SURVEY

Dear Friend
Thank you for spending some time for us. This survey is devised as part of the students project report to be submitted at the School of Management Studies, CUSAT. It tries to analyze the usage of cooking oil and the impact of the new TV Commercial of KLF COCONAD Coconut Oil among Keralites. The information provided by you will be confidential.

A. Primary Details
Please supply the following details about yourself:

Name-----------------------------------------------------------------------------------------------

Age:

under 16

16-34

35-54

55 and over

Sex:

Male

Female

Type of work: Manual

Managerial

Administrative

Clerical

others (Please specify)

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1) Which type of cooking oil do you often use? (Please tick the most appropriate box.) a) b) c) d) e) f) Sun Flower Oil Olive Oil Plam Oil Peanut Oil Coconut Oil Others

2) Which brand of cooking oil do you often use? (Please tick the most appropriate box.) a) b) c) d) e) f) Saffola Gold KLF Nirmal KPL KERA Gold Winner Others

3) What factors will you consider when you buy cooking oil? (Please tick two appropriate boxes.) a) b) c) d) e) f) g) Brand Quality Nutrition Value Value For Money Taste Health Others

4) If there is a coconut oil which is good for health, will you buy? a) Yes b) No

5) Did you notice the new advertisement of KLF COCONAD Cooking Oil? a) Yes b) No

6) If yes, through which medium did you saw it? a) Television b) Newspaper c) Radio d) Magazines c) Others

7) What you have understood from the advertisement of KLF COCONAD? (Please specify)

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Thank you for completing this questionnaire.