Augmented Reality

Shafeek MACM
MBA-IT 2013 University of Moratuwa Sri Lanka

Augmented Reality
AR a technology, embedding digital content to real world contexts First mentioned in The Master Key (1901), a novel by L. Frank Baums Common Example: Decision review systems in Cricket Matches

AR v Virtual Reality
AR VR
A complete A digital overlay over engagement in a digital the real world contexts world

Number of searches for AR surpassed the number of searches for VR from June - 2009

Types of AR
Categorized based on types of sensory inputs used
Marker based AR
Uses Camera and Visual Markers

Location based AR
Uses GPS and Compass with Positional Data

Marker based AR

Example: Google Goggles

Location based AR

Example: Nokia City Lens

AR Apps in Sri Lanka

D-App (Dialog Axiata PLC)
Provides location specific deals and Gift Vouchers AR view to instantly view and purchase on the go

Aurasma (Jetwing Hotels)

More than just a Text + Image advertisement AR Marker printed in local and international publications

Future of AR
Specialized hardware such as Google Glasses Cover wide range of domains including Tourism, Education, Health, Entertainment and Advertising AR will be integrated in our everyday lives though our mobile devices