Presented by Gadid Omar &Zidane lamtigui

The competitive analysis in marketing is an evaluation

of the strength and weaknesses of a current or a potential competitor.

This analysis provide a strategic advantage to the

company because she identify clearly the competitors

The competitive analysis is a essential component of

company strategy and without it the company risk are increasing.

 As we said it in the definition the company must

analyse the competiton because they evolve in the same environment.

But we should specify what is the competition ? The competiton globally represent all company or

firms who develop a product or a services for the same market and the same consumers but with a better price.

 In the market we have different type of competition:

Oligopoly. No competition are called Monopoly

Little competition are called

 Micheal Porter a illustrious professor at the Harvard

Business School as identify at least 5 components who influence the Market :

Competitive Intensity.
Threats of subtitute products. Threats of the new competitors. Power of negociation of the consumers. Power of negociation of the suppliers.

 The BCG Matrix is a model used as a tool to evaluate

the cycle of life of the products.

This model are used also to prioritize which product

within a company product mix get more funding and attention.

 This model ensure a long term value creation. This matrix identify the product who have a low

growth but get a lot of cash and the product who have hight growth but need more investissment.

 We have three category of competition :

Direct Competition. Indirect Competition .

Budget Competition.