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Skills & Experiences:

Special Area:
Business Driven CSR Prior work experience:
Photo •Developed and integrated CSR processes
at Svenska Spel, within RG and Enviroment
Titel: CEO •Management of complex cross functional
•Strategy development and management of
•Sales & marketing operations
Education & Professional
Summary: Recent Projects:
üOver 15 years of experience from management positions Known as the architect of Svenska Spels
in selling, marketing and CSR within the gaming sector Responsible Gaming work.

üPetra Awarded 2007 for Europe’s most

has taken on a diversity of strategic and operational
assigments. Responsible website by EGBA
Ranging from highly strategic change management
to operational delivery . Awarded ”Best overall RG Programme” and
“Best Retailer training programme” by WLA
Education: Economical Studies at 2008.
Örebro University
Principal of the steering commity for
Competencies: ”Playscan” through development of the
product, 2007-2008 A world unique CRM tool
üCSR Strategy & operation for RG
üMarketing Strategy
üSales strategy and operation  Initiator of IRGO a research network
üInternational cooperations with the most wellknown researchers
in the world. ”Putting research into practice”
Developed a new enviromental policy for