Business Plan

Business Name
Who are the owners of the business? My sister and I will be the owners of this business. What is the name of your business? The name of my business will be GWP, Gymnastics Workout Palace.

What is the concept of your business? The GWP is a palace only for gymnasts only. The GWP is a place where all gymnasts can work out and work on there strengths and mostly their weaknesses. Also at the GWP I want to sell comfortable, affordable, and fitting gymnastics leotards. I would sell these leotards at the GWP or have a website so people can order them offline. I would sell these because some gymnasts can't afford those expensive leotards and if they can they would be buying something very uncomfortable. I would also like to sell gymnasts wrap and call it G-Wrap. G-Wrap is comfortable, stretchy, and affordable. G-Wrap can be used for any stage of gymnastics, like bars, vault, beam, and floor.

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Executive Summary
Provide a brief overview (Five eight sentences) about your product or service. The GWP is a palace only for gymnasts only. The GWP is a gym where all gymnasts can work out and work on there strengths and mostly their weaknesses. Also at the GWP I want to sell comfortable, affordable, and fitting gymnastics leotards. I would sell these leotards at the GWP or have a website so people can order them offline. I would sell these because some gymnasts can't afford those expensive leotards and if they can they would be buying something very uncomfortable. I would also like to sell gymnasts wrap and call it G-Wrap. G-Wrap is comfortable, stretchy, and affordable. G-Wrap can be used for any stage of gymnastics, like bars, vault, beam, and floor. There is going to be a lot of expensive equipment but I think I can work it out. The GWP expenses total is $226,293.50

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Operational Plan
Where will the product/service be produced? Use http://www.niowarealty.com or http://niowamarketplace.kaango.com/ to search for commercial property that is available for sale or rent. The GWP will be located on 221 5th St. SW Mason City, Iowa. This is a Ranch style gym, there is 2 baths and it is going to cost $250000.

What are the operational hours? The hours of GWP would be ages 7-10 from 9a.m.- 3p.m. and 11-16 from 4p.m-10p.m. The GWP is open Monday-Friday and Private classes are on Saturdays from 12 a.m. to 5p.m.

How many employees are needed? What are their job titles? The employees of GWP have to be at least interested in gymnastics and have at least one year of experience. There will be how ever many needed employees due to how many children would be attending. Some employees would be working with the lower level grade kids, some would be working with the upper grade level kids, some would be working with the private classes, and some would just be working the office.

What materials will be needed? (computer, cash register, truck, van, etc.) *We would need a computer to keep track of all the students we have daily. *We would have a Suburban for some kids who dont have/get a ride home. *A cash register would be needed to keep daily costs if you didnt decide to buy a membership. *Gym spring loaded floors will be needed. *All gymnasts equipment. Such as uneven bars, beam, vault, horse, foam (for foam pit, for practice), etc. *Leotards will be sold at the GWP. *G-Wrap will also be sold at the GWP. Beams-Low beams, high beams, adjustable beams, foldable beams, beam braces. Gymnastics Mats- folding mats, sectional mats, landing mats, incline mats. Horizontal Bars- adjustable bars, non adjustable bars, base extension.

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Management Team
Who is the owner of the business? I, Brianna Pals will be the owner of GWP.

Who will be managing the businesses day-to-day operations? I will be managing this business daily. Except for Sundays.

Who will be managing the bookkeeping, orders, and other paperwork? Probably someone with a financial background, maybe my mom or my aunt would be managing the paperwork, bookkeeping, and orders.

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SWOT Analysis
What are the strengths of the business? *GWP has many coaches and those coaches teach different groups, such as intermediate girls/guys, junior girls/guys, and beginner girls/guys. *GWP is affordable and a good price. *GWP has the option for a punch card. *A punch card lasts for a whole year and it $175 dollars for a punch card. *A daily lesson is $20.

What are the weaknesses of the business? *GWP might be really busy and have a lot of kids to deal with. *We might be tight on money, but if we get a lot of kids to come here we might gain money. *GWP might be a little expensive for some families.

What are the community and world opportunities for this business? * If your kids have a passion for gymnastics, The GWP has lower prices then most gymnastics places. *GWP sets a good record on your child. *The GWP coaches listen, help, and understand children and could help them if they feel they are struggling.

What are the community and world threats for this business? *People who hate on, or are jealous might start rumors. *Someone could brake in or graffiti the building. *Some families might not have health insurance. *The GWP might be in debt.

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Competition
Who are the competitors? Why are they competitors? Other gymnasts are competitors because they might have more skilled students and better coaches.

What is the competitive advantage your business has over the competitors? The GWP has fully intelligent coaches and will help any gymnasts with anything.

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Marketing Plan
Who is the target market for this product/service? (who will buy the product/service and who will use the product/service) The GWP target audience would be anyone ages 7-16, boys or girls.

How will you advertise (newspaper, TV, online, etc.)? Where will you advertise? How often? (remember, use a type of advertisement that your target market will actually see) I would advertise by internet, email, TV, newspaper ads, billboard, signs, business cards, and logo. I would advertise anywhere around town and I would have the ad in the paper every Sunday, I would check online website everyday, and I would also hang out business cards while Im out and about.

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Financial Plan
How much will you charge for your product/service? If needed, use the Internet to get an idea about how much to charge. Provide a menu if you are opening up a restaurant or small food shop. *You have an option between buying a punch card that lasts the whole year and is only $175, or a daily lesson for $20. * For Leotards I would probably charge around $15 per leo. *I would sell the G-Wrap for $6 each roll.

How much are the expenses? List all of the expenses and then research the cost using the Internet. List them in the chart below. Add more rows if needed. Expense Cost 4ft pink horizontal bar $289.95 8ft tan adjustable balance beam ( extends up to 12-18 inches ) $219.95 3ft-5ft adjustable bar $449.95 8ft high beam $189.95 4X8 folding mat $129.95 2X4 sectional mat $34.95 4X8 landing mat $279.95 72 X 30 X 14 High incline mat $219.95 Bar base extensions $99.95 60 X 5 spring floor $2082.90 Trampoline $1760.00 Tumble track trampoline $211.65 Vault trampoline $990.00 Foam carpet boarder $1295.00 Spring floor springs total $3550.00 Floor foam only $230.00 Chalk box $8.00 Chalk case $259.00 Chalk holder $195.00 Leos X 15 $225.00 G-Wrap X 50 rolls $300.00 Insurance 1550.00 Wall mirror $1470.00 Water bottles with names/logo X200 with 2.29 per water bottle $258.00

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The GWP Gym cost Total Cost $250000.00 $266,293.50

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Contingency Plan
What will you do if people stop buying your product/service? A natural disaster hit? The economy goes into a recession? A lawsuit is filed against the business?

I would have to stop selling it obviously if nobody would buy it anymore. Or another way I could help my product is if people start to stop buying my product I would put it on sale and if they still dont buy it I would nock it down some more and just live with what Im selling it for. If a natural disaster hit I think I would probably build my business with two layers of brick so it could possibly stop most of the damage and would leave less damage to all the equipment.

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