QUESTIONNAIRE FOR CHANNEL PARTNERS

General Information
Name: _____________________________________________________

Address: ___________________________________________________ ___________________________________________________

City: _____________________

Pin Code: ________________

Annual Turnover (in Rs.): 0-25 Lakhs 1-5 Core 25-50 Lakhs 5 or more than 5 Core 50-100Lakhs (1Core)

Contact No: (M) ____________________(R) ______________________

N.R. Institute of Business Management

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1. Are you selling home appliance product? Yes No

2. Which type of channel member are you associated with? Retail Store Wholesaler Super market and Hyper market Distributor National Chain Retailer Stockiest Company outlet

3. How much time does it take for delivery of any home appliance product of any company after ordering to you preceding channel member? 1-2 days 1-2 week 3-5 days more than 2 weeks 5-8 days

4. How do you rate the scheme of your preceding channel member? Good Average Poor

5. From which preceding channel member you order your products? Wholesaler Delivery Distributor Direct Company Company Dealer Other (_____________)

6. Rate the factors those affect while ordering the preceding channel member. 1 is less affecting where 5 is most affecting 1 Quantity Order Delivery Time Price Offerings Credit Policy Trust Reference 2 3 4 5

N.R. Institute of Business Management

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7. Why you dont order home appliances product directly from company warehouses? ________________________________________________________________________ ___ _____________________ .

8. Rate your satisfaction level for ordering preceding channel member. Highly Satisfied Quantity Order Delivery Time Price Offerings Credit Policy Trust Reference Satisfied Neutral Dissatisfied Highly Dissatisfied

9. Now-a-days some companies are trying to attract customer directly by opening company retail outlet or company trade website. So are you satisfied with it? Highly Satisfied Highly Dissatisfied Satisfied Dissatisfied Neutral

N.R. Institute of Business Management

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