MODELS AND THEORIES OF COMMUNICATION

COMMUNICATION
It is a process. Conveying information from sender to receiver. Exchanging of understanding. Consists of transmitting information.

Types of communication
Verbal/Oral communication Non-verbal communication Written communication Upward communication Downward communication Horizontal communication Diagonal communication External communication One way communication Two way communication

Communication theories
Many scholars use lasswells maxim, WHO SAYS WHAT TO WHOM IN WHAT CHANNEL WITH WHAT EFFECT, as a means of circumscribing the field of communication theory

Who says what to whom in what channel with what effect

MODELS OF COMMUNICATION

1) SIMPLE MODEL

2) A Transactional Model

4) INTERACTIVE MODEL

Shannon weaver model (1947)

A source An encoder A message A channel A decoder A receiver

SOURCE Some person or group of persons with a given purpose, a reason for engaging in communication.

ENCODER You as the source, have to express your purpose in the form of a message. That message has to be formulated in some kind of code.

MESSAGE Whatever is communicated is the message.

CHANNEL The most commonly used channels include air, light, electricity, radio waves, paper, and postal systems.

DECODER as a source needs an encoder to translate her purposes into a message, so the receiver needs a decoder to retranslate.

YOU ARE A GOOD GIRL

RECEIVER The person at the other end of the channel can be called the receiver