Block_20

Tourism Marketing and Communications

Unit_20 (TourismMarketing_1: Relevance, Product Design, Market Research

Introduction What is Marketing?
Marketing and Decision Making Processes Relevance of marketing Concepts

Marketing Mix Segmentation and Target Market The Service Product

Intangibility Inseparability Heterogeneity Perishability Ownership

Product In Tourism

 Core and Peripherals

Attributes of a Product Tourism Product

Product Design
The service Product The steps in Developing a service Product Service and Delivery

Positioning Market Research

What is it? Quantitative and Qualitative Studies

Insight and Experience

 Glossary: Appurtenance:- Belonging, accessory Characteristics of service:- The five factors Viz Intangibility, inseparability, Heterogenity, Perishability and Ownership that distinguish Service from products. Core:- The main Product Marketing Mix:- Elements that could be varied for better market effectiveness. Market Research:- The process of gathering information about the market Ps of Marketing:- Product, Price, Place, Promotion, People and physical factors that constitute the marketing mix. Positioning :- Creating an image about the product in the customers mind. Segmentation:- Ways of dividing the market. Target:- Chosen segment.