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A STUDY ON CONSUMER PERCEPTION ABOUT LIFE INSURANCE

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In-company Training Report On


A STUDY ON CONSUMER PERCEPTION ABOUT LIFE

INSURANCE

Completed in ING Vysya Life Insurance

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR.

TRAINING SUPERVISOR: MR. SUNIL KUMAR DESIGNATION: SALES MANEGER

SUBMITTED BY: MR.KUNDAN KUMAR YADAV ENROLLMENT NO. 08511609021

SESSION: 2008 2011

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GURU JAMBHESHWAR UNIVERSITY OF SCIENCE &

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GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY HISAR


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AKNOWLEDGEMENT

In preparation of this report by me, I feel great pleasure because it gives me extensive practical knowledge in my career. I get idea about Indian life insurance industry and consumer perception about insurance by this project .I express my deep sense of gratitude of my company guide MR. SUNIL KUMAR, sales manager for his valuable guidance during my project work .I also like to all staff of ING vysya life insurance who guide me in project work who guide me directly or indirectly to complete my training project.

I am thankful to MRS. PREETI KHATRI (faculty guide, BLS Institute of Education,


Ghaziabad) for valuable inspiration and guidance provided by me throughout this project.

They have patient and critically gone the subject matter .I would like to take opportunity to express my gratitude towards all of them who have contributed directly or indirectly in project work At last I would like to extend my deep sense of gratitude to my friends, faculties and each individual who directly and indirectly help me during the project work.

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EXECUTIVE SUMMARY
The project A study on Consumer Perception about Insurance Company is undertaken under the guidance of Mr. SUNIL KUMAR (Sales Manager). It looks deep into the effectiveness at senior level.

It also provides a comparative study of ING Vysya Life Insurance Company Ltd. with some national companies with similar profiles to discuss their working structure and suggest to organization . On the basis of feedback through questionnaire, interview and observation method, we find out the perception view about the insurance companys working style and services offered is quite effective, Management of ING Vysya Life Insurance Company Ltd. is constantly making efforts to make the company the best place to work for level. As they are measures of individuals psychological makeup and personality and as such are extremely powerful instruments as find out from our comparative analysis results.

In order to make them proactive., it is required to provide them with such kind of environment, and equally have people orientation too in order to make a company best place to work for high performers and creating a congenial environment.

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1. INTRODUCTION 2. PROFILE AND ORGANIZATION STRUCTURE OF THE COMPANY 3. OBJECTIVES OF STUDY 4. RESEARCH METHODOLOGY 5. ANALYSIS OF THE PROBLEM UNDER STUDY 6. INTERPRETATION OF RESULTS. 7. SUGGESTIONS/ RECOMMENDATIONS ETC. 8. REFERENCES/BIBLIOGRAPHY ETC.
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INTRODUCTION
Perception is the process by which organisms interpret and organize sensation to produce a meaningful experience of the world. Sensation usually refers to the immediate, relatively unprocessed result of stimulation of sensory receptors in the eyes, ears, nose, tongue, or skin. Perception, on the other hand, better describes one's ultimate experience of the world and typically involves further processing of sensory input. In practice, sensation and 4

perception are virtually impossible to separate, because they are part of one continuous process. Thus, perception in humans describes the process whereby sensory stimulation is
translated into organized experience. That experience, or percept, is the joint product of

the stimulation and of the process itself. Relations found between various types of stimulation (e.g., light waves and sound waves) and their associated percepts suggest inferences that can be made about the properties of the perceptual process; theories of perceiving then can be developed on the basis of these inferences. Because the perceptual process is not itself public or directly observable (except to the perceiver himself, whose
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percepts are given directly in experience), the validity of perceptual theories can be checked only indirectly.
Historically , systematic thought about perceiving was the province of philosophy.

Philosophical interest in perception stems largely from questions about the sources and validity of what is called human knowledge (epistemology). Epistemologists ask whether a real, physical world exists independently of human experience and, if so, how its properties can be learned and how the truth or accuracy of that experience can be determined. They also ask whether there are innate ideas or whether all experience originates through contact with the physical world, mediated by the sense organs.
As a scientific enterprise, however, the investigation of perception has especially developed as part of the larger discipline of psychology . For the most part, psychology

bypasses the questions about perceiving raised by philosophy in favors of problems that can be handled by its special methods. The remnants of such philosophical questions, however, do remain; researchers are still concerned, for example, with the relative contributions of innate and learned factors to the perceptual process. Such fundamental philosophical assertions as the existence of a physical world, however, are taken for granted among most scientific students of perceiving. Typically, researchers in perception simply accept the apparent physical world particularly as it is described in those branches of physics concerned with electromagnetic energy, optics, and mechanics. The problems they consider relate to the process whereby percepts are formed from the interaction of physical energy (for example, light) with the perceiving organism. Of further 5

interest is the degree of correspondence between percepts and the physical objects to which they ordinarily relate. In philosophy, psychology, and cognitive science, perception is the process of attaining awareness or understanding of sensory information. The word "perception" comes from the Latin words perceptio, percipio, and means "receiving, collecting, action of taking possession, apprehension with the mind or senses. Perception is one of the oldest fields in psychology. The oldest quantitative law in psychology is the Weber-Fetcher law, which quantifies the relationship between the intensity of physical stimuli and their perceptual effects. The study of perception gave rise to the Gestalt school of psychology, with its emphasis on holistic approach.

Types of Perception:Two types of consciousness are considerable regarding perception:

Phenomenal (any occurrence that is observable and physical) and


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Psychological .

The difference every sighted person can demonstrate to him- or herself is by the simple opening and closing of his or her eyes: phenomenal consciousness is thought, on average, to be predominately absent without senses such as sight. Through the full or rich sensations present in senses such as sight, nothing by comparison is present while the senses are not engaged, such as when the eyes are closed. Using this precept, it is understood that, in the vast majority of cases, logical solutions are reached through simple human sensation. The analogy of Plato's Cave was coined to express these ideas. Passive perception can be surmised as the following sequence of events:--

Surrounding Input (senses) processing (brain) Output (re-action).

Although still supported by mainstream philosophers, psychologists and neurologists, this theory is nowadays losing momentum. The theory of active perception has emerged from extensive research of sensory illusions, most notably the works of Richard L. Gregory. This 6

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