Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 9 / YCN Dowue Egberts

Bedtime?
Lunch time? Early morning?
Delayed train?

Douwe Egberts Pure Indulgence is made from a blend of the nest quality beans. These beans are roasted using Douwe Egberts expertise to give a rich and aromatic avour perfect for when you nally get home.

Raining again?
Colour Each of the colours used represents the different varieties in the range of Douwe Egberts Pure Coffees. This ensures each of the adverts is relevant to a particular strength of coffee as well as creating a series of different advertisements that still work together. Type Gotham Light Book Medium Bold

Catching up with friends?

in an instant.

Pure Decaf Pure Smooth Pure Gold Pure Indulgence

The different weights of the typeface are used to represent the strength of the coffee.

BRIEF To try and make Dowue Egberts more appealing to a wider audience, and encouraging them to drink Dowue Egberts rather than buying

CONCEPT We wanted Douwe Egberts Coffee to be something that people could reach for at any time of day. Taking the Pure Instant range we worked on creating a campaign that showed how each of the 4 varieties could be relevant for certain situations during the day whether it be when you missed the bus, meeting the boss or even working towards a deadline. We came up with the slogan Coffee Time, make the perfect coffee in an instant and designed a range of posters and advertisements that would encourage people to want to drink Dowue Egberts.

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concept

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 9 / YCN Dowue Egberts

Relaxing?

Raining again?

Bedtime?

is made from a Douwe Egberts Pure Decaf

blend of the nest quality bean

s. These

. rfect for the end of the day and well balanced avour pe extracted to give a medium

Stressed?

Emails:
Lunch time? Early morning?

74 unread

Adverts Each of the adverts for the coffee is different according to the context. For instance the Early morning billboard works well as it will be see on a journey to work. For each of the varieties the relevant jar of coffee is slightly enlarged in the bottom right corner - this ensures that all 4 of the jars are seen together whilst the jar relevant to the advertisement stands out more. The strapline Make the perfect coffee in an instant is used for each advert too.

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Adverts