t c e j o r P k c u r T d o o F

n Rutan a e S & , g in T in v rcia, Mar by Fernando Ga

g n i n n i g e From the B
The first Food Truck originated in 1866 in Texas with the creation of the chuckwagon by Charles Goodnight, "The Father of the Texas Panhandle" Using a modified wagon, he delivered and cooked for railroad workers, caravans and cattle drives Consisted mostly of dry foods, meats, baking goods and water

e s e e h C a l l i Gor
Customers Per DayMore than 200 Location Moves2 per day Follow them on Twitter! - @gcnyc1

k c u r T d o o F e s e e h C a l l i Gor
They also sell a lot of the "Big S, which is their version of s'mores, The Gorilla Cheese truck serves a variety served on fresh homemade graham of fresh local breads, diverse cheeses, all cracker bread. They also do weekly specialty made with high quality ingredients. sandwiches, such as buffalo chicken with fresh mozzarella on French One of their signature sandwiches is the bread. "GCNYC1, which is American cheese on If you're ordering 5 sandwiches or buttery white bread. more, you can call in so they have all the sandwiches ready for pick up. Another one of their sandwiches is Also, they do offering catering. "Brooklyn Special, which is Asiago with Prosciutto de Parma on an inside out On top of using twitter, they also Panini with aioli. keep an up to date facebook page with all sorts of information about themselves.

u n e M e s e e h Gorilla C
Mostly consists of grilled cheese sandwiches and specialty sandwiches Toppings, Sides and Desserts available Average price of the menu is $7.50 Other than daily special, menu stays the same.

Gorill

g n i s i t r e v d A e s e e h C a
Nintendo Wii U Event 2012

Attends and Hosts special events and parties Gives free samples and tastes Social Media outletsTwitter, Facebook, and http://www. gorillacheesenyc.com

n o i t a c o L e s e e h C a l l i Gor
Lunch time - Mostly spotted at midtown (office buildings and work-related areas) Dinner time - Mostly spotted downtown (near apartments and housing) Locations are picked based on parking, human traffic, and distance away from restaurants

s g n i l p m u D Rickshaw
Customers Per Day- About 300 Location Moves- As Few as 3, as many as 5 Including WFC, Park Place & Broadway Follow them on Twitter! @RickshawTruck

k c u r T s g n i l p m u D w a h s k Ric
Kenny Webber began selling dumplings out of the back of his truck as a farmers market in New Hampshire. Prior to starting The Rickshaw Dumpling Bar, Kenny helped open restaurants in Seattle, San Francisco, Boca Raton and London. As a testament for his love for dumplings, he has been known to eat more than 40 dumplings in one sitting. Co-Founder David Weber had always been interested in business efficiency, something he has made sure the implement in the Rickshaw Dumpling Bar. He got his first taste for selling food and beverages at 8 when he would frequently set up a lemonade stand at the end of his driveway. Prior to working for Rickshaw Dumplings, he worked for the World Bank, advising businesses across the world. Their menu includes dumplings of only the freshest ingredients. Their selection includes a variety of chicken, duck, and shrimp dumplings as well as a warm chocolate shanghai soup dumpling; which is a Black sesame crusted mocha wrapper with hot callebaut chocolate. The word Rickshaw comes from one of the oldest forms of transportation, originating in Asia. The word suggests both speed and efficiency, things held in high regard at the Rickshaw Dumpling Bar. Translated from chinese, Rickshaw means man powered vehicle. They encourage feedback about their customers experiences, whether it be email, on their twitter accounts at @rickshawbar, @rickshawtruck or on their facebook account.

u n e M s g n i l p m u D w a h s k Ric
Menu consists of mostly dumplings & other Chinese food items Average price of menu - $6 Menu changes every season Has daily specials, sides and combinations

g n i s i t r e v d A s g n i l p m u D w a h s k c i R

Hosts events as an original member of the New York City Food Truck Association (NYCFTA) Social Media Twitter, Facebook, and http: //rickshawdumplings. com/

New

CFTA Y N ( n o i t a i c o Ass k c u r T d o o F y York Cit

Goals Include:

Formed Jan '11 Association of small businesses that own and operate trucks in NYC Focused on innovation in hospitality, high quality food, and community development

Promote community-oriented ending behavior to ensure food trucks are operating as good citizens Advocate on behalf of food trucks with local and state government for fair laws that reflect the changing realities of street vending Serve as a resource on food truck vending to the public, local government, and community organizations

l a v i t s e F k c u r T d o o F ! Parked
Five-year running "foodie" festival at the South Street Seaport Top 30 Food Trucks of NYC participate Live performances, Games, and Prizes Check out www.parked. meanredproductions.com for updates and VIP passes! Both Gorilla Truck & Rickshaw Truck always show

Advic

s k c u r T d o o F w e N o t e

Study NYC Parking Laws and Regulations Join the Food Truck Association for help and support Stay away from restaurants! Try to create your own clientele Be friendly and smile! Bonus points if you remember repeat customers

s i s y l a n A T SWO

s ' P r u o F e h T
Gorilla Cheese Rickshaw Dumplings Price: $7.50 avg $6.00 avg Product: "On The Go" food and "Finger Food" dumplings along classic grilled cheese other Asian inspired sides sandwiches Promotion: Twitter, Website, Twitter, Website, Food Food Festivals Festivals, NYCFTA Place: Depends on time of day, Depends on parking parking regulations, and regulations, and human traffic human traffic - Office Buildings & Housing complexes

s y a S y e v r The Su
Gorilla Truck Ages 20-28 Young, busy, on-thego workers looking for a quick lunch More men seen & surveyed Rickshaw Truck Ages 23-34 Older audience due to healthier food choices More women seen & surveyed