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1. .. / . .., .: , 1995.
2. Boyd, Harper W. (jr.), Westfall, Ralph. Marketing research: Text and cases. -3rd ed. -Homewood;
Georgetown: Irwin, 1972. -XV, 813p.
3. Burke R. Virtual Shopping: Breakihrough in Marketing Research=
//Harvard Business Review. -1996. -N2. -P. 120-131.
4. Coffre, Philippe Action et Gestion Commerciales: La nouvelle vente/En collaboration avec Michel Coffre.
-[S. l. ]: Nathan, [1982]. -223p. - (Connaitre et Pratiquer la Gestion). -. . , .
. -. : Methodes classiques et modernes de vente; Animation des ventes et motivations des
vendeurs; Controle des ventes; Direction des ventes et marketing. -ISBN 2-09-192102-5.
5. Current Controversies in Marketing Research/Ed. by Leo Bogart. -Chicago: Markham, [1969]. -VII, 164
p. : ill. , tab. - (Markham Ser. in Marketing).
6. Framework for the Combination of Forecasts. Benito E. Flores and Edna M. White, Journal of the
Academy of Marketing Science, 16 (Fall 1988), pp. 95-103.
7. Green, Paul E. . Research for Marketing Decisions/Green, Paul E. , Tull, Donald S. , Albaum, Gerald.
-Fifth Edition. -Englewood Cliffs: Prentice-Hall International, [1988]. -784p. : il. -. .
. -ISBN 0-13-774217-7.
8. Joseph B. Kruskal, "Analisys of Factorial Experiments by Estimating Monotone Transformations of the
Data", Journal of royal Statistical Society, Series B, March 1965.
9. Carroll Mohn & Thomas H. Land A Guide to Quality Marketing Research Proposals and Reports,
Business 39, 1989.
10. .. . -: - ,
1986.
11. . . : : . . -:
- , 1992. -40.
12. . ., . . / . . . . -. :
, 1991. -29.
13. . ., . . : . . -: -
, 1996. -93

14. . , . //
. -1996. -N3. -. 40-50.
15. . , . //
. 1996. -N5. -. 42-50.
16. . //
. -1996. -N6. -. 82-93.
17. . // . -1995. -N3. -. 3142.
18. . // . -1996. -N2. -. 104-117.
19. . . - //
. -1996. -N1. -. 51-53.
20. . . . -. :
,1994. -255.
21. . . ,
// .-1997. -N7. -. 47-50.
22. .
// . -1997. -N1. -. 35-38.
23. . . . 2. .: ,
1978.
24. . . //
. -1993. -N1. -. 119-128.
25. .. / -
-.: , 1974.
26. . . -: "" //
. -1996. -N2. -. 18-20.
27. . // .
1996. -N5. -. 112-115.
28. : : . Kinnear, Thomas C. , Taylor,
James Ronald. Marketing research: An applied approach. -New York etc. : McGraw-Hill, [1979]. -656p. :
tabl. , diagr. - (McGrowHill ser. in marketing).
29. . . : . . -: -
, 1996. -109.
30. . // . -1995. -N8
() . -. 18.
31. Tull, Donald S. , Hawkins, Del I. Marketing research: Measurement and method: A text with cases. -2nd
ed. -New York; London: Macmillan, [1980]. -XII, 796p.
32. . ? // . -1994.
-N5. -. 119-135.

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599

43,7

6%

.98

44,9

153

47,7

577

42,1

6%

.98

45,2

166

47,7

584

42,7

6%

.98

55,0

177

69,8

613

40,2

27%

" "
( ) .
, 1997 :
Q= QTREND* var=46,3*0.94=43.5
.
" " . 5.9,
: " "
.
5.9 " "
0,46

CORR F1

0,06

CORR F2

0,46

CORR F3

Q TREND

F1

Q1
TREND

F2

Q2
TREND

F3

.97

23

22

12

223

.97

34

34

456

.97

55

45

556

.97

34

56

67

456

.97

22

77

34

567

.97

34

99

22

560

.97

44

102

33

334

.97

45

111

89

456

.97

56

122

11

678

Q3
TREND

var

.97

46,3

140

48,9

599

43,7

6%

.98

44,9

153

47,7

577

42,1

6%

.98

45,2

166

47,7

584

42,7

6%

.98

55,0

177

69,8

613

40,2

27%