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  • Question Paper of MM

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    ਪ੍ਰੀਤ ਨਿਮਾਣਾ
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    CHANAKYA INSTITUTE OF MANAGEMENT PAPER: Marketing Management Time: 3hrs MBA-2nd SEM. MM: 60 SECTION-A Attempt all questions, each carry 2 marks Q1: Explain the following terms: a) What is marketing? b) 7ps of marketing. C) marketing environment. D) Promotion mix e) Consumer Behavior. F) market segmentation. G) marketing mix. H) Branding. I) product life Cycle.

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    Question paper of MM

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    CHANAKYA INSTITUTE OF MANAGEMENT PAPER: Marketing Management Time: 3hrs MBA-2nd SEM. MM: 60 SECTION-A Attempt all questions, each carry 2 marks Q1: Explain the following terms: a) What is marketing? b) 7ps of marketing. C) marketing environment. D) Promotion mix e) Consumer Behavior. F) market segmentation. G) marketing mix. H) Branding. I) product life Cycle.

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    16 просмотров1 страница

    Question Paper of MM

    Загружено:

    ਪ੍ਰੀਤ ਨਿਮਾਣਾ
    CHANAKYA INSTITUTE OF MANAGEMENT PAPER: Marketing Management Time: 3hrs MBA-2nd SEM. MM: 60 SECTION-A Attempt all questions, each carry 2 marks Q1: Explain the following terms: a) What is marketing? b) 7ps of marketing. C) marketing environment. D) Promotion mix e) Consumer Behavior. F) market segmentation. G) marketing mix. H) Branding. I) product life Cycle.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    CHANAKYA INSTITUTE OF MANAGEMENT PAPER: Marketing Management Time: 3hrs MBA-2nd SEM.

    MM: 60 SECTION-A Attempt all questions, each carry 2 marks Q1. Explain the following terms: a) What is marketing? b) 7ps of marketing. c) Marketing environment. d) Promotion mix e) Consumer Behavior. f) Market segmentation. g) Marketing mix. h) Branding. i) Product Life Cycle. j) Labeling. 10*2=20 SECTION-B (Attempt any four questions, each carry 10 marks) Q2: What is marketing environment? Explain the factors that affect the marketing environment. Q3: Explain consumer buying behavior process? Q 4: What is product life cycle? Explain the stages of product life cycle? Q5: What is market segmentation? Explain the basis of market segmentation. Q6: What is a distribution channel? Explain the different types of distribution channels. Q7: What do you mean by pricing? Explain the different pricing strategies. 10*4=40

    CHANAKYA INSTITUTE OF MANAGEMENT PAPER: Marketing Management Time: 3hrs MBA-2nd SEM. MM: 60 SECTION-A Attempt all questions, each carry 2 marks Q1. Explain the following terms: a) What is marketing? b) 7ps of marketing. c) Marketing environment. d) Promotion mix e) Consumer Behavior. f) Market segmentation. g) Marketing mix. h) Branding. i) Product Life Cycle. j) Labeling. 10*2=20 SECTION-B (Attempt any four questions, each carry 10 marks) Q2: What is marketing environment? Explain the factors that affect the marketing environment. Q3: Explain consumer buying behavior process? Q 4: What is product life cycle? Explain the stages of product life cycle? Q5: What is market segmentation? Explain the basis of market segmentation. Q6: What is a distribution channel? Explain the different types of distribution channels. Q7: What do you mean by pricing? Explain the different pricing strategies. 10*4=40

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