Strategies for High Impact Presentation

TYPES OF PRESENTATION
Information Presentation
 Objective is to inform people.
 FYI type
 Cerebral/Logical

Persuasive Presentation
 Objective is to create a change in
emotion, belief, action.
 Not just cerebral but emotional

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Strategies for High Impact Presentation

FIVE ELEMENTS OF A PRESENTATION

Audience

Content

Approach

Presenter

Venue

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Strategies for High Impact Presentation

OBJECTIVES OF EFFECTIVE DELIVERY

 Make the audience enthusiastic about the topic.

 Keep them awake and focused on you.

 Maximize understanding of the ideas to be presented.

 Make the audience accepts the ideas, rather than

resist the idea being presented.

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Strategies for High Impact Presentation

PROBLEM OF THE AUDIENCE IN A

BUSINESS PRESENTATION
 Speaker tells a lot of unnecessary details or information.

 Speaker is not time conscious when the audience

so many other things to do.

 The topic is not properly sequenced.

 Speaker stays on the topic too long.

 Speaker uses words or expressions to impress the audience.

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Strategies for High Impact Presentation

AUDIENCE’S LEVELS OF COMMUNICATION

 Mental Level
Ensure that the audience:
a. Can follow the sequence.
b. Finds the topic easy to grasp,
rather exert effort to understand
c. Can clearly picture the concept
you are presenting.

 Emotional Level
Ensure that the audience:
a. Is awake during the presentation.
b. Finds your topic interesting.
c. Feels something about the topic
(positive or negative).
d. Is attached to your presentation.
e. Desires to interact.

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Strategies for High Impact Presentation

General Guidelines in Preparing Content

 Write down what you want your audience to know.
Brainstorm on the ideas; do not censor right away.

 Review each idea. Divide ideas according to NICE

TO KNOW and NEED TO KNOW.

 Remove the NICE TO KNOW ideas and concentrate

On the NEED TO KNOW.

 Arrange the NEED TO KNOW ideas in sequence.

 Write down the ideas in sentences as you want to say it.

 Edit accordingly.

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Strategies for High Impact Presentation

SIMPLIFYING TECHNIQUES

How to soften a profound or technical topic:

• Convert titles into questions.

From “Kinds of Computer Operating System”, make it

“What are the different kinds of Computer Operating
System? Anyone? What kind of OS have you used
so far?”

8. Sound conversational rather than essay-like.

10. Write with active verbs rather than passive.

4. Limit your sentences to no more than twenty words.

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Strategies for High Impact Presentation

How to soften a profound or technical topic:

5. Speak in first and second person rather than third person.

Most of your pronouns should be I, you, we and us. It, they,

and them are impersonal and speech sound like a lecture.

• Put actions in the contents. Instead of just abstract concepts

make participants imagine people doing the concept in a given
situation: Samples, stories, analogies, experience.

• Put emotion in your non-verbals.

Show feelings in your voice. Animate/Demonstrate your talk.

• Be multi-sensory

a. Audio-visual b. Touch c. Movements

d. Feelings-any emotional reaction e. Smell/taste

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Strategies for High Impact Presentation

How to soften a profound or technical topic:

9. Simplify texts in visual materials..

a. Simple terms, not technical, intellectual. If so, explain.

b. Short words
c. Short lines.
d. Key points
d. Bullets

10. Use humor

a. Practical funny stories

b. Jokes

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Strategies for High Impact Presentation

APPROACHES IN COMMUNICATION

 Lecture
• Reduce lectures in maximum of twenty minuets only.
• Make the lecture interactive if exceeds the acceptable time.
• Liven up the lecture using:
expressive tone of voice visual movements
humor interesting materials

 Participative Approach
The speaker uses variety of activities to ensure that participant
are involved in the presentation process.
Workshops Brainstorming Drills
Case Studies Games and Energizers

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Strategies for High Impact Presentation

APPROACHES IN COMMUNICATION

 Multi-sensory Approach
Activities which promote not only listening and seeing
but also touching, smelling, tasting and moving.

 Repetitive Approach
Emphasis on a very important concept is made by
repeating it several times in different activities or by
linking it with related activities.

 Consultative Approach
The speaker uses the analytical skills of the audience in
drawing out the concepts/ideas to be driven through
questioning techniques

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Strategies for High Impact Presentation

FACILITATION
- is a discussion tool more effective than lecture.

FACILITATOR
- a person skilled in leading participants to a learning activity
in processing it and in drawing out the desired concepts/
ideas from the participants

What does a facilitator do?

 draws ideas from his audience
 neutral to any conflicting parties
 a believer of every idea; protects it from attack
or ridicule from others

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Strategies for High Impact Presentation

QUESTIONING TECHNIQUES

Right Objective : To generate involvement.

To make participants think and talk.
Wrong Objective : To test the stock knowledge of participants.
To know who is the smartest.

Types of Questions:
• Provocative Questions. Generate ideas and stir the minds of
participants. All ‘W’ and ‘H’ questions.

• Yes/No Questions. Weakest type of question. Should be followed

by provocative questions.

• Leading Questions. Directs participants to the very point the speaker

wants to stress.

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Strategies for High Impact Presentation

Types of Questions:
• Throw Back Questions. Questions asked by participants. Instead of
the speaker answering it, he throws it back to the participant to generate
involvement.

• Fill in the blanks. These questions come in the form of a sentence. But
the statement ends with a tag question or a “W” question.

How to handle difficult questions

• Consult others. 2. Admit and consult

3. Put on Issues Chart 4. Admit and Research

5. Save on the next module

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Strategies for High Impact Presentation

 Encouraging participation during discussions

a. Link previous answers

b. Use name of audience.
c. Give sincere praises and compliments.
d. Consider all answers are acceptable.

 Self-disclosure
- Participants finds more meaning into what speaker
is talking about when he shares personal experiences
or insights.

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Strategies for High Impact Presentation

 Empathy

Highlight participants’ feelings whether positive or not.

 Humor
Use jokes to keep the participants attuned and awake.
Be careful on green jokes, slapstick or toilet humor.

 Chorus/Cheering Response
This is simply asking the group to speak out a word or a
statement in unison. When the speaker utters the
punch line, the participants bark the chorus.
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Strategies for High Impact Presentation

HOW TO DELIVER YOUR PRESENTATION

 Be interactive
 Keep your participants thinking.
 Ask them questions.
 Make them talk.

 Be animated
 Use varying facial expressions when needed
 Use big hard movements.
 Use varying emotions in your voice.

 Relax your audience

 Be casual.
 Use a conversation tone.
 Do not look serious.
 Entertain them, don’t give sermon.

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