Advertising Message Research

Presented by: Mohammed Jashid

Advertising Message Research

The main test involved in Ad message research is "copy testing. Copy testing can be of two types Pre test Post test

Pre- test
The method used for pre testing are: 1. Copy test based on verbal response a) Consumer-jury method b) Portfolio test c) Qualitative test d) On the air test e) Theatre persuasion test

2. Copy testing involving physiological responses a) Galvanic skin response b) Pupil dilation response c) Eye movement tracking

3.Copy testing involving behavioral response

a) In store persuasion

Thank you