www.jntuworld.

com

www.jwjobs.net

R09
Code No: E5308 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBA III Semester Examinations, February -2012 BUSINESS INTELLIGENCE Time: 3hours Max. Marks: 60 Answer any five questions All questions carry equal marks --1. What is business intelligence? What are its components? 2. 3. Explain what is LOFT effect. Compare and contrast Departmental wide and Enterprise Wide Business Intelligence. BICC may also be referred as BI Centres for Excellence. Discuss the role and responsibility of BICC in Business Intelligence. How do you Design research for capturing market intelligence? Give Examples. Explain the nature and scope of qualitative data.

4.

5.

6. 7.

Explain the role of data mining techniques in extraction of business intelligence. Write short notes on a) Advanced Visualization. b) Business IT Partnership c) Dash Board

8.

T N

W U
********

R O

D L

www.jntuworld.com