Академический Документы
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Adilah Bt. Saifuddin Farhan Bt. Hj. Rosli Nor Farhana Bt. Mohammed Sunaini
Introduction
It was established on 1979 Initially, fully operated in Sarawak One of the home-grown fast food restaurants in Malaysia To date, its business covers local and international market. Besides being the traditional Quick Service Restaurant (QSR) In year 2001, SugarBun employed 4-in-1 concept as its new outlets concept in which incorporated: Asian Cuisines, Western Food, Patisseries, Caf Bar Beverages.
Issue
Principle
Informations
Solutions
What is SBs expansion plan for year 2013? What are the strengths and weaknesses of SB? Why SB choose Sabah and Johor? What is the best solution for the issue?
Weaknesses: - Unfamiliar: The brand is not familiar among the consumers in Peninsular particularly. - Unpredictable: Uncertainty of acceptance at the new place.
Consumer Promotions (Final buyers) SugarBun can attract consumer by doing such as competition for kid, distribute free voucher coupons for selected meal, on-pack offers, multi-packs and bonuses, loyalty reward programs.
SugarBun may use Creative selling strategy when the benefits of a good or service are not readily apparent. Trained their staff to serve the customer with good attitudes. Giving complimentary drinks to dine-in customers.