Type Industry Founded

Public Jewellery, Diamonds 2000

Headquarters
Key people

Mumbai, India
Mr. Mehul Choksi, Chairman, Mr Adri Voorn, Director Lamhe, Glitterati, Vivaaha, DER, Solitaire and Saumya Gitanjali Group Nakshatra Diamonds

Products Parent Website

Parent Company

Gitanjali

Category
Sector Tagline/ Slogan USP

Diamonds and jeweler

Lifestyle and retail Divine luck; Glow Divine Beautiful, elegant and timeless

STP Patronized by all woman who adore the diamond who buys diamond for prestige, for a status symbol and to gain satisfaction Upper middle and upper class from the urban areas

Segment Target Group

Positioning

Depicts the culture and tradition of India

SWOT Analysis

Strength

1. Most famous and desirable brand for the consumers in India 2. Celebrity brand ambassadors help the brand in associating with the audience 3. Most trusted and praised due to its innovative designs 4. Its one of the exporting diamond product company 5. It is one of Indias fastest growing and top of the mind jewellery brand
1. Despite high brand presence, local and domestic competition makes it difficult to control the market share 2. Global penetration is limited, which can be a huge market 1. Needs to strengthen its foot in the areas like US, Japan, china and Middle east 2.Needs to increase its retail presence in India 3.Still competition from local vendors but it can be a market leader by moving into and promoting its brand in tier III cities. 1.Fragmentation of rough diamond supply 2.Valatility in the prices of Gold and diamonds 3.Emergnce of new mining areas 4.More demand into studded jeweler and solitaires

Weakness

Opportunity

Threats