EXECUTIVE SUMMARY

In the year 1918 the company came into existence under the name Government Soap Factory. Shri.S.G. Shastry a Science student went to UK for higher studies in Oil Technology. After returning to India, he conducted several experiments. He evolved with a soap perfume blend using sandalwood oil as the main base to manufacture the toilet soap & thus the famous Mysore Sandal Soap took birth in the year 1918. The factory started functioning in its new premises from 1st July 1957. From this year onwards till date the factory has never looked back and it has achieved growth and development in production, sales and profits. The initially named Government Soap Factory was renamed as Karnataka Soaps and Detergents Ltd on 1st October 1980 & its trademark is SHARABHA. The Company is a leading sandalwood soap manufacturer in the country, and they have demand for their products in both domestic as well as international market. The main objective of the study was to know the retailers perception towards the Mysore sandal soap Mysore sandal soap. The training has exposed me to many facts of an organization and also helps me to gain practical knowledge and know about cooperation & relationship of each department in KS&DL. Retail research project implies to the overall analysis of certain important aspects for the purpose of Retailers perception towards Mysore Sandal Soap. We have taken soap industry, which is fastest growing industries in India as well as in the world. In our project here we include secondary as well as primary data for knowing about Retailers perception towards Mysore Sandal soap. The present report tries to review the Retailers perception towards Mysore Sandal soap.

EXECUTIVE SUMMARY

INDUSTRY PROFILE

COMPANY PROFILE

PRODUCT PROFILE

McKINSEYS 7S FRAME WORK

SWOT ANALYSIS

RESEARCH DESIGN

DATA ANALYSIS AND INTERPRETATION

FINDINGS

SUGGESTIONS

BIBLIOGRAPHY

ANNEXURE

PART-A

PART-B

CONCLUSION