Souptik Bose

Deep Roy Chowdhury

advertisement is a powerful medium which is deliberately used to influence the mind AND It is a form of communication intended to persuade an audience to purchase products or services BUT There are some misleading adds too so we shouldnt get carried away by them..

An

1)NEWSPAPER 2)MAGAZINE 3)BROCHURES BROADCAST ADVERTISING 4)TELEVISION 5)RADIO 6)Internet COVERT ADVERTISING 7)ADVERTISEMENT IN MOVIES

PRINT ADVERTISING

1)IT GIVES US A FAIR IDEA ABOUT THE PRODUCTS OR SERVICES 2)WE GET TO KNOW ABOUT THE PRODUCT WHICH IS NEWLY LAUNCHED 3)TO PROMOTE THE GROWTH OF THE PRODUCT

4)TO INCREASE THE CONSUMERS AWARENESS

5)TO ATTRACT THE ATTENTION OF LARGE NO. OF VIEWERS

Children

One of the most controversial topics in the industry Children are unable to evaluate advertising messages and make purchasing decisions

Misleading Claims Advertising claims are unethical if they are false, misleading, or deceptive

Controversial Products

Though it is acceptable to advertise these products, it is still offensive to some

The social ethic The professional ethic The personal ethic

Industry standards help with a decision about what is ethically correct A code of standards identifies how professionals should respond when facing an ethical dilemma

1)WE SHOULD JUDGE THE PRODUCT 2)CORRECT CAPTIONS ARE REQUIRED 3)PROPER WAYS OF GUIDANCE ARE NEEDED

4)SHOULD NOT BE MISLEADED

5)AFFORTABLE PRICE

AND THANKS TO ALL OF OUR FRNZZZZ ND TO OUR RESPECTED MADAM