Chapter IV

Attracting Applicants

Attracting Applicants

Planning Adverts
The main aim of any job advertisement must be to encourages a compact pool of suitable applicants to apply for the job.

Planning Adverts
The contents of all job advertisements varies according to the individual job description and employee specifications

Job Related Information

- Contents

The job title : This should be precise and clear. The location: Always specify where the job is based. The duties: Describe the job its purpose, position in the organization, main tasks and responsibilities.
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Job Related Information

The salary : State an exact salary or if you have room to negotiate a possible range .
The fringe benefits : Mention the other benefits you are offering besides salary

Job Related Information

The Company : All company related information such as history, sales turn over, Product and services and market share.
How to Apply : Tell who and where to apply.Closing date and reference number and mention the position applied for.
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Designing Adverts -Components Eye Catching Concise Logical Humor Free Non Discriminatory Well Structured

Designing Adverts
Eye Catching : There are various ways to draw attention to the job advertisement.We can draw attention of the job seekers by providing some thing different such as Size of the Ad Bold Headings Art Work Logo of the company
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Designing Adverts

Color Placement of the advertisement Statement or caption or a punch line

Designing Adverts Concise :The text should be Brief To the point Use short sentences Stick to plain sentences

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Designing Adverts
Logical: Set out the text in a sensible and progressive order. Humor Free : Avoid humor in job advertisements

Non-discriminatory :Avoid discrimination grounds of Gender, martial status or race

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Designing Adverts

Well Structured : The format/sequence in which the advertisement is presented.

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