
by means of the system of education ..................................................................... 150
Rudi A. Sh. (Omsk). Cognitive contradictions in the formation of the immunity
to conflict ................................................................................................................... 155
Boykova O. I. (Dubna). Social potential of the student youth: the relevant
determinants .............................................................................................................. 162
Krutko E. A. (Novosibirsk). Socialization and non-socialization of the neglected
children as a philosophical problem ....................................................................... 166
Nikolina O. I. (Omsk). The role of imagination in human culture education
in medieval Europe .................................................................................................... 171
Part V. SOCIO-CULTURAL AND AESTHETIC PROBLEMS
OF THE PHILOSOPHY OF EDUCATION AND UPBRINGING
Ezhov V. S. (Novosibirsk). Virtual esthetics of symbols in social activity ............. 179
Sukharev A. I. (Omsk), Shalyapin O. V. (Novosibirsk). The problems
of artistic education .................................................................................................. 188
Filanovskaya T. A. (Vladimir). The factors of the dynamics of choreographic
education in the context of culturological-historical research ........................... 195
Sidorova O. V. (Barnaul). The culturological potential of working with future
parents in the State art museum of the Altay region ........................................... 203
Kondrateva U. G. (Novosibirsk). The socio-cultural conditions for the persons
development and the social desirability phenomenon ...................................... 208
Dotsenko T. E. (Biysk). The humanistic ideal in educational process ................... 215
Sizova N. N. (Zelenogorsk). Training and education unity principle
in the course of person perfection .......................................................................... 222
Part VI. THE ISSUES OF ADVERTISEMENT IN MODERN EDUCATION
Marukhno D. Yu. (Novosibirsk). The normative-interpretive understanding
of the advertisement phenomenon in the humanitarian education .................. 229
Piskorskaya S. Yu. (Krasnoyarsk). To the issue of the advertisement education
in the technical universities .................................................................................... 235
Bezrodnaya L. V. (Novosibirsk). The role of advertisement in the social
management of health ............................................................................................ 240
Part VII. VOCATIONAL TRAINING:
MODERN TENDENCIES OF DEVELOPMENT
Kienko E. V., Morozova I. S. (Kemerovo). The professional aspects
of the persons self-realization ................................................................................
Barakhovich I. I. (Krasnoyarsk). A communicative aspect of the professional
activity standard ........................................................................................................
Tsiguleva O. V. (Novosibirsk). The modern condition of non-governmental
sector of higher vocational training and the perspectives of its development
Legenchuk D. V. (Kurgan). The principles of the concept of continuity
of the middle and higher professional education ...............................................
Chernikova L. V. (Novosibirsk). Professional successfulness in modern
education (a socio-philosophical analysis) ............................................................
Shevchenko N. L. (Pavlodar, Republic of Kazakhstan). The essence
and structure of competitiveness of the graduate of the distant higher
professional education institution .........................................................................

Editor
V. I. Smirnova
Translator
L. B. Vertgeym
Electronic
make-up operator
Yu. V. Pushkarev

Editors address:
630126
Novosibirsk,
Vilyuiskaya, 28
Tel. (383)244-16-71
Signed for printing
10.06.2011

Format 70x100/16.
Offset printing.
Offset paper.
Printers sheets: 24.5
Publishers
sheets: 25.0
Circulation
1000 issues.

247

Order 210
253
260
266

Siberian Branch
of the Russian
Academy of Sciences
Publishers

271

630090, Novosibirsk,
Morskoy, 2
279

The rules for presenting the articles ............................................................................. 290

289


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