Individual Assignment Themes

1. Select a rural region of your choice and prepare a research report on the 4As for a product category of your choice ( eg : Rural Insurance, Soft drinks, DTH, Consumer durables, FMCG, Health care ..) 2. Prepare a detailed research report on the Future of Rural markets3.Study the impact of Government sponsored Employee guarantee schemes on Rural economy 4. Prepare a research report on the effectiveness of BoP market strategy in the rural context. 5. Write a review on Opinion Leadership in rural markets and branding strategies by major rural market players 6. Write a report on the impact of SHG s on Rural markets 7.Build a case on a company that has moved from a mass marketing approach to a differentiated approach to make inroads into rural India 8. A research report on Frugal innovation as rural marketing strategy 9. Social Innovation and rural marketing A critical review 10.Compile pricing strategies of a ) National player b) Regional player c) Local player in FMCG category of your choice . Write a review on the need for rural specific pricing strategies 11.Write a report on rural specific distribution models and challenges 12. Modern retail in Rural markets Challenges and opportunities 13. Prepare a research report on corporate presence in Haats 14.Report on ICT in Rural markets 15. Designing Rural services challenges and opportunities (Mobile communications ,Financial services ,health care, education) Submission date : Feb 20

Term Paper or Project (Group assignment) Develop a case study on the rural marketing practices of any firm of your choice (Use secondary data) 2. Prepare a video presentation comprising snippets of rural consumer behavior challenges and opportunities for marketers 3. Analyze rural specific promotional campaigns and design and create a promotional campaign for a product or service of your choice 4. Write a research report on a specific rural marketing problem of your choice.(Use primary data by interviewing consumers /Company executives /Retailers )
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