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Google Analytics

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GA


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Google Confidential and Proprietary

Google Analytics

GA

_trackEvent(category, action, opt_label,opt


_value,opt_noninteraction) _gaq.push ([
trackEvent', 'name', 'label', value,true]);
trackEvent(category, action, opt_lab
el, opt_value,opt_noninteraction)_ga
q.push (['_trackEvent', 'name', 'lab
el,value, true]);trackEvent(categ
ory, action, opt_label,opt_value
opt_noninteraction)_gaq.push
(['_trackEvent', 'name', 'lab
el', value, true]);trackEven
t(category, action, opt_la

2a

2b

2c

GA UI

GIF

GA

API

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Google Confidential and Proprietary

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Google Confidential and Proprietary


<script>
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-12345-1']);
_gaq.push(['_setDomainName, site.com']);
_gaq.push(['_setAllowLinker', true]);
_gaq.push(['_trackPageview']);
</script>

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_link() .
<a href="http://www.moy-blozhik.com/intro.html"
onclick="_gaq.push(['_link', 'http://www.moyblozhik.com/intro.html']); return false;">
</a>
_linkByPost().
<form name="f" method="post"
onsubmit="_gaq.push(['_linkByPost',
http://shop.ru/zakaz]);">
Google Confidential and Proprietary


<script>
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-12345-1']);
_gaq.push(['_setDomainName', 'example.com']);
_gaq.push(['_trackPageview']);
</script>

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<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXX-X']);
_gaq.push(['_trackPageview']);
_gaq.push(['_addTrans',
'1234',
// order ID - required
'Acme Clothing', // affiliation or store name
'11.99',
// total - required
'1.29',
// tax
'5',
// shipping
'San Jose',
// city
'California', // state or province
'USA'
// country
]);
_gaq.push(['_addItem',
'1234',
// order ID - required
'DD44',
// SKU/code - required
'T-Shirt',
// product name
'Green Medium', // category or variation
'11.99',
// unit price - required
'1'
// quantity - required
]);
_gaq.push(['_trackTrans']); //submits transaction to the Analytics servers

</script>

Google Confidential and Proprietary

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<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-7534962-1']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.googleanalytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
</head>

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12


<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-7534962-1']);

_gaq.push(['_addOrganic', search_engine', kw parameter'])


_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.googleanalytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
</head>

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Google Confidential and Proprietary

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<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-7534962-1']);

_gaq.push(['_addOrganic', go.mail.ru', q']);


_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.googleanalytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
</head>

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Google Confidential and Proprietary

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Google Confidential and Proprietary

17

, Analytics
1.
2.
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4.
5.

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GA

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19

GA
GA
ID: 1234567

www.example.com

www.test.com

www.example.com
UA-1234567-1

www.test.com
UA-1234567-2

2
www.test.com/shop
UA-1234567-2

3
www.blog.test.com
UA-1234567-2

ID

Google Confidential and Proprietary

20

GA
GA
ID: 12345

www.example.com

www.test.com

www.example.com
UA-12345-1

www.test.com
UA-12345-2

,
, ,

2
www.test.com/shop
UA-12345-2

3
www.blog.test.com
UA-12345-2

Google Confidential and Proprietary

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, Analytics
1.
2.
3.
4.
5.

Google Confidential and Proprietary

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ID


/.

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30

30

30

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$
- ,
.

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:

_gaq.push(['_setCustomVar',1,'Gender','MALE',1]);

_gaq.push(['_setCustomVar',2,'Age',1980',1]);

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Google Confidential and Proprietary

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Google Confidential and Proprietary

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http://

6
Google Confidential and Proprietary

29

GA

organic

UTM

google / cpc

yandex / cpc

UTM,

vk.com / referral

@
vkontakte / group

vkontakte / like

vkontakte / banner

vkontakte / news

http://yoursite.com

direct / (none)

Google Confidential and Proprietary

30

URL
: http://goo.gl/4LiMV
: http://goo.gl/MiytW

utm_source=yandex

utm_medium=cpc

utm_campaign=Kurtki

utm_term=kurtka%20belaya

utm_content=728x90_kurtki

Google Confidential and Proprietary

31

Vkontakte UTM-
Vkontakte
utm-: vk.com/referral

utm_source=vkontakte
utm_medium=display
utm_campaign=rasprodazha
utm_content=500x500_green

www.site.ru?utm_source=vkontakte&
utm_medium=display&utm_campaign=rasprodazha&ut
m_content=500x500_green
Google Confidential and Proprietary

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UTM-

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Google Confidential and Proprietary

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_gaq.push(['_trackPageview']);
Google Confidential and Proprietary

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<a href=/songs/Kon_voronoj.mp3/download"
onclick="_gaq.push(['_trackPageview',
'/songs/Kon_voronoj.mp3/download']);"></a
>

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(Flash, Ajax ....)

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_trackEvent(category, action, opt_label, opt_value, opt_noninteraction)

true

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38

_gaq.push(['_trackEvent', 'Downloads', 'PDF',


'/salesForms/orderForm1.pdf']);

_gaq.push(['_trackEvent', 'Videos', 'Play', 'Gone With the


Wind']);
_gaq.push(['_trackEvent', 'Videos', 'Pause', 'Gone With the
Wind']);

Google Confidential and Proprietary

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Google Confidential and Proprietary

40


:
.


:

.

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= /
,

= /
,
.

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: vs.
: A > B > C >
: B > A > C >
: A >

Page


= /


= /

33% (1 ; 3 )

50% (1 ; 2 )

0% (0 ; 2 )

0% (0 ; 1 )

100% (2 ; 2 )

0% (0 ; 0 )

Google Confidential and Proprietary

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Google Confidential and Proprietary

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17.10.12
Yandex
Direct

Google
Organic

Google
CPC

Google Confidential and Proprietary

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25.09.12

27.09.12

01.10.12

Email

Email

Yandex
Organic

Facebook

03.10.12

Yandex
Organic

Google
PC

Yandex
CPC

Google
PC

Google Confidential and Proprietary

46

Google Confidential and Proprietary

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> >
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GA Premium

GA Standard:
!

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Google Confidential and Proprietary

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Google Confidential and Proprietary

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Google Confidential and Proprietary

56

, ,

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, ,

Google Confidential and Proprietary

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, ,

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:
!

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Universal Analytics

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!
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Universal Analytics

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UA - ?
-:
,

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72

UA ?
-:
analytics.js (Google Tag Manager)
CRM-

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, , Google

Google Confidential and Proprietary

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