REPORT FORMATING - MM

Sr. No. 1 Particulars Introduction of Parent Industry and Company Industry Overview Company Overview History Various Functions of Company Structure of Company Introduction of the brand About brand History Marketing Mix Theory of Marketing Mix (4Ps) Product Product variety Product Quality Product Design Product Features Brand Name Packaging Sizes Warranties (If Applicable) Returns (if any terms) Price Price of Product (customer Price for Channel Partner (Retailer, Distributor) Price of product varied in sizes Discounts (Channel Partner) Allowances Payment Period Credit Terms Place Channels Channel Coverage Assortments Locations Inventory Transport Margin for channel partners Promotion A. Consumer Promotion Sales promotion Advertising Sales forces Public relations Direct Marketing B. Trade Promotion Promotional Material (danglers, equipments, etc) Trade allowances Bulk Buying Discounts Trade Promotional Allowances Buy back Allowances Merchandise Allowances Bibliography Approximately Pages

5 10 Pages

3 5 Pages 2 3 Pages

3 4

5 10 Pages

5 7 Pages

5 7 Pages

10 12 Pages

1 2 Pages

TITLE PAGE TABLE OF CONTENTS CHAPTER (1 to 7) Format for title Page: Assignment on Marketing minx of Selected Brand

Submitted To Mr. Harshesh Patel (Lecturer) Submitted by Enrolment No. Name

S. R. LUTHRA INSTITUTE OF MANAGEMENT M.T.B. COLLEGE CAMPUS, ATHWALINES, SURAT Batch: 2012 - 2014
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