Culligan Site Redesign

CMS Managed Templates & Non-CMS Managed Pages
Culligan Website Redesign

Document Version: 3
Last Updated: {<200>}Developed for Culligan by WhittmanHart
Site Map / Template Key
T0
CULLIGAN HOME
YOUR HOME & YOUR

HEALTH
COMMON WATER
CONCERNS
FEELING
SMELL
TASTE
LOOK
WELL
WATER
BENEFITS OF
BETTER WATER
H20
UNIVERSITY
OUR HOME
MAP
HEALTH
HOME
ECONOMIC
ENVIRONMENT
T1
T3
PRODUCTS
1.0
T2
WATER
SOFTENERS
1.1
T2
SALT
DELIVERY
1.1.1
T2
PORTABLE
EXCHANGE
1.1.2
T2
ENLARGED
IMAGE
T6
N/A
PLATINUM
SERIES
1.1.3
T2
1.1.4
T2
1.1.5
PRINT
FRIENDLY
T7
N/A
GOLD SERIES
Enlarged Image and Print

Friendly Pages can be
accessed from all Product
Detail Pages
MEDALIST
SERIES
T4
2.1
T5
2.1.1
T5
2.1.2
T5
2.1.4
T5
SOFT-MINDER
TWIN
2.1.7
T2
TOTAL HOME
POINT OF USE
T5
2.4.1
SERVICE
MAINTENANCE
PERFORMANCE
T5
T5
T1
REPLACE MY WATER
SOFTENER
3.0
T2
SOCIAL
RESPONSIBILITY
4.1
3.0.2
NON-CULLIGAN
CUSTOMERS
T2
3.0.1
T2
PRODUCT SERVICE
CONTRACTS
2.5
OWNERS
GUIDES
RENT/FINANCE/BUY
OPTIONS
NT
NEWS ARTICLE/
PRESS RELEASE
LIST
5.1
6.1
4.2
3.1
T2
ARTICLE
DETAIL
While Culligan is exploring and crafting your

Social Responsibility message, you may want to
explore having content related to the Culligan
Advantage be the focus of primary navigation link.
6.1.x
TOOL
Content related to social responsibility can still be

accessed from this section; and it can help
support the message of Why Culligan.
Landing page content will segment out current

customers and non-customers. Page content will
deliver language/call-to-actions appropriate for
each audience.
T2
CUSTOMER SUPPORT
T2
6.0
T2
2.4.2
T4
T1
NEWSROOM
5.0
T2
CULLIGAN
CUSTOMERS
3.0.1
T1
THE CULLIGAN
ADVANTAGE
4.0
BLOG
6.2
TOOL
ENTRY
DETAIL
T2
3.1.1
6.2.x
Blog content can include

testimonial call outs and link to
the testimonial detail page (ID
2.7.X).
T4
2.6
NT
TESTIMONIAL LIST
2.7
T5
2.1.8
T4
NT
DRINKING WATER
SYSTEMS
1.2.2
T4
Product Manuals should

be provided as PDF links
from the product detail
page when available.
T2
1.2.4
T2
1.2.5
T5
AQUACLEER
2.2.1
GOOD
WATER
2.2.2
PREFERRED
DRINKING
POINT OF USE
WHOLE HOUSE
FILTERS
GOLD
MEDALLIST
IRON-CLEER
RETAIL PRODUCTS
For future consideration of including

retail product information on the site.
NOTES:
Page names are intended to represent page subject only. Final page titles have yet to be determined and
should be done during Copy.
Global elements are present on all pages, at all times.
PORTABLE
EXCHANGE
TOTAL HOME
LEGEND
Template ID /
Page Type
T5
PAGE NAME
T5
T2
0.4
Page ID
2.2.3
T5
PAGE NAME
2.2.4
PAGE NAME
T4
T2
0.4
T6
0.3
Group of Pages
(similar content)
Phased Content
2.3
T5
2.3.1
Offsite Link
GLOBAL HEADER ELEMENTS
2.3.2
GLOBAL FOOTER ELEMENTS

Template IDs
T5
COMMERCIAL
LINK
FIND A DEALER
TOOL
CONTACT
CULLIGAN
0.3
T8
ABOUT
CULLIGAN
0.4
T2
0.5
EMPLOYMENT
T2
T0 Site Homepage
0.6
T1 General Section Landing Page
T5
2.3.3
INTERNATIONAL
SULFUR-CLEER
2.8
2.2
T2
1.2.3
T2
PRODUCT
DETAIL
Landing page content should

provide high level content about
basic product service &
maintenance issues. Detail pages
should be solutions-based all should
drive the user to contact their
Cullgian dealer.
2.4
T5
2.1.5
1.2
1.2.1
T4
FULL SERVICE
BOTTLED WATER
2.1.3
2.1.6
T2
T1
SERVICE &
MAINTENANCE
2.0
T5
OUTDOOR
SYSTEMS
1.2.3
0.0
T5
2.3.4
T5
FAQS
T2
0.1
T2
0.2
DEALER SUB RESULTS

DEALER
RESULTS
0.3.1
NT
0.3.1
2.3.5
T5
2.3.6
Client Name:Culligan
Project Name:Culligan Website Redesign
T2 General Content Page
NT
DEALER
WEBSITE
LINK
EMAIL
DEALER
NT
FRANCHISE
INFO
Proprietary & Confidential
TERMS
0.7
FRANCHISE
FORM
T8
0.7.1
T2
0.8
PRIVACY
T2
0.9
T3 Product Section Landing Page

T4 Product Category Page
T5 Product Detail Page
T6 Enlarged Product Image Window
T7 General Form Page
0.3.2.1
SITE MAP
Document Name: Wireframes_Culligan_v3.vsd
T2
NT
NT Non-Template Page (pages not built via CMS)
0.10
Page: 2 of 22
Last Updated On:{<200>}
CMS Managed
Templates
A template establishes the base structure & framework for a

group of similar pages. From the template structure for each
page group, a page grid convention can be established. This
grid pattern ensures consistency in content appearance &
formatting across the site.
The templates in this document apply to more than 90% of
the pages on the new Culligan site. Templated pages will be
managed by the Culligan Content Management System
(CMS).
bg - wires
NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
CULLIGAN INTERNATIONAL
Global Elements
FAQS
Logo
YOUR HOME & YOUR HEALTH
Home>Page>
Active Page Title
Common Water Concerns
Active Page Title
PRODUCTS
SERVICE & MAINTENANCE
REPLACE YOUR WATER SOFTENER
THE CULLIGAN ADVANTAGE
NEWSROOM 3
1. Logo & Header Area - Required

Present on every site page.
Logo links to site homepage (Site Map Page ID 0.0)
Inclusion of Culligan 1 800 number is an open question for the design phase.
Find Your Local Culligan Water Specialist
Benefits of Better Water
Value statement for selecting a local dealer.

Zip/Postal Code:
2. Global Utility Links - Required

Commercial Services - Opens new browser window & takes user to Culligan Commercial site (www.culligancommercial.com)
Culligan International - Links International location page (ID 0.2)
FAQs - Links to FAQ page (ID .03)
(required)
Find Your Dealer
Contextual Promo Heading
3. Primary Site Navigation - Required

Names for the tab/link for each of the primary sections will be decided in the design phase. For wireframe purposes they include:
Your Home & Your Health - Links to section landing page (ID 1.0)
Products - Links to section landing page (ID 2.0)
Service & Maintenance - Links to section landing page (ID 3.0)
Replace Your Water Softener - Links to section landing page (ID 4.0)
The Culligan Advantage - Links to section landing page (ID 5.0)
Newsroom - Links to section landing page (ID 6.0)
Promo Text. Promo Text. Promo

Text. Promo Text.
Promo Text. Promo Text.
Text. Promo Text.
On-roll-over or when active, primary link/tab should visually change
Image
Call to Action
3
Image
Promo Text. Promo Text. Promo Text. Promo Text.

Call to Action
NOTES:
Wireframe content and text is FOR PLACEMENT ONLY
Wireframe layout is not indicative of final design
a. Sub-Navigation Menus
On-roll-over of primary navigation link/tab - Menus display links available in that section
Sub-section links should visually change on roll over.
Breadcrumb Navigation - Required
4. The breadcrumb navigation shows the user where they are within the overall site hierarchy and allows them to backtrack and return up the path
to their desired starting point.
Home takes the user back to the site homepage (ID 0.0)
As the user goes deeper into the site hierarchy, the pages they were previously on should appear as links in the breadcrumb order: Home
> Page 1 > Page 2 > Active Page
The active page should be the last page represented in the breadcrumb string and not be an active link.
Breadcrumb navigation does not display on site homepage.
Contextual Promo Modules Required & Optional
Contextual promo modules are intended to feature site tools, call out related, but lower priority content in the current section, or cross-link to
5. other areas of the site.
Dealer Locator - Required
The Dealer Locator module is a global site element and should be present on all interior site pages unless otherwise noted.
The Zip/Postal Code field should accept/validate against US & Canadian postal codes
a.
Additional Contextual Modules - OptionalAdditional modules may appear under the dealer locator.
Modules are not required on every site page. As few as 0 can display, up to 3.
A set number of contextual modules should be created in the CMS 8 to 10 modules).
b. Each module should be assigned to a page/# of pages in the CMS where the content best relates.
The CMS should manage:
Heading Link
Text
Call to Action Link
Image (if applicable)
Site Footer
Contact Us - Links to Contact Us form page (ID 0.5)
About Culligan - Links to content page (ID 0.6)
Employment - Links to content page (ID 0.7)
6. Franchise Information - Links to content page (ID 0.8)
Terms & Conditions - Links to legal content page (ID 0.9)
Privacy Policy - Links to legal content page (ID 0.10)
Site Map - Links to content page (ID 0.11)
Text also should appear below the footer links for SEO purposes.
CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
FRANCHISE INFORMATION
2008 Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP
SEO COPY Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam

Page: 0 of 22
Template:
T0 - Homepage
NOTES:
Module Heading
The Culligan site homepage is the first thing users see when coming to the site, therefore its visual appearance should be slightly different than
the lower level content pages. The content should provide a general overview of what the user can expect to find in this site and that content
should be prioritized accordingly.
A page grid convention should be established and followed to ensure a consistent layout throughout the site. The grid should be flexible enough
to accommodate content modules of different heights (depending on page template), but standard enough to ensure a consistent look and feel to
all pages of the site. If a module location is not being used, the space it resides in on the page should collapse and remaining modules on the
page should take its place.
Descriptive text about what is

featured in the module. Descriptive
text. Descriptive text. Descriptive
text. Descriptive text. Descriptive
text. Descriptive text. Call to Action
Link>
Multiple content modules should be developed for the homepage template grid. This allows Culligan to swap out content on a regular basis to
keep the site experience fresh for returning users. Modules also can be replaced based on business priorities such as new product/service
announcements, promotions and company news.
Featured Content Module Image
Content Module Heading
Contact Your Local Culligan Water Specialist
Teaser content about content found

deeper in the site. Descriptive text.
Descriptive text. Descriptive text.
Descriptive text.
Call to action link>
Teaser content about content

found deeper in the site.
Value statement for selecting a local dealer. Si veteres ita

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Image
Additional modules can be added to the page below the row featured in the wireframe provided they fit into the page template structure.
Image
1. Featured Content Module - Required for TemplateThis module would span the 3 column grid on the homepage to indicate its priority
on the page.
Call to action in the image should link to the desired content page in the site.
Promo area should be a graphic element. Rotation of graphic elements for this promo area can be controlled through the CMS.
System can automatically advance module images based on a set time or the user can manually click forward/backward.
Content Sequence - Optional
a. Content could feature different sequences promoting featured products, services and messages. If multiple messages are played,
controls should be used to indicate which content item is being displayed in the sequence and allow the user to manually advance
through the sequence. If Culligan chooses to display static content in this area, the control element should not display. Secondary
Content Modules Optional
Additional content modules on the homepage can be used to call attention to the primary sections of the site.
2. 0, 1, 2 or 3 modules can display in the space.
Users should be able to access the content detail through call to action links embedded in the module copy.
Modules should be code-based (html/graphics) which makes it easy to swap out the content within the module in the template, or the
entire module itself and helps with SEO efforts.
Heading Link
Text
Call to Action Link
Enter your Zip Code:
(required)
Find Your Dealer
Possible content for the Secondary Content Modules for this template include:
The Culligan Advantage - Increase awareness among consumers of the benefits of Culligan.
Water Education - Drive users to Common Water Concerns (ID 1.1) and Benefits of Better Water (ID 1.2) content
Customer Testimonials Call out recent or special testimonials
Product/Service Promotions
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NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
Template:
FAQS
Logo
PRODUCTS
Home>Page Title
NOTES:
NEWSROOM
Section Landing Pages are the entry point for all the content within the section, therefore its visual appearance should be slightly different than
the lower level content pages contained in its section. The content should provide a general overview of what the user can expect to find in this
section and that content should be prioritized accordingly.
Page Title
Zip/Postal Code:
A page grid convention should be established for all Section Landing pages to ensure a consistent layout throughout the site. The grid should be
flexible enough to accommodate content modules of different heights, but standard enough to ensure a consistent look and feel to all landing
pages of the site.
(required)
Some descriptive text about what is featured in the module.

Descriptive text. Descriptive text. Descriptive text. Descriptive
text. Descriptive text. Descriptive text.Call to Action Link>
Multiple content modules should be developed for each Section Landing Page. This allows Culligan to swap out content on a regular basis to
keep the site experience fresh for returning users. Modules also can be replaced based on business priorities such as new product/service
announcements, promotions and company news.
Find Your Dealer

Image

Text. Promo Text.
Video Module Heading

Text. Promo Text.
Image
Call to Action
Image
Video Still
Teaser text. Interdum volgus videt, est ubi peccat. Si

veteres ita miratur miratur laudatque poetas. Duis aute
irure dolor in reprehenderit.
Image

0.49 / 3:48
Call to Action
T1 Section Landing Page
1. Featured Content Module - Required

This module would span the 2 column grid in the content area to indicate its priority on the page.
Call to action in the text and the image should link to the desired content page in the section.
WH recommends this module be code-based (text & graphics) to allow for easy updating.
Heading (if applicable)
Text
Call to Action Link
Secondary Content Modules Required (1 Minimum)
2. Additional modules can be used on Section Landing Pages to promote content in the section. WH recommends content that is of a
higher priority should display at the top of this area of the template and be visually differentiated through the use of images, colors & fonts.
At least 1 module is required.
Modules should be code-based (html/graphics) which makes it easy to swap out the content within the module, or the entire module
itself and helps with SEO efforts.
Heading Link
Text
Call to Action Link
Image (if applicable)Video Modules
Video player modules can be included on content pages.
The embedded video player would play Culligan videos uploaded and maintained on YouTube.
Contextual Promo Modules - Optional
a. Contextual promo modules are intended to feature site tools, call out related, but lower priority content in the current section, or cross-link
to other areas of the site.
No more than 3 modules should appear on a Section Landing Page
3.
Heading Link
Text
Call to Action Link
Content Module HeadingInterdum
Image
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Learn More>
CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
2008 Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP

Page: 0 of 22
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NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
Template:
FAQS
NOTES:
Logo
PRODUCTS
Home>Page Title
NEWSROOM
The General Content Detail Page template applies to the majority of pages on the Culligan site. Pages on the site that use the Content Detail
Page template concentrate on a single subject and provide the detailed information the user is seeking. These pages can include:
General Content Pages
Press Release Pages
FAQs
Legal Information
Company Content (i.e. About the Company)
Page Title
Subheading text. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas.
Zip/Postal Code:
T2 General Content Page
(required)
Given the varying level of information and detail, the content area of the page should be open and flexible to a variety of required elements
including, but not limited to sub-headings, thumbnail images and page call-outs. These elements are discussed below:
2
Find Your Dealer
Module/Image

3
Image
Content Module HeadingTeaser copy.

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veteres ita miratur miratur laudatque
poetas.Interdum volgus videt, est ubi peccat.
Image
Image
Call to Action Link>
Content Module HeadingTeaser copy. Interdum volgus videt,
Call to Action
est ubi peccat. Si veteres ita miratur miratur laudatque

poetas.Interdum volgus videt.
Image
Image
Body Copy Optional

Body copy will be employed on the majority of informational content pages, but it is not a mandatory template element as some pages will
4. not require a body copy element.
Image
Intro teaser copy. Intro teaser copy. Intro

teaser copy. Intro teaser copy.


1. Page Subheading - Optional

Page subheadings are most commonly used on Press Release or News Article pages.
If the page sub-heading is not required for a content page, the module should collapse and another module move up to take its place in
the page structure.
Featured Content Module / Teaser Image - OptionalThis module may be image and text or just image based depending on the page
2. need.
The module/image should span the 2 column grid in the content area to indicate its priority on the page.
Call to action in the text and the image should link to the desired content page in the site.
Text (if applicable)
Call to Action Link (if applicable)
Secondary Content Modules - Optional
Depending on the content and/or the pages level in the hierarchy, Secondary Content Modules may be needed to promote deeper
3. content within the section.
Secondary Content Modules are not required template elements. If a module is not used, the module space should collapse and other
content moves to take its place in the page structure.
Groups of 2 & 3 modules are shown for display purposes.
Heading Link
Text
Call to Action Link

Contextual promo modules are intended to feature site tools, call out related, but lower priority content in the current section, or cross-link
5. to other areas of the site.
No more than 3 modules should appear on a General Content Page
Heading Link
Text
Call to Action Link
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enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Duis Aute Irure Dolor
In reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt
in culpa qui officia deserunt mollit anim id est laborum:
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Sed do eiusmod tempor incididunt ut labore et dolore magna
CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
- template
2008 continues
Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP

Page: 0 of 22
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NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
- template from previous -
Logo
PRODUCTS
FAQ Section Subhead FAQ Question Link. Interdum volgus videt, est ubi peccat.
REPLACE YOUR6WATER SOFTENER
FAQ Question Link. Interdum volgus videt, est ubi peccat.
FAQS
NEWSROOM
FAQ Question Link. Interdum volgus videt, est ubi peccat.
6. FAQ Content - Optional

This content element structure would only be used on FAQ pages.
If FAQs are not required, this element should not display on the page.
FAQ links appear at the top of the page in a list format. Question links should be anchored to the response appearing lower in the page.
Press Release Content Element - Optional This element would only appear at the bottom of Press Release pages.
If this element is not required, it should not display on the page. Dealer Call to Action Module - Optional
7. This element should appear at the bottom of informational/copy rich pages.
Driver/call to action text should be related to the context of the page. For example, if the page copy is talking about Smell, the call to
action should reference that subject.
8.
FAQ Question Text. Interdum volgus videt, est ubi peccat.

Zip/Postal Code:
FAQ Answer Text. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis
aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
For More Information Contact:

Name
Company
email@address.com
555-555-1212
(required)
Find Your Dealer
Name
Company
email@address.com
555-555-1212
[Related Call to Action/Question]? Contact Your Local Culligan Dealer.
Locate your dealer now or call 1 800 Culligan
CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
2008 Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP

Page: 0 of 22
bg - wires
NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
Template:
FAQS
NOTES:
Logo
PRODUCTS
T3 Product Section Landing Page
NEWSROOM
Product Section Landing Page provides an overview of the products Culligan offers and that content should be prioritized accordingly.
Home>Products
The Landing Page should allow the user immediate access to the primary product categories offered by Culligan as well as call attention to
related product information.
Products
Zip/Postal Code:
Copy focuses on why the consumer should select Culligan.

Sales focused. Product benefits.
Multiple product content modules should be developed for each Product Section Landing Page. This allows Culligan to swap out content on a
regular basis to keep the site experience fresh for returning users.
(required)
Find Your Dealer
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed

do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation
Product Image

Call to Action>

Text. Promo Text.
2

Text. Promo Text.
Our Products
Image
Call to Action
Image
Image
Image
Image

Water Softeners
Intro teaser copy. Intro
teaser copy. Intro teaser
copy. Intro teaser copy.
Call to Action>
Drinking Water
SystemsIntro teaser
teaser copy.
Whole House
FiltersIntro teaser copy.
copy.
Call to Action>
Call to Action>
Bottled Water Service

Image

Call to Action>
Call to Action
3
Teaser content about related product

information.
Teaser content about additional

information related to products.
Interdum volgus videt, est ubi peccat.

Si veteres ita miratur miratur
laudatque poetas:
Call to Action>Call to Action>Call to

Action>
Image

Content can feature new product announcements, specials or other important product-related information.
Module copy should focus on why the consumer should select Culligan. Sales & benefits messaging.
Text
Call to Action Link
Image
Product Category Content Modules - Required
2. Product Category Content Modules act as a way of navigating to the product categories. Since this content is a higher priority, it should
display at the top of this area of the template and be visually differentiated through the use of images, colors & fonts.
Category Heading Link
Text
Call to Action Link
Image
Secondary Content Modules may be needed to promote content indirectly relating to products, such as testimonials or related services
3. should appear below the product categories.
Secondary Content Modules are not required on the page. None, 1, or 2 modules can display.
Heading Link
Text
Call to Action Link
4. No more than 3 modules should appear on a Product Section Landing Page
Heading Link
Text
Call to Action Link
Image
Call to Action>
CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
2008 Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP

Page: 0 of 22
bg - wires
NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
Template:
FAQS
NOTES:
Logo
PRODUCTS
T4 Product Category Page
NEWSROOM
Product Category Pages provide an overview of the product and offer links to each Product Detail Page (T5).
Home>Products>Product Category
Product Category
Zip/Postal Code:
Value statement for the product category being featured.

Sales focused. Product benefits.
(required)
Find Your Dealer
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed

do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation
Product Image
Call to Action>

Text. Promo Text.
Call to Action
enim ad minim veniam, quis nostrud exercitation
enim ad minim veniam, quis nostrud exercitation
Good
Image
Better
Product Name
Best for homes
with..teaser copy.
Image
Product Name
Good for homes
with.teaser copy
Image
Additional [Product Category] Products & Services
Image

Text. Promo Text.
Page copy for category should be sales focused. Mention product benefits & related services that go with product. Mention how
consumers can decide if a product is right for them.
Image
A page grid convention should be established for all Product Category Pages to ensure a consistent layout throughout the section. The grid
should be flexible enough to accommodate additional products Culligan may add in the near future.
Additional Product
Intro teaser copy. Intro teaser copy.
Image
Learn more>
Best
Product Name
Best for homes
with..teaser copy.
Image
Product Name
Good for homes
with.teaser copy
Image
Product Name
Best for homes
with..teaser copy.
Image

Module copy should focus on why the product category being featured. Sales & benefits messaging.
Text
Call to Action Link
Image
Page Copy - Required
Page copy for the product category should be sales & benefits focused.
2. Product Groupings/Categorization Content - Required
Products should be grouped in ways that consumers can easily understand. In the wireframe example, the products are grouped into
Good Better and Best categories. This categorization is used for wireframe purposes and is not indicative of final copy.
3. Some form of categorization is required for product categories. But not all categories are required if a product category cannot support
it. For example: Better and Best may be the only ones required.
If one of the 3 categories cannot display, the remaining categories should take its space on the page. At least 1 is required.
It is recommended that this approach accommodate no more than 4 to 5 products per group.
Category Heading
Text
Call to Action Link
Image
Secondary Content Modules may be needed to promote related products & services or other content, such as testimonials.
4.
Heading Link
Text
Call to Action Link
Image (if applicable) Contextual Promo Modules - Optional
No more than 2 modules should appear on a Product Category Page
Heading Link
5.
Text
Call to Action Link
Product Name
Good for homes
with.teaser copy
Additional Service
Intro teaser copy. Intro teaser copy.
Learn more>
CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
2008 Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP

Page: 0 of 22
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NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
FAQS
Logo
PRODUCTS
NEWSROOM
Template:
T5 Product Detail Page
NOTES:
Product Detail Pages provide comprehensive information on the product to the user.
Home>Products>Product Category>
Product Name
Product Name
Product copy should focus on solutions & benefits. How this product will help
the consumer. How it will be right for them. How will it help them save money.
Sales focused. Drive the user to contact their local Culligan dealer.
Zip/Postal Code:
(required)
Find Your Dealer
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
quis nostrud exercitation.
tempor incididunt ut labore et dolore magna aliqua.
Product Image
This product may be right for you if:

1. Product Image Required

View Larger Image Link Required
2. Link opens new browser window containing larger product image (see T6 Enlarged Product Image).
Print This Page Link Required
3. Link opens new browser window containing print-friendly version of product page (see T7 Print Friendly Page)
Page Copy - Required
Page copy for the product category should be sales & benefits focused.
4. Product Copy Required
Product copy should focus on solutions and benefits for the consumer. How will this product help them. Sales focused. Goal of page
should drive the user to contact their Culligan dealer.
5.
Additional Product Information Module Required
Layered module that shows product benefits, standard features & technical information and related product & services content.
By default the first tab should be active.
6. On-click, selected layer should show and remaining layers should hide.
Tab Heading
Tab Content
Call to Action Link (if applicable)
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amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua.
View Larger Image
Print this Page
Features & Specs
Benefits
Related Products & Services
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aliqua. Ut enim ad minim veniam, quis nostrud exercitation.
aliqua.
Ut enim ad minim veniam, quis nostrud exercitation
Ut enim ad minim veniam, quis nostrud exercitation.
aliqua.
CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
2008 Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP

Page: 0 of 22
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NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
FAQS
Logo
PRODUCTS
Product Name
NEWSROOM
Product Name
Product copy should focus on solutions & benefits. How this product will help
the consumer. How it will be right for them. How will it help them save money.
Sales focused.
Product
Name Drive the user to contact their local Culligan dealer.
Zip/Postal Code:
(required)
Template:
T6 Enlarged Product Image
NOTES:
1. Larger Product Image Window
Window opens after user selects View Larger Image text link or icon from Product Detail Page.
CMS should manage:
Product name
Product image
Standard window controls allow the user to minimize, maximize or close the new window.
Find Your Dealer
Product Image

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amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
Lorem ipsum dolor sit amet,
consectetur
Product
Image adipisicing elit, sed do eiusmod
View Larger Image
Features & Specs
Benefits
aliqua.
aliqua.
CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
2008 Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP

Page: 0 of 22
bg - wires
NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
Logo
Product Name
Product Name
Product Name
PRODUCTS
2
FAQS
Print this Page
NEWSROOM
Product copy should focus on solutions & benefits. How this product will help the consumer.
How it will be right for them. How will it help them save money. Sales focused. Drive the user
to contact their local Culligan dealer.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
Value statement
for selecting a local dealer.
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation.
1
Product copy shouldLorem

focus ipsum
on solutions
& benefits.
How this adipisicing
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(required)
the consumer. Howlabore
it will be
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How will it help them save money.
et right
dolore
Sales focused. Drive the user to contact their local Culligan dealer.
Product Image
Find Your Dealer
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adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
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Benefits
Product
Image
Template:
T7 Print Friendly Product Detail Page
NOTES:
1. Print Friendly Window
Window opens after user selects Print This Page text link or icon from Product Detail Page.
CMS should manage:
Product name
Product image
Product information
Page should be cleanly formatted to allow for easy printing.
Standard window controls allow the user to minimize, maximize or close the new window.
2. Print This Page
On-click, system initializes users default print functionality
3. Call to Action
Since the users intent is to print the page, a Call to Action should be included at the bottom that provides the Culligan 1-800 number and
the URL for the website.
This productadipisicing
may be right
you
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sed
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adipisicing
sedetdo
eiusmod
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tempor incididunt
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Ut enim ad minim veniam, quis nostrud
exercitation.
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dolor
sit nostrud
amet, consectetur
adipisicing elit, sed do eiusmod
Features & Specs Ut enim adLorem
minimipsum
veniam,
quis
exercitation.
tempor incididunt
ut labore et dolore magna aliqua.
exercitation
View Larger Image

Features & Specs
Benefits
aliqua.
aliqua.
Image
Image
Image
Product Name
Teaser text.
Product Name
Teaser text.
Product Name
Teaser text.
Have a Question About [Product Name? Contact Your Local Culligan Dealer.
Call 1 800 Culligan or visit www.culligan.com

CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
2008 Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP

Page: 0 of 22
Template:
T8 General Form Template
NOTES:
Form pages used as part of a task or process flow to should focus on keeping the user in the process and not provide distractions to other parts
of the site. Therefore we recommend that form pages used for contacting Culligan not contain additional content modules.
Home>Form Name
Form Name
1. Conditional Error Message Area

This is where error messages would be displayed. Some instances wherein this may be used:
a) The user submits either form with no criteria entered.
b) The system identifies invalid entries in search fields (i.e. numerical entries in name fields)
Instructional text on how to complete the form. And what will happen when form is submitted.
* Indicates a required field
2
1
Conditional Error Messaging Area
First Name:
Last Name:
Address:
3
Country:
Please select
City:
State/Province:
Please select
Zip/Postal Code:
Phone Number:
Email Address:
I would like to receive email communications from Culligan.

View our Privacy Policy
Preferred method of contact:

Area of interest:
Email
Phone
Please select
Enter a question/message:
Submit
2. Required Form Fields

At a minimum, forms used for contacting Culligan should have the following fields set to required:
First Name
Last Name
Zip Code
Email Address or Phone Number
Form Fields
3. Based on the subject and requirements of the form, fields may be added/subtracted in the CMS as necessary.
Form Field for Contact Culligan (shown in wireframe) Include:
First Name Alpha/numeric input
Last Name Alpha/numeric input
Address Alpha/numeric input
Country: Pre-populated dropdown menu of countries where Culligan does business.
United States and Canada should appear as the first 2 options in the menu.
Recommend having the user select the country first and then the system uses the selection to determine what information is
required based on country.
City Alpha/numeric input
State/Province Pre-populated dropdown menu based on Country selection
Zip/Postal Code: Alpha/numeric input (alpha input based on Country selection)
Phone Number Numeric input
Email Address Alpha/numeric input
Email Opt-In - checkbox
Preferred Method of Contact checkbox selection
Area of Interest Drop-down menu
Question/Message Free form text area
4. Form Submission
The form submission method and data destination should be based on the requirements of the individual form.
Franchise Information Form
Data entered in form is dumped to an email and the system submits information to Culligan email address
Contact Culligan Form
Data entered in form is dumped to an email and the system submits information to Culligan email address
Non-CMS
Managed Pages
These are pages that will be managed outside of the Culligan Content
Management System. These pages contain custom/dynamic elements
that need to be handled by page-level code rather than standard template
elements.
Non-CMS Managed Page

NOTES:
The user lands on the Dealer Search Results page from conducting a dealer search in the global Dealer Search Module, the New Search module
on this page or the form on the Multiple Dealers Result page (see Dealer Search Results Multiple Dealers).
Home>
Dealer Search Results
Dealer Search Results

You searched for: 60661, Bottled Water
Your local Culligan dealer is:
Culligan Water Conditioning

270 West Palatine Road
Wheeling, IL 60090
847-459-1550
rubyjo.ostrowski@culligan.com
Visit Dealer Website
Search Again
Zip/Postal Code:
3
(required)
Find Your Dealer
1. Search Criteria
Criteria user entered when searching should display.
Zip code entered should display first, followed by Area of Interest selected (if applicable)
Dealer Result
2. The following information should display for the dealer:
Company Name
Company Address
Company Phone Number
Email Address (if available)
Address should be formatted as a mailto link
On-click system should initiate request that opens users default browser mail application
Call to Action to Visit Dealer Website
On-click system opens new browser window containing dealers website
a. If a dealer website is not available, the system should display a Call to Action link Have My Dealer Contact Me in its place (see Lead
Generation Form Page Email Your Dealer)
Search Again
Module gives the user the option to conduct a new search.
If 1 result is located in the system based on the users search criteria entered, the system should reload this page displaying the new
3.
search result.
If more than 1 result is located in the system, the system should load the Multiple Dealers Results page and require the user to enter
additional criteria to narrow down their search.

NOTES:
Home>
This page has 3 possible states:

Multiple Dealers Found (Default)
If multiple dealers are found (1 > ) from a search done on the Dealer Module, the user lands on this page.
The copy on the page (shown in the wireframe) informs the user there have been multiple results found and instructs them what to do next.
The user is required to enter their street address, city, state and select an area of interest to help narrow down the results.
Previously entered zip code should pre-populate the zip/postal code form field.
Dealer Search
Dealer Search
We have more than one Culligan expert in your area.
Please provide us with some additional information to help us find the right dealer for you. All fields are required.
Address:
City:
Zip/Postal Code:
60661
State/Province:
Please select
Area of Interest:
Please select
Submit
Call to Action
If the user clicks on a call to action link for locating a dealer on a content page, they should be taken to this page.
The copy on the page should instruct the user to complete the form to locate a dealer in their area.
Required fields include street address, city, state, zip code. User is not required to select area of interest yet.
If 1 dealer is located for the user, they should be taken to the standard dealer search results page (p. 16)
If 1 > dealer results are found, this page should reload with the language from the Multiple Dealers Found state.
Completed form fields should be pre-populated.
User is now required to select an option from the Area of Interest field.
Zip Code Produces No Results
If the user conducts a search from the Dealer Module and no results are found based on the zip code entered, the user is taken to this page.
Page copy instructs the user to enter some more information to help locate a dealer.
Required fields include street address, city, state, zip code. User is not required to select area of interest yet.
If 1 dealer is located for the user, they should be taken to the standard dealer search results page (p. 16)
If 1 > dealer results are found, this page should reload with the language from the Multiple Dealers Found state.
Completed form fields should be pre-populated.
User is now required to select an option from the Area of Interest field.
*
*
1. Search Form
User is required to enter their street address, city and select an area of interest. System uses this criteria to narrow down search
results.
Previously entered zip code is pre-populated in form field.
On form submit, system takes user to Dealer Search Results page (Dealer Search Results Single Dealer Result)

NOTES:
This is a lead generation form outside of the Culligan CMS. The user lands on this page if they click on the Have My Dealer Contact Me link
from the Dealer Search Results page.
Home>
Email Your Dealer
Email Your Dealer
1. Conditional Error Message Area

This is where error messages would be displayed. Some instances wherein this may be used:
a) The user submits either form with no criteria entered.
b) The system identifies invalid entries in search fields (i.e. numerical entries in name fields)
Instructional text on how to complete the form.

* Indicates a required field
2
1
Conditional Error Messaging Area
Why We Need Your Address

adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
First Name:
Last Name:
Address:
Why We Need Your Address
Dont See Your Country?

View International Culligan Locations
Country:
Please select
City:
State/Province:
*
Please select
*
*
Zip/Postal Code:
Email Address:
Phone
Best time to contact you:
Please select
Select your area of interest:
Please select
Email
Enter a question/message for your dealer:
Submit

exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat.
3. Form Fields
Standard form fields include:
First Name Alpha/numeric input
Last Name Alpha/numeric input
Address Alpha/numeric input
Country: Pre-populated dropdown menu of countries where Culligan does business.
United States and Canada should appear as the first 2 options in the menu.
Recommend having the user select the country first and then the system uses the selection to determine what information is
required based on country.
City Alpha/numeric input
State/Province Pre-populated dropdown menu based on Country selection
Zip/Postal Code: Alpha/numeric input (alpha input based on Country selection)
Phone Number Numeric input
Email Address Alpha/numeric input
Preferred Method of Contact checkbox selection
Area of Interest Drop-down menu
Question/Message Free form text area
Address Help Link
4. Opens layer on the page telling the user why Culligan is asking for their address.
(link on current lead gen page is broken)
International Culligan Locations Link
5. Links to the International Locations page (ID 0.1)
Phone Number:
How do you want us to contact you?
2. Required Form Fields

Indicated by *.
Form Submission
6. On form submission, lead form data should be posted to Transformyx via HTTPS.
System should send email confirmation should be sent to user.
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NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
FAQS
NOTES:
Logo
PRODUCTS
NEWSROOM
NEWSROOM
The Press Release list page displays a list of links for Culligan Press Releases and News Articles.
Home>Newsroom>
News Articles & Press Releases
News Articles & Press Releases
Intro text for page. Intro text for page. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua.
Zip/Postal Code:
(required)
Find Your Dealer
Latest News Articles & Press Releases

7/1/2008
4/1/2008
Culligans New Aqua-Cleer Advanced Drinking Water System Provides Clean, Quality Water Customized for Every
Home Drugs in Your Drinking Water? What You Can Do About It
Culligans News Analytical Lab Testing Services and Reverse Osmosis Screen Pharmaceuticals and Other Unwanted
ContaminantsCulligan Outfits Worlds First LEED Platinum Certified Remodeled Home With Green Water Treatment
Systems
2/19/2008
Live Green, Live Smart Sustainable House Boasts Eco-Friendly Softening and Filtration Technology that Saves Salt, Soap, Water,
Electricity and the Environment

Residents from Two Diverse Neighborhoods Benefit from Safe, Environmentally Sound Aqua-Sensor Water Softening Technology
Culligans New Sulfur-Cleer Water Filtration System Removes Two of Waters Most Common Problems
2-in-1 System Tackles Hydrogen Sulfide and Iron with Eco-Friendly Features
1/17/2008
2. Release List
Should display in descending order with 10 most recent press releases listed first.
Release headline is linked. On click, headline link takes user to the detail page for that press release (see T2 General Content Page).
Sub-headline appears below headline. Sub-headline is not linked.
View All Press Releases
On-click, the system should reload the page and display the full press release archive for Culligan.
3. Releases should be displayed in descending order.
25 releases should display on the full press release archive page by default. If more than 25 releases appear then the page should use
pagination to allow the user to move through the list.
Contextual Promo Modules
Since this page is not managed by the CMS, Contextual Promo Modules may need to be coded directly in the page.
The Dealer Locator module is required on this page.
4. Other contextual promo modules are optional. 0, 1, 2 can appear.
Image
Culligan Offers Whole House Water Treatment System to Help Reduce Health Risks of Radium in Compliance with
EPA Standards
1/28/2008
1. Page Text
Will be hard coded in page and not handled by code or the CMS.
Call to Action
Culligan Expands Water Analytics Lab Services to Better Serve Todays Aquaconscious Customers
New State-of-the-Art Equipment Offers Greater Breadth and Depth of Water Sample Testing to Determine Best Green Treatment
Options for Home and Business
1/2/2008
2
View All Press Releases>
CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
2008 Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP

Page: 0 of 22
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NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
FAQS
Logo
PRODUCTS
NOTES:
NEWSROOM
The Home Tour page displays a graphical representation of a home that has hot spots that link to additional content about the room selected.
Home>Your Home & Your Health>Benefits of Better Water>
Our Home
Our Home
1.
Home Tour Graphic

On-roll over of rooms, graphic should visually change and additional content related to that room should display adjacent to the room
or below the graphic (see a.).
2. Since this page is not managed by the CMS, Contextual Promo Modules may need to be coded directly in the page.
The Dealer Locator module is required on this page.
Other contextual promo modules are optional.

Zip/Postal Code:
(required)
Find Your Dealer
FPO
a
The Laundry
Teaser text about laundry
problems and laundry
solutions.

Text. Promo Text.
Text. Promo Text.
Image
Call to Action
1
Lorem ipsum dolor sit

amet, consectetur
adipisicing elit, sed do
eiusmod tempor incididunt
ut labore et dolore magna
aliqua.
Contact Your Local Culligan Dealer to Learn More About [Solution]

Locate your dealer now or call 1 800 Culligan
CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
2008 Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP

Page: 0 of 22
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NOTES
1 800 CULLIGAN
COMMERCIAL SERVICES
FAQS
Logo
PRODUCTS
NOTES:
NEWSROOM
The Testimonials list page displays text from customer testimonials.

Home>Products>
Customer Testimonials
Page intro text explaining to the user how the testimonials below are from actual Culligan customers.
Call to action for users to submit their own testimonial linking to the Contact Culligan page.
Zip/Postal Code:
Find Your Dealer
aliqua. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua.
Jane D.
Portland, OR
July, 2008
aliqua.
aliqua. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua.
Robert S.
Macon, GA
April, 2008
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Image

Call to Action
Mary Kate M.
Reston, VA
February, 2008
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute
irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Testimonials List
Should display in descending order with most recent testimonial listed first.
Call to action should be included in page copy encouraging users to submit their own testimonial. This should link to the Contact
Culligan page.
View All Testimonials
2. On-click, the system should reload the page and display the full testimonial archive for Culligan.
Testimonials from the archive should display in descending order.
Since this page is not managed by the CMS, Contextual Promo Modules may need to be coded directly in the page.
The Dealer Locator module should appear on this page.
3.
Other contextual promo modules are optional.
(required)
1.
John T.
Springfield, IL
December, 2007
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute
irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Michelle V.
Cleveland, OH
November, 2007
View All Testimonials>

CONTACT US
ABOUT CULLIGAN
EMPLOYMENT
2
|
2008 Culligan
TERMS & CONDITIONS
PRIVACY POLICY
SITE MAP

Page: 0 of 22

NOTES:
Home>Site Map
The site map page has two purposes:

Provide intra-site links to each site content page to help with SEO efforts.
Provide an alternate means of site navigation.
Site Map
The Site Map page template should follow the primary grid structure. However the content area should be open and no right rail used so that it
can accommodate large lists of page links.
1
Your Home & Your Health
Common Water Concerns
Products
Water Softeners
Repair & Maintenance

Service
Press Releases
Culligan Blog
Feel
Platinum Series
Maintenance
Smell
Gold Series
Performance
Taste
Medalist Series
Customer Support
Look
Outdoor Series
Benefits of Better Water
Newsroom
Owners Guides
Soft-Minder Twin
About Culligan
H20 University
Salt Delivery Service
Employment
Our Home
Portable Exchange Service
Franchise Information
Health
Drinking Water Systems
Contact Us
Home
Aqua-Cleer
Replace My Water Softener
Economic
Good Water
Culligan Customers
Environment
Preferred Drinking
Non-Culligan Customers
Whole House Filters

Gold
Medalist
Iron-Cleer
Sulfur-Cleer
Bottled Water Service
Service Contracts
Purchase Options
Social Responsibility
1.
Site Map Content Site map content should be all text based. No images used as links.
Site map link content should be grouped by site section.
The section heading should be visually differentiated from the rest of the links in the section (bold text, different color). The section
heading would link to the section landing page.
Links to each page within that section should display under the section heading.

Culligan Site Redesign

Загружено:

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Авторское право

Поделиться этим документом

Поделиться или встроить документ

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Авторское право:

Culligan Site Redesign

Загружено:

Авторское право:

CMS Managed Templates & Non-CMS Managed Pages

Culligan Website Redesign

Site Map / Template Key

YOUR HOME & YOUR

Enlarged Image and Print

While Culligan is exploring and crafting your

Content related to social responsibility can still be

Landing page content will segment out current

Blog content can include

Product Manuals should

For future consideration of including

GLOBAL HEADER ELEMENTS

GLOBAL FOOTER ELEMENTS

T1 General Section Landing Page

Landing page content should

DEALER SUB RESULTS

T2 General Content Page

Proprietary & Confidential

T3 Product Section Landing Page

Document Name: Wireframes_Culligan_v3.vsd

NT Non-Template Page (pages not built via CMS)

A template establishes the base structure & framework for a

Active Page Title

Common Water Concerns

Active Page Title

SERVICE & MAINTENANCE

REPLACE YOUR WATER SOFTENER

THE CULLIGAN ADVANTAGE

1. Logo & Header Area - Required

Find Your Local Culligan Water Specialist

Benefits of Better Water

Value statement for selecting a local dealer.

2. Global Utility Links - Required

Find Your Dealer

Contextual Promo Heading

3. Primary Site Navigation - Required

Promo Text. Promo Text. Promo

On-roll-over or when active, primary link/tab should visually change

Contextual Promo Heading

Promo Text. Promo Text. Promo Text. Promo Text.

TERMS & CONDITIONS

Document Name: Wireframes_Culligan_v3.vsd

Descriptive text about what is

Featured Content Module Image

Content Module Heading

Content Module Heading

Contact Your Local Culligan Water Specialist

Teaser content about content found

Teaser content about content

Value statement for selecting a local dealer. Si veteres ita

Call to action link>

Enter your Zip Code:

Find Your Dealer

SERVICE & MAINTENANCE

REPLACE YOUR WATER SOFTENER

THE CULLIGAN ADVANTAGE

Find Your Local Culligan Water Specialist

Value statement for selecting a local dealer.

Some descriptive text about what is featured in the module.

Find Your Dealer

Contextual Promo Heading

Video Module Heading

Promo Text. Promo Text. Promo

Content Module Heading

Contextual Promo Heading

Teaser text. Interdum volgus videt, est ubi peccat. Si

Promo Text. Promo Text. Promo Text. Promo Text.