Mass Multimedia Consumers

highly mobile and seeking for a handy & comfy device which will support their lives on the go

Social Media Tribe

Age: Mainly teens to early 20s
Personality profile: Socially active and extroverted youth, cultural trend followers, internet meme-lovers, social media sharers Lifestyle: Interested in multimedia consuming, sharing and messaging; heaviest SMS users; have multi-layered relationship with tight-knitted social groups

GALAXY Tab 2 (7.0) unites communication, multimedia and web functionality in one easy, endlessly entertaining personal tablet . Geared to both multimedia fans and avid content sharers and creators, GALAXY Tab 2 (7.0) is packed with multimedia-oriented hubs and exciting new applications. The device is stacked with calling and messaging applications including voice call, video group chat(Google+ hangouts) and ChatON. Powered by latest Android OS, Ice Cream Sandwich. GALAXY Tab 2 introduces new technologies and evolved UI through unique features like Face Unlock and the latest TouchWiz . It maintains light-weight and slimness for high portability. It is connected to various network providers for best performance in application use, wireless web access, faster data transmissions and seamless multimedia consumption.

Easy accessibility & extendibility

e-book concentrated

Nook Tablet

Diverse Contents & Apps

Kindle Fire

iPad 2

Limited compatibility

Model
Launch

Amazon Kindle Fire

'11.11

vs
'12.02

vs

B&N Nook Tablet

'11.11

Design

Dimension

190 X 120 X 11.4mm, 413g

<

193.7 X 122.4 X 10.5 mm, 345g(TBD)

>

205 X 128 X 12.2mm, 400g

Network
AP LCD

WiFi only
TI OMAP4 (1GHz X 2) 7" WSVGA IPS

<<
= =

HSPA+ 21M
TI OMAP4 (1GHz X 2) 7" WSVGA (1024X600) PLS

>>
= =

WiFi only
TI OMAP4 (1GHz X 2) 7" WSVGA IPS

OS Camera
Connectivity Battery Memory

Android 2.3 (GB) X

WiFi(b/g/n), USB 2.0 4,400 mAh (7.5H Video Playback) 512MB RAM + 8GB ROM

<< <
< > <<

Android 4.0 (ICS) 3MP FF + VGA VT

WiFi(b/g/n), BT 3.0, USB 2.0 4,000 mAh 1GB RAM + 16/32GB ROM + mSD (up to 32GB)

>> >
> =

Android 2.3 (GB) X

WiFi(b/g/n), USB 2.0 4,000 mAh 1GB RAM + 16GB ROM + mSD(up to 32GB)

Additional Features

Free Cloud storage Amazon Prime Amazon Silk browser

TouchWiz(Contents) UX Samsung 4 Hubs & B2B

Nook Books Netflex / Hulu Plus Nook App Store

Positioning

Personal On-the-go device

Family sharing device

Product Concept

Multimedia life-buddy tablet

Your tablet buddy on the go

Multimedia Life Buddy Tablet

Rich contents & Easy access
(Readers / Music / Game / Video Hubs(MR) + Hub Widgets, S Suggest+ AllShare Play)

Fun & Easy Communication

(Voice/Video Call, Multi-people video Call [Google+ Hangouts] ChatON)

Powerful Performance
(ICS, etc)

Total Multimedia Hub Rich contents

Readers Hub Music Hub Game Hub Video Hub(MR)

Fun & Easy Communication Voice Call Multi-people Video Call(Google+ Hangouts)

Easy access
Samsungs TouchWiz UX - Hub Widgets - S Suggest(MR)

All Share Play(MR) - Multimedia Sharing

The Latest Android 4.0 Platform ICS Face recognition/ Face unlock

ChatON
Powerful Usability Dualcore (1GHz X 2) Slimness (10.5mm) Lightness (345g,TBD) Micro SD (up to 32GB)

Google Mobile Services

3G/LTE (Optional)

* Some images can be simulated

Absolutely unlimited entertainment

Video Hub is to buy, rent, download and manage movies with progressive downloading, so customers can play content while downloading. Readers Hub opens up a world of digital content including thousands of e-books, magazines and newspapers in various languages Music Hub offers a staggering supply, up to 13 million+ songs, allowing to search, preview and purchase for intuitive playback and storage Game Hub offers embedded and downloadable games to play, connect and share for premium game experience

*Video Hub is only available in the end of March for limited countries

Customer Benefit
Video Hub is your personal video store concierge -- 1,000+ titles and counting -- with virtually no wait time during progressive downloads so that you can enjoy video contents right away. Forget lugging around stacks of books, Readers Hub lets you delve into the intimate pleasures of digital reading, a wealth of e-books on your own personal screen. For your best convenience and satisfaction, Music Hub provides a full music store loaded with your favorite tunes. Game Hub, your go-to source for premium and multi-player games, lets you jump into action any time, wherever you are.

Direct launch of exciting apps & services

Samsungs TouchWiz UX is designed for a convenient, easy access to Samsung Hub Services & S Suggest (apps recommendation) on home screens Main home screen displays Samsung Hub Service widgets for each Hub, allowing one-touch access to e-reading, music, games & videos Second home screen displays S Suggest, an apps recommendation service based on smart aggregation of user use and interest

* Hub Widgets and S Suggest will be available in the end of March.

Customer Benefit
Home screen layout maximizes user-oriented experience of Samsung Hub services by providing direct access to apps you use all the time you can immediately check out top e-books, latest hit songs, premium games and recent video releases. S Suggest compiles a rotating selection of highly rated apps personalized according to what you like and use. Linked to Android Market, this unique apps recommendation service suggests all the hot new apps that you shouldnt be mi ssing out on.

Ultimate digital contents sharing tool

Stores and pushes various contents, from movies to web-based services, to play on all Samsung devices including TVs Flexibility to access and manage contents from desktop PC, digital camera or other devices remotely from anywhere Easy to safe-guard contents from unexpected loss or external damage through cross-device management

*AllShare Play will be available in the end of March.

Customer Benefit
For consumers, AllShare Play melds digital content from different networked devices into one seamless flow -- its almost like having one device. You have the freedom to download photos or movies to store, then push to watch later on your Samsung TV, large on the full screen. Your various devic es are DLNA-linked so you can easily manage your documents while on the go, access files from your home computer and enjoy overall control of your contents. AllShare Play also acts as a gateway to web storage services where you can conveniently and securely upload and backup your data for safekeeping or sharing.

More voice & messaging options

Voice calls handled by quality built-in receiver or employ wireless BT earpiece. Google+ Hangouts ramps up spontaneous group fun with multi-party video calling. ChatON, a free global communication service, lets you enrich your online buddies with various different expressions and fun way to communicate.

* Some images can be simulated

Customer Benefit
The convenience of voice calling from GALAXY Tab 2 (7.0) is yours at all times, great back-up should you ever forget your phone and need to make or receive a call. Embedded receiver ensures good quality sound or go with wireless BT earpiece. Engage in spur-of-the-moment, group video sessions with Google+ Hangouts, as easily as bumping into somebody on the street. ChatON connects your friends and acquaintances across devices and platforms in a more expressive, dynamic way with unique features like Group Chat, Multimedia Transmission, Buddy Interaction and more.

First ever ICS-outfitted Samsung tablet

Latest Android operating system, Ice Cream Sandwich (ICS), on tablet with new, innovative features, evolved UI and tablet-optimized apps Cutting edge features including face recognition technology, panorama picture capture. Preloaded Google Mobile Services (GMS) for direct launch of Google Search, Maps, Gmail, YouTube & other essential applications

* Some images can be simulated

Customer Benefit
With Androids latest OS, Ice Cream Sandwich, users can enjoy the most ramped up, up -to-the-minute features and multitudes of apps (26 times more than Amazons) supported by new the ICS technology. Enhanced performance, including better web browsing, faster response and screen transiti ons, provides utmost usability. The OS further enables Face Recognition and Face Unlock for fool-proof security. Other ICS innovations include User-friendly UI--Androids swipe to dismiss function, best spellchecker and control over network data is irresistible for users. Embedded Google apps make it easier to launch apps and sites like Google Search that you rely on every day.

More speed & power means better performance & usability

1 GHz Dual core processor powers the optimal performance for multi-tasking such as internet, multimedia and applications use Slim (10.5mm) and light (345g, TBD) design for an ideal-size MicroSD up to 32GB provides extra storage for large size multimedia and digital contents 3G network delivers lightning fast web experience and high speed downloading

Customer Benefit
GALAXY Tab 2 (7.0) is supported by powerful dual core processor that achieves top performance and maximum usage across various demanding applications, keeping pace with your dynamic lifestyle. Sized perfectly for compact usability of a tablet device, it is slim and light enough to carry w ith you day and night. No worries about exceeding memory limits with extended storage capability on microSD to store and transfer unlimited data. The device is outfitted with 3G wireless data technology that delivers web content at blazing fast speeds --never think twice about jumping on the Internet while on the go.

Total Multimedia Hub

Rich content driven hubs(Readers, Music, Game & Video) boost communication and entertainment possibilities. Samsungs TouchWiz UX directly launches Samsung Hub widgets and S Suggest apps recommendations from home screen. AllShare Play provides optimum interoperability to access and control contents across multiple devices.

Fun & Easy Communication

Voice call convenience is supported by high quality receiver or BT earpiece option. Easy, enjoyable multivideo chat up to party of 10 with Google+ hangouts. ChatONs fun and free global messaging service enriched by group chatting, buddies, multimedia, animation.

The Latest Android 4.0 Platform

The first Samsung tablet with the newest Android OS, Ice Cream Sandwich, delivers enhanced performance for web and apps, upgraded UI, advanced features and functionality. It has Unique Face recognition and Face Unlock security software and embeds original Google services like Google Search, YouTube, Gmail, etc.

Powerful Usability
Strong, seamless performance from 1GHz dual core processor. Optimal dimension (122.4x193.7), impressively slim (10.5mm) & lightweight (345g, TBD). microSD card slot stores data up to 32GB. 3G delivers super-fast wireless Internet.

Total Multimedia Hub

Boast about GALAXY Tab 2 (7.0)s rich contents by surveying Samsung Hub Services including, Readers, Music, Game & Video Hub (the latter is available in limited countries)

Fun & Easy Communication

Comment on usefulness of Voice Call capability, the handiness of having an extra line is when phone is forgotten, misplaced, or when you want to carry only one device

Allow customer to navigate Samsungs TouchWiz UX from home screen and show Samsung Hub Service widgets & S Suggest recommended apps from Android Market according to user interest and usage
Explain how AllShare Play works to network multiple devices to the tablet so customer can download and store content to play later on TV; also can access and manage files remotely from home computer or digital camera

Suggest how fast and friendly video gatherings can spontaneously occur with multi-party Video Call via Google+ Hangouts, a fun and exciting new way to socialize Talk up ChatON as a free, easy global communication service that works across devices and platforms for group chats, multimedia messaging, buddy networks

* Video Hub is only available in the end of March for limited countries * Hub Widgets , AllShare Play and S Suggest will be available in the end of March.

* Some images can be simulated

The Latest Android 4.0 Platform

Inform customer that Ice Cream Sandwich is Androids latest operating system and GALAXY Tab 2 (7.0) is the first tablet device with this ground-breaking technology, with exciting new features and tons of applications (26 times more than Amazons non-smart tablet) Emphasize ICS-based benefits including better performance (nimble web browsing, faster response and screen transitions), brand-new features (Face Recognition, Panorama Picture), apps optimized for tablet, and enhanced UI (swipe to dismiss, spellchecker, control over network data for metered data plans).

Powerful Usability
Reiterate how strong dual core processor works in tandem with new ICS OS in powering the tablet for better performance, seamless multimedia, faster web browsing and downloads

Let customer feel how slim and lightweight (122.4x193.7x10.5mm and 345g,TBD) the device is, retaining optimal proportions for great portability Mention advantages of microSD card to store and transfer up to 32GB of data including photos, videos, movies, music, e-books, for potentially unlimited storage capacity
Confirm that 3G network delivers faster multimedia transfers and downloads, efficient messaging and better Internet experience.

Convey ease and convenience of preloaded Google Mobile apps and sites such as YouTube, Google Search, Maps, Navigation, etc. for immediate launch

* Some images can be simulated

In-Box Items

Travel Adapter

Data cable (30pin)

QSG (Quick Start Guide)

After-Market Items

Desktop dock

Keyboard dock

Book Cover

Earphone

USB Connection kit

 Display
- 7.0 1024x600 (WSVGA) PLS Chipset - CP: XMM 6262 - AP: OMAP 4430 (1GHz x 2)
Bearer - HSPA+ 21Mbps

Wireless Connectivity
- WiFi 802.11 b/g/n - WiFi Direct, BT v3.0, USB 2.0 Host
Dimension, Weight - 193.7 x 122.4 x 10.5 mm - 345g(TBD)

Audio - MP3, AAC, AMR, FLAC, MID, WMA, WAV, Vorbis Video - MPEG4, H.263, H.264, VC-1, DivX, VP8 Other Services & Applications - Readers/Music/Game/Video Hub/ Touch Wiz/ Android Ecosystem / Samsung Apps

Battery capacity - 4000 mAh

OS / Upgrade - Android Ice Cream Sandwich Messaging & SNS - Samsung Messenger(ChatON)

Memory - 8/16/32GB ROM+ 1GB (RAM) microSD (up to 32GB)

Camera / Flash - 3MP FF + VGA VT Connectors - 30pin Connector, 3.5mm earjack GPS - A-GPS

PC Applications
- Samsung Kies, Kies Air UI / Web Browser - Android + Samsung / Android Browser