BY

ASHISH KUMAR PANI BBA 2nd YEAR

The Cement Industry occupies an important place in both building industrial base of a country and for providing an infrastructure for the development of the national economy. India, being the second largest cement producer in the world after China with a total capacity of 151.2 Million Tones (MT), has got a huge cement industry. The cement industry in India is dominated by around 20 companies, which account for almost 70% of total cement production in India . Cement production commenced in India as early as 1914.

The first cement unit was set up at Porbandar in 1914 with acapacity of 1,000 tones per annum. The Aditya Birla Group is the 10th largest cement producer in the world & the 4th largest in Asia. UltraTech Cement Limited It is India's 2 nd biggest cement company and Indias largest exporter of cement clinker based in Mumbai, India . O P Puranmalka is the present director of ultratech cement. The revenue of the organisation in 2010-2011 was 13,496.58 crore and profit was 1,404.23 crore It was incorporated on 24 August 2000 as L&T cement Limited. Cement business of Lerson&Tourbo Limited demerged & vested in company in 2004.

Grasim acquired management control in july 2004. The name changed to Ultratech cement limited with effect from 14 october 2004. UltraTech Cement Limited has 12 integrated plants, 1 white cement plant , 1 clinkerization plant in UAE ,15 grinding units( 11 in India, 2 in UAE, 1 each in Bahrain and Bangladesh)and 6 bulk terminals (5 in India and 1 in Sri Lanka). There is a grinding unit present in our state and is present in Jharsuguda since 1993. UltraTech Cement Limited has an annual capacity of 52 million tonnes . UltraTech's subsidiaries are Dakshin Cements Limited, Harish Cements Limited, UltraTech Ceylinco (P) Limited and UltraTech Cement Middle East Investments Limited .

The masor competitior of ultratech cement are Ambuja cement,ACC cement & Shree cement.
It manufactures and markets ordinary Portland cement, Portland blast furnace slag cement, white cement and Portland Pozzolana cement. It also manufactures ready-mix concrete (RMC) and Autoclaved Aerated Concrete Blocks(AAC Blocks) with brand name Ultratech.

1.

Ordinarily Portland Cement *Clinker 90.50% *Gypsum 4.00% *Fly ash 5.50%

2.Portland Blast Furnace Slug Cement

3.Portland Pozzolana Cement

*Clinker *Gypsum *Fly ash 66% 4% 30%

*Clinker *Gypsum *Slag

70% 6% 24%

MISSON
TO deliver superior value to customers,shareholders,employees & society at large.
Customerization,Employee empowerment Quality consistency Product range& Cost competitiveness

VISION

The strategies applied by Ultratech cement are

Cost efficiency Customer retention Innovation strategies Financial strategy Business redefination

*HR POLICIES OF CEMENT BUSINESS

Designations Allowances Travel Retrial Other policies

*GROUP POLICIES
Accident&medical insurance coverage

Gratuity

*GENERAL POLICIES
Internal requirement scheme Re employeement of ex emoloyee Employement of near relation

Retirement age of management cadre

Finance Department Marketing Department Human Resource Department Research & Development Department

Supply chain Department

STRENGTH

WEAKNESS

National Highway development programme. Bharat Nirman Yojna for rural infrastructure. Rise in industrial project.

Cement industry is highly fragmented. Industry is also highly regionalized.

Aspire to become the top manufacturers in cement and concrete industry. To become the leaders in the cement market. Plans to bring in value added programs & service for construction industry.