MARKETING: PRODUCT MIX

DABUR

Dabur India Limited is a leading Indian consumer goods company with a turnover of Rs. 2834.11 Crore (FY09) Dr. S.K.Burman set up Dabur in 1884 in Calcutta to produce and dispense Ayurvedic medicines. For the past 125 years, Dabur is dedicated towards providing nature-based solutions for a healthy and holistic lifestyle. Products marketed in over 60 countries Wide and deep market penetration with 50 C&F agents, more than 5000 distributors and over 2.8 million retail outlets all over India VISION: "Dedicated to the health and well being of every household

PRODUCT MIX

A Product mix (Product Assortment) is the set of all products and items a particular seller offers for Sale.

The Width of a product mix refers to how many different product lines the company carries. The Length of a product mix refers to the total number of items in the mix. The Depth of a product mix refers to how many variants are offered of each product in the line. The Consistency is the degree to which product lines are related

LENGTH AND WIDTH

Hair Oils Shampoo Oral Care Skin care Health Supplements Dabur Chyawanpras h

Dabur Amla Hair Oil

Dabur Vatika Shampoo

Dabur Red Toothpaste

Gulabari Skin Care

Vatika Hair Oil

Babool Toothpaste
Promise

Dabur Uveda

Dabur Honey

Dabur Anmol

Dabur Glucose

Meswak

DEPTH

Hair Oil

Amla

Vatika

Anmol

Flower Magic

Mustard

Enriched Coconut

Enriched Almond

DEPTH

Shampoo

Vatika

Smooth & Silky

Black Shine

Dandruff Control

Total Protect

Root Strengthening

DEPTH
Skin Care

Gulabari

Uveda

Gulab Jal

Rose Touch Face Freshener

Hydrating Moisturizing Cream

Hydrating rose lotion

2 in 1 Moisturiser

Clarifying Face wash

Moisturising Face wash

Health Supplements

Chyawanpraksh

Juices

Glucose

Junior

Chaywanprash

Real

Activ

Glucon-D

Glucoplus-C

CONSISTENCY
Dabur India mainly focus Personal Care and Health Care. The product line discussed are broadly classified in the above two category. Hair oils, Shampoo, Oral and Skin Care comes under Personal Care. Health Supplements comes under Health Care.