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Research Objective

Relationship with buying patterns of Herbal Toothpaste with socio, economic and demographic factors.

Research problem
Influence of social factor on consumers while buying herbal toothpaste Influence of economic factor on consumers while buying herbal toothpaste

Influence of demographic factor on consumers while buying herbal toothpaste

Hypothesis
Those who value tradition and wealth are more responsive to advertisement Those who are high in self determination, support and generosity tend to do more research on their purchases Youth are more ethical oriented