The Pitch

Rafique Uddin

Corporate and Promotional Programme Production

Corporate videos are a video production used as a business tool rather than for entertainment purposes. 1. Training and information videos. 2. Promotional, advertising and marketing videos Similar to adverts but mainly aimed at a specific audience Product demonstrations or procedures. Situations and events such as conferences and training days can be improved. No time limit Some companies use promotional programmes to describe their products.

Social Action and Community Media production

specifically engages people into the direction intended by the producer to raise awareness videos are made to make people think about issues in the communities usually a service for a community for action that needs to take place by its production. Social action media is not primarily for entertainment or profit. The videos can be delivered to the audiences in varies media platforms. Social media can be can also be produced as an educational video to raise awareness and knowledge. The video can draw attention to the public getting across the social issues making the public feel guilty. The actions can be political, demonstrations aiming to have an impact on behaviour and attitude of the local public. Provide the public with opportunity to express their views with community discussion and debates.

Proposal
Short five minute promotional video for kick stop Local mixed martial arts club based in Norwich. The success of the club and how young people experience the training.

Target Audience
Young target audience mainly males in the age range of 16-25 year olds. Interest in sports. may participate in outdoor leisure activities.

Visual style and techniques

Testimonial videos of peoples views of the club Short series of video Clips of members of the club training with illustrated still images. Slow motion shots Fast paced action sound track Series of Mid Range, close up and long range shots on action Fast cutting edited shots to make the video engaging.

Distribution and feedback

Distributed on video hosting and social networking sites. kick stop website. Feedback will be done through a focus group. Post Questionnaires on social networking sites and blogs.