Human Centered Design

process overview

HCD is a mindset
human-centered; matlub empathizing with & understanding needs/motivation of people around us collaborative; many great minds > 1 optimistic; yes we can! experimental; failure is good & high risks for high returns

HCD has 3 phases

discover; I have an challenge, how do I know more about it? ideate; I have learned something, how do I interpret it and use it to design solutions? prototype; I have an idea, how do I build and refine it?

HCD tips
creativity is not as rare as people think it is your beginners mindset is your friend you learn when you step out of your comfort zone problems are just opportunities in disguise

HCD for Social Innovation

the Shanti example; too heavy, cant carry on head/hips, monthly punch card, etc. human factors social challenges require systemic solutions grounded in the client/customers needs Jerry Sternin case study; malnutrition in Vietnam positive deviance mosquito net distribution in Africa; pricing and placement problems

History of HCD
From consumer products to consumer experiences Design with a small d Capacities we all have but are overlooked by conventional problem-solving practices Emotional + functional meaning; be intuitive, recognize patterns, construct ideas Language as barrier; expressing ourselves in media other than words and symbols

rational + analytical

de th si in gn ki ng /H

intuition + inspiration

CD

3 spaces
inspiration ideation implementation