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June2013

June2013

wo years ago Onswipe launched with a really simple mission: to be the media platform that powers the way the world experiences the web on tablets. We think the web should be more beautiful and more of a personal experience like a magazine. Two years and 127,000,000 users later - the mission is still the same and we are just getting started. This is our rst edition of Onswipe Sage, our monthly insight report into how people use the tablet. Ever wondered which countries have the highest tablet usage, whether people use Facebook or Google more, or even what orientation is used the most? As the largest media platform on the iPad, we wanted to freely share these insights. The iPad is a whole new medium and we hope that these insights will inspire people to create something new and beautiful. Its a whole new web and we are all just getting started. -Jason L. Baptiste, CEO June 2013

From the

Team

June2013

130m

since product launch

2Years 127,733,480iOSUsers
Top Cities in the US
73.6% 6.6% 4.9% 2.7% 0.7%

62.5m

Top Countries

June2013

TabletTra cBreakdown
based on UVPM

1.8%

4.1% 94.1%

June2013

83.3% 10.8% 4.1% 1.8%

More Engagement in the Browser than in-App.

June2013

Tablet+iPhone

HourtoHour Tra c
peak days of the week

4:00am

8:00am

12:00pm

4:00pm

8:00pm

June2013

Portrait

Landscape

41.2%

59.8%

June2013

of tra c

of tra c

June2013

0.06%

June2013

45.3%

18.0%

12.0%

8.2%

6.0%

4.3%

0.95%

0.85%

0.58%

0.45%

June2013

Top Methods of Sharing


E-mail Facebook Twitter Pinterest

June2013

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June2013

Click-through-rates
Desktop Display Ads Onswipe Display Ads

June2013

June2013

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