Advertising is a tick technique in the hands of a manufacturer, with the help of which he performs many functions.

Here is some main functions of advertising 1. It encourage the prospective buyers to purchase the products. 2. It is indispensible in the introduction of a new product in the market. 3. It acts as a potent instrument in the hands of the manufacturer for increasing the sales by creating permanent demand for the product. 4. It is considerably helpful in decreasing the number of middlemen. 5. It builds up the reputation of the produces hereby enhancing the goodwill of the concern. 6. It educates the people in the use of new products and tell about the different uses of the existing products. 7. It provides an important source of revenue for the publishers of different newspapers and magazines. 8. It extends many employment opportunities to different types of people like artists, singers, actors, models and painters etc. 9. It is instrumental in increasing production and sales and considerably reduces per unit cost of production and sales. 10. It eliminates seasonal fluctuations in the demand of the product.