Fashion by Rohini

Mission Fashion by Rohini aims to be the standard for customized luxury retail, providing highimpact design services that combine western and Indian designs in apparel.

History It all started in the late 1980s when Rohini Bedi created original articles of clothing for herself. Why? Because ready-made clothing was never ready for a customer. It was made for a mass public with no personalization for a specific individuals interests, measurements, and style. When Bedi started strutting her own designs, she realized she was paid compliments on the daily. Soon, whenever friends and family had a special engagement, they would turn to Rohini to create the ultimate perfect, customized outfit. In fact, he exclusivity Rohinis friends had was almost too good to be true. As much as they wanted to encourage her to start a career in the fashion industry, they wanted their clothes to remain visibly way better. Nonetheless, Bedis gift could no longer remain a family secret, and after seeing the demand, Bedi launched Fashion By Rohini, and the rest is history. Concept Fashion by Rohini transformed Indian ethnic wear into contemporary and modern pieces of art. That too, in a manner that is commercially viable and appealing to the international mainstream market. The designs fuse the best of both the East and West, proving that traditional wear, can be sexy wear.

Executives Rohini Bedi CEO Rohini began designing clothing in New Delhi, India in 1986. Since then her pieces have won international acclaim and launched her into the spotlight. At present she designs and manages the direction of the company. Amer Bedi CFO Amer serves as CFO and photographer for many of Bedis campaigns and shows. The two have been working together for a long time, accomplishing a business synergy that is hard to match.

Milestones Fashion by Rohini has made headlines across the globe, being revered in publications such as The Times of India and stages such as Miss India America. Recently, the line was given a special showcase at OC Fashion Week 2013. Retailer Locations Madame Butterfly, New Delhi Designer Studio, Bombay Intershoppe, New Delhi Intershoppe, Bombay Khazana, Artesia, California Diablo, Costa Mesa, California And more Contact Avnee Mithaiwala Fashion by Rohini

(562) 552-5505 avneemith@gmail.com