Five Year Birthday Party

Mielke & Watson Public Relations

Invitation
Goals Entertainment Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule Menu Presents Advertising Budget Timetable Evaluation

When: June 23rd, 2012

12 pm-5 pm

Youre invited!

Where: 10249 S. 34th Street

Franklin, WI (Hidden Oaks Neighborhood)

Who: Anyone looking to build a home! Why: Celebrate Tim OBrien Homes Fifth Birthday
AND the grand opening of the Hawthorn model home

Invitation

Goals
Entertainment Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule Menu Presents Advertising Budget Timetable Evaluation

Goals
Publicity for Tim OBrien Homes Both motivational and informational:
Motivate the public to build with Tim OBrien Homes Inform the public about green home building

Home building can be stressful and intimidating, a birthday party will add a fun and relaxing feel

Celebrate the hard work of the past five years!

Invitation Goals

Entertainment
Floor Plan Parking

Celebrate!
Ribbon-cutting ceremony Birthday cake Presentation on green home building Green Home tour Raffle prizes Gift bags Informal tours

Guest Schedule
TOH Schedule Mielke & Watson Schedule

Menu
Presents Advertising Budget Timetable Evaluation

Hawthorn Model Home

Informal tour route Food placement Presentation location Decorations

Childrens Activity
Banner

Hawthorn Model Home

Informal Tour Route Decorations

Banner

Invitation Goals Entertainment Floor Plan

PLAN A

Parking

Parking
Guest Schedule TOH Schedule Mielke & Watson Schedule Menu Presents Advertising Budget Timetable Evaluation

PLAN B

Faith Presbyterian Church 3800 West Rawson Avenue Franklin, WI 53132

(4 minute drive)

Time

The Days Schedule for the Guests

Event Grand Opening of Hawthorn model Home; ribbon cutting ceremony Cutting of the birthday cake; Free Cake for All!

12:00 pm 1:00 pm

2:00 pm
3:00 pm 4:00 pm 5:00 pm 12:00- 5:00 pm

Tim OBrien presents on green home building

Green Tour Raffle off the Presents Head home (dont forget your gift bag!) Activities for children

*Informal tours of the Hawthorn model run throughout the day

Invitation Goals

Entertainment
Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule Menu Presents Advertising Budget Timetable Evaluation

Sample Brochure

Time

The Days Schedule for Tim OBrien Homes

Event Arrive at Hawthorn model home; approve home for opening Ribbon cutting ceremony; welcome guests (Matt) Cutting of birthday cake (Angela) Speech on building green homes (Tim) Green Tour (Tim) Raffle off the presents (Angela)

11:00 am 12:00 pm 1:00 pm 2:00 pm 3:00 pm 4:00 pm

5:00 pm 6:00 pm
7:00 pm

Thank remaining guests for coming Review success of the event

Close down Hawthorn model

*Tim OBrien Homes is available throughout the day to answer questions and give tours

The Days Schedule for Mielke & Watson Public Relations

Time Event

10:00 am
11:00 am

Arrive at Hawthorn model home; begin decorating /greet caterer

Meet with Tim OBrien Homes and discuss the days plan

12:00 pm-5:00 pm
5:00 pm 6:00 pm 7:00 pm

Greet guests/ hand out gift bags/ mingle with guests/assist caterer and Tim OBrien Homes where needed
Begin clean-up Discuss success of event with Tim OBrien Homes Close down Hawthorn model

Invitation Goals Entertainment Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule

Menu: Hors doeuvres

Catered by Irenes Catering
72 meatballs in barbeque sauce 48 salami cornucopias 3 bread rounds with spinach dip
1841 West Lincoln Avenue Milwaukee, WI 53215

(150-200 people expected)

Menu
Presents Advertising Budget Timetable Evaluation

Invitation
Goals Entertainment Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule

Menu: Desserts
Catered by Irenes Catering (150-200 people expected)
Birthday cake (1 white sheet cake) Feeds 72 1 dozen fruit tarts 24 double chocolate nut brownies (plain and candy-topped) 48 homemade cookies (chocolate chip, peanut butter, sugar, oatmeal raisin) 48 pastries (clairs, cream puffs, mini cheesecake, chocolate-dipped strawberries)

Menu
Presents Advertising Budget Timetable

Evaluation

*All food will be labeled with name and ingredients

Invitation Goals

Entertainment
Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule

Menu
Presents Advertising Budget Timetable Evaluation

Invitation Goals Entertainment Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule

Menu: Beverages
Catered by Irenes Catering
Coffee (decaf and regular) Soda (Coke, Diet Coke, Sprite, and Diet Sprite) Spring Water

Menu
Presents Advertising Budget Timetable Evaluation

Invitation Goals Entertainment Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule Menu

Presents
Raffled giveaways
5 Tim OBrien Homes travel mugs 5 Tim OBrien Homes T-shirts

Gift bags

Presents
Advertising Budget Timetable Evaluation

Tim OBrien Homes pen/notepad Tim OBrien Homes keychain Tim OBrien Homes informational packet (brochure, testimonial sheet, green building facts)

Invitation Goals Entertainment Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule Menu

Raffled Prizes

Presents
Advertising Budget Timetable Evaluation

Invitation Goals Entertainment Floor Plan Parking Guest Schedule

Gift Bags

TOH Schedule
Mielke & Watson Schedule Menu

Presents
Advertising Budget

Timetable
Evaluation

Invitation Goals Entertainment Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule Menu Presents

Advertising
Postcard to neighboring towns
Advertisement on website
When: June 23rd, 2012, 12 pm-5 pm Where: 10249 S. 34th Street Franklin, WI (Hidden Oaks Neighborhood) Who: Anyone looking to build Why: To celebrate!

Flyers

local coffee shops grocery stores

Social Media

Advertising
Budget Timetable Evaluation

Facebook/Twitter Updated during event

Refer-a-friend

Item Food Beverages Caterer Fee Advertising

Budget

Cost $300.00 $100.00 $200.00 -----$75.00 $80.00 $50.00 $100. 00 $95.00 $1,000.00

Tables, Linens, Plates, Napkins, Utensils, Waste baskets* Gift items* Raffle Prizes Gift Prizes Miscellaneous* (ribbon, balloons, banners, easels, brochures wrapping paper, raffle box, nametags) Emergency fund Total

*Environmentally friendly

Invitation Goals Entertainment Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule Menu Presents Advertising Budget

May

Timetable

Book caterer Personalize raffle/gift bag items

June

Timetable
Evaluation

Follow-up with caterer Follow up with personalization of raffle/gift bag items Purchase miscellaneous items Prompt Tim OBrien on building green homes speech Run through Green Tour route Run through informal tour route

Invitation Goals Entertainment Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule Menu Presents Advertising Budget

Timetable
June 23rd
Help caterer set up food Set up tables Decorate (balloons, banner, ribbon, presents) Set up raffle station/gift bag station Practice tours/speech Play Michael Bubls Crazy Love CD All hands on deck! Clean-up and take down

Timetable
Evaluation

Invitation Goals Entertainment Floor Plan Parking Guest Schedule TOH Schedule Mielke & Watson Schedule Menu Presents Advertising Budget Timetable

Evaluation
Attendance Discussion of days events with Tim OBrien Homes and Mielke & Watson Public Relations

Number of new contacts from raffle

Demographic information How did you hear about us? What do you like about the Hawthorn Model? What do you dislike about the Hawthorn Model?

Evaluation

Increase in future sales

LET US MAKE WAVES FOR YOU!

MIELKE & WATSON PUBLIC RELATIONS

www.m&w.com (414)291-2655