men : spring 2014

You are as happy as you choose to be is one of my mothers classic and frequently dispensed nuggets of wisdom. This simple and impossible-to-dispute advice for making the most of any situation speaks directly to our mindset as we embarked on designing the Spring 14 collection. Spring 14 is stylistically and attitudinally inspired by the mid to late 50s, a period so energetic, productive and optimistic that it ushered in rocket ships, life-changing synthetics and the early marriage of sleek form and high function. The finer side of 50s design introduced us to organic shapes, simple but clever style, space-age notions, abstract patterns and the concept of multi-functionalism. Merging new ideas, materials and sensibilities with the continuity of the past is at the heart of the collection. These clothes have roots in what we love from the 50s while still being very contemporary. They are designed for a rich life, not a rich lifestyle, for a life of daily exuberance, exploration and adventure and an evolving awareness of doing things the right way. Outdoor is quickly defining the modern wardrobe. It leads the clothing industry in both functional and performance attributes. It produces clothing of the highest quality, best durability and longest lasting value. Outdoor leads the textile industry in addressing sustainability and is leading the world in learning to reduce the environmental impact of all that we produce. What outdoor has been lacking, however, is a confident sense of style. Our mens line is subtly evolving to more precise, slightly trimmer fits. Weve discovered that looking right in your clothes just feels better and can be accomplished without working too hard or being overly self-conscious. Were keenly attuned to the nuance of collars, plackets, cuffs, pockets and stitching as the key signals of iconic and contemporary style. Were using a lot of horizontal details in yarn-dyed stripes, cross body seams and colour blocking. Were enjoying the return of ringers and henleys and pockets on knit polos and tees. Were happy to report that men are fully embracing stretch and softness in fabrics. Who says iconic fashion cant be updated to accommodate a life lived outside and inside? Weve named this season Upbeat and Unbeatable. We invite you to find out why.

2 La Vida Local 12 High Summer

La Vida Local

Get up, get dressed, get going. The work of each day is to live it fully. No matter where you go or what you do, be as comfortable in the clothes you wear as your own skin. When you mix work and play, creativity and conscience, food and drink AND have style that functions outdoors and around town, you are living la vida local.

Extreme Puttering
Weekend flea markets raise the sport to a new level.

liftoff shirt grover crew transporter short

la Vida Local

Over Easy
Sunday brunch is the most important meal of the week.

Work-Life Balance
Home office means youre just a lunch break away from heading out to play.

Keep it Reel
Star-gazing of a different kind.

cuba libre LS shirt blockout pocket tee swerve cargo short

honcho shirt smythy shirt ms tree city tee Swerve short

smooth polo hardscape shirt wexler short

La Vida Local

Smooth Talk V Tee

#H2002407 | s-xxl | $36

Smooth Polo
#H2012110 | s-xxl | $56

Sundowner Pant
#H2442301-30 30-38 | $86 #H2442300-32 30-38 | $86

fabric

fabric

Butterknit is 100% Organic Cotton

Butterknit is 100% Organic Cotton

fabric

details

details

Sawgrass is 62% Linen, 38% Cotton

rib-knit v-neck active shoulder panels side seams wrap to front short sleeves reverse coverstitch detailing

two-piece self fabric collar three-button placket button-through patch chest pockets on yoke seam short sleeves side vents at hem

details

zip fly with button closure and internal drawcord front slash pockets, one with pocket-in-pocket back button-through pockets

918 crater lake

789 deep blue

137 quarry

920 silversage

410 adobe

918 crater lake

920 silversage

789 deep blue

Open Air
#H2012136 | s-xxl | $52

Open Air LS Shirt

#H2251304 | s-xxl | $59

fabric

Open Air is 100% Organic Cotton

fabric

details

Open Air is 100% Organic Cotton

two-piece collar full-front button placket straight back yoke short sleeves single patch chest pocket shirttail hem

details

two-piece collar patch chest pocket straight back yoke two-button adjustable cuffs shirttail hem

025 true Khaki 913 deep bluegreen

259 smoke

Open Air LS Shirt Sundowner Pant

920 silversage

983 lapis

287 red wagon

201 honey brown

762 blue steel

255 red potato

la Vida Local

Peter Tee
#H2011000 | s-xxl | $36

Toad Roots Pocket Tee

#H2002400 | s-xxl | $36

fabric

fabric

Butterknit is 100% Organic Cotton

OC is 100% Organic Cotton

details

details

rib-knit crew neck contrast chainstitch at back neck and shoulder seams short sleeves

crew neck single chest pocket short sleeves contrast chainstitch on neck and shoulder seams back printed graphic

789 deep blue

137 quarry

918 crater Lake

410 adobe

920 silver sage

287 red wagon

141 boulder

000 white

Smythy Shirt
#H2012137 | s-xxl | $54

fabric

Free Range Cargo Short

#H2312407 | 30-38 | $64

Spacedye is 100% Organic Cotton

fabric

details

two-piece collar with back buttonthrough detail full-front button placket split back yoke with box pleat short sleeves button-through patch chest pockets, one with pen slot detail rounded hem with side gusset detail

Ottomatic is 100% Organic Cotton

details

zip fly with button closure front slash pockets, one with pocketin-pocket back button-through welt pockets side button-flap bellowed cargo pockets 10 inseam

Smythy Shirt Free Range Cargo Short

913 deep bluegreen

741 marlin

987 bright Navy

259 smoke 101 charcoal 025 true khaki 297 Clove

Toad Roots Pocket T Free Range Cargo Short

La Vida Local

Slingshot Toad Tee

#H2002402 | s-xxl | $36

Jack Polo
#H2002410 | s-xxl | $56

fabric

fabric

OC is 100% Organic Cotton

Butterknit is 100% Organic Cotton

details

details

crew neck contrast chainstitch on neck and shoulder seams short sleeves

two-piece self fabric collar three-button placket inset poplin front panel with drop-in pocket short sleeves side vents at hem

141 boulder

287 red wagon

762 blue steel

789 deep blue/ foggy stripe

410 adobe/ quarry stripe

918 crater lake/ swamp stripe

021 foggy/ smoke stripe

Mickey Shirt
#H2012139 | s-xxl | $56

Free Range Short

#H2312401-11 inseam | 30-38 | $62 #H2312402-8 inseam | 30-38 | $62

fabric

Palapa is 100% Organic Cotton

fabric

details

Ottomatic is 100% Organic Cotton

two-piece collar full-front button placket bias-cut back yoke with panel piecing detail short sleeves bias-trim patch chest pocket shirttail hem
789 deep blue 741 marlin 259 smoke 287 red wagon

details

zip fly with button closure front reinforced slash pockets patch back pockets set onto yoke seam back phone pocket with hidden snap closure

11 inseam

Mickey Shirt Free Range Short 11

297 clove

025 true khaki

101 charcoal

Jack Polo Free Range Short 11

la Vida Local
A while back, Horny Toad partnered with Search Developmental Center, a nonprofit life-skills training group in Chicago, to create Planet Access Company (PAC), which provides training and work opportunities to developmentally disabled adults. Millions of Horny Toad items have been and continue to be picked, packed and shipped with unmatched reliability and enthusiasm by the PAC work crew. PACs profits help to create a more accessible planet for this overlooked and underestimated population and send them, along with the Toads, on some awesome vacations! www.planetaccesscompany.com

Honcho Shirt
#H2022130 | s-xxl | $64

fabric

Lightweight Chambray is 100% Organic Cotton

details

two-piece collar drop-in chest pocket with button-through monocle pocket long sleeves with adjustable doublebutton closure full-front button placket split back yoke with box pleat roll-up button tab detail on sleeves button-through chest pocket with pen slot shirttail with side gusset detail

918 crater Lake

297 clove

983 Lapis

Ms Tree City Tee

#H2002401 | s-xxl | $36

Swerve Short
#H2032202 | 30-38 | $69

fabric

OC is 100% Organic Cotton

fabric

details

Imbedded Check is 49% Organic Cotton, 50% Cotton, 1% Spandex

crew neck contrast chainstitch on neck and shoulder seams short sleeves

details

zip fly with button closure slash front pockets, one with pocketin-pocket welt back pockets, one with button closure angled beltloops notch detail at side hems 11 inseam

762 blue steel

141 boulder 271 turkish coffee 141 boulder 789 deep blue 255 red potato

Honcho Shirt Swerve Short

La Vida Local

Liftoff Shirt
#H2252401 | s-xxl | $79

Sundowner Jacket
#H2542400 | s-xxl | $125

fabric

Lightrail is 100% Organic Cotton

fabric

Sawgrass is 62% Linen, 38% Cotton

details

two-piece collar full-front button placket patched on chest pocket with bias mitered panel back yoke with bias panel long sleeves with two-button cuffs bias side panels rounded hem

details

full-front zipper bellow chest pockets with hidden snap closure, one with drop-in phone slot welt hand pockets set into side panels welt vented cuffs with hidden snap closure indigo chambray trim detailing
259 smoke

912 breton blue

259 smoke

Transporter Pant Transporter Short

#H2312405 | 30-38 | $66 #H2442400 - 30 inseam #H2442401 - 32 inseam 30-38 | $86

fabric

fabric

Highroad Twill is 77% Organic Cotton, 21% Polyester, 2% Spandex

Highroad Twill is 77% Organic Cotton, 21% Polyester, 2% Spandex

details

details

zip fly with button closure internal drawcord front slash pockets angled back yoke with hidden zipper pocket patched on back pockets with double needle topstitch detailing side drop-in welt pocket 10 inseam

zip fly with button closure internal drawcord front slash pockets angled back yoke with hidden zipper pocket patched on back pockets with double needle topstitch detailing
106 rhino 101 charcoal

Liftoff Shirt Transporter Short

106 rhino

101 charcoal

Beckett Shirt Transporter Pant

la Vida Local

Grover Crew
#H2002408 | s-xxl | $42

Grover Henley
#H2002409 | s-xxl | $46

fabric

fabric

Alloy Slub Knit is 65% Organic Cotton, 35% Polyester

Alloy Slub Knit is 65% Organic Cotton, 35% Polyester

details

details

contrast rib-knit crew neck contrast chainstitch at sideseams short sleeves

contrast rib-knit crew neck three-button placket with rib detail contrast chainstitch at sideseams short sleeves

255 red potato

789 deep blue

259 smoke

789 deep blue

255 red potato

259 smoke

Beckett Shirt
#H2222405 | s-xxl | $66

Easy Slider Short

#H2312404 | s-xxl | $72

fabric

Alight is 69% Organic Cotton, 29% Recycled Polyester, 1% Lycra

fabric

Sawgrass is 62% Linen, 38% Cotton

details

details

two-piece collar full-front button placket back yoke short sleeves button-through double patch chest pocket contrast chainstitch detail at side seams rounded hem

rib-knit waistband with external drawcords faux front fly front slash pockets patched on drop-in back pockets 10 inseam

259 smoke

025 true Khaki

Beckett Shirt Transporter Short

983 lapis

410 adobe

106 rhino

Grover Henley Easy Slider Shorts

La Vida Local

Blockout Pocket Tee

#H2002405 | s-xxl | $49

Cuba Libre SS Shirt

#H2222402 | s-xxl | $59

fabric

Melange OC is 100% Organic Cotton

fabric

details

Summer Pucker is 98% Organic Cotton, 2% Polyester

rib-knit crew neck tonal colorblocked body patched on drop-in chest pocket short sleeves

details

full-front button placket patched on button-through chest pocket back yoke rounded hem

281 smoke Heather

085 Deep blue heather

987 bright navy

297 c;love

920 silversage

Cuba Libre LS Shirt

#H2252402 | s-xxl | $66

Swerve Cargo Short

#H2312403 | 30-38 | $72

fabric

fabric

Summer Pucker is 98% Organic Cotton, 2% Polyester

Imbedded Check is 49% Organic Cotton, 50% Cotton, 1% Spandex

details

details

full-front button placket patched on buttonthrough chest pocket long sleeves with two-button cuffs back yoke rounded hem

zip fly with button closure front slash pockets, one with pock-in-pocket bellowed front to back cargo pockets with hidden snaps angled back yoke hidden snap flap back pockets 10 inseam
987 bright Navy 141 boulder 789 271 deep blue turkish coffee

Cuba Libre LS Shirt Grover Crew Swerve Cargo Short

297 clove

920 silversage

Blockout SS Henley Swerve Cargo Short

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la Vida Local

Blockout SS Henley
#H2002406 | s-xxl | $52

Sputnik SS Shirt
#H2222401 | s-xxl | $62

fabric

Melange OC is 100% Organic Cotton

fabric

details

Raised Bar Dobby is 100% Organic Cotton

rib-knit crew neck five-button placket tonal colorblocked body short sleeves

details

two-piece collar full-front button placket short sleeves with cuff detail drop-in chest pockets angled back yoke rounded hem

281 smoke heather

085 deep blue heather

946 pearl blue

Hardscape Shirt
#H2222400 | s-xxl | $62

Wexler Short
#H2312400 | 30-38 | $74

fabric

OChambray is 100% Organic Cotton

fabric

details

two-piece collar full-button front with placket detail patched on button-through chest pocket with contrast bartack detailing back yoke with box pleat rounded hem
944 deep Blue stripe 945 Turkish Coffee stripe

Slingshot Twill is 79% Organic Cotton, 17% Recycled Polyester, 4% Spandex

details

zip fly with button closure front slash pockets with contrast bartack detailing front coin pocket double welt back pockets, button-through flap can tuck inside welt 10 inseam

Hardscape Shirt Wexler Short

106 rhino

259 smoke

Sputnik Shirt Wexler Short

11

High summer is the waft of pine needles as the sky turns from blue to orange to star-filled. Its salt on your skin and the rim of your glass. Its crickets and campfires and whiling away the afternoon. Its relishing the journey. And its core-cooling clothing that keeps you comfortable in all your hot-weather adventures.

High Summer

Clambake
Sand between toes, food over an open flame.

Car Camping
Just another way to experience the best of both worlds. grover henley leadbetter shirt jalama short

Backyard Barbecue
Invite your best buddies: the grill calls. ms airbrush SS shirt ms waves tee seersucka short

dante shirt ocean view tee easy slider short

13

High Summer

Toad Cap
#H2202400 | s/m, l/xl | $26

Ms Waves Tee
#H2002311 | s-xxl | $36

Ocean View Tee

#H2002412 | s-xxl | $36

fabric

100% Cotton

fabric

OC is 100% Organic Cotton

fabric

OC is 100% Organic Cotton

details

crew neck short sleeves See ws pg. 23 for more UBB story

details

crew neck short sleeves See ws pg. 23 for more UBB story

details

flexfit adjustability center front logo patch

913 deep bluegreen

789 deep blue

111 heather grey

987 bright Navy

111 heather Grey

Leadbetter Shirt
#H2002302 | s-xxl | $59

Jalama Short
#H2312406 | 30-38 | $74

Seersucka Short
#H2312300 | 30-38 | $69

fabric

TwoTimer is 75% Cotton, 25% Tencel Sun

fabric

Sunstoke is 67% Tencel Sun, 33% Stretch Polyester

fabric

Seersucka is 100% Organic Cotton

details

two-piece self fabric collar full-front button placket, lower buttons are hidden split bias-cut back yoke short sleeves rounded hem

details

details

zip fly button closure notched front mesh hand pockets angled front and back yoke back pockets with hidden snap flap closure 10 inseam UPF 45

zip fly with button closure drop-in front pockets, one with pocket-in-pocket double-welt back pockets with button closure 11 inseam

Leadbetter Shirt Jalama Short

297 clove

947 dark slate

259 smoke

789 deep blue

947 Dark Slate

789 deep blue

14

High Summer

Dante Shirt
#H2222403 | s-xxl | $69

Ms Airbrush SS Shirt
#H2222201 | s-xxl | $56

fabric

fabric

Cotton Linen Mosaic is 78% Organic Cotton, 22% Linen

Airbrush is 100% Organic Cotton

details

details

two-piece collar full-front button placket patched on button-through chest pockets short sleeves with cuff detail back yoke rounded hem
918 crater Lake 141 boulder

two-piece collar full-front button placket double back yoke short sleeves button-through patch chest pocket with bias-cut details shirttail hem

410 adobe

916 swamp

741 marlin

Cardshark Shirt
#H2222303 | s-xxl | $79

Easystreet Short
#H2312301 | 30-38 | $72

fabric

fabric

Forshadow is 67% Tencel Sun, 33% Polyester

Sawgrass is 62% Linen, 38% Cotton

details

details

two-piece collar full-front button placket short sleeves double-welt chest pocket back pleat details shirttail hem UPF 35+

zip fly with button closure front slash pockets, one with pocketin-pocket back and side drop-in pockets with hidden snap closure angled back yoke seams 11 inseam
025 true Khaki 259 smoke 762 Blue Steel

Dante Shirt Easy Street Short

916 swamp

299 sandcastle

Airbrush SS Shirt Ms Waves Tee Seersucka Short

15