IG ICH AN M

nter

Style Guide
ZiweiXie SI520 Homework 6

lt h

T rain

ea

MPHTC
in

Ce

P u b li
c

Logotype Design
IG ICH AN M
nter
lt h
T rain

Color Palette

CMYK: 93.88.89.80 RGB: 0.0.0.

CMYK: 0.0.0.0 RGB: 255.255.255

CMYK: 84.43.100.5 RGB: 37.119.57

ea

MPHTC
in

Ce

P u b li
c

CMYK: 83.38.84.1 RGB: 29.129.81

Typography
Logotype Font: Cooper Std Black: 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Black Italic: 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Logotype Scalability

IGA H C N I M
nter

lt h

Tra

5
IG ICH AN M
nter

IGA H C N I M
nter
P u b li

g
lth

ea

MPHTC
n i in

T r ain

.5

MPHTC

lt h

T rain

ea

MPHTC
in

Ce

ea

MPHTC
in

Ce

Ce
P u bli

P u b li

c
c

Free Space and Safe Area

1/5 X

I G H A C N I M
nter
P u b li

lt h

Tra

ea

MPHTC

n i in

Ce

Color Variants
IGA H C N I M
P u b li

IGA H C N I M
nter nter
lt h

Ce

lt h

Tra

n ini

T r ain

IG ICH AN M
P u b li

IG ICH AN M
nter nter
lt h

Ce

lt h

i T r ain

i T r ain

IGA H C N I M
P u b li

IG ICH AN M
nter nter
lt h

Ce

lt h

Tra

n ini

i T r ain

ea

MPHTC

ea

MPHTC

Ce

ea

MPHTC

ea

MPHTC

Ce

ea

MPHTC

ea

MPHTC

in

Ce

P u b li

c
P u b li

c
P u b li

T-Shirt Design
Design 1 Logotype weight: 5 Logotype weight: 5
IG ICH AN M
n ter
H
ea
P u b li
c

MPHTC
lth
T r ai n
in

Design 2 Logotype weight: 12 Logotype weight: 12

P u b li
c

IG ICH AN M
nter
H

Ce

ea

MPHTC
lth
T rain
in

Design 3 Logotype weight: 12 Logotype weight: 12

MPHTC

Ce

Concept Description
The selected concept matches the companys name and duty a lot. As its focuses on public health training area, I give it the color in green to represent health and hope. This concept was selected from the original three options but with a lot of changes based on feedback.