_______________________________________________________________________________________________________________

CV Ivor Goodone
Address Line 1
Address Line 2
Post Code

Telephone: 0191 123456. Mobile: 07712 123456. Email: ivorgoodone@email.com

PUBLIC RELATIONS ACCOUNT EXECUTIVE

Well networked and a fluent communicator with excellent experience and a strong educational
background that has required teamwork, organisation and many business skills. Also benefiting from
administrative experience requiring a determined approach to cope with large workloads, budget
limitations, within strict deadlines whilst securing company image through productive public and media
relations. Possessing extensive computer / I.T. skills. Now looking for a challenging appointment that
offers an opportunity for progression within an agency or 'in-house' PR appointment.
__________________________________________________________________________________________________________

KEY MEDIA AND PR SKILLS

 Team work / leadership
 Exhibition management
 Media research
 Strategic planning / reviews
 Editing magazines
 Securing new TV coverage  Securing sponsorship
 Corporate hospitality  Digital technology
 Writing news articles/press releases  Presentations
 Chairing meetings  Web design
 Organizing major events  Computer literacy

PROFESSIONAL DEVELOPMENT
BA (Hons) Cardiff University, Journalism with Film and Broadcasting 2:1 2000 – 03
A Levels English, Media Studies, Classical Civilisation, Theatre Studies – 380 1998 – 03
UCAS Points
PETA qualified Business Writing, Time Management, Customer Service, The Art of 2003 – 04
Communication.
Extra As Reporter and Researcher for the Cardiff Students Union, wrote 2000 – 03
Curricular weekly articles for the student newspaper, following up press
releases and stories.

PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS

PUBLIC RELATIONS ASSISTANT Dates
Royal Yachting Association (the Governing Body for British Sailing)
Responsible for several PR accounts that included a major role during the Athens 2004 Olympics.
Assisted on government-orientated initiatives helping formulate and implement PR strategies, whilst at
the same time managing the administrative workload for my team.
 Editor of RYA Briefing; a magazine produced to improve internal communications with affiliated clubs
and classes. Also a regular contributor to RYA magazine (circulation: 150,000).
 Organised from the outset the RYA Communication Awards; managing budgets, securing celebrity
endorsement, organising a judging panel of renowned journalists. Responsible for the administration.
 Devised and initiated an imaginative PR strategy, involving event planning during the “Raymarine Sailor
of the Year Awards”. Also maximized RYA exposure in the media via the awards and managed the
celebrity endorsement.
 During the Olympics, managed and implemented the RSS reader. Wrote the daily press releases on each
Olympic class for international distribution, liaised with news and sports editors to maximise the
Olympians presence in local media. Organised the internal PR promoting and highlighting staff
involvement in the Olympics. Led video link ups with the sailors and senior staff members. Part of the
team pushing Olympians into the lifestyle media, working closely with a contracted publicist.
 Experienced in crisis management planning. Subsequently on call every hour during Olympics.
 Productive and fluent communication with national sports desks and editors meant maximum publicity
for sponsors and the RYA corporate image.
 Assisted in the hospitality of journalists and corporate sponsors.
 Compiled and submitted a Monthly Marketing report to the General Manager.
_________________________________________________________________________________________________________
 _________________________________________________________________________________________________________

PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS (CONTINUED)

 Wrote quality procedures and potential market research proposals.
 Experienced in vigorous time management after handling many PR accounts that included securing
prime time TV coverage for British Youth Sailing and the Olympic National Ranking Series. Also secured
a monthly feature for the Marlow Award.
 Extremely experienced in event management: Organised the RYA Awards where HRH The Princess Royal
presented the prizes. Had to work closely with the Royal press office and security.
 Providing administrative support involved media monitoring. As well as taking daily cuttings I was
tasked with evaluating our coverage working closely with Durrants, a media evaluation agency.

Website Development:
Responsible for general marketing, I.T. tasks / database management and web development in liaison
with internal and external suppliers. Drawing up procedures and market research proposals.
 Updated data and general content information on the company website as needed.
 Issued monthly mail shot.
 Responded to requests from website regarding brochures, product information, etc.
 Daily uploads of the latest news articles onto the website and also the companies satellite sites.
 Database management - created, updated and amended data.

EXHIBITION STAND MANAGER Aug 05 – Sep 05

Seascape Media (contracted to the Southampton Boat Show).
 Coordinated the build of the stand, leading a team of 5. On the floor, selling subscriptions to the
public and also managing the day-to-day staffing duties and rotas. Leading another team of 5, I
surpassed previous records of subscription sales during the Southampton Boat Show.

FREELANCE JOURNALIST Ongoing

 Regular contributor to the print and web media in the marine industry. Renowned for specialist
knowledge about racing with a column in the leading dinghy sailing magazine.

__________________________________________________________________________________________________________

Interests and Pastimes:

Chairman/ Vice-President for the British University Sailing Association. Chaired the committee
responsible for 40 affiliated clubs and over 3000 sailors. Chaired the senior committee and initiated a 5
year strategic review. Managed 5 National Championships each year and as chairman implemented 3
new major national events into the calendar.

Communications Officer for RS Race Boats (largest dinghy association in the UK)

Travelling, (South America, Australasia and South East Asia).

Keeping abreast of current affairs and the latest developments in the

business and media industry.

Status: Single.
Born: 1983.

_______________________________________________________________________________

CV Writing | CV Templates | Work at Home | Work Abroad

> Download CV Templates Templates at www.cvxl.org <

________________________________________________________________________________
CV Template by First Impressions