Вы находитесь на странице: 1из 7


Indian ethos for management means the application of principles of

management as revealed in our ancient wisdom brought forth in our sacred
books like our Gita, Upanishads, Bible and Kuran.
There are 6 basic principles, which come to light in the holy books
applicable in today’s management world. They are :
Each soul is a potential God
Holistic approach
Equal importance to Subjectivity/Objectivity
Karma yoga
Yogah Karmasu Kaushalam
Co – operation

Each Soul is a potential God

A human being has a soul, a spark of the Divine. The divine resides in the
heart of a person. The Divine means perfection in knowledge, wisdom and
power. Therefore a human being has immense potential power or energy for self
– development. Thus human efforts can achieve even an apparently impossible
goal and convert the impossible into a reality. The partnership of God and Man
can bring about extraordinary or miraculous results; only if man chooses
willingly to collaborate with God and actively participates in the affairs of the
society by right action under his guidance and grace. He can bring about not
only personal development, harmony, happiness but also prosperity of his own
organization and the society without injustice to others.
Of course here, also, God helps those who help themselves.
Holistic Approach
Holistic approach in Management is based on spiritual principle of unity,
oneness, non-dual or Advaita concept. Under this principle of unity, the universe
in an undivided whole where each and every particle is connected with every
other particle. Thus, entire Humanity is ONE.
Such an integrated human personality of self-developed manager and
worker can assure best and competent management of any enterprise,
involving collective works and efforts. It will achieve perfection or excellence in
whatever sector you work. This is the ideal of Indian ethos : ‘Atmano
Mokshartham Jagat Hitya Cha.’ (For gaining perfection in individual life, as well
as for the welfare of the world.). This is the message for all managers and
workers given by the Indian ethos for management.

Equal Importance to Subjectivity / Objectivity

Indian ethos for management distinguishes between subject and object.
Subject is subtle and intangible. Object is concrete and tangible or visible.
We have the concept of the third eye, the eye of wisdom. It can see even
that which the normal two eyes cannot. It can see the intangible i.e. invisible.
Human and ethical values or qualities such as courage, vision, social
awareness, fearlessness, integrity, pure and clear mind, truth, etc. are
subjective, subtle and intangible concepts. These subjective or subtle qualities
are as important as money, materials, machines, information or data as well as
human skills. Inner resources of human beings are more powerful than external
Creator is subjective. Creation is objective. Insight i.e., creator is more
important than Outsight i.e., creation. Our body, senses, intellect, mind,etc., are
objective, seen, tangible. But our soul atman is unseen, intangible, subtlest and
subjective. Hence, wisdom manager/ worker is much more important and
valuable than knowledge manager/ worker.
Therefore, manager must develop his third eye, ‘Jnana Chakhu’ , the eye
of Vision intution, insight, foresight and such other divine qualities or values.
This is the essence of Indian ethos for management.

Karma Yoga
It is yoga of selfless service to others. Karma Yoga is all about identifying
your priorities and trying to achieve them. Also, a person should have
accountability i.e. he should always hold only himself responsible for whatever
goes right or wrong. This brings about the union of human being with the

Gita says that do your duty without ego and without calculations of gain or loss.
One should believe in Nishkama Karma i.e. fruits of work should not be thought
of while performing the duty.

The memorable words of Gita are “ To work only you have the right and you
have no right to the fruits of work”. However, this does not mean that one
should work day and night and the returns that he gets should be almost
negligible. What the Gita tries to say is that let not the fruits of action motivate
you as they might just divert your attention from work. When you are doing a
job, put your heart and soul in to it. One has no control over the future hence
never waste your present in useless dreams of future hopes and fears of
present actions.


1. For my own salvation and personal growth.

2. For the good of the world.
The inner joy of doing something gives the doer a sense of achievement and
also helps him in respecting himself more than he used to. Money is important
but running behind money all the time leads to tension, stress and total loss of
peace. Self-motivation can assure self-development. When work is performed
without passion, hatred, arrogance and desire we have individual development
and social good.

Indians always had two great truths of successful, harmonious and happy life:

1. Divinity of life can be used through self-development for personal growth

and also for social welfare.
2. I cannot cheat you and nature without cheating myself. Working for
harmony and peace results in a sense of fulfillment.

It is becoming clear that a chapter, which had a Western beginning in business

management, will have to have an Indian ending. Karma Yoga is not just meant
for the common man but also for leaders and managers who if act responsibly
will in turn influence the behavior of a number of people.

Karma Yoga thus is a good pathway for:

1. Self-purification and Self-development.

2. Individual growth and welfare.
3. Collective growth and welfare.
4. Minimum play of passion, jealousy, hatred.
5. Team spirit and Teamwork.
6. Autonomous management, minimum control and supervision.
7. Manager acts as a Mentor.
8. Self-motivation.
9. Perfection.
10.All round happiness and prosperity.
11.Skills and values united.
12.Conflicts resolved by integration.

Yogah Karmasu Kaushalam

Yoga means excellence at work. Seek to perform your assigned duty or
work in an excellent manner. Kaushalam denotes doing work with devotion and
without attachment i.e. without being a work-a-holic. Such detatched attitude
enhances its values and improves the concentration and skill of the worker. You
work with smartness, determination and ability. Your head, heart and soul co-
operate with your hands. You do not hanker over the fruits of action. You have
no anticipation of reward, or personal gain. You become a tool of God to perform
the work. Any work carried out with full concentration, dedication and with all
abilities that a person has, becomes valuable and the person also becomes
valuable to others as well as to society. In total quality management(TQM)
Karma Yoga and Yogah Karmasu Kaushalam provide valuable contributions.
Under this slogan we have one hundred percen concentraion coming from
within. The extrinsic incentives e.g., money, other perks, etc. play a very minor
role as motivators.

Co – Operation
Healthy competition is a powerful motivator for excellence and success,
especially business success. The idea of cut-throat competetion is founded on
the concept of ‘struggle for existence’ and survival of the fittest.
Indian ethos says that for human beings the royal road is co-operation as
a powerful motive for team work. We are human beings having mind and power
of discrimination.
The Gita says : “ By co – operation and mutual help all shall achieve the
highest human welfare.” Unity is strength. Even in the holistic approach, we
stress the co-operation integration, synthesis and team – spirit for extraordinary
performance, for enduring harmony and peace, because in our hearts chamber
is living the pure conciousness of the Divine, i.e., Purnatman. Peaceful co-
excistence, harmony, not struggle is the rule. Indian insight endorses this in the
management of any enterprise.
Excessive competetion at work can destroy many young people and our
social life. Co-operation, united efforts and striving for success leads to all round
prosperity and success leads to all round prosperity and success in any field of
human enterprise.

Indian ethos expresses this :

Parspar Devo Bhava

Paraspar Bhavayantah, Shreyati parma Vapsyatha.

Features of Indian Ethos and Insight

 Divinity of a human being is not merely a notion but a truth which can be
experienced in the stillness of the mind.

 Balance is the keynote of Indian thought. We have synthesis, harmony

between the dual concepts.

 The Individual is the central focus.

 Devine element in the individual is only a portion of the universe of the
universal or cosmic consciousness.

 Gives greater emphasis on values, human and ethical. Knowledge is not


 Indian ethos are based on Indian scripture. Indian thoughts provide

eternal knowledge

 All work is worthy and honorable.

 Emphasis on duties and responsibilities.

 Deals with two types of knowledge.

a) Knowledge of creation.
b) Knowledge of creator.